Introduction
Creating an effective landing page is crucial for conversions and driving leads to your business. With a landing page builder, you can easily create stunning, professional landing pages optimized for conversions - no coding required! In this comprehensive guide, we'll cover how to choose the right landing page builder, customize visually appealing designs, optimize pages for higher conversion rates, and integrate your landing pages into your tech stack for maximum results. Whether you're a startup founder, small business owner or SaaS marketer, read on to learn how to build high-converting landing pages that capture more leads and skyrocket growth!
Landing pages are essential for converting website visitors into leads and customers. By guiding visitors through a focused landing page tailored to your goals, you can significantly increase conversions compared to sending traffic to your standard home page. A drag-and-drop landing page builder makes creating optimized pages simple and efficient.
Hook Audience with Opening
Did you know the average website conversion rate is only 2-3%? Yet with an optimized landing page, you can 2X or even 3X your conversions and dramatically increase lead generation. If you're still relying on your standard website home page to convert visitors, you're leaving tons of potential on the table. The good news is you don't need to hire a developer or learn to code to create amazing landing pages - you just need the right drag and drop landing page builder.
In this post, we'll explore how you can easily build, customize and integrate landing pages using Unicorn Platform's intuitive editor tailored specifically for startups and SaaS companies. Let's dive in!
Choosing the Best Landing Page Builder
With the rise of SaaS companies, more businesses are leveraging targeted landing pages that speak directly to their ideal customers. But with so many landing page builder options out there, how do you choose the right one? Here are the key factors to consider when selecting a landing page builder:
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Features - Look for an intuitive drag and drop editor, mobile responsive templates, pop-ups, forms, integrations and analytics. Advanced capabilities like dynamic content, heatmaps and A/B testing are also valuable. The feature set should align with your goals and needs.
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Ease of Use - If you don't have coding skills, find a landing page builder with a user-friendly editor and pre-made templates. Avoid solutions targeting developers. Prioritize an intuitive interface.
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Design Templates - An extensive template library allows you to quickly customize attractive, high-converting layouts. Variety in templates enables better customization.
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Integrations - Seamless connections with email, payment, CRM, calendar and other tools maximizes the impact of your landing pages. Relevant integrations boost functionality.
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Pricing - Consider your budget. Some builders offer free plans while advanced capabilities start at $25/month. Find the best value.
Top Landing Page Builders
Here are the top 10 landing page builders on the market and their key strengths:
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Unicorn Platform - Intuitive drag-and-drop editor, mobile friendly templates, integrates with CRMs, email, analytics and more. Perfect for startups.
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Leadpages - Huge template library, A/B testing, integrates with email providers like MailChimp. Suited for marketing teams.
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Instapage - Speed optimized pages, includes heatmaps and in-depth conversion analytics. Ideal for larger companies.
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GetResponse - Basic editor but strong email marketing focus. Built for email marketers.
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Landingi - AI assistant for copywriting, dynamic content personalization. Great for custom landing pages.
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Pagewiz - Beginner friendly but limited in advanced features. Good for new users.
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Shogun - Developer focused, coding knowledge required. Targets skilled developers.
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KickoffLabs - Built for simple squeeze pages, basic editor. Fits basic landing pages.
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Wishpond - Pop-ups, landing pages, and more advanced capabilities. Full marketing suite.
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Ucraft - Open source CMS, extremely customizable but development needed. Flexible for developers.
For most startups and SaaS companies, flexible and integrated solutions like Unicorn Platform provide the best way to create tailored landing pages that convert visitors into leads and customers.
Customizing Your Landing Page Design
Beyond choosing the right landing page builder, customizing your design is crucial for an attractive, on-brand landing page aligned with your goals. Here are some tips for customizing your landing page design:
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Focus on clarity and visual hierarchy - Make key elements like headlines, subheaders and CTAs stand out.
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Use quality images and graphics - Show don't tell with images that align with your brand style and resonate with your audience.
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Limit text and avoid clutter - Get to the point quickly and highlight value. Remove unnecessary elements.
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Make CTAs stand out - Use contrasting colors, larger sizes and strategic placement to draw attention.
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Test different layouts and templates - See which convert best for your audience and goals.
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Use contrast strategically - Leverage contrasting colors and typography to create visual interest.
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Test different layouts - A/B test layout options to determine which resonates most with your audience.
Tips for Customizing Design
Follow these best practices when customizing your landing page design:
- Match imagery and messaging to your target audience interests
- Place primary CTA prominently above the fold and repeat throughout page
- Simplify and declutter - remove anything that doesn't advance conversions
- Make mobile optimization and load speed a priority
- Leverage analytics and testing to continuously improve page
- Add trust factors like testimonials, security badges, contact info
- Use high-quality copy focused on customer benefits
- Guide visitors through clear CTAs and direction
With Unicorn Platform's flexible design options - from fonts and colors to images and layouts - you can easily tailor your landing pages to impress and convert visitors.
Optimizing Landing Pages for Conversions
Driving conversions is the #1 goal of your landing pages. Follow these best practices to optimize pages for higher conversion rates:
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Compelling copy - Focus on benefits, problems solved and desired outcomes. Speak directly to your audience.
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Clear CTAs - Prominent, urgent and descriptive CTAs guide visitors to take action.
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Frictionless experience - Reduce form fields, limit clicks, and speed up load times.
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Targeted messaging - Align copy, visuals and offers with your audience interests.
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Prominent CTAs - Place CTAs above the fold and repeat them throughout the page.
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Social proof - Build trust and credibility with testimonials, reviews and case studies.
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Decluttering - Remove distracting elements that compete with your CTA.
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Mobile optimization - Test across all devices. Leverage responsive design.
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Reduce friction - Eliminate unnecessary fields and steps in your conversions process.
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Leverage analytics - Use data to identify and fix conversion pain points.
Improving Landing Page Conversions
Follow these tips to boost conversions on your landing pages:
- Guide visitors with a clear path to convert
- Match copy and imagery to target audience
- Prioritize load speed and mobile experience
- Reduce friction during conversions
- Test layouts, copy and CTAs to find what converts
- Add trust factors like testimonials and contact info
- Connect landing page to CRM to manage leads
- Use analytics to identify and fix pain points
With its built-in analytics, Unicorn Platform empowers you to continually optimize landing pages for higher conversion rates.
Integrating Your Landing Pages
To maximize impact, your landing pages should seamlessly integrate with the rest of your tech stack. Here are some valuable integrations to consider:
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Email marketing - Connect forms to services like MailChimp to capture more leads.
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CRM - Manage new contacts and segment audiences in CRMs like Salesforce.
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Analytics - Understand visitor behavior better with Google Analytics integration.
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Payments - Collect payments or donations right on your landing pages.
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Scheduling - Enable appointment booking from landing pages with Calendly.
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Chatbots - Provide instant assistance and qualify leads.
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Databases - Store and manage all landing page data efficiently.
Valuable Integrations
Other important integrations include:
- Social media to expand landing page reach
- Surveys to get feedback from visitors
- Retargeting ads to reconnect with visitors
- Automation to trigger actions when visitors convert
Unicorn Platform offers seamless connections to the tools you already use like Stripe, HubSpot, Zapier and more. Integrations empower you to create full-funnel workflows with your landing pages.
Conclusion and Summary
Creating high-converting landing pages is crucial for lead generation and growth. With an intuitive drag and drop builder like Unicorn Platform, any startup or SaaS company can easily build stunning landing pages optimized for conversions.
Focus on choosing the right builder for your needs, customizing an on-brand design, continuously optimizing your page for conversions, and integrating with other tools. Follow the strategies outlined in this guide and you'll be well on your way to landing page success!
To get started building high-converting landing pages in minutes, explore Unicorn Platform's intuitive editor and startup-specific features today. Their drag and drop builder simplifies creating customized landing pages that engage visitors and drive conversions.
With the ability to quickly build landing pages that convert, you can dramatically increase leads and accelerate business growth. Don't leave potential customers on the table. Check out Unicorn Platform now and unlock the power of targeted landing pages for your startup or SaaS.
