The Importance of Optimized Landing Pages for Converting Visitors
Landing pages are one of the most critical tools for driving conversions and sales. According to HubSpot, companies see an average conversion rate of 3% from landing pages. However, optimized pages designed with the visitor in mind can increase conversion rates to over 12%.
With their sole purpose being to convert visitors into leads and customers, landing pages require thoughtful design and messaging. Their layout, copy, visuals and calls-to-action guide visitors to take the desired action like signing up or making a purchase. Given their enormous revenue potential, continuously optimizing landing page design and copy should be a priority for every startup and SaaS business.
Wix is one of the most popular drag-and-drop landing page builders, known for its professional looking templates and easy customization. In this post, we'll showcase stunning examples of Wix landing pages and share tips to help guide you in creating high-converting pages tailored to your brand and audience.
Minimalist Wix Landing Pages
Bold and Colorful Wix Landing Pages
Copywriting for Wix Landing Pages
Optimizing Wix Landing Pages for Conversions
Key Takeaways
Minimalist Wix Landing Pages
Minimalist landing pages stand out with negative space, clean fonts, and a focus on drawing attention to one core action. SaaS and software companies like Slack, Dropbox, and InVision use minimalist designs to convey quality.
Unicorn Platform's landing page templates include several minimalist designs perfect for startups to customize.
Some tips for nailing minimalist landing pages include:
- Leave plenty of negative space and avoid clutter
- Limit color palette to 2-3 colors
- Use clean, simple sans-serif fonts
- Showcase visuals sparingly for maximum effect
Lead Capture Wix Landing Page
This minimalist example focuses solely on capturing emails. A large call-to-action button catches the eye, guiding visitors to fill out the simple form - the only content on the page.
Unicorn Platform's form widgets enable easy integration of email capture functionality into landing pages. Removing extra page elements focuses all attention on the conversion goal.
Video Background Wix Landing Pages
This striking page uses a full-width background video for visual impact while subtly reinforcing the brand. Short, branded videos make a bold impression when used effectively as backdrops.
Unicorn Platform supports background videos on landing pages, great for showing short clips that align with your brand identity and audience.
Bold and Colorful Wix Landing Pages
Vibrant colors and visuals allow creative brands like Mailchimp, Squarespace and Canva to showcase their friendly, energetic personalities on their landing pages.
Balance stimulating colors with negative space. Unicorn Platform has colorful templates to customize for eye-catching pages that align to your brand identity.
Illustrated Wix Landing Pages
Illustrations boost engagement when they reflect brand values and resonate with your audience. Animated graphics depicting the startup journey help this landing page connect.
Unicorn Platform allows you to upload custom SVG illustrations to use creatively across your site and landing pages. Consider illustrations that explain your key differentiators.
Bold Font Wix Landing Pages
This example uses a striking font for the main headline, with higher-contrast body text. Strong typography emphasizes important points and makes them memorable.
With endless font options, Unicorn Platform enables you to tailor typography for visual hierarchy. Use bold fonts to highlight critical elements like headlines.
Copywriting for Wix Landing Pages
Even the best designed page requires compelling copy to convert visitors. Focus on communicating value clearly and conversationally to appeal to your audience.
Useful copywriting tips include:
- Breaking up copy into scannable sections
- Addressing visitors directly
- Explaining benefits simply
Crafting Winning Offers
Tailor lead magnet offers to what your audience wants - free trials, discounts, or gated content in exchange for their contact info. Feature them prominently.
Unicorn Platform's components make displaying opt-in incentives beautifully simple. Match them to audience interests for maximum appeal.
Customer Testimonials
Showcasing credible reviews builds trust by highlighting satisfied customers in your audience's own words.
Integrate platforms like Yotpo to feature authentic third-party testimonials on your Wix landing pages. Social proof provides powerful validation.
Optimizing Wix Landing Pages for Conversions
Beyond good design and copy, optimize pages for simplicity, clarity and reduced friction. Unicorn Platform enhances performance and security to aid conversions.
Test elements like copy, visuals and offers with A/B testing for continuous optimization.
Prominent Calls-to-Action
Calls-to-action should immediately stand out on the page. Communicate your value clearly and use action-oriented language.
Unicorn Platform's eye-catching CTA components make highlighting your desired action easy. Place them prominently above the fold.
Minimizing Friction
Each extra form field and step creates friction. Simplify your conversion process as much as possible.
Unicorn Platform forms enable you to reduce fields to only the essentials. Present one clear path for visitors to convert.
Key Takeaways
With compelling copy, design and audience-tailored offers, Wix empowers you to create high converting landing pages that move visitors to action.
Focus on simplicity, communicating value, and authentic social proof. Unicorn Platform's templates and seamless customization streamline bringing your ideal landing pages to life.
By continuously testing and optimizing elements for your audience, you can craft landing pages that drive results and showcase your unique value.
