As a business owner, you know the importance of an effective landing page. It's your digital storefront and often the first impression for potential customers. If done right, a landing page can convert visitors into loyal customers and help scale your business. If done poorly, you risk losing customers and revenue. Luckily, with tools like Unicorn Platform, building a high-converting landing page doesn't have to be difficult. Check out their blog post on how to build a sale landing page that converts in minutes for some helpful tips and tricks.
Creating a custom landing page, however, still requires careful consideration of elements such as choosing an eye-catching design, writing persuasive copy, optimizing the page for mobile devices, including social proof, and building an email list. For most business owners and marketers, building a high-converting landing page requires technical skills and time that could be better spent on other priorities.
Why You Need High-Converting Landing Pages in 2022
In 2022, high-converting landing pages are essential for any business. As competition intensifies, you need an efficient way to capture leads and maximize conversions. Unicorn Platform makes creating custom landing pages simple with its easy-to-use drag and drop builder.
Fully customizable templates
Unicorn Platform offers professionally designed templates for landing pages that can be fully customized to match your brand. Select a template, add your logo and brand colors, choose fonts, and make any other changes needed. You have full control over the layout and content.
Lead capture forms
Easily build custom lead capture forms to gather contact information from visitors. Choose from a contact form, subscription form, or lead generation form. You can add fields like name, email, phone number, company, title, and any custom fields you need. Forms are mobile-responsive and connect directly to your CRM or email marketing service.
Detailed analytics
See how your landing pages are performing with in-depth analytics. Track impressions, unique visitors, conversion rates, and more. See which content and CTAs are generating the most interest. Make data-driven optimizations to improve conversions.
Integrations
Unicorn Platform integrates with popular third-party services like Mailchimp, HubSpot, Zapier, and Slack. Connect your landing pages to your email marketing, CRM, automation, and communication tools for a seamless workflow and to maximize the impact of your landing pages.
With a simple yet powerful builder, useful features, and helpful integrations, Unicorn Platform makes creating high-converting landing pages in 2022 a breeze. Give your business a competitive edge with landing pages that capture more leads and drive more conversions.
How to Build Landing Pages That Convert
To build landing pages that actually convert visitors into leads or customers, there are a few key things you need to focus on.
First, choose a simple and clean design. A cluttered page with too many elements competing for attention will overwhelm visitors. Stick to a minimal design with clear headings, concise copy, and eye-catching images. Unicorn Platform’s drag and drop builder makes it easy to create a stylish yet minimal page.
Next, have a clear call-to-action. Your CTA should be prominently featured above the fold, so visitors see it as soon as they land on the page. Whether it’s a button to schedule a demo, download an ebook, or sign up for a free trial, make it bold and help visitors understand exactly what you want them to do.
Furthermore, focus on benefits over features. Explain how your product or service will improve the lives and businesses of your visitors. Use persuasive language and statistics to build value in the minds of readers. Keep body copy concise while highlighting the most significant benefits.
In addition, include social proof like testimonials, case studies, reviews, and ratings from trusted third parties. Build credibility by showing how you’ve helped other customers achieve success and share their stories.
Finally, optimize for conversions. Place your CTA strategically above the fold, make it visually compelling, and reiterate the benefits of clicking. Remove any friction by not requiring too many form fields. Test different elements like headlines, images, copy, CTAs, and page layouts to improve your conversion rate over time.
With a simple design, clear CTA, benefit-focused copy, social proof, and an optimized conversion flow, you'll be well on your way to building landing pages that drive real results. The intuitive Unicorn Platform makes executing all of these strategies as easy as dragging and dropping.
Landing Page Examples for 2022
Unicorn Platform offers numerous professionally designed landing page templates to choose from. Their drag and drop editor makes customizing these templates easy for users of any skill level. Below are a few of their top landing page examples for 2022:
Minimalist Landing Page
This clean, minimal design is perfect for apps, SaaS products, and professional services. Large hero images and minimal text allow you to convey your message clearly while still appearing polished and modern. Customize the color scheme and font to match your brand for a cohesive look.
Video Landing Page
For a visually compelling landing page, the video template is ideal. A full-width background video automatically plays on page load, grabbing visitors' attention. The simple layout, with a headline, subheading, and call-to-action button, do not distract from the video but still encourage viewers to take action. This high-impact template is perfect for storytelling and showcasing your product or service in an engaging way.
Full-Width Image Landing Page
Make a bold impression with a full-width background image. This stunning template features a large hero image spanning the width of the page with overlayed text on top. The transparent text allows the image to shine through for a sleek look. With ample negative space and minimal distractions, the focus remains on your image, headline and call-to-action. For photography portfolios, lifestyle brands, and visually impactful messages, this landing page template is ideal.
With a library of over 50 customizable templates, the Unicorn Platform has a professionally designed landing page for any use case. Their simple drag and drop editor empowers you to tweak colors, swap out images, adjust text, and more without needing advanced coding skills. For beautiful, high-converting landing pages, Unicorn Platform provides an easy, affordable solution.
The Anatomy of a High-Converting Landing Page
To create an effective landing page, you must first understand the key elements that make up a high-converting page. The anatomy of a successful landing page includes:
A Clear Value Proposition
Your value proposition communicates why a visitor should convert on your page. It should be prominently featured at the top of the page, using an attention-grabbing headline and subheadline. Explain how your product or service solves the customer’s problem or improves their situation in a straightforward way.
An Engaging Hero Image
Feature an eye-catching hero image that visually represents your value proposition. Use an image that evokes emotion and gives visitors a sense of the experience or transformation they can expect from your offering. The image should take up a large portion of the viewport to make an impact.
Social Proof
Include social proof, like customer reviews, testimonials, case studies or media mentions to build credibility and trust. Place these in a visually compelling way, with photos of customers and pull quotes highlighting the benefits they experienced. Mention metrics and statistics that demonstrate your proven success and expertise.
A Clear Call-to-Action
Your CTA should encourage visitors to take the desired action, like signing up, buying now or contacting you. Use an active verb and specific language, such as “Start your free trial today” or “Buy now and save 20%.” Place the CTA prominently on the page, using a contrasting color so it stands out. Repeat the CTA at the bottom of longer pages so visitors don’t have to scroll back up.
Minimal Distractions
A good landing page has a minimal design with no unnecessary elements that could distract visitors. Remove navigation links, widgets and keep the page concise by highlighting only the most important information. Use plenty of white space to make the page easy to read and scannable. The goal is to guide the visitor’s attention efficiently to the CTA.
Following the guidelines for crafting an effective landing page will allow you to make a stellar first impression, capture visitor interest and ultimately convert more leads. By focusing on a clear value proposition, visuals, social proof and call-to-action, you'll achieve an optimized page that drives real business results.
Best Landing Pages 2022
Landing pages are essential for any business looking to generate more leads and sales. A landing page is a standalone web page that is used to convert visitors into leads by capturing their contact information. The top landing pages in 2022 make this conversion process simple and streamlined.
Unicorn Platform allows you to easily create high-converting landing pages. Some of the best landing page examples from 2022 were built using Unicorn Platform. Here are a few reasons why:
Simple Drag and Drop Editor
Unicorn Platform has an intuitive drag and drop editor, allowing you to quickly build landing pages without any coding required. You can choose from their designer templates or start from scratch, adding in elements like:
- Headlines
- Subheadings
- Buttons
- Forms
- Videos
- Testimonials
- FAQs
Mobile-Friendly and Fast
All landing pages created with Unicorn Platform are fully responsive, meaning they display perfectly on any device. They are also very fast loading, which is important for conversion rates and SEO.
Integrations
Unicorn Platform integrates with all major email marketing and CRM tools like Mailchimp, HubSpot, and Zoho. This makes it easy to connect your landing page forms to your existing lead capture workflows.
A/B Testing
Unicorn Platform has built-in A/B testing capabilities. This allows you to create multiple versions of your landing page and see which one converts the best before making it live. You can test different headlines, call-to-action buttons, page layouts, and more.
Detailed Analytics
With Unicorn Platform, you get access to analytics for your landing pages like page views, conversion rates, traffic sources, and form submission data. These insights allow you to optimize your landing pages for maximum conversion and ROI.
In summary, Unicorn Platform is an ideal solution for creating high-converting landing pages. Their simple yet powerful features make it possible for businesses of any size to build landing pages that generate more leads and drive more sales.
How Unicorn Platform Makes Building Landing Pages Easy
Unicorn Platform makes building optimized landing pages simple with an intuitive drag and drop builder. Creating high-converting landing pages in minutes has never been easier.
User-Friendly Editor
Unicorn Platform’s editor is straightforward to use, even for beginners. Simply select elements like images, text, buttons and more from the left sidebar and drag them onto your page. Easily customize each element by adjusting padding, colors, fonts and sizing. The editor shows a live preview so you can see exactly how your landing page will appear to visitors.
Mobile-Responsive Designs
Every landing page you build with Unicorn Platform is automatically optimized for mobile devices. You don’t need to make separate desktop and mobile versions of your page. Unicorn Platform’s responsive templates shrink and rearrange elements to fit perfectly on small screens. Your landing pages will display beautifully on smartphones and tablets, ensuring a great experience for all visitors.
Integrations and Embed Options
Unicorn Platform integrates with many popular third-party services to enhance your landing pages. Easily add lead capture forms, live chat, social media feeds and more. You can also embed videos, audios, surveys and other content directly on your landing pages. Unicorn Platform's embed options save you time by letting you reuse media and tools you already have.
A/B Testing and Analytics
Unicorn Platform makes it simple to optimize your landing pages through A/B testing and analytics. Create multiple variations of your page and Unicorn Platform will automatically split traffic between them, detecting which variation has the highest conversion rate. View key metrics like page views, visitor locations, popular links and more to gain valuable insights into your audience. Continually improve your landing pages based on the data.
Unicorn Platform gives you all the tools you need to build high-performing landing pages in a straightforward, user-friendly platform. Creating a landing page has never been so simple. Let Unicorn Platform help you achieve your marketing and conversion goals.
Unicorn Platform’s Landing Page Templates
Unicorn Platform offers professionally designed landing page templates to help you create high-converting landing pages with ease. Their drag and drop builder makes customizing these templates simple, allowing you to get your landing page live in just a few minutes.
Pre-Built Templates
Unicorn Platform provides landing page templates for common uses like coming soon pages, email capture, webinar registration, and product launch. Each template includes elements like:
- Eye-catching headers
- Bold call-to-action buttons
- Video integration
- Countdown timers
- Email opt-in forms
- Social sharing buttons
The templates are mobile-responsive and optimized for high conversion rates. You can select a template that matches your needs and then customize the wording, images, and other elements to match your brand.
Customization Options
While the landing page templates provide a solid starting point, Unicorn Platform offers robust customization options. You can:
- Add, remove or rearrange sections to best fit your content and flow
- Change the color scheme to match your brand
- Upload your own images and graphics
- Modify or replace the copy
- Select from multiple CTA button styles
- Integrate your email marketing service for email capture
- Add custom HTML, embed codes, and JavaScript
Unicorn Platform’s intuitive drag and drop builder makes editing the templates simple. You can see your changes in real-time preview to ensure your landing page is perfect before publishing.
Integrations
Unicorn Platform integrates with many popular third-party services to enhance your landing pages. You can:
- Connect your email marketing software like Mailchimp or ConvertKit for email capture
- Embed video from Wistia, Vimeo or YouTube
- Add live chat support through Intercom or Drift
- Include social share buttons from AddThis or ShareThis
- Add lead generation forms from Typeform or Google Forms
- Include countdown timers from Countdown.js or Time.js
The integrations allow you to create highly customized landing pages tailored to your needs with powerful additional features. Overall, Unicorn Platform’s landing page templates and builder provide an easy way to create high-converting landing pages for your business.
Unicorn Platform’s Drag and Drop Landing Page Builder
Unicorn Platform’s drag and drop landing page builder makes creating high-converting landing pages simple. With its intuitive interface and pre-built templates, you can build landing pages for any use case - product launch, event promotion or lead generation campaign.
Easy to Use
Unicorn Platform’s landing page builder is easy to use, even for non-technical users. You don’t need any coding skills to create beautiful landing pages. Just select a template, drag and drop elements like text boxes, images, buttons and more onto the page. Customize the styling with the visual editor to match your brand.
Fully Customizable
While the templates provide a solid starting point, you have full control over the customization. Change the layout, colors, fonts and content to suit your needs. Add custom CSS or JavaScript for advanced customization. Each element on the page can be edited to create a unique design.
Integrations
Unicorn Platform integrates with all major email marketing, analytics and CRM platforms. Connect your landing pages to Mailchimp, Drip, Google Analytics, Hubspot and more with just a few clicks. See how your landing pages are performing and capture leads directly in your connected services.
Mobile-Friendly
All Unicorn Platform landing pages are fully responsive and mobile-friendly. They automatically adapt to any screen size, whether viewed on a desktop, tablet or mobile device. You don’t need to create separate mobile landing pages.
A/B Testing
Want to optimize your landing page conversion rates? Unicorn Platform has built-in A/B testing capabilities. Create multiple versions of your landing page and send a portion of traffic to each variation. See which page gets the most conversions and make it your primary landing page. Continuously improve your landing pages with data-driven decisions.
With a simple yet powerful landing page builder, integrations with leading marketing tools and A/B testing features, Unicorn Platform is an ideal solution for creating high-converting landing pages. Promote your product or event and capture more leads with professional landing pages built in minutes.
FAQs: Common Questions About Building Landing Pages
Building an effective landing page is crucial to converting visitors into customers or subscribers. However, designing and optimizing landing pages can be complicated and time-consuming without the right tools. Unicorn Platform’s drag and drop website builder makes it simple to create high-converting landing pages.
What is a landing page?
A landing page is a standalone web page designed specifically for a marketing or advertising campaign. Its sole purpose is to capture leads or directly sell a product or service. Landing pages allow you to send targeted traffic from ads, social media, or email campaigns directly to a focused page optimized for that audience and goal.
Do I really need a landing page?
Yes, landing pages are extremely effective for:
- Generating leads and building your email list
- Selling products or services
- Promoting content offers like ebooks, webinars or free trials
- Reducing bounce rates and keeping visitors on your site
- Testing how responsive your audience is to different headlines, copy, images or calls-to-action
How do I build a landing page?
With Unicorn Platform, building a landing page is simple:
- Select a landing page template to get started. Choose from lead capture, sales, webinar or ebook templates.
- Customize the template by adding your logo, images, headline, body copy and call-to-action. You can also easily change fonts, colors and page layout.
- Connect your landing page to a form, payment processor like Stripe or PayPal, email service like Mailchimp or a membership platform.
- Drive targeted traffic to your landing page through social media ads, Google Ads, email marketing campaigns or content offers.
- Track how visitors interact with your landing page using built-in analytics. See open rates, click-through rates and conversions so you can optimize for better results.
- A/B test different versions of your landing page to increase conversions. Make incremental changes and analyze how each page performs.
- Once your campaign has ended, you can easily duplicate your landing page for the next promotion or turn it into a standalone page on your website.
With an simple yet powerful builder like Unicorn Platform, you have everything you need to create high-impact landing pages and turn more visitors into customers. Let us know if you have any other questions!
Conclusion
In summary, creating high-converting landing pages has never been easier thanks to platforms like Unicorn. You have seen how their simple drag and drop builder can help you design professional landing pages in minutes without any coding skills. With beautiful templates, customizable sections, and integrations with your favorite tools, Unicorn gives you everything you need to start converting more visitors into customers today. Stop wasting time and money on complicated website builders and get started with an intuitive platform built for fast-growing businesses. Turn your ideas into reality and accelerate your growth with Unicorn.
