Introduction
In today's digital world, having an online presence is crucial for businesses of all sizes. Research shows that 75% of users admit to making judgements on a company's credibility based solely on website design. An eye-catching, well-designed website allows companies to establish credibility and trust, engage with customers, and ultimately boost revenue and conversions. However, many businesses shy away from creating their own website due to the technical skills required and high costs associated with hiring a professional web developer. This is where do-it-yourself website builders like Unicorn Platform come in. With intuitive drag-and-drop editors, pre-made templates, and built-in ecommerce features, services like Unicorn Platform empower anyone to create a stunning, optimized website in just minutes - no coding skills necessary.
A polished, user-friendly website serves as the digital face of your business. It's often the first touchpoint for customers discovering your brand, so you want to make a great first impression. For example, a 2017 study by VWO found that 39% of visitors will stop engaging with a website if the content or layout is unattractive. An amateurish or outdated site design can actually hurt your business by making your company seem unprofessional or obsolete. With website builders, anyone can showcase their business in the best light with sleek, modern website design - regardless of technical skill level.
Beyond aesthetics, a well-crafted website also provides immense practical value. Easy site navigation, responsive mobile design, fast load times, and SEO optimization means customers can actually find and use your website effectively. Built-in lead generation features like email signup forms, live chat, social media integration, and ecommerce capabilities help you convert website visitors into loyal customers. For instance, Unicorn Platform offers integrated services like mailing list sign up forms, appointment booking apps, and payment processing to turn site traffic into business. All of this is possible with an intuitive, do-it-yourself platform like Unicorn Platform. So don't let limited coding skills or website costs stop your business from establishing a powerful online presence. With the right website builder, you can have a stunning, conversion-optimized site up and running in no time!
Benefits of Using a Website Builder Like Unicorn Platform
Website builders like Unicorn Platform provide a low-cost, beginner-friendly solution to quickly launch a professional site through pre-made templates and drag-and-drop design functionality. Compared to hiring developers or learning to code, DIY builders offer numerous benefits:
Time Savings
- Pre-designed templates bypass the need to code a site from scratch, saving countless hours. For example, templates for common business types like restaurants, law firms, and realtors already have optimized layouts and designs ready to go.
- Drag-and-drop editors enable you to add and edit site content in just a few clicks. Simply type in your own text, upload graphics, and drag elements where you want them.
- Built-in features like payments, email marketing, live chat, and analytics further accelerate the process. Connect your existing tools in a few clicks rather than developing custom integrations from scratch.
- Perform updates or create new pages in minutes without coding knowledge. Editing content or adding pages is as simple as using a word processor.
Cost Savings
- Avoid expensive web development agency fees that can run thousands of dollars. DIY website builders typically cost $10-$50 per month with all features included.
- Low monthly fee includes hosting, support, and access to all features. There are no hidden charges or surprise add-ons.
- No need to hire dedicated web developers or tech staff to manage your site after launch. The DIY platform handles everything for you.
- Get access to features like email marketing, live chat, analytics, and payment processing that normally require separate paid software or add-ons. Unicorn Platform includes all these out of the box.
- Special discounted pricing available for nonprofits and new startups on select DIY website builders.
Design Flexibility
- Browse from hundreds of professionally-designed templates for any industry or niche. Templates cater to specific businesses like restaurants, salons, agencies, and more.
- Customize colors, fonts, layouts, and other design elements to match your brand. Drag and drop elements until you achieve your ideal layout.
- Easily integrate your own graphics, logos, and images throughout the site. Upload your brand assets with a click.
- Built-in library of icons, shapes, illustrations, animations, photos, and more to enhance your design.
- Sites are fully responsive so they look stunning on any desktop or mobile device. Pages dynamically adapt to phones, tablets, laptops, and desktops.
In summary, DIY website builders like Unicorn Platform empower entrepreneurs to create beautiful, functional websites entirely on their own, in a fraction of the time and cost associated with traditional web development.
Key Website Builder Features
Unicorn Platform provides all the tools needed to not only build your site visually, but also optimize it for conversions and SEO. Here are some of the key features:
Intuitive Editor
- Rearrange sections by dragging and dropping - no coding needed. Click and drag page elements to customize layouts.
- Easily add, edit, and customize text, images, videos, and other elements. Update content as your business evolves.
- Real-time previews allow you to see edits as you make them. No guessing - see changes live.
- Insert customizable widgets, apps, calls-to-action, forms, galleries, and more. Expand functionality with built-in tools.
- Design your ideal site layout and structure in minutes. Build pages and arrange elements visually.
SEO Optimization
- Built-in SEO tools like metadata editing improve site visibility. Control title tags, meta descriptions, alt text, and more.
- Auto-generate search-optimized page titles and URLs. Pages are structured for search ranking by default.
- Integrate your site with Google Analytics and Search Console. Connect your existing accounts in one click.
- Sitemaps are created automatically to improve indexing. Enable search engines to efficiently crawl your site.
- Option to add alt text for all images to improve accessibility. Provide descriptive text for visual elements.
- Sites are mobile-responsive for better search rankings. Dynamically adapt layouts to phones and tablets.
Design Customization
- Choose from hundreds of professionally-designed industry templates. Tailored designs for specific niches like restaurants, agencies, etc.
- Customize colors, fonts, and other styles with just a few clicks. Match your existing brand identity.
- Upload your own graphics, logos, and images to add branding. Seamlessly integrate custom visual assets.
- Animate elements like text and buttons for added visual appeal. Make your site more engaging and dynamic.
- Access icons, illustrations, stock photos, and more right from the editor. Enhance pages with visuals.
- Ensure consistent branding across all pages of your site. Propagate design changes globally.
With these robust features, anyone can customize a template into a polished, conversion-optimized site that meets their unique business needs - no expert coding skills required.
Why Choose Unicorn Platform Over Other Website Builders
While services like Wix, Squarespace, and WordPress offer user-friendly website building solutions, Unicorn Platform stands out when it comes to catering specifically to startups and SaaS companies. Let's compare some top options:
Wix
- 500+ designer templates and easy drag-and-drop editor.
- Accept payments, schedule services, and embed booking systems.
- Lacks some advanced marketing features like email automation and lead capture.
- Geared more towards creative agencies and freelancers.
Squarespace
- Beautiful designer templates optimized for ecommerce and creative brands.
- Robust tools for setting up online stores and accepting payments.
- Limited built-in analytics and email marketing capabilities.
- Ideal for online shops, blogs, and high-end portfolio sites.
WordPress
- Open-source CMS with thousands of themes and plugins available.
- Steep learning curve for beginners with no coding experience.
- Requires technical expertise for updates, security, maintenance, etc.
- Must purchase hosting, domains, themes and plugins separately.
Unicorn Platform
- Specialized components and SEO optimization for startups and SaaS sites.
- Advanced built-in analytics, lead capture, email automation and social media integration.
- Superior support focused on the needs of startups and online course creators.
- Simple onboarding and top-notch customer service.
- Cost-effective transparent pricing.
With its emphasis on catering to startups and SaaS companies specifically, Unicorn Platform is the best choice for establishing a powerful web presence tailored to your business goals.
Getting Started With Unicorn Platform
Ready to build your startup website? Here's an overview of getting started with Unicorn Platform:
- Sign up for an account by choosing a plan and entering your site details. This only takes a few minutes.
- Browse the template library and select an industry-specific design you like. Or start with a blank template.
- Use the intuitive drag-and-drop editor to add and customize sections with your own content.
- See changes in real-time and preview on both desktop and mobile.
- When your site looks perfect, officially publish it and connect your own domain.
- Explore built-in apps and integrations like email marketing, analytics, payments, and more.
- Add new pages and continue enhancing your site as your business grows!
The entire process is simple enough for beginners, while still providing all the advanced functionality needed to build a powerful SaaS, startup, or online course website.
Conclusion
Creating a professional, conversion-focused website is crucial for startups and SaaS businesses - yet expensive developers and technical skills often make it seem out of reach. Unicorn Platform finally offers an easy solution with customizable templates, a drag-and-drop editor, built-in marketing tools, and intuitive design, so you can build a stunning website in just minutes with no coding required. Compared to traditional web development costs, Unicorn Platform empowers startups to establish a powerful online presence on a budget. Ready to take your business to the next level with a website that converts? Sign up and start building with Unicorn Platform today!
