As a restaurant owner, you know that a stunning website is crucial to attracting new customers and driving more reservations and sales. Your restaurant landing page is often the first impression people have of your business, so making it visually compelling and optimized for conversions is key. In this article, we'll explore some of the best restaurant landing page examples from popular eateries around the web. You'll discover innovative designs, smart copy, and strategic calls-to-action you can model on your own site to start booking more tables and increasing customer loyalty. Creating an effective landing page may seem daunting, but with the right inspiration and tools, any restaurant can craft an online experience as memorable as their food and ambiance. If you're looking for a step-by-step guide to building a catering landing page, check out this article on how to build a beautiful catering landing page in minutes.
What Makes a High-Converting Restaurant Landing Page?
To convert visitors into customers, an effective restaurant landing page is key. Here are the essential elements to include:
A Striking Hero Image
Feature a high-quality photo of your food or restaurant space as the hero image at the top of the page. This visually represents your brand and cuisine to capture attention. For the best results, use an image that is vibrant, high resolution, and evokes an emotional response.
A Clear Value Proposition
State your value proposition or unique selling proposition prominently on the page. This tells visitors exactly what makes your restaurant and menu special. For example, “Authentic Neapolitan pizza made from imported Italian ingredients” or “Farm-to-table fine dining featuring locally-sourced seasonal fare.” Use compelling language to convey your key differentiators.
An Appealing Menu
Showcase photos and descriptions of some of your most popular or signature menu items. This gives visitors a taste of your offerings and highlights what they can expect. Consider featuring menu items that play into your overall restaurant concept and value proposition. For extra appeal, include attractive photos of each dish.
Social Proof
Include customer reviews, ratings, or testimonials on your landing page. This social proof builds trust in your restaurant and validates the quality of your food and service. Aim for authentic, enthusiastic reviews and ratings from platforms like Yelp or Google Reviews.
A Clear Call-to-Action
Add prominent calls-to-action to your landing page like “Book a Table Now” or “Order Pickup or Delivery.” These CTAs encourage visitors to take the next step, whether it's making a reservation or placing an order. For the best results, place your main CTA above the fold where visitors will see it as soon as they land on the page.
With these essential elements, you'll have a stunning restaurant landing page that keeps visitors engaged and helps generate more customers. Focus on visually representing your brand, highlighting what makes you unique, showcasing your menu, building trust with social proof, and making it easy for visitors take action.
Restaurant Landing Pages Examples #1: Sweetgreen
As a restaurant owner, your landing page is the digital front door to your business. It’s the first impression you make on potential customers and shapes their perception of your brand. An eye-catching yet simple landing page that effectively showcases your menu and atmosphere is key.
One stunning example is Sweetgreen, a fast-casual salad restaurant. Their landing page prominently features large, high-quality photos of their food and restaurant interior. The minimal text is focused on their mission and values. A bold call-to-action button invites visitors to find their nearest location.
Simple and Visually Appealing
The page has a clean, uncluttered design with plenty of negative space. Photos of colorful, fresh ingredients and an open kitchen bring their mission of “healthy, delicious, and sustainable” food to life. The lack of text keeps the focus on the visuals and call-to-action. This simple yet striking page is a perfect example of “less is more” in landing page design.
A Clear Message
While visuals attract visitors, the concise text communicates their core message. Phrases like “farm-to-table”, “seasonal and sustainable”, and “food with integrity” convey their commitment to fresh, high-quality ingredients. The overall impression is of a company that cares deeply about the food they serve and the communities they serve it to.
A Strong Call-to-Action
The most prominent call-to-action is the “Find Us” button, linking to their locations page. Its size and contrasting color make it the focal point, encouraging visitors to experience Sweetgreen in person. Secondary calls-to-action to download their app or join their rewards program are also included but with less prominence. The landing page ultimately drives visitors to become customers, fulfilling its purpose.
In summary, Sweetgreen’s landing page employs a simple yet impactful design, a clear mission-focused message, and strong calls-to-action to create an experience that inspires visitors and compels them to take the next step. For any restaurant, these elements are a recipe for landing page success.
Restaurant Landing Pages Examples #2: Shake Shack
The Shake Shack restaurant landing page is a fantastic example of a simple yet effective design. Their page focuses on high-quality images of their food and location to capture the audience’s attention immediately.
Large Hero Image
The first thing you notice on their landing page is a large, visually appealing photo of their signature burger and fries. This hero image gives visitors an idea of what to expect from their menu and dining experience right away. Underneath the photo is a simple tagline highlighting their commitment to high-quality ingredients and community.
Clear Navigation
Directly below the hero image are links to ‘Our Story,’ ‘Menu,’ ‘Shacks,’ and ‘Giving Back.’ This makes it easy for visitors to navigate to the information they're most interested in, whether that’s learning about Shake Shack’s history, viewing the menu, finding a location, or reading about their community outreach programs. The navigation is uncluttered, with plenty of white space, so it’s easy to quickly scan.
Appetizing Food Photography
As you scroll down the page, you're greeted with more photos of their delicious burgers, fries, and shakes. This visually stimulates the audience’s appetite and highlights some of their most popular and unique menu items. The photos are high quality, colorful, and fill a large portion of the screen so you can see all the details in the food.
Simple Booking Feature
For visitors interested in dining at one of their locations, a prominent booking feature is included on the landing page. You just enter your location and the number of guests, and available reservation times will populate for you to select from. This simple tool allows customers to easily book a table right from the landing page.
In summary, the Shake Shack landing page employs a minimal, uncluttered design with striking food photography and clear navigation and booking features. The result is an impactful yet uncomplicated page that captures interest and makes it easy for visitors to find what they need. Their landing page serves as an excellent example for any restaurant looking to optimize their own website.
Best Restaurant Landing Pages: Eatsa
To create an effective restaurant landing page, analyze examples from successful establishments. One of the best restaurant landing pages is from Eatsa, a fast-casual restaurant chain known for its quinoa bowls.
Simple and Streamlined Design
Eatsa's landing page has a minimalistic design with plenty of white space, focusing the visitor's attention on the product - the food. The page features large, high-quality photos of Eatsa's quinoa bowls and a simple navigation menu at the top. The overall impression is of fresh, healthy ingredients and an efficient, streamlined experience.
Clear Value Proposition
Eatsa's value proposition of "plant-based power bowls" is prominently displayed at the top of the page. This immediately communicates to visitors what they offer and why customers choose Eatsa. The rest of the copy highlights the benefits of Eatsa's product, emphasizing natural, sustainable ingredients and nutrition.
Effective Use of Video
A short video on the landing page shows bowls being prepared and highlights customer reviews. This brings the product to life and builds trust through social proof from happy customers. The video is front and center on the page, demonstrating its importance in engaging visitors.
Prominent Call-to-Action
The page has a clear call-to-action of "Order Now" and "Download App" in the navigation menu. Visitors can easily place an order or get the Eatsa app to start enjoying their quinoa bowls. The CTA buttons have a bright color to capture attention and encourage visitors to take the next step.
Optimized for Mobile
With a streamlined design and minimal text, Eatsa's landing page is highly optimized for mobile devices. The large photos, video, and simple menu translate well to smaller screens. Visitors can easily explore the menu and place an order right from their smartphones. Optimizing for mobile is essential, as many customers will first visit a restaurant's website or landing page on their phones.
In summary, Eatsa’s landing page is a superb example for restaurants to model. A simple yet visually compelling design, clear value proposition, strategic use of video, and prominent call-to-action combine to create an effective landing page optimized for lead generation and customer acquisition.
Best Restaurant Landing Pages: Maple
To create an effective restaurant landing page, focus on highlighting the unique aspects of your cuisine and atmosphere. For example, Maple restaurant in San Francisco has a stunning landing page that spotlights their farm-to-table fare and upscale yet cozy ambiance.
Clean Design
Maple’s landing page features a minimal, uncluttered design with ample white space. The only elements on the screen are a large hero image of their dining room, a brief welcome message, and a call-to-action button to make a reservation. This simplicity helps convey their sophisticated style.
Compelling Hero Image
The hero image shows guests enjoying a meal at Maple’s rustic yet refined communal tables. Warm lighting, natural wood accents, and greenery help bring across their vision of an elegant farmhouse feel. For a restaurant, the imagery on your landing page is crucial for setting the right tone and expectations.
Brief but Impactful Copy
While the hero image is most prominent, Maple includes a short message to draw visitors in: “Maple is an intimate neighborhood restaurant featuring farm-to-table cuisine in a warm, rustic setting. We invite you to join us -- reserve your table today.” This text highlights their locally-sourced menu and inviting ambiance in a concise yet compelling way.
Clear Call-to-Action
A prominent “Make a Reservation” button allows visitors to easily book a table right from the landing page. By including a clear call-to-action, Maple makes it simple for interested guests to become paying customers.
Consistent Branding
Maple’s landing page incorporates the same color palette, font, and style as the rest of their website and brand materials. This consistency strengthens their brand identity and gives visitors a seamless experience as they navigate from the landing page to other website sections.
In summary, Maple’s farm-to-table restaurant landing page employs a minimal design, mouthwatering food imagery, concise copy, a clear call-to-action, and cohesive branding to create an impactful first impression. Using their page as inspiration, you can craft an equally stunning landing page to attract guests to your restaurant.
Restaurant Landing Page Example #3: Daily Harvest
Daily Harvest is a meal kit delivery service focused on healthy, plant-based eats. Their landing page is clean, minimal, and highlights their offerings prominently.
A Large Hero Image Sets the Tone
The first thing you notice is a large hero image featuring a bowl of veggie-packed ramen. This immediately establishes that Daily Harvest is all about nutritious, whole foods. The simple black text overlay reads “Organic, plant-based foods. Delivered.” This gets the message across clearly while keeping the focus on the image.
Clear Value Proposition
Below the hero, Daily Harvest has a clear value proposition: “We make it easy to eat more whole foods. Our chef-crafted, plant-based harvest bowls, smoothies, soups and overnight oats are ready in minutes and stay fresh for days.” This lets visitors know exactly what to expect—convenient, pre-made plant-based meals and snacks.
Bold Social Proof
Daily Harvest isn’t shy about their many happy customers and mentions several impressive statistics, like “Over 3 million cups of Daily Harvest sold” and “Over 35,000 5-star reviews.” They also feature a scrolling feed of customer photos and reviews. This strong social proof helps build trust and credibility.
Transparent About Ingredients and Sourcing
Daily Harvest is very transparent about where they source ingredients and how their food is made. They call out that ingredients are organic when possible, non-GMO, and free from artificial sweeteners or preservatives. They mention that their culinary team develops each recipe in-house. This focus on high-quality, whole ingredients and an artisanal approach is appealing to health-conscious customers.
Strong Call-to-Action
The page has a clear call-to-action to start an order or subscription prominently featured. Visitors can easily select from a variety of plans to get started. Daily Harvest’s landing page is a stellar example of visually striking images combined with a compelling value proposition and strong social proof. For those interested in convenient plant-based meals, it’s highly persuasive.
Restaurant Landing Page Example #4: Everytable
Everytable is a health-focused fast casual restaurant chain based in Los Angeles. Their landing page immediately conveys their mission of making nutritious, organic meals affordable and accessible to everyone.
The hero image shows a bowl filled with fresh, colorful ingredients like kale, sweet potatoes, and avocado. The bold headline reads “Organic meals for everyone. Every table. Every day.” This succinctly captures their goal of serving high-quality, organic fare at an affordable price point.
Below the fold, Everytable outlines their vision and business model. They aim to open small neighborhood kitchens in areas where access to fresh, organic food is limited. By optimizing operations and minimizing costs, they can offer healthy, pre-made meals for around $5 each.
The Menu
Everytable’s menu focuses on nutritionally balanced meals with fresh, responsibly-sourced ingredients. Options include salads, grain bowls, sandwiches, and soups. For each item, they list nutritional information and source details for main ingredients. This transparency builds trust in their mission and values.
Photographs of the colorful, appetizing meals span the width of the page, giving visitors a glimpse into the variety and quality of the fare. A scrolling menu at the top allows for easy navigation between categories like “Salads & Grains,” “Sandwiches & Wraps,” and “Soups & Sides.”
The Model
Everytable outlines how they achieve their low price points through an innovative business model. Their small kitchens and optimized operations reduce overhead costs. Ingredients are sourced directly from local farmers and purveyors. And meals are pre-made and grab-and-go, so no waitstaff or table service is required.
By keeping prices affordable, Everytable aims to make nutritious food available to all and help improve health outcomes in underserved communities. Their landing page effectively conveys this mission and vision. Combined with an appetizing menu and a scalable business model, Everytable presents a compelling brand for socially-conscious diners and investors alike.
Restaurant Landing Page Example #5: REEF Kitchens
One of the best restaurant landing page examples is REEF Kitchens. Their landing page immediately gives the impression of a modern, upscale restaurant through professional food photography and a clean, minimalistic design.
Overview
REEF Kitchens’ landing page highlights their chic ambiance and innovative menu. A bold photo of their dining room interior dominates the top half of the page. The wood accents, Edison light fixtures, and long wooden community table exude a stylish yet cozy vibe.
Menu
The menu section features photos of artfully plated dishes with short descriptions emphasizing locally-sourced, high-quality ingredients. Options like truffle mac and cheese, duck confit, and sea scallop crudo cater to adventurous palates. A sidebar lists available wines, cocktails, and craft beers to complement the cuisine.
Reserve Your Table
A large call-to-action button inviting visitors to “Reserve Your Table Now” stands out prominently on the page. Clicking the button opens an OpenTable widget to easily book a reservation for your desired date, time, and party size. This simple yet effective conversion tool makes it easy for interested visitors to become customers.
Summary
Overall, REEF Kitchens’ landing page is an excellent example for restaurants looking to highlight a stylish brand and tempt visitors with a taste of their menu. Stunning visuals, a focus on high-quality fare, and an easy reservation system work together to convert page visitors into diners. The page gives just enough of a taste to leave you hungry for more. Their well-designed landing page has doubtlessly contributed to their success as a popular dining destination.
In summary, the key attributes of an effective restaurant landing page based on this example are:
- Professional food and interior photography to convey brand style
- Descriptions highlighting fresh, high-quality ingredients and an innovative menu
- An easy reservation/booking system to facilitate conversions
- A clean, uncluttered design to showcase offerings
- A focus on the overall dining experience, not just the menu
How to Create a Landing Page for Your Restaurant With Unicorn Platform
To create an effective landing page for your restaurant using Unicorn Platform, follow these key steps:
Choose a Template
Select a template from the Unicorn Platform library that is suitable for a restaurant. Some recommended options include the ‘Food & Drink’ or ‘Cafe & Bakery’ templates which feature imagery of meals and drinks. These are professionally designed to highlight photos and include space for your restaurant's story or mission statement.
Add High-Quality Photos
Include eye-catching photos of your food, drinks, restaurant space, and staff. Images should be high resolution, color balanced, and depict your restaurant’s style and offerings. For the featured slider images, choose options that will draw visitors in and make them eager to learn more about your restaurant.
Share Your Story
Use the 'About Us' section to share your restaurant’s story and mission. Discuss your cuisine, chef, and any unique aspects that set you apart. Keep this section concise while highlighting what motivates and inspires your restaurant. This helps to build a personal connection with your visitors.
List Your Menu
Feature your full food and drink menu, including appetizers, entrees, desserts, cocktails, and beverages. If your menu is extensive, consider highlighting signature or seasonal items. Include photos, descriptions, and pricing for each menu item. This allows visitors to get a sense of your offerings before dining at your restaurant.
Provide Contact Information
Include your restaurant’s address, phone number, email, and hours prominently on the page. Offer easy ways for visitors to get in touch with questions or to make reservations. You may also want to include links to your social media profiles so visitors can connect with you on additional platforms.
Track and Optimize
Use Unicorn Platform’s analytics to see how visitors are interacting with your landing page. Look at metrics like page views, time on page, and click through rates to understand what is resonating with your audience. Make changes to continually improve the page and boost your restaurant’s online visibility and reservations.
Conclusion
You have seen several stunning examples of restaurant landing pages that effectively convey a brand’s style and offerings. A highly-converting landing page is essential for any restaurant to attract new customers and drive more sales. With a simple yet powerful landing page builder tool like Unicorn Platform, you have everything you need to create an eye-catching landing page for your restaurant without requiring any technical skills. Start designing your mobile-friendly restaurant landing page today to make a memorable first impression, highlight your menu, build trust, and turn more visitors into loyal customers. Creating a custom landing page has never been easier.
