You've spent weeks or months optimizing your real estate marketing campaigns to drive high-quality traffic to your website. Now you need to convert those visitors into leads as efficiently and cost-effectively as possible. The key is designing dedicated landing pages that capture contact information in exchange for a valuable offer. However, creating custom landing pages can be time-consuming and complex if you're not technically inclined.
Why You Need a Real Estate Lead Generation Landing Page
As a real estate agent, lead generation is the lifeblood of your business. To effectively generate high-quality leads, you need a dedicated real estate lead generation landing page. Here are a few reasons why:
- It allows you to rank for targeted keywords. By optimizing your landing page for key terms related to your service area and expertise, you can rank higher in search engines like Google and Bing. This helps drive organic traffic to your site from people actively searching for real estate agents in your location.
- It gives you a place to capture lead information. An effective landing page will have a call-to-action like a lead capture form where visitors can enter their contact details in exchange for something of value like a market report or home valuation. This allows you to build your email list and follow up with leads.
- It establishes you as an authority. A well-designed landing page that showcases your credentials, experience, testimonials, and local knowledge helps to convey your expertise and build trust with visitors. This can make them more inclined to contact you when they're ready to buy or sell a home.
- It improves conversion rates. When someone lands on your page, the goal is to get them to take action - whether that's filling out a lead capture form, booking a consultation, or calling your office. An optimized landing page with a clear call-to-action and minimal distractions can significantly improve your conversion rates versus a standard website homepage.
In summary, real estate lead generation landing pages are essential for driving targeted traffic, capturing lead information, establishing your authority, and improving conversion rates. For the best results, keep your landing page focused on one goal and make it as compelling as possible for your ideal potential clients. With the right landing page, you'll generate more and higher quality leads to grow your real estate business.
How to Build a High-Converting Landing Page in Minutes
To build a high-converting real estate lead generation landing page in minutes, follow these steps:
Focus on a single goal or conversion for your page. Whether it’s capturing contact information, scheduling a showing, or getting buyers to sign up for a newsletter, pick one primary action you want visitors to take.
Choose an attention-grabbing yet professional page template. A clean, minimal design works best for real estate. Select a template with an opt-in form prominently displayed above the fold.
Craft a compelling page headline. Your headline should capture the benefits of what you’re offering, such as “Find Your Dream Home in the Perfect Neighborhood.” Share details on the properties, locations, price ranges, and amenities you specialize in.
Include eye-catching property images. High-quality photos of homes you have listed for sale will make your page visually appealing and build credibility. Photos should take up about 50-70% of the page’s real estate.
Highlight your key differentiators and value proposition. Explain what sets your real estate services apart, such as your years of experience, in-depth local market knowledge, or guarantee of finding buyers their ideal home. Build trust and confidence.
Place a lead capture form above the fold. Your opt-in form should be one of the first things visitors see. Offer something of value in exchange for their information, e.g. a homebuyer’s guide, list of current listings, or notification of new properties on the market.
Include social proof elements. Feature reviews, testimonials, ratings or awards you have received to build social proof. Mention the number of successful transactions you’ve completed or years in business.
Review and test your page. Check for any errors or inconsistencies before publishing your page. Send the link to colleagues and clients and ask for feedback. Make any necessary changes to optimize the page and start generating more leads.
For more information on how to choose the right real estate website designer, check out this article on how to choose real estate website designers.
Choose From Stunning Templates Optimized for Conversions
To maximize conversions, choosing an optimized landing page template is key. Unicorn Platform offers stunning templates designed specifically for real estate lead generation.
Mobile-Responsive
With more and more people accessing the web via mobile devices, your landing page must be fully responsive. Unicorn Platform’s templates are built to display beautifully on any screen size.
Minimal Distractions
The templates feature a minimal, uncluttered design to keep visitors focused on the conversions you want—whether that’s capturing contact information, scheduling a call, or something else. Large fonts, plenty of white space, and prominent call-to-action buttons guide visitors through a simple, straightforward experience.
Trust Indicators
Subtle design elements like testimonials, logos, and security badges help build credibility and trust. The templates incorporate options to feature client logos, testimonials, SSL security badges, and other trust markers in an elegant, unobtrusive way.
A/B Testing
Unicorn Platform allows you to easily create A/B tests to optimize your landing page. You can test different headlines, copy, images, colors, and more to see which variation performs better. Let data drive your design decisions.
Customization
While the templates provide an excellent starting point, you can fully customize the content and design to match your unique brand and message. Easily add your own text, images, video, and more. Change fonts, colors, and layouts with just a few clicks.
With conversion-optimized templates, an intuitive editor, and powerful A/B testing, Unicorn Platform gives you everything you need to build high-performing real estate landing pages that turn more visitors into leads. Focus on what matters most—your message and offer—and let the platform handle the rest. Your landing page has never been easier to create and optimize.
Lead generation real-estate landing-page examples
To build high-converting real estate lead generation landing pages, it is important to analyze successful examples for inspiration and insights. The following landing pages demonstrate effective techniques you can apply to your own pages:
Minimalist Design
A clean, minimalist design is an excellent approach for real estate landing pages. Remove any unnecessary elements and distractions to focus the visitor's attention on the call-to-action. For example, the Purplebricks landing page has a simple yet professional design with only the essential information and contact form.
Emphasize the Call-to-Action
The call-to-action should be the focal point of your landing page. Use contrasting colors and sizes to make the CTA button highly visible and compelling to click. For instance, the Keller Williams page gives the contact form and phone number prominence at the top with a bold headline and large button.
Use High-Quality Images
Include professional photos of properties, community amenities, and lifestyle shots to help visitors visualize what they could gain. The images should capture the essence of a location or experience. For example, the Century 21 landing page features large, vivid photos of houses, neighborhoods and recreational activities to emotionally resonate with potential clients.
Convey Key Benefits
Explain the main benefits, solutions, and value propositions of the service or properties right away. Use bullet points, statistics, testimonials or other concise methods to convey benefits, such as competitively low interest rates, customized financing options or exclusive property listings. For example, the Remax page highlights key benefits like maximum exposure, access to off-market listings and a high success rate.
Keep Content Concise
With a short attention span, visitors want to find the information they need quickly. Keep content concise by using short paragraphs, bulleted lists, and a straightforward writing style. The Realty page is a superb example with a single paragraph pitch, bulleted benefits and a brief biography with contact information - all presented neatly on a single page. You can achieve a similar effect for your own real estate landing pages by using tools like Unicorn Platform's no-code design builder. For example, check out their blog post about real estate website UI design with no-code tools. Following the techniques demonstrated by these successful real estate landing pages will help you create a high-converting lead generation page for your own business or properties. Focus on a minimal design, strong call-to-action, quality visuals to convey lifestyle, key benefits and concise but compelling content. By optimizing for these elements, you'll gain more leads and close more deals.
Drag and Drop to Customize Your Landing Page
To customize your real estate lead generation landing page, Unicorn Platform provides an intuitive drag and drop builder. This allows you to quickly and easily create a professional landing page without any coding required.
Add Sections
Add sections like a hero banner, featured properties, about us, contact form, and more by dragging the desired section blocks into your page. Each section comes with default content that you can fully customize by clicking into the section.
Edit and Rearrange
Easily edit text, swap out images, change background colors, and rearrange sections as needed. Unicorn Platform’s landing page builder makes it simple to create the page layout and content flow that will resonate most with your potential leads.
Customize Styles
Choose from a variety of styles to match your brand including colors, typography, buttons, forms, and more. You have full control over the look and feel of your landing page.
Integrate Forms and Lead Magnets
Include lead capture forms, promotion signup forms, email opt-ins, and lead magnet offers like free property reports or neighborhood guides. Seamlessly connect your forms to CRMs like HubSpot, ActiveCampaign, or Keap to automatically capture lead contact information and follow up appropriately.
Preview and Publish
Preview how your landing page will appear across devices and make any final changes needed. When you're satisfied, publish your page with the click of a button. Your high-converting real estate lead generation landing page will be live and ready to start generating more leads for your business.
With the Unicorn Platform landing page builder, you have all the tools at your fingertips to create real estate landing pages that capture attention, engage your audience, and convert visitors into hot leads in a flash. Why not give it a try today?
Add Images, Text, Videos, and More Without Coding
To generate high-converting real estate lead generation landing pages without coding, use a simple landing page builder like Unicorn Platform. With an intuitive drag and drop interface, you can easily:
Add Images
Include professional photos of properties, community amenities, neighborhood highlights, and more. Images help bring your page to life and give visitors a sense of what you have to offer.
Include Text
Add headings, paragraphs, testimonials, and any other text content needed to inform and persuade visitors. Be sure to optimize your content for search engines by including important keywords and key phrases related to your property or service.
Embed Videos
Video is an engaging way to showcase listings or share an overview of your business. You can upload and embed your own videos or link to videos on YouTube and Vimeo.
Choose a Template
Start with one of Unicorn Platform’s professionally-designed real estate templates, then customize it to match your brand. Templates provide a solid foundation so you can get your landing page up and running quickly.
Drag and Drop Sections
Easily move sections like image galleries, calls-to-action, lead capture forms, and content blocks around the page. Drag and drop functionality makes it simple to rearrange the layout and create an optimal user experience.
Connect a Custom Domain (Optional)
If desired, you can connect your own custom domain to give your landing page a professional branded URL. This helps establish your online presence and build trust with visitors.
Go Live Instantly
Once your landing page is ready, simply click “Publish” to make it live. There’s no need to deal with hosting, coding, or any technical requirements. Your page will be immediately available online to start generating leads.
Using a simple yet powerful landing page builder, you can create high-converting real estate lead generation pages in a fraction of the time. Without any coding required, you have full control and flexibility over the content and design. Focus on what really matters—connecting with your audience and growing your business.
Real Estate Lead Generation Landing Page features
To generate high-converting real estate leads, your landing page should have certain key features.
A clear value proposition.
State the key benefits and solutions your service provides to capture interest, such as “Generate more leads and close more deals with Unicorn Platform’s simple yet powerful real estate marketing tools.”
A strong headline.
The headline is the first thing visitors see, so make it compelling. For example, “Double Your Real Estate Leads This Month With Unicorn Platform.” Use power words like “double” or “this month” to convey urgency and impact.
A brief, scannable description.
In 3 to 4 sentences, describe your key features and benefits. Use bullet points for easy scanning. For example:
- Drag and drop website and landing page builder - No coding required.
- Custom lead capture forms - Gather contact details and interests with just a few clicks.
- Built-in CRM - Store, organize and manage all your leads and contacts in one place.
- Email marketing - Send drip campaigns, newsletters and listing alerts to your leads.
Eye-catching visuals.
Include professional images of people, properties or infographics to demonstrate your key points. For a lead generation page, show a sample lead capture form.
Strong calls-to-action (CTAs).
Place prominent CTAs, such as “Start your free trial” or “Request a demo” in multiple locations. The top and bottom of the page are especially effective.
Social proof.
Add testimonials, case studies, reviews or ratings from current clients to build trust and credibility. Mention any media coverage or partnerships as well.
Mobile-optimized.
With more people accessing the web on mobile devices, your landing page must display well on smaller screens. Use large font sizes, minimal clutter and vertical spacing for easy reading and tapping on mobile.
By including these key features, you'll have a high-converting real estate lead generation landing page that turns visitors into valuable leads and sales. Be sure to track key metrics like page views, time on page and conversion rates to optimize the page over time. Make regular updates to copy, images, CTAs and content to keep it fresh.
A/B Test to Increase Your Conversion Rates
To maximize your conversion rates, continuously test and optimize your real estate lead generation landing pages. A/B testing allows you to experiment with different elements on your page to determine what resonates most with your visitors.
Choose elements to test
Focus on testing the key components that impact conversions:
- Headline: Test different headlines to find the most compelling one. For example, compare “Find Your Dream Home” vs. “Discover Homes You'll Love”
- Hero image: Try different images, or no image at all. Images of houses or families tend to perform well for real estate.
- Call-to-action (CTA) button: Experiment with the button color, size, text, and placement. For example, compare a red “Search Homes Now” button vs. a green “Find Properties” button.
- Copy: Test different wording and messaging on your page to optimize persuasiveness. For example, compare “We make finding your perfect property easy” vs. “Search from thousands of homes for sale.”
Run an A/B test
To run an A/B test:
- Choose two versions of an element to test, such as two different headlines.
- Split your traffic evenly between page A and page B. You can do this through your website admin or with tools like Google Optimize.
- After a week or more of testing, see which page had the higher conversion rate. The version with more conversions is the winner.
- Make the winning change permanent and test a new element. Continuously test to keep improving.
Review your metrics
Closely track key metrics to evaluate the impact of your tests:
- Conversion rate: The percentage of visitors who took your desired action (e.g. submitted a lead form)
- Bounce rate: The percentage of visitors who left your page without interacting with it. A lower bounce rate signals an engaging page.
- Time on page: How long visitors spend on your page. More time usually means they found the content and offer compelling.
Keep experimenting and optimizing to build high-converting real estate lead generation landing pages. Frequently testing different elements is the fastest way to improve your conversion rates and boost lead generation. With regular A/B testing, you'll gain valuable insights into what motivates your visitors to convert.
Landing Page Analytics and Insights to Optimize Performance
To optimize the performance of your real estate lead generation landing pages, analyzing key metrics and insights is crucial. By closely monitoring how visitors interact with your page, you can make data-driven decisions to improve conversion rates.
Pageviews and Unique Pageviews
Pageviews refer to the total number of times your page was viewed. Unique pageviews only count one view per visitor. Monitoring these numbers will show you how much traffic your page is getting and whether visitors are returning. A high number of pageviews but low unique pageviews could indicate your content needs improvement to encourage return visits.
Bounce Rate
The bounce rate is the percentage of visitors who leave your site after viewing only one page. A high bounce rate on your landing page means visitors are not finding what they need or are uninterested in your content. Try simplifying your page copy, adding more visuals, or reorganizing information to reduce confusion and keep visitors engaged.
Average Time on Page
This metric shows you how long visitors spend on your landing page on average. A longer time on page typically indicates visitors found your content interesting or useful. However, if the time seems too long, it could mean your page is cluttered or hard to navigate. Try to keep load times short and content clear and concise.
Conversion Rate
The conversion rate is the percentage of visitors who take your desired action, such as filling out a lead form. Closely monitoring your conversion rate will show you if your landing page is effective at capturing leads and whether changes to the page improve or worsen performance over time. Try A/B testing different elements on your page, like headlines, images, or call-to-action button text to find what resonates most with your audience.
Continuously analyzing these key metrics and making data-driven optimizations to your real estate lead generation landing pages will help maximize their potential and build a healthy pipeline of new leads for your business. Keep testing and improving to achieve the highest conversion rates possible.
FAQs: Using the Unicorn Platform Landing Page Builder
Unicorn Platform provides an easy-to-use landing page builder with powerful tools to help you build high-converting real estate lead generation landing pages. As you get started with the Unicorn landing page builder, you may have some questions about how to use the platform effectively. Here are some of the most frequently asked questions and their answers.
What templates are available for real estate landing pages?
Unicorn Platform offers professionally-designed templates specific to the real estate industry, including listings, agent bio, and lead capture templates. You can customize any template by rearranging sections, changing images, and modifying copy.
How do I customize the content on my landing page?
You can easily edit text, swap images, and reorganize content blocks on your landing page. Simply click any element to open the content editor. You can adjust font styles, sizes, and colors. Upload your own images or choose from thousands in our free library. Move sections around by dragging and dropping.
What types of forms and lead capture tools are available?
Unicorn Platform provides flexible form building tools so you can create customized lead capture forms for your landing pages. Options include:
- Contact forms: Capture names, emails, phone numbers, and messages from site visitors.
- Scheduling forms: Allow visitors to book consultations and viewings directly on your landing page.
- Subscription forms: Grow your email list by offering visitors the option to subscribe to your newsletter.
How do I view and manage the leads captured on my landing pages?
All leads captured on your Unicorn Platform landing pages are stored in your account dashboard for easy viewing and management. You can view names, contact information, and any other data collected from your forms. Export leads to your CRM or autoresponder service with the click of a button.
How much does Unicorn Platform cost?
Unicorn Platform offers simple and affordable pricing. Plans start at $12/month and include all the tools you need to build high-converting real estate landing pages and manage your leads. Volume discounts are available for larger teams and businesses.
Conclusion
You now have a step-by-step process to build high-converting real estate lead generation landing pages in record time using Unicorn Platform's drag and drop website builder. By focusing on a simple yet compelling layout, an engaging headline, social proof, clear calls-to-action, and an incentive offer, you'll capture more leads and accelerate your business growth. Stop wasting time and money on ineffective marketing tactics. Start building your real estate landing pages today on Unicorn Platform to generate more leads, close more deals, and achieve your goals faster. The tools are at your fingertips - now go unleash your creativity!
