As an entrepreneur launching a new custom keto diet program, you need an effective yet simple way to capture leads and convert visitors into customers. Building a custom landing page is the ideal solution, but designing and developing one requires technical skills and hours of work. With Unicorn Platform, you can create a high-converting custom keto diet landing page in minutes without any coding. Check out Unicorn Platform's blog post on how to build a custom food delivery landing page design with no code for more tips on creating landing pages that drive conversions.
What Is a Landing Page?
A landing page is a dedicated web page that allows you to capture leads for your business. It's where visitors "land" when they click on an ad or link. An effective landing page is focused and guides the visitor to take action, usually by filling out a form to download an offer or get on your email list.
Landing pages serve several purposes:
- They capture leads and grow your email list. By offering a free resource like an ebook, checklist or video in exchange for an email address, you can build your list.
- They educate visitors about your product or service. A landing page allows you to highlight key features and benefits to capture interest.
- They convert visitors into customers. For ecommerce businesses, a landing page can focus on promoting a particular product to drive sales. By showcasing the item, outlining the benefits, and conveying scarcity or urgency, you inspire visitors to buy.
- They segment your list. By promoting different offers or products on separate landing pages, you can determine which types of leads are most interested in each offer. Then you can tailor your messaging accordingly.
- They minimize distractions. Unlike your homepage, a landing page has a single focus. It removes navigation links and other diversions so visitors take the desired action.
To create an effective custom landing page, start by choosing a specific goal, like capturing emails, promoting a product, or generating sales. Determine your main offer or call to action. Then layout the key details, benefits, and a form to capture information. Finally, test and optimize your landing page to maximize conversions.
With a dedicated landing page, you can generate more high-quality leads and turn interested visitors into loyal customers. Build your landing page and start converting today!
Why You Need a Custom Keto Diet Landing Page
A custom keto diet landing page is essential for converting visitors into customers or subscribers. Here are a few reasons why you need a dedicated landing page:
Increased Conversion Rates
A landing page tailored to your keto diet product or service allows you to optimize it for conversions. You can include highly-targeted copy, eye-catching images, social proof, and a clear call-to-action. This results in higher opt-in and sales rates compared to a generic website page.
Build Your Email List
A custom landing page makes it easy to capture email addresses from visitors. You can offer a lead magnet like a free keto diet ebook or cheat sheet in exchange for their email. This allows you to build your email list and market to them repeatedly.
Split Test Different Offers
With a landing page, you can easily test different headlines, copy, images, or calls-to-action to see which one converts the best. Then you can optimize your page accordingly to improve conversions. Continuous split testing and optimization is key to success.
Retarget Website Traffic
Did you know up to 98% of website visitors leave without converting? A landing page allows you to retarget visitors with ads to draw them back to your offer. You can show them keto diet ads on social media and other websites to give your offer another chance at conversion.
Lower Cost Per Acquisition
When done right, a custom landing page can significantly lower your customer acquisition costs. The higher conversion rates mean you have to spend less on ads and marketing to get the same number of sales or subscriptions. This results in a higher return on investment from your marketing efforts.
In summary, a custom keto diet landing page is a must-have for any business. When optimized for conversions, it can transform your marketing and growth. What are you waiting for? Build your landing page today!
Choose a Landing Page Template on Unicorn Platform to Get Started
To get started creating your custom keto diet landing page, choose a pre-designed template on Unicorn Platform. The drag and drop editor makes it easy to customize the template to match your brand and business needs.
Select a Landing Page Template
Browse the various templates to find an option suited for promoting a keto diet program or related product. Options like “Service Promo,” “Product Launch,” or “Lead Generation” may work well. Preview the templates to see examples of how the design and layout will appear for visitors. Once you select a template, you can fully customize the content, images, color scheme and more.
Edit Sections and Add Content
The template will contain sections for features like a header, call to action buttons, images, text content, and a contact form. You can edit or remove these sections as needed. Add a catchy headline, descriptive subheadings and paragraphs highlighting the key benefits and features of your keto diet program. Use an attention-grabbing image to visually reinforce your message.
Include Interactive Elements
Include elements like videos, images, call to action buttons, opt-in forms, and countdown timers to capture interest and encourage visitors to take action. For example, add a video explaining the keto diet and your program. Include bold call to action buttons for visitors to request more information or sign up. An opt-in form where visitors can enter their email to receive free keto diet tips or a coupon code is an effective way to capture leads.
Customize Design and Styling
Once the content and sections are in place, customize the look and feel to match your brand. Choose a color scheme, update the typography, and add your logo. Ensure all text is easy to read with good contrast and the page has a balanced, uncluttered design focused on converting visitors. Preview how the page will appear on both desktop and mobile devices to make final tweaks.
With a professional landing page template as your starting point combined with a simple drag and drop editor, you can quickly and easily create a custom landing page to promote your keto diet program and capture new leads. The end result will be an attractive, high-converting page to help grow your business.
Add Eye-Catching Images and Videos
Images and videos are essential for an effective custom keto diet landing page. Visual media helps to quickly convey important information and capture attention. When adding visuals to your page, keep the following tips in mind:
Choose High-Quality Media
Select eye-catching, high-resolution photos and crisp videos that visually represent your custom keto diet offering. Stock image sites offer many affordable options. For videos, keep them short, around 2 minutes or less. Demo videos showing how your keto diet coaching works are particularly effective.
Align with Your Brand
The images and videos you choose should align with your overall brand identity and color scheme. Maintain consistent fonts, filters and other stylistic elements across all media on your page. This helps to create a cohesive look and feel that resonates with visitors.
Include Captions and Callouts
Add captions, callouts and annotations to provide context for your visuals. For example, you might add text callouts highlighting specific keto-friendly foods in an image or caption a video with an overview of what viewers can expect to learn. This helps to reinforce key selling points and benefits.
Choose Strategic Placement
Place visual media strategically throughout your landing page. For example, you may want to include:
- An eye-catching header image at the top of your page.
- Demo videos and client success stories in the middle of the page.
- Infographics with statistics and facts about the keto diet and weight loss towards the bottom.
- A collage of keto meals and snacks your program offers.
Keep Your Page Scannable
While visuals attract attention and convey information, be careful not to overwhelm visitors. Use plenty of negative space and keep paragraphs to 3 sentences or less. Add descriptive captions but keep them concise. Prioritize quality over quantity to keep your custom keto diet landing page easy to scan.
With compelling visual media and concise copy, you can create an attractive landing page that convinces more visitors your custom keto diet coaching program is right for them. Be sure to track key metrics to see how visuals and other page elements are impacting conversions. Make changes as needed to optimize the performance and results of your landing page.
Write a Compelling Headline and Copy
To create an effective landing page for your custom keto diet plan, you need an attention-grabbing headline and compelling copy. Your headline should capture interest and convey your key message, while your copy elaborates on the details.
Choose a Benefit-Oriented Headline
A good headline highlights the main benefit of your offering. For a custom keto diet plan, focus on benefits like “Lose Weight and Feel Great with a Custom Keto Diet Tailored to You” or “A Personalized Keto Meal Plan for Maximum Fat Burning and Energy”. Benefit-oriented headlines attract more readers by speaking to what they want.
In your copy, reiterate the benefits while explaining your service. You might say something like: “We create a customized keto diet plan based on your unique needs and goals to help you lose weight, increase energy and improve health. Our certified nutritionists will analyze your health data and lifestyle to determine the optimal carb, fat and protein amounts for your body and develop a meal plan you'll love.”
Establish Your Authority and Expertise
To build trust, establish your credentials and expertise in the field. You might say: “Our team of nutritionists and health coaches has over 20 years of combined experience helping clients succeed on the keto diet.” Discuss your methodology for creating customized plans and the qualifications of your staff.
Share Client Success Stories and Reviews
Social proof from real clients builds instant credibility. Share stories of successful clients and reviews discussing specific benefits and results. For example: “Jenny lost 23 pounds in 8 weeks and says 'My custom keto meal plan made the diet so easy to stick to. The recipes were delicious and I never felt deprived.'”
Call the Visitor to Action
End your copy with a strong call to action, like "Get your Custom Keto Diet Plan today" or "Learn more and get started now". Make it easy for visitors to sign up or purchase by including buttons linking to your order or contact form.
A compelling headline and copy can attract more visitors and convert them into paying clients. Focus on benefits, build trust through expertise and social proof, and give visitors an easy next step. Your custom keto diet landing page will be generating leads in no time!
Include Social Proof and Testimonials
Social proof and testimonials from satisfied customers are powerful ways to build trust and credibility for your custom keto diet landing page.
Testimonials
Include authentic testimonials from real clients who have achieved success with your keto diet program. Their stories and results will inspire new visitors and instill confidence in your offering. You might say something like:
“Don’t just take our word for it. Hear what our successful clients have to say:”
Followed by 3 or 4 short testimonial snippets, including the client’s name, photo, location and results. For example:
“I lost over 50 pounds in 6 months following this custom keto meal plan. My energy levels are through the roof and I’ve never felt better. Thank you for helping me transform my life!”
- Amanda J., Austin TX
Social Media
Integrate social share buttons for major networks like Facebook, Twitter, Pinterest and LinkedIn. This makes it easy for visitors to spread the word about your program with their social circles, building valuable word-of-mouth marketing and social proof.
You might say:
“Love our keto diet program? Share it with your friends and followers!”
Followed by the social media share buttons.
Media Mentions
If your keto diet program or company has been featured in any media publications, online media or podcasts, be sure to prominently display their logos on your landing page. For example:
As seen in:
[logos of media outlets, publications and podcasts]
This type of social proof indicates that your offering is credible and newsworthy. Visitors will see that influential media organizations have vetted and featured your program.
Using these social proof elements on your custom keto diet landing page will give visitors the confidence and motivation to become paying clients. By highlighting your track record of success and credibility, you overcome objections and build trust in your solution.
Add a Call-to-Action Button
To maximize the effectiveness of your custom keto diet landing page, include a prominent call-to-action (CTA) button. A CTA button prompts visitors to take the next step in the conversion process, whether that is to sign up for your mailing list, purchase a product, or book an appointment.
For a custom keto diet landing page, an ideal CTA would be a button for visitors to “Get Your Custom Keto Meal Plan.” Place this button in a conspicuous location on your page, such as centered at the top or bottom. Make the button large enough to be easily clicked on mobile devices.
When designing your CTA button, follow these best practices:
- Use an eye-catching color, such as red, orange or green. This will make the button stand out and signal importance to visitors.
- Choose action-oriented text for the button label, such as “Get Started Now,” “Learn More” or “Download Today.” This type of direct language conveys urgency and encourages conversion.
- Ensure good contrast between the text color and background color. Light text on a dark background or dark text on a light background works well. This makes the text highly readable.
- Consider adding an icon to your CTA button to make it more visually compelling. An arrow, checkmark or similar icon can attract attention and symbolize progression or accomplishment.
- Test different button placements on your page to optimize conversions. Top center, middle center or bottom center typically work well for landing pages. Track click-through rates to determine the most effective location.
- Drive visitors to a targeted landing page from your CTA button. This page should focus on converting visitors into leads by gathering their email address or other contact information in exchange for their custom keto meal plan. Offering valuable content or resources in exchange for their information establishes trust and reciprocity.
- Consider including secondary CTAs on your page, such as additional buttons linking to related resources. However, do not overcrowd your page, as too many CTAs can distract visitors and reduce the effectiveness of your primary call to action.
In summary, an optimized CTA button is key to maximizing conversions on your custom keto diet landing page. Place a prominent, eye-catching button in a strategic location on your page and link it to a targeted landing page to capture visitor information. With an effective CTA, you will transform more website visitors into valuable leads.
Mobile-Friendly and High-Converting
A mobile-friendly and high-converting landing page is essential for any business today. According to Google, more than 60% of web traffic now comes from mobile devices. If your landing page isn’t optimized for mobile, you’re missing out on a huge number of potential customers and conversions.
Responsive Design
Your landing page should feature a responsive design that automatically adjusts to fit any screen size. All elements, including images, buttons, forms, and text, should resize and reposition as needed for optimal viewing on mobile devices as well as desktops and tablets. A responsive design helps ensure your key messages, calls-to-action, and conversion paths are clear regardless of how a visitor accesses your site.
Clear Call-to-Action
On a mobile device, screen real estate is limited, so your primary call-to-action button should be prominently featured above the fold. Make sure the CTA is simple to find and tap with a finger. Consider using a contrasting color to help it stand out. The CTA should link directly to a mobile-optimized conversion form or checkout to make completing the desired action as seamless as possible for mobile visitors.
Minimal Distractions
Keep your landing page clean and minimize distractions for mobile viewers. Use plenty of negative space and avoid cluttering the page with too many images, videos, icons or links which can be difficult to navigate on a small screen. Your key message and CTA should be immediately evident without requiring excessive scrolling. Remove any sidebar content and keep your page to a single column layout for mobile.
Fast Load Times
According to research, 40% of visitors will abandon a mobile site if it takes more than 3 seconds to load. Optimize images and videos to minimize file sizes. Minify HTML, CSS and JavaScript and enable browser caching. A fast loading landing page, especially on mobile, leads to higher conversions and a better user experience overall. Keep your hosting plan up-to-date and consider a content delivery network to serve static assets from a location closest to each visitor.
By following these best practices, you can create a landing page that is highly optimized for mobile devices and conversions. A fast, clean, responsive page with a clear call-to-action is the key to success. Keep your content concise, minimize distractions and ensure a seamless path to conversion for your mobile visitors.
How Do I Create My Custom Keto Diet Landing Page with Unicorn Platform?
To build your custom keto diet landing page with Unicorn Platform, follow these steps:
- Sign in to your Unicorn Platform account or create a new account if you do not have one. Unicorn Platform offers a free 14-day trial for new users.
- Select “Create New Page” to begin designing your landing page. You will be prompted to choose a template to get started. For a keto diet landing page, select the “Sales Page” template. This provides a simple yet effective layout.
- Customize the template by adding your business logo, images, text, buttons, and other elements. You can drag and drop elements directly onto the page. For a keto diet landing page, include:
- An eye-catching header image related to the keto diet
- A brief explanation of the keto diet and its benefits
- Details on your keto diet product, plan or service
- Customer testimonials and social proof of success
- A lead capture form where visitors can enter their email address
- Prominent call-to-action buttons, such as “Get Started Today”
- Choose a color palette and font scheme that aligns with your brand. You can select from Unicorn Platform’s library of colors and fonts or enter custom HEX color codes and font families.
- Preview how your landing page will appear on desktop and mobile devices. Make any necessary adjustments to the content or layout to optimize the experience for users on all devices.
- Set up domain mapping to use your own custom domain name. This helps build trust and authority with your visitors.
- Make your landing page live! Promote your new landing page on social media, your website, email marketing campaigns and more. Track how visitors interact with your landing page to optimize conversion rates over time.
- Continue improving your landing page by testing different offers, copy, images, and more. Unicorn Platform makes it easy to edit and update your landing page.
With Unicorn Platform, you can quickly and easily build a custom landing page for your keto diet product, plan or service. The simple drag-and-drop interface empowers you to create a professional landing page without any coding required. By following these steps, you will have an optimized keto diet landing page up and running in no time!
Conclusion
In the end, Unicorn Platform gives you everything you need to create a custom landing page for your keto diet business in no time. You have a variety of professionally designed blocks and elements at your fingertips to tell your brand story, highlight your offerings, build trust, and convert visitors into customers. With an easy to use interface, customizable themes, and powerful features, you'll have your own high-converting landing page up and running to start promoting your keto diet services and generating more leads right away. The only limit is your own creativity. So go ahead, start building and watch as your custom keto diet landing page comes to life.
As an entrepreneur launching a new custom keto diet program, you need an effective yet simple way to capture leads and convert visitors into customers. Building a custom landing page is the ideal solution, but designing and developing one requires technical skills and hours of work. With Unicorn Platform, you can create a high-converting custom keto diet landing page in minutes without any coding.
