As a marketer, driving event registration and attendance is critical to the success of your campaigns and business. However, creating an eye-catching event landing page that effectively conveys key details while capturing leads can be time-consuming and require advanced technical skills. With Unicorn Platform, a no-code website and landing page builder, you can design and launch a high-converting hybrid event landing page in just minutes.
What Is a Hybrid Event Landing Page?
A hybrid event landing page is a dedicated webpage for a live online event that combines an in-person component with a virtual streaming option. As an event organizer, building a landing page for your hybrid event allows you to:
- Promote your event to both in-person and virtual audiences
- Provide attendees details about the event format, schedule, speakers, and more
- Collect registrations and ticket sales from people attending either in-person or remotely
- Share updates and changes with all attendees in one central location
To create an effective hybrid event landing page, there are a few key elements to include:
An eye-catching header with the event name, date, location, and a short description of the event. This gives visitors the essential details right away and helps them determine if they want to attend in-person or virtually.
An about section with details on the event format, target audience, and goals or takeaways. Explain how the in-person and live-streamed portions will be integrated for an engaging experience for all.
A schedule or agenda outlining times, session titles, and speakers. Be sure to specify which portions will be live in-person, live-streamed, or both. This helps attendees plan their participation and know what to expect.
A speaker or presenter bio section with photos and details on who will be presenting and their background or expertise. This builds credibility and helps attendees choose which talks or panels they want to participate in.
A registration or ticketing section where people can sign up to attend in-person or access the live stream. Be sure to collect any fees, personal details, or waivers required for either participation format.
Updates and announcements on any changes to the schedule, speakers, or event format. Having a central landing page makes it easy to share updates with all attendees, regardless of whether they will be present in-person or joining virtually.
The Anatomy of an Effective Hybrid Event Landing Page
To build an effective hybrid event landing page, there are several key elements you should include:
- An attention-grabbing headline. Your headline should capture interest and clearly convey the topic or theme of your event. For example, “The Future of Marketing: A Virtual Summit.”
- An event image or video. A visual helps bring your page to life and gives visitors an immediate sense of your event’s content or style. You might use a stock photo or create a branded visual.
- A concise event description. Briefly describe your event, including the date and time, featured speakers or activities, and key takeaways or benefits of attending. Use an enthusiastic and compelling tone. For example, “Join us for an interactive virtual summit where 15+ marketing experts will share the latest strategies and insights to help you stay ahead of trends in 2021.”
- A clear call to action. Tell your visitors what they need to do next, such as register for the event or save the date. Place buttons prominently on your page linking to registration or a calendar event.
- Speaker or session information. For a multi-session event, provide details on speakers, panelists, or breakout sessions so visitors know what to expect. Include photos and short bios for key presenters.
- Logistical details. Share important information like the event platform or technology, schedule, attendance fees, and options for participation (e.g. live streaming or on-demand access).
- Social proof. For an added credibility boost, include logos of any sponsors or partners. You can also add a "What People are Saying" section with reviews or testimonials from previous attendees.
With these essential landing page elements in place, you'll have an optimized hybrid event page ready to promote your event and drive registrations. Building a high-converting landing page has never been simpler.
Choose a Template to Get Started Fast
To build a hybrid event landing page in minutes, start with one of Unicorn Platform’s pre-made templates. These professionally designed templates provide an excellent framework to get your page up and running quickly.
Choose from Webinar, Conference, or Product Launch Templates
Unicorn Platform offers templates tailored for:
- Webinars and online events
- Conferences and in-person events
- New product or feature launches
Select a template that best matches your event type and branding. The templates are fully customizable, so you can modify colors, fonts, images, and content to suit your needs.
Edit the Template to Suit Your Event
Once you choose a template, it’s easy to edit and customize it. You can:
- Change the header image and add your event title, date, and location.
- Update the color scheme to match your brand. Choose from a palette of pre-selected colors or enter your own custom hex codes.
- Add details about your event including a description, schedule, speakers, sponsors, and more. Use a combination of text, images, and icons.
- Embed registration forms, video, maps, and other multimedia directly into your page.
- Rearrange or delete any elements you do not need. The page layout is completely flexible.
Preview and Publish Your Page
As you build your page, preview how it will appear on different screen sizes. Make any final tweaks to the content or design, then publish your page with the click of a button. Your hybrid event landing page will be live and ready to start promoting your event and collecting registrations.
With an easy to use drag and drop builder and stylish pre-made templates, Unicorn Platform makes creating an effective hybrid event landing page simple. In just a few minutes, you can have a professional landing page tailored for your event and audience. If you're new to building landing pages, you can check out this article to learn how to build landing pages without coding skills.
Add Your Event Details and Customize the Design
Add Your Event Name and Date
To customize your landing page for your specific webinar or event, you'll want to update the default event name and date. Tap the "Event Name" text to edit the title and subtitle. Then tap the date to select your event date and time. Be sure to include the full event name, date, start and end times so attendees know exactly what they're signing up for.
Update the Event Description
The event description is your opportunity to sell attendees on why they should join your webinar or event. Describe what they will learn or experience, the key takeaways or benefits of attendance. Share details about any guest speakers, activities or networking opportunities at the event. Mention if it's part of a series or will be recorded for on-demand viewing later. Keep this brief but compelling, around 2 to 3 sentences.
Feature an Engaging Event Image
Select an eye-catching image to represent your event. It could be a photo of the venue, a headshot of the speaker(s), or an graphic visually depicting the event topic or theme. The image should capture interest and set the right expectations for attendees. For the best results, use an image that is at least 1200 x 630 pixels.
Set a Call-To-Action Button
The primary call-to-action (CTA) on your landing page is the button attendees will tap to register for your event. Set custom button text like "Register Now," "Get Tickets" or "Join the Webinar." You'll also want to double check that the button links to your event registration or ticketing page.
Preview and Launch Your Page
Once you've customized all the details for your event landing page, preview how it will appear to visitors. Make any final edits needed, then launch your page. Announce your event on social media, via email campaigns and anywhere else your audience may discover it. Then monitor registrations and engage with any questions from attendees leading up to your event date.
With Unicorn's simple yet powerful landing page builder, you can create an eye-catching event page and start promoting your webinar or event in just minutes. Let us know if you have any other questions!
Include an Attention-Grabbing Header Image
Include a High-Quality Header Image
To catch visitors’ attention and convey the essence of your hybrid event at a glance, feature an eye-catching header image at the top of your landing page. Select a photo that spotlights the location, experience, or topic of your event. For a webinar, you might choose an image of the speaker or images representing the subject matter.
Ensure the image is high resolution, at least 1920 x 1080 pixels. For the best results, use an authentic stock photo or custom graphic designed specifically for your event. Avoid generic stock images that look overly polished or inauthentic. Your header image should look professional and match the style and tone of your event.
Craft an Compelling Headline
Below the header image, include an attention-grabbing headline that describes your event in an exciting, compelling way. For a webinar, you might say something like: “The Keys to Scaling Your SaaS Business: Insider Secrets From a 7-Figure Founder.” Keep your headline to 70 characters or less for the best display on search engines and social media.
Describe the Details
In this section, describe the key details of your hybrid or virtual event, including:
- The topic or subject matter
- Date and time
- Location (for hybrid events)
- Platform and access details (for virtual events)
- Speaker or host information (if applicable)
- Why attendees should join and what they will learn or experience
Use concise yet compelling copy to explain the value and benefits of attending. Share relevant details about the expert speaker or host to build credibility. For online events, be sure to include details on how to access and participate in the webinar or live stream.
Offer a Clear Call-to-Action
End your landing page with a strong call-to-action, such as “Register Now” or “Get Tickets.” The CTA should stand out on the page and link directly to your event registration or ticketing page. For virtual events, you may want to include CTAs to save the date in attendees’ calendars or share on social media.
Add a Clear Event Name, Date and Location
To successfully build a hybrid event landing page, clearly communicating the key details about your event is crucial.
Add an Event Name, Date and Location
Choose a compelling event name that captures the theme or topic and will resonate with your target audience. Be sure to include:
- The full name of your event
- The date(s) it will be held
- The location, including venue name and address
For example:
The Future of Marketing Summit
October 12-14, 2021
123 Main Street, San Francisco, CA
Providing this information up front helps attendees immediately understand what your event is about and when/where it will be held.
You may also want to consider including:
- A brief 1-2 sentence event description
- Event hashtag (if applicable) to help promote social sharing
- Registration or ticket information including any early bird pricing
- A countdown timer to help create urgency
- Additional details like start/end times, dress code, or what's included with admission
Highlight Your Speakers and Schedule
Give visitors a preview of what they can expect by highlighting your keynote speakers, guest experts, specific talks or workshops, and a schedule outline. You may include:
- Speaker bios, photos, and talk titles/descriptions
- A schedule with time slots for keynotes, breakout sessions, networking events, and more
- Options to view the full speaker lineup and schedule
Seeing a robust speaker roster and agenda helps demonstrate the value and content of your event. Visitors will have a better sense of the topics and format, and can determine if the event suits their needs and interests.
Be sure to update all event details as new information becomes available to keep your page accurate and build excitement leading up to the date. With a polished hybrid event landing page, you'll capture attendee interest and drive more registrations.
Share the Event Agenda and Speaker Bios
To build excitement for your hybrid event, share details about what attendees can expect. Post the full agenda, session topics, and speaker bios on your landing page.
Agenda
Lay out the schedule for your virtual and in-person event. Include session names, times, and descriptions. For example:
- 8-9 AM: Welcome and Opening Remarks
- 9-10 AM: “The Future of Remote Work” Panel Discussion
- 10-11 AM: Networking Break
- 11 AM-12 PM: “Building a Winning Startup Culture” Workshop
- 12-1 PM: Lunch
- 1-2 PM: Keynote Speech: “Lessons from Silicon Valley”
- 2-3 PM: Q&A with Keynote Speaker
- 3-4 PM: Closing Remarks and Virtual Happy Hour
Speaker Bios
Give attendees a glimpse into your talented lineup of speakers and panelists. Share a professional headshot, a short bio highlighting their experience and expertise, their social media links, and the session(s) they will be leading. For example:
Jill Smith, CEO of Tech Company X (Keynote Speaker)
Jill Smith is the CEO of Tech Company X, a leader in enterprise software solutions. With over 20 years of experience founding and scaling tech startups, Jill will share key insights in her keynote speech on "Lessons from Silicon Valley." Connect with Jill on LinkedIn and Twitter.
John Doe, Remote Work Expert (Panelist)
John Doe is an author, speaker, and remote work consultant. His company, Telecommute Mastery, helps companies develop impactful virtual work programs. John will offer advice in the panel discussion "The Future of Remote Work." Find John at telecommutemastery.com and on Facebook, Instagram, and Clubhouse @john doe.
Sharing these details allows attendees to choose the sessions and speakers they're most interested in. Be sure to update the agenda and bios if any changes are made prior to your event. An informative landing page with a clear schedule and expert speaker lineup will get more people excited to attend your hybrid event, whether in-person or virtually.
Enable Easy Event Registration
Enable Registration Options
To allow attendees to sign up for your hybrid event, you'll want to enable registration options on your landing page. Unicorn Platform makes this simple through their registration forms.
- Create a basic registration form to capture essential information like: Full nameEmail addressTicket type (if you're selling tickets)
- Full name
- Email address
- Ticket type (if you're selling tickets)
- For a more comprehensive registration, add additional fields such as: Company nameJob titleAddressPhone number
- Company name
- Job title
- Address
- Phone number
- Enable a “Register Now” call-to-action button that links to your registration form. Place this prominently on your page to encourage signups.
Offer Discount Codes (optional)
If you wish to provide special offers or discounts for your event, Unicorn Platform allows you to easily set up discount codes.
- Go to the “Discount Codes” section and click “Add New Code”.
- Enter a code name, the actual code attendees will enter, a description, and the discount amount. For example, “50% Off Registration”.
- Choose whether the code applies to all tickets or select a specific ticket.
- Select usage limits such as the number of times the code can be used.
- Click “Save” and your discount code will be active. Be sure to promote the code on your landing page and in your event marketing.
Accept Payments Securely
If you're selling tickets to your hybrid event, you'll want to accept payments on your landing page. Unicorn Platform integrates with popular payment gateways like Stripe to process payments securely.
- Connect your chosen payment gateway in the Unicorn Platform dashboard. This will allow you to accept credit card payments on your site.
- Set your ticket prices in the “Tickets” section. Here you can add multiple ticket types with different prices.
- Payments will be processed through the payment gateway you connected, allowing you to easily accept payments on your landing page and during the registration process.
Following these tips will ensure a smooth registration process for your hybrid event. Let attendees sign up, offer special discount codes, and accept payments securely all in one place. Keep your landing page up to date with registration information, pricing, and the event schedule so attendees know exactly what to expect.
Promote Your Hybrid Event and Drive Registrations FAQs
To promote your hybrid event and drive registrations, utilize the following strategies:
Optimize Your Landing Page
The event landing page is the first impression attendees will have of your hybrid event. Ensure the page is visually appealing and optimized for search engines and conversions. Include an attention-grabbing headline, event details, speaker bios, and registration form. Keep content concise while highlighting key benefits of attending. Use keywords related to your event topic and location in page titles, headers, and content.
Build an Email Marketing Campaign
Email marketing is one of the most effective ways to promote your event and drive registrations. Create an automated email campaign to reach prospective attendees. Send a series of emails with details about your event, speaker lineup, schedule, and registration. Include call-to-action buttons for registering or learning more. Offer an early bird discount or other incentive for those who register early.
Leverage Social Media
Promote your hybrid event across all relevant social media channels like Facebook, LinkedIn, Twitter, and industry-specific forums. Post updates, share blog posts, engage with followers, and join relevant Facebook groups and LinkedIn discussions. Run social media contests and giveaways to increase awareness and drive buzz. Collaborate with speakers and sponsors by having them also share and promote the event to their audiences.
Pitch Media Outlets
Garnering media coverage is an excellent way to raise awareness of your hybrid event. Pitch relevant media outlets, reporters, journalists, bloggers, podcasters, and industry influencers to get featured or receive an event mention. Offer media passes to select outlets in exchange for coverage and promotion. Issue a press release with details about your event, special guests, and registration.
Provide FAQs and Customer Support
Be available to answer any questions from prospective attendees. Create an FAQ page on your website with common questions and answers about the hybrid event format, schedule, location, registration, and more. Have a customer support contact like an email address or phone number where people can reach out with other questions. Respond quickly and thoroughly to all event inquiries.
How to create Hybrid event landing page using Unicorn Platform
To create a hybrid event landing page using Unicorn Platform, follow these steps:
Select a Template
Choose from Unicorn Platform’s pre-made templates for webinars, virtual summits, online courses, and more. Select a template that matches your hybrid event type and branding. Customize the template by adding your event title, date and time, featured speakers, agenda, call-to-action buttons, and any other details.
Add a Hero Image
Include an eye-catching hero image at the top of your page to capture attention. For a hybrid event, you might use a photo of your venue or a graphic representing the virtual and in-person aspects. The hero image should hint at the key details and themes of your event.
List the Event Details
Clearly state your event title, date, time, location, and any relevant registration or attendance details. For a hybrid event, be sure to specify both the physical venue address as well as the virtual meeting link or streaming details. Listing this information prominently helps avoid any confusion about how to join.
Highlight Speakers and Sessions
Use images, names, titles, and short bios to feature your keynote speakers and session presenters. Provide an agenda that includes talk titles, abstracts, and time slots for both the virtual and in-person portions of your event. This helps attendees understand the full scope and schedule, as well as choose which talks they want to attend live or virtually.
Add Calls-to-Action
Include prominent call-to-action buttons, like “Register Now,” “Get Tickets,” or “Join the Livestream.” Place these buttons strategically throughout your page, especially at the top and bottom. Make it as easy as possible for people to sign up and attend your hybrid event.
Preview and Publish
Preview how your hybrid event landing page will appear on different screen sizes. Make any final tweaks to the content or design, then publish your page. Promote your event on social media, newsletters, and anywhere your target audience spends their time. Drive people to your new landing page so they can get the details and sign up to join.
With Unicorn Platform, you have an intuitive tool to quickly build and customize a hybrid event landing page. By following these steps, you can have a professional landing page ready in just a few minutes. Now get out there and promote your amazing hybrid event!
Conclusion
As you have seen, creating an engaging hybrid event landing page has never been easier. With Unicorn Platform's simple yet powerful drag and drop builder, you have all the tools you need to build a professional page in minutes. Whether promoting a product launch, webinar, virtual summit or online course, Unicorn Platform allows you to create a tailored page to match your brand and capture leads. The days of needing advanced technical skills or hiring expensive web developers to build landing pages are over. Now anyone, regardless of experience, has the ability to create a high-converting landing page that will take their business to the next level. The future of landing page creation is here - give Unicorn Platform a try today.
