As an entrepreneur launching a new food delivery service, you understand the importance of a professional brand presence. The first digital touchpoint for many potential customers will be your website and landing pages. However, building custom web pages requires technical skills and resources that can strain a startup budget.
Fortunately, there are now simple and affordable website builders that provide beautiful templates and an easy drag-and-drop interface so you can create a custom landing page for your food delivery business without needing to code. With one of these DIY website builders, you have the freedom to design an on-brand landing page that captures your service offerings, highlights your menu, outlines your delivery areas, and converts visitors into customers, all without needing a developer.
In just a few clicks, you can choose a template, add images and text, pick your fonts and colors, and have a fully functional landing page for your food delivery startup. Best of all, you can make unlimited changes and updates anytime to keep improving your page. Build an effective landing page, drive more orders, and grow your food delivery service using an intuitive website builder like Unicorn Platform. Check out the article on building a menu landing page in minutes with Unicorn Platform for more tips and tricks on designing a landing page for your food business. No coding required.
Why You Need a High-Converting Food Delivery Landing Page Design
As an online food delivery service, you need an effective landing page to convert visitors into customers. A high-converting landing page design should have:
Clear Value Proposition
Explain how your service provides value to customers in 3 sentences or less. For example, "We deliver your favorite meals from 100+ local restaurants to your doorstep in under 30 minutes."
Strong Visuals
Showcase mouth-watering food photos to stimulate appetite and desire. Images of happy customers also help build trust in your service.
Simple Navigation
Make it easy for visitors to sign up or place an order. Have a prominent call-to-action button like "Start Your Order" or "Sign Up Now".
Social Proof
Feature reviews, ratings or customer stories to build credibility. Saying you're the "#1 rated food delivery service in [location]" means nothing without social proof to back it up.
Limited Choices
Don't overwhelm visitors with too many options. Feature your most popular or highest-rated menu items. They can discover more choices once signed up.
Optimized for Mobile
Over 60% of website traffic is now from mobile devices. Your landing page must be responsive, with large text, buttons and whitespace optimized for mobile visitors.
A custom food delivery landing page designed with the key elements above will convert more visitors into new customers. While building one yourself requires technical skills, services exist to help you create an effective landing page through an easy drag and drop process, with no coding required. A high-converting landing page is a must-have for any food delivery service looking to grow.
Choose a Clean and Minimal Layout
To build an effective custom food delivery landing page, you need to choose a clean and minimal layout. A simple, uncluttered design helps focus the visitor's attention on your call-to-action and key selling points.
Select a Minimal Theme
Start with a minimal theme or template with plenty of white space. Some good options for food delivery businesses include:
- Cafe & Restaurant Theme: Simple and stylish with an image slider, call-to-action buttons and Instagram feed section. Easy to customize.
- Fast Food Theme: Contemporary, minimal design ideal for takeout and delivery businesses. Includes large hero image, services section and map with location pins. Fully responsive.
- Pizza Theme: Bright, appetizing theme featuring a hero image, featured items section, and online ordering form. Designed specifically for pizza takeout and delivery.
A minimal theme like one of these provides a clean canvas you can customize to match your brand. Remove any unnecessary sections and design elements to keep your page uncluttered.
Focus on High-Quality Photos
Use professional, high-quality photos of your food, restaurant or delivery vehicles on your landing page. Feature one large, eye-catching photo as your hero image at the top of the page. Photos of your food help visitors visualize what your delivery offerings are like. Choose photos that represent the cuisine style and quality you want to convey.
Include a Strong Call-to-Action
Your goal for visitors is to place an order, so make that easy by prominently featuring your call-to-action buttons. For example, have a large "Place Order" or "Order Online" button at both the top and bottom of your page so visitors see it as soon as they land on the page and before they leave. A strong CTA helps convert visitors into customers.
Feature Appetizing Hero Images of Your Cuisine
To make your food delivery landing page as appetizing as possible, feature high-quality images of your delicious cuisine prominently on the page. Images are essential for conveying the style and quality of your food to visitors in an instant.
Focus on Hero Images
Reserve the top portion of your page for one or more “hero” images that showcase your food in the most enticing way possible. These large photos should capture the essence of your brand and cuisine. For example, you might feature a hero shot of your signature dish garnished to perfection, a close-up of fresh ingredients, or customers enjoying a meal.
Choose Appealing Angles and Composition
Select photos taken at an attractive angle that make the food the focal point. Get up close to capture details or take wide shots that show the food in the context of a table setting. Play around with depth of field to achieve a shallow focus on the main subject. A bit of “food styling,” like artful drizzles of sauce, can go a long way but avoid making the food look artificial.
Opt for High Resolution and Close Crops
High resolution, close-up photos allow visitors to see the texture, colors and quality of your food in vivid detail. Crop photos tight around the subject and avoid too much empty space. At minimum, aim for photos that are 1000 pixels wide or more for use on your landing page. For hero images, 2000 pixels or larger is even better.
Keep It Authentic
Choose photos that give an honest representation of your actual food and overall dining experience. While a bit of polishing and perfecting is fine, avoid using stock photos or making your dishes look dramatically different from real life. Visitors will appreciate the authenticity.
An effective food delivery landing page design highlights high-quality, appetizing photos of your cuisine. Place hero images prominently, get the angle and composition right, opt for high resolution and close crops, and keep photos authentic. With stunning food photography, visitors will be hungry to order from your menu.
Showcase Your Menu Offerings Prominently
To showcase your menu prominently on the landing page, consider the following tips:
Large Images
Include high-quality photos of your most popular or signature menu items. Images should be large enough to capture attention and convey the deliciousness of your food. For the best results:
- Use authentic photos of your actual menu items, not stock images. This helps to set the right expectations for your customers.
- Include photos of full meals as well as close-up shots of appetizers, mains, desserts, and drinks.
- Optimize images for the web to ensure fast load times. Compress images to reduce file size without sacrificing quality.
- Include captions or labels for each image to identify the menu item. This helps your visitors know exactly what they’re seeing.
Eye-Catching Headlines
Develop compelling headlines and descriptions for each section of your menu. Mention any specials, awards won, or signature items to capture interest. For example:
- “Award-Winning Wings - Our famous buffalo chicken wings have won ‘Best Wings in the City’ for 3 years running.”
- “Homemade Desserts - Each dessert is handcrafted in-house using only the freshest ingredients.”
Clear Categorization
Organize your menu into easy-to-navigate sections like appetizers, mains, sides, desserts, and drinks. This makes it simple for visitors to find what they’re looking for. You might also include categories for dietary needs like gluten-free, vegan, or nut-free options.
Engaging Descriptions
Write a 1-2 sentence description for each menu item to bring the dish to life for your readers. Mention ingredients, flavors, and cooking techniques to spark their curiosity and appetite. Keep descriptions concise yet compelling.
An effective food delivery landing page prominently features your delectable menu options through high-quality images, eye-catching headlines, clear categorization, and engaging descriptions. This gives visitors a taste of your delicious offerings and inspires them to order their next meal from you.
Highlight Your Speed and Convenience
To highlight your speed and convenience, emphasize how quickly customers can place an order and receive their food. Mention your streamlined ordering process and fast delivery times.
Fast, Easy Ordering
Discuss how customers can place an order in just a few taps through your website or mobile app. Explain that your platform is designed to make ordering as simple as possible. For example, mention that customers can save favorite foods and payment details for quick checkout on return visits, or that your predictive search will suggest items as they type based on their order history.
Guaranteed Rapid Delivery
Promote your guaranteed delivery timeframes, e.g. delivery within 30 minutes. Explain how your delivery tracking allows customers to see where their order is in real-time so they know exactly when to expect their food. You might note that your delivery partners are thoroughly vetted and trained to ensure safe, on-time delivery. For added convenience, mention any options like contactless delivery or the ability to specify delivery instructions.
24/7 Customer Service
Highlight how your customer service team is available 24 hours a day, 7 days a week to assist customers with any questions or issues. Discuss how you provide multiple ways for customers to get in touch, such as phone, email or live chat. Explain your commitment to fast, friendly support so customers feel well taken care of at any hour.
In summary, focus your messaging on simplicity, speed and service. Discuss how effortless your platform makes ordering, how swiftly customers receive their deliveries, and how your around-the-clock customer support means help is always just a call or message away. By highlighting these factors, you convey that convenience and satisfaction are top priorities for your business. Customers will appreciate knowing their needs come first, helping to build brand loyalty and word-of-mouth recommendations.
Share Customer Reviews and Social Proof
To build credibility and trust with potential customers, include customer reviews and social proof on your landing page. Customer reviews show that real people have used your service and speak to their experiences. Social proof, like follower counts, builds perceived popularity and credibility.
Customer Reviews
Feature 3 to 5 customer reviews from happy clients on your landing page. Keep reviews to 2 or 3 short sentences that highlight the key benefits and experience. For example:
“The delivery was fast and the food was still hot when it arrived. Definitely using this service again!” - Sarah M., Houston TX
“Super easy to order from. The app makes it simple to find and customize my usual order. 5 stars!” - Mark G., Chicago IL
Social Proof
Display your social media follower counts prominently on the page. Having a large number of followers signals to visitors that many others are already engaging with your brand. You can include:
- Twitter followers: 25K+ followers
- Facebook likes: 10K+ likes
- Instagram followers: 5K+ followers
Also display any media logos of publications that have featured or reviewed your service. This type of social proof establishes your credibility and suggests you are a legitimate, reputable business.
In summary, customer reviews and social proof are key for building trust and credibility on your landing page. By prominently featuring reviews from real customers describing their positive experiences with your service, as well as displaying your large social following and media features, visitors will gain confidence in your offering. These social signals strongly influence people and can make the difference between a lead and a conversion.
Offer an Irresistible Promo or Coupon
To maximize signups for your food delivery service, offer an irresistible promotional offer or coupon for new customers. A limited-time promotion creates urgency and gives people an incentive to act now rather than later.
Offer a Discount on the First Order
A discount on a customer's first order is an easy way to attract new signups. For example, offer 50% off or $10 off the first order. Be sure to clearly state the terms of the offer, including any minimum order amount and the expiration date. A generous first-order discount leaves a good first impression and gives new customers a risk-free way to try your service.
Free Delivery for the First Month
Offering free delivery for the first month is an appealing promo for a food delivery service. Explain that customers can get unlimited free delivery for 30 days after signing up. Free delivery removes a barrier to ordering and allows new customers to try your service repeatedly at no extra cost. State that normal delivery fees will apply after the first month to set the right expectation.
Referral Credits
Once you have attracted new signups, leverage them to bring in more customers through a referral program. Offer existing customers credits, discounts or other rewards for referring new customers. For example, give both the new and existing customer $5 in credits for the referral. Referral programs are an excellent way to grow your customer base through word-of-mouth marketing.
Time-Limited Free Trials
Offering a free trial period, such as 14 or 30 days of free delivery, gives potential customers an opportunity to experience your service at no cost before committing. Be clear about how long the free trial lasts and when billing will begin. Time-limited free trials create urgency, leading many new signups to become paying customers. State the terms and conditions upfront to avoid confusion or frustration.
Promotional offers and coupons are key to acquiring new customers for a food delivery service. Focus on high-value offers that minimize risk, create urgency and give people an incentive to signup now. Leverage new signups through referral programs to continue growing your customer base over the long term.
Make Signing Up for Your Service a No-Brainer
To convert visitors into customers, you'll want to make signing up for your food delivery service as simple as possible. Keep the following tips in mind when designing your landing page:
Clear Call-to-Action
Feature a prominent call-to-action like "Start Your Free Trial" or "Sign Up Now" at the top of your page. Use an eye-catching button or link that visitors can easily spot and click. The CTA should directly link to your signup form.
Concise Signup Form
The signup process should be quick and painless. Only ask for essential information like name, email address, delivery address, and payment details. Keep the form short, around 3 to 5 fields at most. Offer options to signup using Google, Facebook or Apple to save time.
Emphasize the Benefits
Reiterate the key benefits of your service on the signup page. For example, mention things like "daily meal delivery", "fresh, high-quality ingredients", or "cooking classes with expert chefs". This helps convince visitors to complete the signup process. You can also highlight popular menu items or recipes to whet their appetite.
Free Trial or Discount
Offering a free trial period or signup discount/coupon is an excellent incentive for visitors to subscribe. For example, offer the first week of meals for free or 50% off the first delivery. Be sure to prominently display the offer details and any associated terms and conditions on your landing page.
Reassuring Content
Include persuasive content that addresses any hesitations visitors may have about signing up. For instance, mention things like your support for local suppliers, sustainable practices or meal customizability. You can also highlight your shipping and freshness policies to reassure visitors that meals will be delivered on time and safely.
With the right elements in place, you can turn curious visitors into long-term, loyal customers. Keep refining and optimizing your landing page over time based on the metrics that matter most to your food delivery business's growth. Continuous improvement and a great customer experience are key to success.
How to Create a Food Delivery Landing Page Design With Unicorn Platform
To build a custom food delivery landing page design with no code using Unicorn Platform, follow these steps:
- Select a template. Unicorn Platform offers many mobile-friendly templates for food delivery services. Choose one that matches your brand.
- Add your logo and color scheme. Upload your logo and select brand colors to customize the template. This helps establish your brand identity and recognition.
- Choose page sections. Pick sections like “How It Works,” “Our Mission,” “Popular Items,” or “Reviews” to feature on your landing page. Drag and drop to reorder as needed.
- Add images. Upload high-quality photos of your food, customers, location, etc. to help visually represent your brand and offerings. Images should take up about 50-60% of the page.
- Write compelling copy. Use short paragraphs and an engaging tone to communicate your key messages, such as your origin story, your menu offerings, your location(s), and your mission or vision. Aim for about 300 to 500 words total.
- Include Calls-To-Action (CTAs). Place prominent buttons or links on your page that prompt visitors to take action, such as “Order Now,” “View Menu,” or “Sign Up.” Place CTAs above the page fold and again at the bottom.
- Check for mobile-friendliness. Unicorn Platform designs are mobile responsive, but double check that your content displays well on phones and tablets, which many customers use to order food delivery. Make any needed tweaks.
- Review and publish. Proofread carefully to ensure there are no errors or issues. Then publish your landing page to start collecting leads and orders from customers.
- Track and optimize. Use Unicorn Platform’s analytics to see how visitors engage with your landing page. Make changes to improve conversion rates over time through A/B testing different versions.
With some time and effort using Unicorn Platform, you can build a high-quality, completely custom food delivery landing page design with no coding required. Follow these best practices to create an effective landing page that turns visitors into loyal customers.
Conclusion
You now have the ability to create an attractive custom food delivery landing page in minutes without writing a single line of code. By utilizing an intuitive drag and drop builder like Unicorn Platform, you can select pre-made sections and simply drop in your own images, text, and content. With beautiful templates, icons, and color options to choose from, you'll end up with a high-converting landing page tailored to your unique brand and offerings. Best of all, once your page is live, you can make edits on the fly to continuously optimize and improve. The days of relying on expensive web developers and designers to build and maintain your website are over. Take control of your online presence and start converting more customers with a professional, custom food delivery landing page you created yourself. The possibilities are endless.
