As an entrepreneur in the travel insurance space, you know how important an eye-catching yet informative landing page is to capturing leads and driving conversions. However, designing and building a custom landing page from scratch requires technical skills and resources you may not have access too, especially when time is of the essence. Fortunately, using a simple yet powerful landing page builder tool, you can create a stunning travel insurance landing page in just minutes without any coding required.
If you need inspiration for your travel agency website, check out our article on the best travel agency websites to get ideas and see how other successful companies in the industry are presenting themselves online.
Why You Need a Dedicated Travel Insurance Landing Page
As an insurance provider, having a dedicated landing page for your travel insurance products is crucial. Here are a few reasons why:
- Focus your message. A targeted landing page allows you to focus specifically on your travel insurance offerings and the benefits to customers. You can highlight the key features and options of your plans without other products or services distracting the visitor.
- Optimize for conversions. A specialized page can be optimized for turning visitors into leads or customers. You can choose a compelling headline, use persuasive copy, design an intuitive layout, and include clear calls-to-action that drive people to get a quote or purchase a policy.
- Improve search engine optimization. A tailored landing page, especially one focused on a specific location or type of travel coverage, helps you rank higher in search results for related terms. You can optimize the page for selected keywords and include them in the copy, page title, URL, image alt text, and more.
- Provide a better user experience. Visitors coming to your site looking for travel insurance will appreciate being directed to a page customized to their needs. A dedicated landing page avoids confusion and allows them to quickly find the information they want in an easy-to-navigate format.
- Generate more leads. The primary goal of any landing page is to capture leads for your business. A specialized travel insurance landing page, optimized from top to bottom, will generate more high-quality leads for your company than a generic website page. Offering something of value, like a free quote tool or guide, in exchange for a visitor's contact information is an excellent way to boost lead generation.
In summary, creating a separate landing page for your travel insurance products is one of the best ways to improve your online marketing efforts, increase qualified leads, and drive more sales. With a little time and optimization, you can build a stunning landing page to help grow your travel insurance business.
How to Create an Effective Travel Lead Generation Landing Page
To create an effective travel insurance landing page, you need to optimize it for lead generation. This means focusing on a simple and clear call-to-action (CTA) to capture visitor information.
Identify Your Target Audience
First, determine who your target customers are. For travel insurance, this may be frequent travelers, adventure seekers, senior citizens, or families with children. Tailor your messaging and visuals to appeal to your specific audience.
Choose an Engaging Header and Hero Image
Select an attention-grabbing header like “Travel Worry-Free” or “Affordable Coverage for Your Next Trip.” Pair it with an evocative hero image that matches your brand and resonates with your target audience. Keep text on your hero image minimal.
Highlight Your Key Benefits
In bullet points or a short paragraph, enumerate the key benefits of your product like coverage for medical emergencies, trip cancelation, lost baggage, and more. Mention how your insurance provides “peace of mind” and “financial security.”
Add Trust Indicators
Include trust indicators like security badges, customer reviews and testimonials, an About Us page, and clearly state how long you’ve been in business. This builds credibility and instills confidence in your brand.
Have a Clear Call-to-Action
Your CTA should make it easy for visitors to sign up or get a free quote. Offer an email signup, contact form, or button to “Get Instant Quote.” Place your CTA prominently on your page, above the page fold if possible.
With a targeted message, compelling visuals, highlighted benefits, trust indicators, and an easy to spot CTA, your travel insurance landing page will generate more qualified leads. Best of luck!
Unicorn Platform: The Simple Yet Powerful Landing Page Builder
Unicorn Platform provides an intuitive yet powerful drag and drop landing page builder to help you create high-converting lead generation pages in minutes. Whether you need a landing page for your SaaS product, mobile app, or startup, Unicorn Platform has you covered.
Simplicity Meets Power
The intuitive visual editor makes it easy to add and customize page sections like:
- Hero sections with eye-catching headlines and videos
- Feature sections to highlight your product's key benefits
- Testimonial sections with social proof from happy customers
- Call-to-action buttons for capturing leads and driving conversions
While the interface is simple to use, under the hood is an advanced page builder with flexible customization options. You have full control over:
- Column layouts, spacing, and sizing
- Typography including font, size, color, and spacing
- Custom CSS and HTML for limitless design possibilities
Mobile-Optimized & High-Converting
Unicorn Platform builds fully responsive landing pages that look great on any device. Your page will automatically optimize for mobile, tablet, and desktop so you can focus on creating a great experience for your visitors.
We have also analyzed high-converting landing pages to determine the essential ingredients for success. Features like social proof, benefit-driven copy, and prominent call-to-action buttons are built right into the page templates and elements.
Integrations & Analytics
Unicorn Platform integrates with leading email marketing, payment, and analytics providers. You can easily connect your landing page to:
- An email signup form to build your mailing list
- A payment processor to start collecting customer payments
- Google Analytics, Facebook Pixel, and more to track key metrics like page views, conversion rates, and ROI.
See your landing page's performance and make data-driven optimizations to maximize your conversions and sales. Unicorn Platform gives you the tools to create high-performing landing pages that deliver real business impact. Give it a try today!
Choose a Template to Get Started Fast
To get started building your stunning travel insurance landing page in minutes, choose from one of Unicorn Platform’s professionally designed templates. Our drag and drop website builder makes customizing the template simple, even for beginners.
Select a Template
Browse Unicorn Platform’s selection of landing page templates to find an eye-catching design that matches your brand and goals. Options include:
- Lead generation templates optimized for capturing visitor information
- One-page product showcase templates for highlighting insurance plans
- Contact form templates for an easy way for visitors to reach out with questions
- Video templates incorporating media for an engaging user experience
Once you select a template, you can easily customize the:
- Layout by adding, removing or rearranging sections
- Colors to match your brand palette
- Typography including fonts, sizes and styles
- Background image or color
- Content including text, images, buttons, icons and more
Unicorn Platform’s templates are mobile-responsive so your landing page will display beautifully on any device. You can also select from options like:
- Scroll effects for a smooth scrolling experience
- Animations to bring your page to life
- Integrations with tools like email marketing, chat and analytics software
Customize the Content
With your template selected, add in details about your specific travel insurance plans and any lead capture forms. Be sure to include:
An attention-grabbing headline clearly stating your offer or key benefits.
Use bullet points or numbered lists to highlight key features and coverage details.
Eye-catching photos of destinations your plans would cover.
A lead capture form for visitors to request a quote or more information.
Prominent call-to-action buttons for visitors to purchase a plan or learn more.
Unicorn Platform makes updating and customizing content simple. You can easily adjust details to match changes in your insurance offerings or promotions. With an attractive, optimized landing page and strong call-to-actions, you'll start generating more qualified travel insurance leads in no time.
Add Striking Images and Videos to Capture Attention
To capture the attention of visitors and encourage them to convert, include eye-catching images and videos on your landing page. Visual media not only breaks up blocks of text, but also helps to quickly and clearly convey your key messages.
Images
Include a large, high-quality image at the top of your page that represents travel and adventure to set the right mood. For example, you might use an image of a scenic beach landscape, mountain vista or iconic city skyline. Below the headline and in other sections of the content, incorporate additional images of people enjoying a trip or vacation. Keep these images relatively consistent in style and size.
Video
An engaging video is a powerful way to capture attention and demonstrate the benefits of your product in an interactive format. Create a short video highlighting the key features and benefits of your travel insurance in an exciting, visually compelling way. Place the video prominently on the page, ideally above the fold so visitors see it as soon as they land on the page.
Keep the following best practices in mind when adding visual media to your landing page:
- Ensure all images and videos directly relate to and support the specific goal of the page.
- Use high-quality, professional images and video that match your brand style.
- Keep images and videos relatively consistent in size and shape for a polished look.
- Include captions or overlay text on images and videos to reinforce your key messages.
- Balance visual media with written content. Do not overload the page with too many images or videos.
- Optimize all visual assets for fast loading and mobile viewing. Compress image and video files and use responsive design.
- Consider including calls-to-action on or around visual media, like “Get a free quote” or “Learn more.”
Using a strategic combination of images, video and well-written copy on your landing page will capture attention, convey your message and inspire visitors to take action. Keep your visuals professional, consistent and directly tied to your goals to craft a stunning landing page that generates leads and conversions.
Write Compelling Content That Converts
To convert visitors into leads, focus on writing compelling content for your landing page. Keep the following tips in mind:
Highlight the Benefits
Explain the key benefits of your product or service using bullet points, numbered lists, or paragraphs. For example, travel insurance may offer benefits like:
- Emergency medical coverage in case of injury or illness abroad
- Coverage for trip cancelation or interruption
- Lost baggage reimbursement
- 24/7 worldwide assistance
Build Trust and Credibility
Include trust signals like customer reviews, awards, certifications, or media mentions. For a travel insurance page, you might feature positive reviews from well-known publications or highlight an A+ rating from the Better Business Bureau.
Use an Attention-Grabbing Headline
Your headline should capture interest and highlight the most compelling benefit. For example, “Travel with Peace of Mind - Get Emergency Coverage and 24/7 Support Anywhere in the World”.
Keep Content Scannable
Use plenty of headings, bullet points, short paragraphs, and images to keep content easy to scan. For a landing page, aim for 3 to 5 concise sections.
Include a Clear Call-to-Action
Tell visitors exactly what you want them to do, such as “Get a Free Quote” or “Buy Now”. Place call-to-action buttons prominently on your page, especially above the fold.
Optimize for Conversions
Focus on one clear goal for your page, such as generating leads or sales. Include forms for visitors to fill out and tracking to see how many people convert. For a travel insurance page, a lead generation form would capture information like destination, trip dates, and contact details.
By following these best practices, you can craft landing page content that informs, engages, and ultimately converts your visitors into valuable leads. Keep testing and optimizing your content over time to improve performance.
Include Social Proof to Build Trust
To build trust and credibility on your travel insurance landing page, be sure to include social proof. Social proof refers to evidence from social interactions that a product, service, or idea is popular or credible. For a landing page, this typically takes the form of reviews, testimonials, media mentions, or numbers that demonstrate your popularity and authority.
Client Testimonials and Reviews
Feature quotes from satisfied clients discussing their positive experiences with your company and products. These testimonials should be from real clients who have given you permission to use their feedback. You can also include star ratings from review platforms like TrustPilot or Google Reviews.
“We had a medical emergency while on vacation and [Company Name] took care of everything. The claims process was straightforward and we were reimbursed quickly. Their customer service was extremely helpful during a stressful time.” - John D., Customer
Media Mentions and Press Coverage
Don’t be afraid to brag a little! Share any positive coverage your company or products have received from reputable media organizations. This lends third-party credibility to your brand. You can include quotes, excerpts, images of articles, or simply list the media companies and publication dates.
As featured in:
The Washington Post, March 2021
Forbes, December 2020
Inc. Magazine, 2021 Best Travel Insurance Companies
Numbers and Statistics
Use concrete numbers and statistics to demonstrate your authority and experience in the industry. For example, share how many people have purchased your insurance products, how long you’ve been in business, your coverage limits, number of countries where your insurance is accepted, etc. But be truthful—don’t inflate numbers just for effect.
Trusted by over 50,000 travelers worldwide
Serving customers for over 25 years
Up to $5 million in coverage available
Insurance accepted at hospitals and clinics in over 190 countries
By highlighting reviews, media mentions, statistics, and other social proof, you can build instant trust and credibility on your landing page. This will increase conversions by reassuring potential customers of your popularity, authority, and ability to meet their needs.
Add an Email Capture Form for Lead Generation
To generate high-quality leads from your travel insurance landing page, you must include an email capture form. This allows visitors to subscribe to receive more information, updates, promotions, and deals from your company.
Design the Form
When designing your email capture form, keep it short and simple. Only ask for the necessary information like first name, last name, and email address. You can include an optional phone number field as well. Place the form prominently at the top of your page so visitors see it as soon as they land on the page.
Make the form fields large enough and clearly label each one so people know exactly what information to enter. A good rule of thumb is to use form fields at least 1.2 times the default size of standard text on your page. You should also include a placeholder or watermark inside each field to provide an example of the expected input.
To encourage people to submit the form, include a strong call-to-action button like “Subscribe Now” or “Get Deals”. Place this button below the last form field for optimal visibility and conversion.
Offer an Incentive (Optional)
You may want to provide an incentive for people to subscribe to your email list. Common incentives for lead generation include:
- Discount codes or coupons for your services
- Free tips or resources related to your industry
- Entry into a contest to win a prize
Be sure to clearly state the incentive and any applicable terms and conditions. Only include an incentive if it is valuable enough to motivate people to subscribe while still being feasible for your business to provide.
Confirm Subscription and Welcome Email
Once someone submits the email capture form, immediately send an email to confirm their subscription and welcome them to your list. This helps build trust and rapport with your new subscribers right away. In the welcome email, reiterate any incentives provided for subscribing along with next steps for the subscriber to access those incentives. Also, give subscribers an easy way to unsubscribe from your list if they change their mind.
Building an email list of engaged subscribers interested in your products or services is key to the success of your travel insurance business. An optimized email capture form on your landing page is the best way to start growing your list and generating more leads.
FAQs: Using Unicorn Platform to Build Your Travel Insurance Landing Page
Building a stunning travel insurance landing page in minutes is possible using Unicorn Platform. This simple drag and drop website builder was created specifically for startups, mobile apps, and SaaS companies to easily create professional landing pages.
To construct an eye-catching travel insurance landing page, follow these steps:
1. Select a Template
Unicorn Platform offers numerous mobile-responsive templates to choose from. For a travel insurance landing page, select a template with an image header, informational sections, and a lead capture form. The “Adventure” or “Wanderlust” templates would work well.
2. Add Your Header Image
Upload a high-quality photo representing travel, adventure or your brand. For a travel insurance page, an image of a scenic destination would capture attention. Add your company logo and a brief header message on the image to introduce your offering.
3. Include Informational Sections
Add sections outlining the key benefits and coverage details of your travel insurance plan. Use headings like “Comprehensive Coverage”, “24/7 Emergency Assistance” or “Cancel For Any Reason”. Briefly explain each benefit in 2-3 sentences. Use bullet points for conciseness.
4. Add a Lead Capture Form
Include a contact form allowing visitors to enter their name and email to receive more details or a quote. Offer an incentive like a discount or free quote to encourage sign-ups. Place the form prominently on the page, centered or right below the header image.
5. Review and Publish
Double check for any issues with formatting, spelling or responsiveness on mobile devices. Once all looks well, publish your landing page and start driving targeted traffic to generate high-quality travel insurance leads.
Unicorn Platform’s simple yet powerful editor allows you to swiftly build an attractive travel insurance landing page. By following these steps, you can have a lead-generating landing page live in just a few minutes. Let us know if you have any other questions!
Conclusion
As you have seen, creating an eye-catching and high-converting travel insurance landing page on Unicorn Platform is simple with their drag and drop website builder. Within minutes, you can have a professional landing page up and running to capture valuable leads and drive new customers to your business. By leveraging the pre-made blocks and elements, you save significant time and resources in building out your landing page. Focus on what matters most - providing an exceptional customer experience and travel products. Let Unicorn Platform handle the rest. Their easy to use platform, stunning templates, and powerful integrations give you everything you need to build your travel insurance landing page and grow your business. The only limit is your imagination.
