As a fashion brand in today's digital world, an eye-catching yet simple landing page is essential to making a good first impression and converting visitors into customers. With countless clothing companies competing for the attention of style-conscious consumers, your brand's landing page is often the first opportunity to stand out from the crowd. Using a straightforward website builder like Unicorn Platform, you can create an on-brand landing page in minutes without needing to code. By focusing on high-quality images of your products, concise and compelling copy, and a clear call to action, your landing page can become a powerful sales tool to drive traffic, build your mailing list, and boost online sales. By the way, if you're looking for tips on how to build a high-converting fashion website landing page, check out our article on building a high-converting fashion website landing page in minutes. With an optimized, conversion-focused landing page, your fashion brand is poised to thrive.
Why Your Clothing Brand Needs a Landing Page
As an up-and-coming clothing brand, having an attractive yet effective landing page is crucial to converting visitors into customers. Here are a few reasons why your brand needs a custom landing page:
- It establishes your brand identity. Your landing page is the first digital impression for many potential customers. An eye-catching yet cohesive design that aligns with your brand's visual style and voice can establish your identity and set the right tone.
- It captures leads. The goal of a landing page is to capture customer information through email signups or newsletter subscriptions. Offering a lead magnet like a coupon code or free style guide in exchange for their email address is an easy way to start building your list.
- It focuses on conversions. Landing pages are designed for one specific goal - getting visitors to take action. By highlighting your latest products, sales, or promotions on the page and including clear calls-to-action, you make it easy for people to shop your brand.
- It provides valuable information. Your landing page should provide details about your brand, products, mission, and style to inform and excite potential customers. Share details about popular products, upcoming sales, your brand story, and style guides. The more you educate visitors, the more likely they are to convert.
- It improves search engine optimization. Having a separate landing page focused on a specific campaign, product line, or audience helps search engines better understand your content and brand. This can improve your rankings and visibility in related searches. Be sure to include important keywords, internal links, and optimized page titles and meta descriptions.
With a polished, conversion-focused landing page, you'll be attracting more leads and turning curious visitors into loyal customers in no time. Your brand identity and bottom line will thank you.
Choose Template for a Landing Page for Fashion Brands
To create an eye-catching landing page for your fashion brand, select a template specifically designed for showcasing clothing and accessories. These templates typically feature:
- Large, high-quality images to prominently display your products. Images are key for fashion brands to convey styles, colors, and designs.
- A clean, minimal layout with plenty of white space. This helps your products take center stage without too many distracting elements.
- Bold fonts and text, often with stylish serifs or sans serifs, to match the modern esthetics of fashion. However, be sure the text remains easily readable.
- A featured collection or new product launch section. This gives you the opportunity to highlight your latest and greatest pieces.
- An about page or section highlighting your brand story and mission. This allows you to connect with your customers beyond just the visuals.
- A newsletter signup. Collecting customer emails is key to building your mailing list and staying in touch with your followers.
Once you have selected an appropriate template, customize the wording and images to match your unique brand. You want a consistent visual style and voice that resonates with your target customers. Keep your content concise but compelling. Focus on benefits and solutions for your customers.
A fashionable landing page with a stylish template and well-crafted content can make a memorable first impression on visitors and turn them into loyal customers. By highlighting your products, brand story, and latest collections, you give people a taste of what you offer and inspire them to explore your full catalog. With beautiful photos and a minimal design, you create an experience that matches the style and esthetic of your brand.
Your landing page is a pivotal opportunity to attract interest in your fashion brand. A template tailored for clothing and accessories, customized to reflect your brand's vision, and filled with visuals and content that speak to your ideal customers will capture their attention and set you apart.
Add Stunning Imagery to Showcase Your Products
To showcase your products in an eye-catching way on your clothing brand landing page, stunning imagery is essential. High-quality photos allow potential customers to visualize your products and get excited about making a purchase.
Product Photos
Feature high-resolution photos of each product you sell. Capture products from multiple angles, including close-ups of details and textures. For clothing, include photos of the items being worn to show how they appear on the body. Offer zoom functionality so visitors can see all facets of each product.
Lifestyle Shots
Supplement product photos with lifestyle shots featuring your target customers wearing or using the products in an aspirational setting. Help your audience envision themselves experiencing the lifestyle your brand represents. Lifestyle shots build an emotional connection and boost desire for your products.
Slider or Carousel
An image slider or carousel on your landing page is an effective way to showcase many product and lifestyle photos in an engaging visual format. As visitors scroll through the images, they will get a sense of your brand style and product range. A slider also adds visual interest to your page.
Video
Short video clips, especially those with high production quality, can powerfully bring your brand and products to life for visitors. Capture behind-the-scenes footage, product highlights, or a brand story. Keep videos under 2 minutes for maximum impact on a landing page.
- Product demo videos
- “Meet the maker” videos introducing your brand story
- Customer testimonial or review videos
Implementing a combination of professional product photos, lifestyle shots, an image slider, and short video clips on your clothing brand landing page will give potential customers a vivid sense of your brand and entice them to make a purchase. Visuals are the most memorable and persuasive element of your landing page, so invest in high-quality imagery and multimedia.
Include Social Proof With Testimonials and Reviews
To build trust and social proof on your landing page, include testimonials and reviews from happy customers. Testimonials, in particular, help establish credibility and reassure visitors that your product is high quality.
Testimonials from Satisfied Customers
Feature enthusiastic testimonials from customers who have had an excellent experience with your brand. Ask loyal customers if they would be willing to provide a photo, their name, location and a few sentences about their positive experience. Having real customers vouch for your product in their own words is extremely persuasive. You might say something like:
“I've been wearing [BRAND NAME] for years and I absolutely love their clothes. The quality is amazing and the styles are so trendy yet timeless. I always get compliments when I wear their designs. - Jenny S., New York, NY”
Reviews and Ratings
If possible, display reviews and ratings on your landing page, especially if you have a 4-star rating or higher. You can pull reviews from sources like Yelp, Google, Facebook or an independent review platform. Be transparent and show both positive and a few critical reviews to build trustworthiness. Briefly address or respond to any negative reviews. For example:
Based on 103 reviews on Yelp and Google, [BRAND NAME] is rated 4.8 out of 5 stars.
“Love everything about this brand - amazing quality, great style and the best customer service!”
- Sarah M. on Yelp
“Disappointed with how long shipping took. Otherwise happy with my purchase.”
- Chris T. on Google
(We apologize for the shipping delay and are working to improve our fulfillment times.)
Using real customer reviews and testimonials, especially when optimized for search engines through the use of keywords, establishes your brand as reputable, builds trust in visitors and reassures them that your product delivers an excellent experience, all of which help convince readers to convert into customers. Including a few constructive reviews also shows your transparency and commitment to improving customer satisfaction. Overall, social proof is essential for any landing page to achieve.
Highlight Your Unique Value Proposition
To attract potential customers and convey your unique value proposition, you must highlight what sets your brand apart. For an eye-catching clothing brand landing page, focus on:
High-Quality, Ethically-Sourced Materials
Discuss the sustainable, eco-friendly materials you use and your commitment to ethical manufacturing processes. For example, “Our garments are made from organic cotton and recycled polyester, and are produced in fair trade certified factories.”
Limited Edition, Highly Curated Products
Emphasize that you offer exclusive, carefully selected items in limited quantities. You might say, “We release two small collections each month featuring unique, handpicked pieces you won't find anywhere else.”
Seamless Shopping Experience
Explain how you provide an easy, enjoyable shopping experience. For instance, “Discover our latest collections, get style recommendations tailored to you, and checkout in just a few clicks. We handle the rest, providing free shipping and returns.”
Giving Back
Discuss ways in which your brand gives back to important causes or communities. For example, “A portion of all sales is donated to organizations promoting access to education and gender equality in developing countries.”
Style Consultations and Personalized Service
Mention any personalized services you offer, such as style consultations. You could state, “Connect with one of our fashion stylists anytime for a complimentary style consultation and head-to-toe outfit recommendations.”
To summarize, be authentic and transparent about what makes your brand special. Focus on factors like sustainable and ethical practices, curated collections, an enjoyable shopping experience, philanthropic initiatives, as well as any personalized customer service. Use emotive language and specifics to bring these points to life, creating an engaging landing page that will resonate with your target customers.
Include Clear Calls-to-Action
To maximize conversions, your clothing brand landing page should contain clear calls-to-action (CTAs). CTAs prompt visitors to take the next step in the conversion funnel, whether signing up for your newsletter, creating an account, or making a purchase.
Include Obvious Primary CTAs
Feature one or two prominent CTAs above the fold on your landing page. For a clothing brand, the primary CTAs should invite visitors to “Shop Now” or “See the Collection.” Place these CTAs in eye-catching buttons or links in the header or hero image section.
Offer Secondary CTAs
Below the primary CTAs, include secondary CTAs to guide visitors further down the conversion funnel. For example, suggest visitors “Sign Up for Exclusive Deals” to capture their email address, or prompt them to “Create an Account” to enable faster checkouts for repeat customers. These secondary CTAs should be slightly less prominent but still visible and compelling.
Repeat CTAs Throughout the Page
To maximize conversions, repeat your primary and secondary CTAs at various points down the page, such as:
- Next to specific products or product categories
- Below testimonials or brand highlights
- At the bottom of the page, above the footer
Repeating CTAs gives visitors multiple opportunities to take action, in case they missed a CTA higher up on the page.
Make CTAs Actionable
Effective CTAs clearly communicate what action the visitor should take. They should:
- Use an action verb like "Shop" or "Join"
- Be succinct yet compelling, e.g. "Shop the Collection" vs. "Click here to view all products"
- Match your brand personality and style
- Contain a sense of urgency (e.g. "Sale Ends Tonight!") to prompt immediate action
By following these best practices, the CTAs on your clothing brand landing page will drive higher conversion rates and sales. Optimizing your CTAs is a simple way to significantly improve the effectiveness of your landing page.
Optimize for Mobile: Your Audience Is on Their Phones
To optimize your clothing brand landing page for mobile devices, consider the following:
Focus on Speed and Simplicity
Keep in mind that mobile users expect fast load times and a simple user experience.
- Minimize page elements like sliders, videos and animations that can slow loading.
- Use a minimal design with clean fonts, plenty of negative space and avoid clutter.
- Ensure buttons and links are large enough for fingers to tap easily.
Structure Content for Small Screens
Design your landing page mobile-first by organizing content to suit small touchscreens.
- Place the most important information at the top of the page where it is most visible.
- Use accordion menus, tabs or swipeable elements to hide secondary content that can be accessed on demand.
- Include one primary call to action prominently on the page that stands out. Multiple CTAs can confuse mobile users.
Optimize Images for Mobile
Carefully select and optimize all images on your landing page to enhance the mobile experience.
- Choose engaging yet lightweight images that load quickly.
- Use responsive image techniques to serve the right size image for the screen width.
- Add alt text to images for accessibility and SEO.
- Consider using icon fonts instead of image icons when possible.
Test and Refine
Continuously test your landing page on multiple mobile devices to identify any issues and make refinements. Check that:
- All interactive elements like forms, buttons and links work as intended.
- Content displays attractively and is easy to read on small screens.
- The page loads quickly over both Wi-Fi and mobile data connections.
- Any videos play and track properly on mobile.
Keeping your audience and their needs at the forefront of your mind as you build and optimize your landing page will result in an experience that engages and converts mobile visitors. Carefully crafting a fast, simple yet compelling page for the small screen can make a big impact.
A/B Test Different Versions of Your Landing Page
To optimize your landing page and increase conversion rates, testing different versions is key. A/B testing allows you to compare two versions of the same page to determine which one performs better based on your key performance indicators (KPIs). You can then make data-driven decisions on which elements to keep, remove or revise.
Choose What to Test
Focus on testing elements that directly impact your customer’s experience and decision to convert, such as:
- Headline and copy: Test different wording, lengths or positions.
- Images: Try different photos, sizes, placements or the addition/removal of images.
- Call-to-action (CTA) buttons: Vary the text, color, size or location of CTAs.
- Form fields: Test adding or removing form fields to optimize conversion.
- Page layout: Try different designs, content groupings or interactive elements.
###Set Up Your A/B Test
- Identify your hypothesis for what will improve conversion rates. For example, a shorter headline will increase clicks.
- Design two versions of the page with only the element you want to test different. Keep all else consistent.
- Determine your success metrics like click-through rate, form completion or purchases.
- Allocate a portion of your traffic to each version. A 50/50 split is common for most tests.
- Run the test for at least one week to gather enough data to determine a statistically significant winner.
- Analyze the results and determine which version achieved your KPIs. The “winning” page becomes your new control for future tests.
- Continuously test and optimize to improve your landing page over time. Even small lifts in conversion can significantly impact your bottom line.
A/B testing is a simple way for ecommerce brands to enhance the customer experience, increase engagement, and boost key performance indicators using a data-driven approach. By methodically testing different versions of your landing page and optimizing based on the results, you can make incremental improvements that add up to big wins.
FAQs About Building a Clothing Brand Landing Page on Unicorn Platform
Building an eye-catching landing page for your clothing brand on the Unicorn Platform is simple with our easy-to-use drag and drop builder. Regardless of your technical skills, you can create a professional landing page to help sell your products.
Choose a Template
Unicorn Platform offers templates specifically designed for fashion and clothing brands to get you started. Select a template that aligns with your brand esthetic and make customizations as needed. Our templates are mobile-responsive so your landing page will display beautifully on any device.
Add Images and Video
Include high-quality product images, lifestyle shots, and brand logos to bring your landing page to life. You can also embed video from YouTube or Vimeo to give visitors an authentic glimpse into your brand.
Craft a Compelling Headline
Your headline is the first thing visitors see, so make it count. Aim for a headline that is benefit-driven, evokes emotion, or creates a sense of urgency. For example, “High-Quality Basics at an Affordable Price” or “New Collection Just Released - Shop Now Before Your Size Sells Out!”
Share Your Brand Story
Use text, images, and video to give visitors insight into how and why you started your clothing brand. Help them connect with your mission and values. Your brand story builds trust and loyalty.
Offer an Incentive
Provide an incentive like a coupon code, discount, or free shipping to encourage visitors to shop your latest collection. Sweetening the deal will increase your conversion rates.
Include Social Proof
Feature customer reviews, testimonials, press mentions, or brand partnerships to build credibility. Social proof shows visitors that others love and trust your brand.
Make it Easy to Shop
Include clear calls-to-action like “Shop Now” or “See the Collection” that link directly to your product pages. The simpler you make the shopping experience, the more likely visitors are to complete a purchase.
Building an eye-catching landing page for your clothing brand on Unicorn Platform is the first step to increasing traffic, capturing leads, and driving more sales. Our simple but powerful builder provides everything you need to create a landing page that converts.
Conclusion
In conclusion, a stylish yet simple landing page is essential for any clothing brand looking to make a memorable first impression. With a user-friendly platform like Unicorn, you can quickly and easily build an eye-catching landing page to showcase your brand and products without needing any coding experience. Their drag and drop interface provides templates tailored to fashion brands so you can pick a look that matches your unique style. Once your page is live, track how visitors interact with your content and make tweaks to optimize based on feedback. An impactful landing page is a key step to growing your fashion business and reaching new customers. With the right tools and creative vision, you have the power to build a website that is as fashionable and stylish as the products you sell.
