As an entrepreneur in the beauty industry, having an eye-catching yet user-friendly website is essential to building your brand and attracting customers. With Unicorn Platform, a simple drag and drop website builder, designing a beautiful website for your beauty products business has never been easier. In just a few clicks, you can create a stunning landing page to capture the essence of your brand and showcase your products without needing any technical skills. By following their tutorials, you'll have a sleek, professional site ready to launch your business into the spotlight and start generating sales in no time. With beautiful templates, an intuitive interface, and powerful ecommerce features, Unicorn Platform gives you everything you need to create a website that leaves a lasting impression.
If you want to learn more about how to design a beauty website using Unicorn Platform, check out their article on beauty website design made easy.
Why You Need a Dedicated Landing Page Beauty Product
As an ecommerce business owner selling beauty products, having a dedicated landing page is crucial for converting visitors into customers. Here are a few reasons why you need a custom landing page:
- Focus the visitor's attention. A landing page with a clear call-to-action focuses the visitor's attention on one key goal, whether that is downloading a resource, signing up for a newsletter, or making a purchase. This can help reduce confusion and encourage the desired action.
- Optimize for search engines. A landing page that is optimized for search engines, with relevant keywords and metadata, can help improve your search ranking and drive more organic traffic to your site. This is important for any ecommerce business.
- Reach your target audience. You can design your landing page to appeal directly to your target customers. Include images, content, and an overall style that resonate with your audience and their interests. This can make visitors more inclined to convert.
- Stand out from the competition. A custom landing page helps you stand out from other generic ecommerce sites. You can give visitors a memorable experience that highlights what is unique about your brand and products.
- Improve conversion rates. An effective landing page is designed specifically to get visitors to take action. Using persuasive content, eye-catching visuals, and a prominent call-to-action, you can achieve higher conversion rates versus your standard website pages.
- Gather leads and drive sales. The ultimate goal of your landing page is to capture customer information or generate sales. An attractive, user-friendly landing page can help you achieve both of these objectives and grow your business.
With some time and effort, you can create a landing page using a simple drag-and-drop website builder. The investment will be well worth it for the benefits to your ecommerce store. Provide the dedicated landing page your visitors and customers deserve.
How to Choose the Right Template for Your Beauty Products Website Design
Choosing an attractive yet functional template is key to creating an effective beauty products website design. When selecting a template, consider the following:
- Your brand identity. Choose a template that aligns with your brand’s visual style and personality. For a luxury skincare line, select a sleek, minimalist template. For an eco-friendly makeup brand, choose an earthy, natural-looking template. For a fun, flirty cosmetics brand, pick a stylish, eye-catching template.
- Layout and navigation. Select a template with an intuitive layout and simple navigation so visitors can easily explore your site. A clean, uncluttered template with clearly marked menu options and page links will provide the best user experience.
- Visuals and media. For a beauty products website, visuals are key. Choose a template that prominently features high-quality photos and videos of your products. Gallery templates with a mosaic of product images or full-screen hero images are ideal. Ensure the template is also optimized for mobile devices since many customers shop on their smartphones.
- eCommerce functionality. If selling products directly on your site, choose a template with built-in eCommerce features like shopping carts, payment processing, shipping calculators and more. Some website builders offer eCommerce templates with everything you need to start selling right away.
- Customization options. Select a flexible template that allows you to customize elements like fonts, colors, page layouts and more to match your brand. Easily customizable templates will enable you to make changes as needed to keep your website design fresh and up-to-date.
With the right template, you'll be well on your way to creating a memorable beauty products website design. Keep your brand top of mind, focus on visuals and usability, and don't forget eCommerce if selling products online. Customize as needed to craft a unique website experience for your customers.
Add Your Logo and Brand Colors
To establish your beauty brand, adding your logo and brand colors to the website design is key. Your logo design is the face of your company and brand colors help to create cohesion across your website and product line.
Upload Your Logo
Upload your logo to the “Logos” tab in the Unicorn Platform. Select “Add new logo” and choose a high-resolution file of your logo to upload. Your logo should be a transparent PNG or SVG file. For the best quality, use a logo that is at least 2048 x 2048 pixels.
Choose Your Brand Colors
On the “Styles” tab, you can select your brand colors to use throughout your website design. Click “Add new color” to input the HEX or RGB color codes for your brand colors. For a cohesive brand style, limit yourself to 2-3 primary colors. These colors will be used for elements like:
- Header background
- Button background
- Link text color
- Hover/active states
To preview how the colors will appear on your site, view the “Styles” panel on the right side of the editor. The color swatches will update as you add new brand colors.
Apply Your Branding
With your logo and brand colors added, you can now apply them to your website design. In the header section of the page, select “Use logo” and choose your logo file to add it to the header.
For the color scheme, select either “Use color scheme” to apply your brand colors to the entire page, or select individual elements like “Header background color” or “Button background color” to choose colors for specific items.
Using the styling options in Unicorn Platform, you can adjust additional design elements like:
- Fonts
- Button shapes
- Image filters
- And more...
to complete your beauty brand website design. With your logo prominently displayed and brand colors incorporated throughout the page, your website will have a professional, cohesive appearance that builds trust and recognition with visitors.
Feature Your Hero Image and Call to Action
To create an effective beauty products website design using the Unicorn Platform, featuring your hero image and call to action is essential.
Select a High-Quality Hero Image
Choose an eye-catching hero image that showcases your brand and products to make a great first impression. Your hero image should:
- Be high resolution for maximum clarity and impact
- Align with your brand identity and design esthetic
- Feature your star product or product line in an appealing way
- Include minimal text so it is easy to comprehend at a glance
Craft a Compelling Call to Action
Place a clear call to action button within your hero image to prompt visitors to take the next step, such as signing up for a newsletter or making a purchase. Some examples of effective calls to action for a beauty products site include:
- Shop Now
- Discover Our Products
- Join the Beauty Club
Be sure to make your CTA button highly visible by using a contrasting color.
Keep Your Page Simple and Scannable
With a bold hero image and call to action in place, avoid cluttering the rest of your page. Use plenty of white space and only include additional elements that are directly relevant and valuable to visitors, such as:
- A brief company overview or story
- Highlights of your product range or bestsellers
- Customer reviews and testimonials
- Information on free shipping or product guarantees
A clean, uncluttered page with a clear flow and hierarchy will make a professional impression and encourage visitors to convert.
Following these best practices for featuring a striking hero image, compelling call to action, and keeping your page simple and scannable will result in an beautiful, high-performing website design that transforms visitors into customers using the Unicorn Platform.
Showcase Your Products Beautifully
To showcase your beauty products in an appealing yet professional manner on your website, following several best practices is key.
High-Quality Product Images
Include high-resolution photos of each product from multiple angles. Close-up shots of the product packaging and ingredients/shade options are also recommended. For makeup and skincare, lifestyle images of the products in use can be an effective way to demonstrate the product experience.
Engaging Product Descriptions
Write an enthusiastic yet factual description highlighting the key features, specifications, and benefits of each product. Mention the qualities that make the product unique and the specific skin types it suits. Use emotive language to evoke the desired product experience. Describe the fragrance, texture, and results. Finish with a strong call to action like “treat yourself today!” to prompt the reader to purchase.
Group Products Logically
Categorize your products in a systematic manner that is easy to navigate. Group makeup, skincare, haircare, tools, etc. into their own sections. Then further organize by product type, e.g. cleansers, moisturizers and serums under Skincare. Alphabetize products within each category. This arrangement allows customers to efficiently browse for what they need.
Promotional Offers and Discounts
Spotlight any current sales, promotions or discount codes prominently on the page. This incentives customers to shop and can increase conversion rates, especially if the offers are only available for a limited time. Make the details of the offers very clear by stating the specific percentage or amount off and any terms and conditions.
Reviews and Testimonials
Include a selection of reviews and testimonials from real customers describing their positive experiences with your products. Reviews build trust and credibility while testimonials highlighting specific product benefits and results can be highly persuasive. Ask happy customers if you may share photos of them using your products along with their testimonial for added authenticity.
Following these recommendations will result in an esthetically-pleasing product showcase on your beauty website that spotlights each item appealingly, provides the necessary details and encourages visitors to make a purchase. By organizing your products logically, offering promotional incentives and sharing real customer experiences, you will convert more casual browsers into loyal customers.
Include Customer Testimonials and Social Proof
To build trust and social proof on your beauty products website, include genuine customer testimonials and reviews. Studies show that over 70% of customers read reviews before making a purchase, and positive reviews can increase conversion rates by up to 270%.
Gather Reviews from Satisfied Customers
Reach out to happy customers who have used your products and ask if they would be willing to provide a review and testimonial for your website. Offer them a discount on their next purchase as an incentive if needed. Request details on their experience with your products, especially the benefits and results. Publish these reviews on your website, with the customer’s full name and location to build authenticity.
Feature Video Testimonials
Video testimonials are an engaging way to build trust in your brand. Ask satisfied customers if they would be comfortable filming a short video reviewing their experience. Keep videos under 30 seconds, with good lighting and audio quality. Place these prominently on your homepage and product pages. Viewers will appreciate seeing real people share their stories.
Curate Reviews from Third-Party Sites
Check sites where your products have been reviewed like Facebook, Yelp, Google and Amazon and look for positive reviews you can feature on your website. Contact the reviewer, introduce yourself as the business owner, and ask for their permission to republish their review. Be transparent that you may edit the review for length or clarity. Curating independent reviews shows you have nothing to hide.
Share Reviews and Testimonials Socially
In addition to featuring testimonials on your website, share them on social media platforms like Facebook, Instagram, and Twitter. This exposes new potential customers to the positive experiences others have had with your products. It also shows your social followers you have a base of loyal, satisfied customers. Be sure to tag reviewers when sharing their testimonials for added authenticity.
Following these best practices for gathering and featuring authentic customer reviews and testimonials on your website and social media channels will build credibility and trust in your brand. This social proof will give potential customers the confidence to purchase your beauty products.
Clearly State the Benefits and Features
To attract customers and convey the benefits of your beauty products, you must clearly articulate the advantages and features on your website.
State the Key Benefits
Focus on the 3 to 5 main benefits of using your products to capture visitor interest. For example:
- Achieve visibly younger-looking skin in 4 weeks
- Reduce the appearance of fine lines and wrinkles
- Hydrate and brighten skin for a glowing complexion
Highlight the Features
Describe the innovative and useful features that make your products effective and appealing. Some examples include:
- Patented formula containing natural botanical extracts
- Lightweight, fast-absorbing formula
- Cruelty-free and vegan-friendly
- Suitable for all skin types
Share Customer Reviews and Testimonials
Displaying authentic reviews from real customers who have used your products helps to build trust and credibility. Their experiences and results will inspire other visitors on your site. You might say something like:
“I’ve been using the Daily Moisturizer for 6 months and my skin looks and feels amazing. Fine lines have faded and my skin tone is so even. I won’t use anything else!” - Jenny S., New York, NY
Explain How the Products Work
Briefly discuss how your products achieve the benefits and results you promise. For example, you could say:
“Our proprietary formula combines vitamin C, hyaluronic acid, and botanical extracts to boost collagen production, deeply hydrate skin, and protect against environmental damage for smoother, firmer, and brighter skin.”
Offer Free Samples or Trials
Allowing customers to try your products for free is an excellent way to demonstrate their value and quality. You might offer:
- Free samples of your products with every purchase
- A free 30-day trial of your product line with a money-back guarantee
- Coupons and promo codes for first-time customers to save on their initial order
Following these best practices for clearly articulating your benefits, features, and product details will help turn website visitors into loyal customers. Crafting a professional yet engaging message about what makes your beauty products special and effective is key to success.
Keep Your Content Brief and Scannable
To create an effective beauty products website design, keeping your content concise and easy to scan is key. Users want to find information quickly, so avoid long paragraphs and aim for brevity.
Use Bullet Points
- Bullet points (-) are an easy way to break up information into digestible pieces. They draw the eye and highlight key points.
- For product descriptions, ingredient lists, or application steps, bullet points are ideal. Keep each point to 1-2 short sentences.
Write Short Sentences and Paragraphs
Strive to write sentences of 15 words or less and paragraphs of 3-4 sentences. This makes your content scannable and easy to understand. Avoid run-on sentences and be concise. For example:
The key ingredients in this moisturizer are aloe vera, jojoba oil, and shea butter. Aloe vera soothes and hydrates skin. Jojoba oil is rich in essential fatty acids that nourish skin. Shea butter is an intensive moisturizer high in vitamins A, E and F.
Use Headings and Subheadings
Headings (##) and subheadings (###) visually break up information and allow viewers to navigate to what interests them. For a beauty products website, you may have sections like:
Product Information
Key Ingredients
Directions for Use
Precautions
Include Images
Images, especially product photos and ingredient illustrations, bring life to content and make it more engaging. They also give viewers a visual reference for what you are describing in words. For a beauty product, be sure to include:
- A high-quality photo of the product
- Photos of key ingredients
- Illustrations of application steps
By keeping your content brief, scannable, and visual, viewers can quickly find the information they need on your beauty products website. An uncluttered, user-friendly design will create a great experience for your customers.
Can I Build My Own Landing Page Beauty Product Without Coding? Yes! Unicorn Platform.
No Coding Skills Required
With Unicorn Platform, you can easily build a custom landing page for your beauty products without any coding experience. The drag and drop website builder provides an intuitive interface and pre-designed templates to get you started.
Choose a Template
Select from the collection of professionally-designed templates tailored for beauty brands and products. The templates provide a stylish design with imagery focused sections to showcase your offerings. Simply click to choose a template that matches your brand style.
Add Your Content
Once you have selected a template, you can effortlessly add your own text, images, and content using the user-friendly editor. Drag and drop sections like images, features, testimonials and sign up forms. Upload your logo and product photos. Add headlines, descriptions and calls-to-action with just a few clicks.
Customize and Publish
Make the landing page your own by changing colors, fonts, and layouts as needed using the style editor. Then preview how the page will appear on desktop and mobile devices. When you are satisfied, just hit publish and your custom landing page will go live, ready to start converting visitors and promoting your beauty products.
Integrate and Track
Integrate your landing page design with your existing website or as a stand-alone page. You can also connect to your mailing list, payment processor, and analytics service in minutes without any special integrations. See how visitors interact with your page and what is driving the most conversions using built-in analytics and A/B testing features. Make data-driven optimizations to increase your results over time.
With simple and affordable plans to choose from, Unicorn Platform makes it possible for any beauty brand to build a high-converting landing page in a short amount of time without advanced technical skills. Focus on what really matters - promoting your products and growing your business. Let Unicorn Platform handle the rest.
Conclusion
As you have seen, Unicorn Platform provides an easy way to create a professional website to showcase your beauty products without needing any technical skills. By dragging and dropping the ready-made sections, you can build a stylish landing page in a matter of minutes. The clean and minimal design will allow your products to shine through. With beautiful imagery, engaging copy, and a strong call to action, you'll be converting more visitors into customers in no time. What are you waiting for? Give Unicorn Platform a try today and launch your beauty brand's new digital home. Creating an eye-catching yet user-friendly website has never been simpler.
