As a tour operator, you know that a professionally designed website is crucial for attracting new customers and growing your business. An eye-catching yet user-friendly website allows you to showcase your tour offerings, build trust in your brand, and enable seamless online bookings. However, building a custom website requires technical skills and can be time-consuming and expensive.
With Unicorn Platform, you can easily create your dream tour operator website design without any coding knowledge. Unicorn Platform is an intuitive drag and drop website builder with beautiful templates tailored for travel and tourism companies. In just a few clicks, you can choose a template, upload images, add your tour listings, embed an online booking system, and publish your new website. Unicorn Platform empowers you to build a stunning, mobile-optimized website that reflects your unique brand and helps you connect with more customers looking to book memorable travel experiences. Stop dreaming and start building your new tour operator website today with Unicorn Platform.
If you're looking for a way to design your travel website in Figma, check out our article on building your dream travel website in Figma with Unicorn Platform for more information and inspiration.
Why You Need a Custom Tour Operator Website Design
As a tour operator, your website is the virtual storefront of your business and a critical component of your marketing strategy. A custom website design tailored to tour operators has many benefits:
- Build trust and credibility. A professional website establishes you as a legitimate, reputable company in the eyes of customers. It conveys your experience, expertise, and commitment to the industry.
- Showcase your offerings. Highlight the destinations, attractions, and unique experiences you offer. Use visuals like photos and videos to bring your tours to life and entice visitors. Provide details on schedules, itineraries, and inclusions.
- Improve discoverability. An optimized tour operator website with strategic keywords, page titles, and semantic content will rank higher in search results, allowing more people to find your business. Offering informational resources about travel destinations and tips will also drive organic traffic.
- Accept bookings and payments. Integrate booking functionality and a payment gateway so visitors can easily purchase and pay for tours directly on your site. This convenient process will increase conversion rates.
- Build your mailing list. Ask visitors if they want to subscribe to your newsletter to stay up-to-date with the latest tours and deals. An email list gives you a direct line of communication to market to interested customers.
- Mobile-friendly. With a responsive or adaptive design, your website will display properly on all devices, including smartphones and tablets. This is crucial as more people use mobile devices to browse the internet and book travel.
- Analytics. A custom website provides analytics and insights into visitor behavior and interests so you can optimize the site and better target your audience. See what's working and not working to increase traffic, time on site, and conversions.
In summary, a professional tour operator website is a must-have. It will elevate your brand, boost visibility, and directly drive more customers and sales. Partnering with an experienced web design agency that specializes in travel and tourism sites is the best approach.
How to Choose the Right Website Builder for Your Travel Business
As a tour operator, choosing the right website builder is crucial to establishing your online presence. When selecting a platform, consider the following factors:
Functionality. Look for a builder with features tailored to the travel industry like integrated booking systems, multi-lingual options, and components to showcase destinations and itineraries. Unicorn Platform offers many of these out-of-the-box.
Ease of use. An intuitive interface with drag and drop functionality, pre-designed templates, and built-in features like photo galleries, blogs, and ecommerce makes it easy to create an attractive site without technical skills.
Customization. Choose a flexible builder that allows you to modify templates and create a unique look and feel that reflects your brand. Look for options to change colors, fonts, layouts, and add custom CSS or HTML code.
Mobile responsiveness. With mobile searches now surpassing desktop, your site must display properly on smartphones and tablets. Select a builder that creates responsive designs optimized for all devices.
SEO capabilities. A good website builder includes tools to help improve your search ranking like alt text for images, title tags, meta descriptions, internal linking, and schema markup for business info and reviews.
Budget. Costs can vary significantly depending on the builder and specific plan. Compare options based on your needs and budget to find a solution that maximizes value. Some reputable builders like Unicorn offer very affordable rates for startups and small businesses.
Using a website builder tailored to the travel industry and your specific needs can help establish a professional online presence, attract new customers, and grow your tour operation. With the right platform, you'll be designing your dream website in no time!
Unicorn Platform: An All-in-One Solution for Tour Operators
All-in-One Solution
Unicorn Platform provides tour operators an all-in-one solution to build their dream website. It offers everything needed to create a professional web presence, from a simple yet elegant design to powerful features that will impress your customers.
Easy to Use
You don't need any coding skills to use Unicorn Platform. Its intuitive drag and drop builder makes it easy to create and customize pages. Simply select layouts, add images, choose fonts, and edit content. Unicorn Platform provides mobile-responsive templates optimized for all devices. Your site will look professional on desktop, tablets, and smartphones.
SEO Ready
Unicorn Platform generates clean code and meta data to help improve your search ranking. It allows you to optimize page titles, meta descriptions, alt text for images, and more. You can also create an XML sitemap to help search engines discover all pages on your site.
Powerful Features
- Online booking: Enable customers to book tours directly on your website. Integrate with booking systems or use Unicorn's built-in booking feature.
- Blog: Create an engaging blog to share updates, tour highlights, travel tips, and promotions. Unicorn's blog builder makes it easy to write and format posts.
- Customer reviews: Display ratings and reviews from TripAdvisor, Google, Facebook and more to build trust and credibility.
- Photo galleries: Share stunning images of destinations and tours to inspire customers.
- Email marketing: Create mailing lists, send newsletters, promotions, and booking confirmations. Integrate with third-party email services.
- Analytics: Gain insights into how people interact with your site. See traffic sources, top pages, conversion rates and more to optimize your content and marketing.
Unicorn Platform has all the tools tour operators need to build a professional website and grow their business online. With its easy to use platform and powerful features, you'll have your dream site up and running in no time. Focus on what really matters—designing amazing travel experiences for your customers. Let Unicorn Platform handle the rest.
Beautiful Templates for Travel And Tourism Web Design
Unicorn Platform provides professional templates to help you build an attractive tour operator website design. The templates are modern, mobile-friendly, and optimized for search engines.
Beautiful image galleries
Travel websites rely heavily on visuals to capture the spirit of destinations and experiences. The templates feature image galleries where you can showcase photos of popular attractions, scenic landscapes, and activities. Use large, high-quality images to give visitors a glimpse of what your tours offer.
Call to action buttons
Strategically placed call to action buttons, such as “Learn more,” “Book now,” or “Contact us” encourage visitors to take the next step in the conversion process. The buttons stand out with eye-catching colors and make it easy for people to inquire about or purchase your tours.
Responsiveness for all devices
A mobile-optimized, responsive design is essential for travel and tourism websites. The templates automatically adjust to fit the screen of any device, whether it’s a smartphone, tablet, laptop or desktop computer. Your content will display clearly and the navigation will function smoothly regardless of how visitors access your site.
Customizability
While the templates provide an excellent starting point, you can customize the design to match your brand. Change colors, fonts, and other elements. Add your logo, company name, contact information, and any other details to make the website your own. You have full control over the content, images, and messaging to create a unique web presence for your tour operator business.
SEO-optimized structure
The templates follow best practices for search engine optimization. The simple yet logical navigation, page titles, meta descriptions, and header tags are optimized to help search engines index and rank your website. The semantic HTML markup and fast load times also provide a good user experience, which search engines favor. By building on a solid SEO foundation, you'll drive more organic traffic to your new website from search engines like Google.
With beautiful and functional templates, customizable designs, and an SEO-optimized structure, Unicorn Platform has everything you need to build an impactful tour operator website. Your new site will inspire visitors to book memorable travel experiences with your company.
Drag and Drop Simplicity: Unicorn Platform
Unicorn Platform’s drag and drop website builder makes designing your dream tour operator website simple.
Simplicity
With an intuitive drag and drop interface, you don’t need any coding experience to create a professional website. You can easily:
- Add and customize pages like home, about, contact, etc.
- Include an engaging blog to share travel tips and stories.
- Showcase exciting tour packages with eye-catching images.
- Embed maps to display the locations you visit.
- Include social media feeds to increase engagement.
- Much more!
Customization
Unicorn Platform offers simple customization options so you can match your brand. Easily:
- Choose from stylish templates in various niches including travel and tourism.
- Select your preferred color scheme or create your own.
- Add your logo and brand fonts.
- Modify site layouts with column structures and spacing that suit you.
Integrations
Unicorn Platform seamlessly integrates with various third-party tools and platforms relevant for tour operators:
- Embed booking forms from companies like Hotelist, Booking Form, Rackpricing etc.
- Include Google Maps to pinpoint locations of tours and destinations.
- Connect newsletter services like MailChimp or Campaign Monitor.
- Add social media buttons to link profiles on platforms such as Facebook, Instagram and TripAdvisor.
- More integrations are continuously being added.
Unicorn Platform’s straightforward website builder enables you to create an attractive, customized tour operator website without needing to know how to code. You can focus on what really matters—designing amazing travel experiences for your customers. The simple yet powerful drag and drop interface, customization options and third-party integrations make building your dream website a breeze. Your ideal tour operator website is within easy reach with Unicorn Platform.
Features of Unicorn Platform
To build an attractive and high-converting tour operator website, Unicorn Platform provides several useful features.
Drag and Drop Builder
Unicorn Platform comes with an intuitive drag and drop website builder. You can easily add elements like text, images, buttons, photo galleries, maps, and more by simply dragging and dropping them onto the page. No coding skills required. This makes it simple to create beautiful landing pages and build your dream tour operator website design.
Mobile-Friendly Templates
Unicorn Platform offers professionally designed templates optimized for mobile devices and tablets. The responsive templates automatically adjust to different screen sizes, ensuring your website looks great on any device. With mobile traffic continuing to grow, having a mobile-friendly site is crucial for lead generation and sales.
SEO Tools
Unicorn Platform includes SEO tools to help improve your search engine ranking and increase organic traffic. You can set page titles, meta descriptions, alt image attributes, and page URLs. The platform is also optimized to load pages quickly, an important factor in Google's search ranking algorithm. By utilizing the built-in SEO features, you can boost visibility in search results and drive more visitors to your tour operator website.
eCommerce Functionality
Unicorn Platform supports eCommerce functionality so you can sell your tour packages and travel services directly on your website. You can create product pages, set pricing, accept payments via credit card or PayPal, manage orders, and more. Offering online booking and payments provides a convenient experience for customers and opens up more sales opportunities for your tour operator business.
Blog Builder
To generate more traffic and leads, consider starting a blog on your tour operator website. Unicorn Platform includes a simple blog builder tool. You can create blog posts, categorize them by topic, add images and videos, and publish posts with the click of a button. An active blog is a great way to establish your business as an authority, engage your target audience, and boost SEO.
With these useful features and an easy to use interface, Unicorn Platform is an ideal solution for designing your dream tour operator website and powering your online presence. The drag and drop builder, mobile-friendly templates, SEO tools, eCommerce functionality, and blog builder provide everything you need to launch a high-impact website for your tour operator business.
Powerful Booking Engine to Drive More Sales
To effectively attract and convert potential customers, tour operator websites require a robust booking engine. A powerful booking engine allows visitors to easily check availability and book tours directly on your website.
Streamlined Booking Process
A simple yet functional booking process is key. Visitors should be able to select their desired tour, check availability, select options, enter passenger details, and pay, all within a few steps. Making the booking process overly complicated risks frustrating customers and losing sales.
Real-Time Availability
Your booking engine should connect directly to your tour scheduling and availability software to display real-time tour availability. This allows visitors to see exactly what is available for their desired travel dates and book instantly before spaces fill up or tours sell out. Displaying real-time availability also builds trust in your brand by demonstrating the accuracy and reliability of the information on your website.
Tour Bundles and Upsells
Offering bundled tour packages and upsell options within the booking engine can increase your revenue per booking. Visitors may be interested in adding on extras like meals, activities, or transportation. Bundling complementary tours together also makes booking multiple tours simple and may incentivize visitors to book more than one tour during their trip.
Payment Options
Provide visitors with a choice of secure payment options to complete their booking, such as credit/debit cards, PayPal, Apple Pay, etc. The more payment options offered, the more potential bookings you will gain from visitors. Ensure your website and booking engine use SSL encryption to protect customer payment information and details.
Booking Management and Confirmation
Once a booking is complete, your engine should automatically send a booking confirmation to the customer via email. It should also sync the new booking details with your tour management software, updating availability for that tour. An efficient booking engine will handle reservations, payments, and scheduling in a streamlined, automated fashion.
With an advanced yet easy to use booking engine, you can provide visitors with an exceptional booking experience, increase your online sales, and gain a competitive advantage in the tour operator industry. By following the strategies discussed above, you will be well on your way to building a powerful booking engine for your dream tour operator website.
Helpful Integrations to Streamline Your Business
Payment Gateways
Integrating a payment gateway like Stripe or PayPal is essential for any tour operator website. These services allow your customers to securely pay for tours and services directly on your site. Stripe offers a simple API to quickly accept payments on your website with competitive processing fees. PayPal also has an extensive API to easily integrate into your website and is a trusted name for online payments.
Email Marketing
An email marketing service such as Mailchimp, Constant Contact or Drip can help you stay in touch with customers and promote new tour offerings. These tools allow you to create email newsletters, automate drip campaigns to engage new subscribers, and track the performance of your email marketing efforts. Integrating an email service into your website allows visitors to easily subscribe to your mailing list.
Social Media
Don’t forget to integrate your social media presence! Add social media icons that link to your profiles on networks like Facebook, Instagram and Twitter. This makes it easy for visitors to connect with you on their preferred social platforms. You can also embed social media feeds directly on your site to display recent posts and photos. Some website builders offer built-in social media integrations to get you started.
Review Platforms
Integrating a review platform like Yelp, TripAdvisor or Google Reviews lends credibility to your tour operator website. Displaying recent reviews from real customers helps to build trust and convince visitors to book a tour. These platforms offer tools to make the review process easy for your customers and help you manage your online reputation.
Blog or Content Management
A blog, or other content management system, gives you an easy way to keep your tour website up-to-date with the latest news, tour highlights and destination information. Many website builders offer simple blogging features to get started. You can then embed blog posts and other content throughout your site to engage visitors. A regularly updated blog also helps with search engine optimization by giving search engines fresh content to index.
FAQ: How Do I Get Started With Unicorn Platform?
To get started with the Unicorn Platform website builder, follow these simple steps:
Sign Up for an Account
The first step is to create your free Unicorn Platform account. Go to unicornplatform.com and click the “Sign Up” button. Enter your email address and choose a password to register. Your account will be instantly activated.
Choose a Template
Unicorn Platform offers beautiful pre-made templates to choose from to help you get started. Browse the template library and select one that matches your brand and the purpose of your site. The templates are fully customizable, so you can change fonts, colors, images and layouts as needed.
Add Your Content
Now you can add your own content to the template. Use the drag and drop editor to include:
- Images from our library or your own uploads
- Text content with headers, paragraphs, lists, etc.
- Buttons and call-to-action links
- Video, audio, and iframe embeds
- Blog posts, products, portfolios, team profiles, and more depending on your template
Customize the Design
Make the template your own using the style editor. Here you can:
- Change colors, fonts, and font sizes
- Add spacing and padding
- Include custom CSS or HTML
- Enable scroll effects and animations
- And much more!
Preview and Publish
Once your site is built, preview how it will appear live. Make any final changes then click “Publish” to make your site visible online. Your site will be hosted on Unicorn Platform’s servers with an uunicornplatform.com domain. You can connect your own custom domain at any time.
Get Help if Needed
If you get stuck or have any questions while building your site, Unicorn Platform offers helpful resources:
- Knowledge base with step-by-step guides
- Video tutorials
- Live chat support
- Facebook community group
We hope this helps you get started with our website builder platform. Let us know if you have any other questions!
Conclusion
With Unicorn Platform, you can launch a stunning tour operator website in minutes without any technical skills. Their drag and drop website builder is ideal for travel businesses looking to establish an online presence and start attracting customers. By selecting one of their professionally designed templates, you can have a custom tour operator website up and running today. Unicorn Platform gives you the power and flexibility to create the kind of site you've always envisioned for your tour business. Their simple yet powerful platform provides everything you need to build your dream tour operator website and take your business to the next level. The only limit is your imagination. Start your free trial today and see how easy it is to create a beautiful, responsive website to showcase your tour offerings to the world.
