As an event organizer, having an eye-catching yet simple website to promote your festival or concert is crucial to gaining attention and selling tickets. However, building an effective landing page often requires technical web design and coding skills that many in the events industry lack. Now there’s an easy solution.
Unicorn Platform is a drag and drop website and blog builder that provides an intuitive interface to create a customized landing page for your event within minutes. No technical expertise is required. With a library of stylish templates, you can quickly choose a design that matches your event’s brand and theme. Easily upload images, embed video, add text, and include social media links to bring your festival or concert to life digitally. Best of all, you have full control to make changes anytime to keep fans engaged as the big day approaches. Stop worrying about building a website and focus on what really matters: planning an unforgettable event experience. With Unicorn Platform, you’ll have a professional landing page up and running in no time.
If you're planning a conference or seminar, you might want to check out Unicorn Platform's easy conference and seminar landing page builder to create a landing page that matches your event's brand and theme with no technical skills needed.
A Simple Yet Powerful Landing Page Builder
Unicorn Platform’s drag and drop builder makes creating a custom landing page for your festival or concert simple. No coding skills are required to build an eye-catching page to help boost ticket sales and promote your event.
With an intuitive interface, you can easily add elements like:
- Text sections to feature important event details. Customize the font, size, color and add styling for maximum impact.
- Image galleries to showcase photos from previous years or of featured artists and attractions.
- Videos to bring your event to life and build excitement. Embed clips of live performances, virtual tours, and more.
- Countdown timers to create a sense of urgency for advance ticket sales or build anticipation for your event.
- Email signup forms to help you build out your mailing list and stay in touch with attendees. Offer a discount or exclusive content for signing up.
- Social media links and sharing buttons to help spread the word about your event on platforms like Facebook, Instagram, and Twitter.
- Buy ticket buttons that directly link to your ticketing page or platform for quick and easy sales.
With a fully responsive design, your landing page will display beautifully across all devices. And if you get stuck or have any questions, Unicorn Platform offers helpful documentation and 24/7 customer support to guide you through the process.
Creating an eye-catching landing page to promote your festival or concert has never been simpler. Get started today and start boosting ticket sales for your event with a professional, custom landing page.
Create Eye-Catching Landing Pages in Minutes
When organizing a concert or festival, promoting the event is key. An eye-catching yet simple landing page allows you to share all the important details with attendees in an easy to digest format. With Unicorn Platform, you can create a custom landing page for your event in just a few minutes. To get started, select a pre-designed landing page template that suits your event’s style and theme. Customize the template by uploading your event logo and cover photo, adding text, changing colors and fonts, rearranging sections, and more. All changes happen in real time, so you can see how your landing page will appear to visitors as you build it.
If you are organizing a conference or seminar instead, Unicorn Platform also has you covered. Check out their Easy Conference & Seminar Landing Page Builder to create a custom landing page that will help you promote your event and attract attendees.
List the key details of your event on the landing page, including:
- The event name, date(s), time(s), and location
- Ticket prices and a link to purchase
- A brief description of the event to build excitement
- Images of the venue, performers, etc. (if applicable)
- FAQs and additional resources for attendees
Include social sharing buttons so people can spread the word about your event on various platforms. You'll also want to add a signup form so you can collect emails to keep attendees in the loop with event updates and promotions.
With an optimized landing page in place, you have a much better chance of attracting more attendees and ultimately hosting a successful concert or festival. Best of all, if you ever want to update or reuse the landing page, you can easily edit it or duplicate it to create a new one. Promoting your event has never been so simple.
Pre-Made Landing Page Templates for Concerts & Festivals
Unicorn Platform provides pre-made landing page templates specifically designed for concerts, music festivals, and other live events. These templates allow you to quickly and easily create an eye-catching landing page to promote your event.
Modern & Mobile-Friendly
The templates feature a modern, minimalist style and are fully responsive, displaying beautifully on mobile devices, tablets, and desktops. Your visitors will have a great experience no matter what device they use to access your landing page.
Customizable Sections
The templates contain sections for:
- Hero image with text overlay
- About the event details
- Lineup/performers
- Tickets/pricing
- Gallery
- Sponsors
- Newsletter signup
- Social media links
You have full control over the content in each section. Upload your own images, add details about the event, list performers, promote ticket sales, and more. Each section is also customizable in the page builder, allowing you to rearrange, add, or remove sections as needed.
Intuitive Drag & Drop Builder
No coding skills are required to customize the templates. Simply drag and drop sections, add your content, and make changes with a few clicks using the intuitive page builder. You have access to elements like:
- Text (headings, paragraphs)
- Images (photos, logos)
- Buttons
- Image galleries
- Pricing tables
- Forms
- And more
SEO-Optimized
The templates follow SEO best practices to help your landing page rank in search engines like Google. This includes an optimized page title and meta description, header tags (H1, H2), alt text for images, and semantic HTML.
Using one of the pre-made landing page templates, you can create an attractive, user-friendly page for your concert or festival in almost no time at all. Your visitors will appreciate the great experience, and you'll benefit from higher conversions and more ticket sales.
Drag and Drop Landing Page Elements
To create an engaging landing page for your festival or concert, Unicorn Platform provides several drag and drop elements to choose from.
Text Sections
Add heading text, paragraphs, lists, and blockquotes to communicate details about your event. You can style the text by selecting fonts, sizes, colors, and formatting options.
Images
Upload photos, graphics, logos, and other visuals to help promote the look and feel of your festival. Place images side by side, stack them on top of each other, or sprinkle them throughout the page layout. Add captions, alt text, and adjust the size of each image as needed.
Buttons
Include call-to-action buttons that link to ticket sales, social media, or other important web pages. Choose from a variety of button styles, sizes, and colors to match your event’s branding. Add text like “Buy Tickets Now” or “Follow on Instagram” to prompt visitors to take action.
Video
Embed video content from sources like YouTube or Vimeo to showcase event trailers, artist highlights, or behind-the-scenes footage. Videos are an engaging way to give potential attendees a preview of what your festival or concert will offer.
Social Media
Add social sharing buttons so visitors can spread the word about your event on platforms like Facebook, Twitter, and Pinterest. Link each icon to your organization’s social media profiles to boost followers and increase brand awareness.
Forms
Create contact, email signup, contest, or other web forms to connect with your audience. Forms allow you to gather information from visitors and build valuable mailing lists to keep attendees and interested parties up to date with the latest event details and announcements.
Using these elements, you can craft an impactful landing page to promote your festival or concert. Combine sections in different layouts, add your own unique content and visuals, and optimize the page for the best user experience. Your stylish, informative landing page will capture interest and drive ticket sales for your event.
Mobile-Optimized Landing Pages
To maximize conversions, your landing pages must be optimized for mobile devices. Over half of all web traffic now comes from smartphones and tablets, so if your landing pages are not mobile-friendly, you are missing out on a huge number of potential customers.
Responsive Design
Utilize a responsive design that dynamically adapts to any screen size. Your landing page should scale well to fit on both small phone screens all the way up to desktop displays. All content and call-to-action buttons should be easy to tap and read on smaller touchscreens. Test how your page looks on multiple devices to ensure the optimal experience.
Fit Content on One Screen
Keep your headline, imagery, copy, and call-to-action button visible above the fold on mobile without requiring any scrolling. Visitors should be able to understand your key message and next steps right away without having to hunt for anything. Remove any unnecessary elements and keep your page clean, simple, and concise.
Large Tap Targets
Call-to-action buttons, links, and other interactive elements should have a minimum tap target size of 40 to 50 pixels for the best user experience on touchscreens. Any smaller than that can lead to frustration and accidental clicks of the wrong items. Prioritize your most important CTA buttons by making them the most prominent and easy to tap.
Fast Load Times
With mobile data speeds varying and data limits abounding, quick page load times are critical. Compress images, minify code, and limit the use of heavy media files like background videos. As a general best practice, aim for your landing page to load in under 3 seconds for the optimal experience. Faster load times will minimize bounce rates and keep visitors engaged.
By optimizing for mobile and the constraints of smaller touchscreen devices, you can create landing pages that will lead to higher conversion rates and sales. Your effort will pay off through increased customer and client acquisition via an improved user experience. Build your pages with a mobile-first approach, and you'll be well on your way to boosting your business through these optimized digital storefronts.
Integrate Your Landing Page With Marketing Tools
To maximize the effectiveness of your landing page, integrate it with various marketing tools. These integrations will help you optimize your page for search engines, track visitor interactions, and connect with customers through retargeting ads.
Search Engine Optimization (SEO)
SEO helps people find your page through search engines like Google. Use a tool like Yoast to analyze your page’s SEO and get suggestions for improvement. Make sure to include important keywords in your page title, headings, content, image alt text, and meta description.
Analytics
Analytics software like Google Analytics or HubSpot provides insights into how people interact with your landing page. You'll see things like how many visitors you get, where they come from, what content they engage with, and conversion rates. Use this data to make informed optimizations to your page.
Retargeting
Retargeting, also known as remarketing, shows ads for your landing page to people who have already visited your website. Use a retargeting platform like AdRoll to create ads that will be shown to your website visitors as they browse other sites across the web. This significantly increases the chance of them returning to your landing page and converting.
Email Capture
Include an email signup form on your landing page to capture leads. Integrate the form with an email service provider like Mailchimp, Drip or ConvertKit. When someone submits their email, they will be automatically added to your email list so you can nurture them into customers. Offer an incentive like a coupon or content upgrade for people to submit their email.
Social Sharing
Add social sharing buttons so visitors can easily share your landing page on networks like Facebook, Twitter, and LinkedIn. This social sharing will increase traffic to your page and boost its search rankings. Use a tool like Sumo to provide social sharing buttons and see analytics on how many times your page is shared.
By integrating your landing page with these types of marketing tools, you'll gain valuable insights, increase traffic, capture more leads, and ultimately drive higher conversion rates. Continuous optimization based on the data and performance of your integrations is key to success.
Boost Conversions With a/B Testing
To increase conversions on your landing page, A/B testing different variables is key. A/B testing involves creating multiple versions of your landing page and showing them to portions of your traffic to determine which one converts the best.
Headlines
Try tweaking your headline to make it more compelling or benefit-focused. For example, test “Get Your Tickets Now!” vs. “Experience the Festival of a Lifetime.” Measure which headline leads to more ticket purchases.
Copy
Revise your copy to be more concise and scannable or emphasize different benefits and features. You can test a short copy version versus a longer, more descriptive one. See which resonates more with your audience.
Images and Video
Test different images, graphics or video to determine which visuals capture interest the most. For example, you may test an action shot of last year’s festival vs. a promotional graphic with the lineup. Or try a short video highlighting the festival experience vs. a static image. Measure how long people engage with each media and which leads to the most conversions.
Call-to-Action (CTA) Placement
Try different placements of your primary CTA button, “Buy Tickets Now.” You may test having the CTA at the top of the page vs. further down in the content. Or test a sticky CTA that stays at the top of the page as people scroll vs. a static CTA at the bottom of the page. See which placement leads to the quickest click-throughs and purchases.
Mobile Optimization
Continuous A/B testing and optimization is key to improving your landing page and boosting conversions and sales. Try making small changes to one element at a time, measure the results, and implement the winning variations. Over time, all those little tweaks can add up to big improvements in your conversion rates and return on investment. If you're looking for a drag-and-drop builder to create an engaging landing page for your webinar sign-up, check out Unicorn Platform's article on creating webinar sign-up landing pages in a snap.
Customize Everything to Match Your Brand
To establish your brand and attract your target audience, it’s important that you customize your landing page. Unicorn Platform provides full design control so you can match your brand’s look and feel.
Choose a Theme
Select from a variety of pre-designed themes to get started. Then tweak the colors, fonts, and layout to match your brand guidelines. Change the theme at any time without affecting your content or settings.
Upload Your Logo
Add your company logo to build brand recognition and lend credibility to your page. Simply upload your logo image file and place it prominently at the top of your page.
Pick Your Color Palette
Choose the exact brand colors you want to use on your page. Select from a color wheel or enter the hex code for your brand’s primary and secondary colors. All elements like buttons, icons, and highlight colors will automatically update.
Select Custom Fonts
Unicorn Platform offers a variety of Google Fonts to choose from. Pick fonts that match your brand style to use for headers, content, navigation, buttons and more. Using consistent typography strengthens your brand identity.
Add Custom CSS or HTML (Optional)
For advanced customization, add your own CSS or HTML code. This allows full control to design unique page elements not included in the theme editor. You can create anything from a slider to an interactive map.
Preview and Publish
Review how your landing page looks on both desktop and mobile devices. Make any final tweaks before publishing your page to go live. Your customized landing page will make a professional impression on visitors and convey your brand message.
With the ability to customize everything from colors and fonts to layout and content, you can craft a unique landing page that aligns perfectly with your brand. An optimized, on-brand landing page will resonate most with your target audience and achieve your marketing goals.
Common Questions About Unicorn Platform Landing Page Builder
What is Unicorn Platform?
Unicorn Platform is an easy-to-use website builder focused on helping event organizers create simple yet effective landing pages to promote their concerts, festivals, and other events. With an intuitive drag and drop interface, no coding experience is required to build a professional landing page.
How does the landing page builder work?
The Unicorn Platform landing page builder allows you to choose from pre-made templates or start from scratch. You can then customize the page by:
- Adding images, text, buttons, countdown timers, and more with a simple drag and drop
- Choosing from multiple column layouts to organize your content
- Selecting a color scheme or choosing custom colors to match your brand
- Embedding video, audio, social media feeds, and other multimedia
- Connecting an email signup form to capture leads and build your mailing list
Do I need to know how to code?
Absolutely not. The Unicorn Platform landing page builder is 100% no-code. No HTML, CSS, or other coding knowledge is required to build an effective landing page. The drag and drop editor and pre-made elements make it easy for anyone to create a professional page in minutes.
How much does Unicorn Platform cost?
Unicorn Platform offers simple and affordable pricing. Plans start at $9/month and include unlimited landing pages, leads, and storage. Yearly and enterprise plans are also available with additional features like custom domains, collaboration tools, and priority support.
What makes Unicorn Platform different?
Unicorn Platform is laser-focused on the needs of event organizers and providing an intuitive solution to promote concerts, festivals, and other live events. The no-code drag and drop builder is easy for anyone to use, yet produces professional results. And with affordable pricing and great support, Unicorn Platform aims to be the best value for event marketers and organizers.
Overall, the Unicorn Platform landing page builder is an easy, powerful, and budget-friendly solution for promoting your events online. With no coding skills required, you can quickly build eye-catching landing pages to capture leads and sell more tickets.
Conclusion
It’s time to transform that blank page into an eye-catching landing page in minutes. With Unicorn’s simple drag-and-drop builder, you have all the tools at your fingertips to create a professional website for your next concert or festival. Promote your event, build excitement, and drive ticket sales with stunning visuals and an optimized user experience. Unicorn puts you in the driver’s seat so you can get up and running fast without needing any technical skills. Focus on what you do best—organizing memorable events—and let Unicorn handle the rest. Sign up for your free trial today and see how easy it can be to build a landing page that matches your vision. The crowd is waiting—give them a digital experience they won’t forget.
