As an app developer, you know that your app landing page is the first impression for potential users and a key driver of adoption and engagement. However, designing an impactful landing page that converts visitors into loyal users can be an arduous task. In this article, we explore 10 unique and creative app landing page designs that will inspire you with innovative ways to showcase your mobile app and boost conversions. From vibrant designs with bold colors to minimalist pages with sleek layouts, these examples demonstrate the versatility of app landing pages as a critical marketing tool. Gain valuable insight into how leading companies are leveraging their landing pages to increase downloads, engage users, and ultimately drive business success. With the right combination of visuals, copy, and calls-to-action, you'll discover how to create an app landing page that delivers results.
What is App landing page
An app landing page is a dedicated web page created specifically to promote a mobile app. It serves as the first impression for potential users and plays a critical role in driving downloads and conversions. As an app marketer, designing an effective landing page should be one of your top priorities.
To create a high-converting app landing page, there are several best practices you should follow:
- Focus on your value proposition. Clearly communicate the key benefits and solutions your app provides to users. Use compelling copy and eye-catching visuals to highlight what makes your app unique.
- Optimize for mobile. Since you're promoting a mobile app, your landing page should be fully responsive and easy to navigate on mobile devices. Keep copy concise, use large tap targets, and avoid clutter.
- Include captivating visuals. Images, graphics, and video are highly engaging and help bring your app to life. Feature app screenshots, explainer videos, and user stories to give visitors a sense of what they can expect from your app.
- Make it easy to download. Place download buttons prominently on your page and link directly to the app store listing. Reduce friction as much as possible to encourage visitors to download your app.
- A/B test different variations. Try different headlines, copy, layouts, and visuals to see which options resonate most with your target audience. Continuously optimize your landing page to improve conversion rates over time.
By following these best practices, you can create an app landing page that effectively engages visitors and inspires them to become users. An optimized landing page is one of the most impactful ways to drive growth, so put in the work to get it right. With a compelling value proposition, optimized mobile experience, captivating visuals, and prominent download buttons, you'll be on your way to boosting conversions and downloads.
Slack
To drive app downloads and boost engagement, Slack leverages a minimalist yet compelling app landing page design. Their page focuses on clearly articulating the key benefits and features of their workplace communication app to capture user interest.
Slack’s landing page greets visitors with a bold yet simple headline that succinctly explains their value proposition: “Where work happens.” Two concise paragraphs follow that highlight how Slack streamlines team communication and collaboration.
- Integrate all your communication tools (email, chat, video calling, file sharing) into a single place.
- Quickly search and find important information when you need it.
- Customize notifications so you stay focused on what matters most.
A prominent call-to-action button (“Download for Free”) encourages visitors to try the app. By distilling their messaging down to the essentials, Slack crafts a landing page that is uncluttered yet impactful.
Slack also leverages social proof through customer testimonials and logos of well-known companies that use their app. This builds credibility and trust in their product. Overall, Slack’s landing page is a stellar example of how an unembellished design and clear value proposition can drive high conversion rates. Through concise copy and a minimalist layout, Slack articulates a compelling case for why teams should use their app to transform internal communication.
Duolingo
Simplicity and Minimalism
Duolingo’s app landing page is a prime example of a minimalist design that effectively conveys the core value proposition. The page features a simple yet eye-catching illustration of the Duolingo owl mascot with a speech bubble stating “Learn a new language for free. Forever.” This succinctly communicates the key benefits of the app - that it offers free language learning with no hidden costs or commitments.
The page has a minimal color palette of just green and white, with the green matching Duolingo’s brand color. The only elements on the page are the illustration, header, subheader, and call-to-action button. This minimalism helps to focus the user’s attention on the most important information. The subheader “The world's best way to learn a language” reinforces Duolingo’s unique selling point and value to users.
The prominent call-to-action button invites the user to “Get Duolingo” which links directly to the relevant app store to download the app. The inclusion of badges for the app’s high ratings and number of downloads in the app stores helps to build credibility and social proof that Duolingo is a trusted and popular service.
Overall, Duolingo’s landing page is a stellar example of how a minimal design with a clear and concise message can be highly effective for conveying the core benefits of an app and driving conversions. The page gives the user all of the most important information needed to take the next step of downloading the app, without any unnecessary distractions. This type of simple yet compelling design is ideal for app landing pages and can work for a wide range of apps and services.
Appiyan
To effectively convert visitors into app downloads, Appiyan leverages a minimal yet compelling app landing page design.
Clean Layout and Visuals
The page features a simple white background with pops of bright color to draw attention to key elements. Large app screenshots showcase the sleek UI and user experience. A short video further demonstrates the app in action. The minimal design helps the functionality and benefits of the app shine through.
Clear Value Proposition
A bold headline immediately communicates the core value proposition: “The only app you need to track your workouts, meals, and progress.” Concise bullet points highlight the key features and benefits, including workout tracking, meal planning, progress reports, and integration with fitness trackers and smart scales. This clear positioning helps visitors quickly understand how the app can meet their needs.
Prominent Call-to-Action
A large download button is prominently featured at both the top and bottom of the page. The bright color and size make it easy to spot and tap. Simple copy like “Download the Appiyan app now!” reinforces the desired action. Multiple calls-to-action increase the opportunity for conversion.
Social Proof
At the bottom of the page, logos from well-known publications help build credibility through social proof. Short testimonials from real users also demonstrate how the app has helped others achieve their goals. This social validation can give visitors the confidence to download the app.
By focusing on a clean design, clear messaging, prominent calls-to-action, and social proof, Appiyan’s app landing page makes a strong case for why visitors should download their app. The simple yet compelling page is a model of an effective conversion-focused design.
Orenda
To effectively optimize Orenda’s app landing page, you must consider several key factors. A strategic approach will enable you to create an impactful page that resonates with your target audience and compels them to download your app.
Clear Value Proposition
Your value proposition should be prominently displayed at the top of the page. Succinctly explain how your app solves a key problem or need for users in 3 to 5 sentences. Use compelling language and visuals to convey the key benefits and advantages of your app.
Engaging Visuals
Include high-quality screenshots, graphics, and videos to demonstrate how your app works. Visuals are essential for giving users a sense of your app experience. They should showcase your app’s most useful and appealing features. For maximum effect, use a video to highlight the user journey and key functionality.
Social Proof
Feature ratings, reviews, testimonials, and case studies from current users. Social proof establishes credibility and trust in your app, especially for new users. Quote or highlight reviews that speak to the specific benefits and value of your app.
Clear Call-to-Action
Your primary call-to-action should be prominently displayed, encouraging users to download your app. Use action-oriented language like “Download now” or “Get the app.” The call-to-action should stand out on the page with a contrasting color.
Optimized for Mobile
With more people accessing the web via mobile devices, your landing page must be fully responsive. All content and call-to-actions should be easy to view and interact with on smaller screens. Keep the layout clean and minimize distractions for the best mobile experience.
An effective app landing page is the key to driving conversions and downloads. By focusing on these key elements, you can create a page that resonates with users and compels them to take action. With regular testing and optimization, you will gain valuable insights to improve your page and boost key metrics over time.
Siftnewstherapy
A Minimalist Design with a Bold Color Palette
The Siftnewstherapy app landing page employs a minimalist design with a bold color palette to capture attention and drive conversions.
- The page features a simple yet eye-catching layout with plenty of negative space. The minimal use of text and images helps to highlight the app's key features and benefits.
- A bold orange color scheme makes a statement and reinforces the brand. The complementary blue color used for the call-to-action button provides contrast and helps it stand out.
- Large text, including the page headline and section headers, is easy to read and skim. Bulleted lists with concise yet compelling copy convey the app's value proposition.
- The page culminates with a prominent call-to-action button allowing users to download the app. The button utilizes a contrasting color and size to capture attention and encourage clicks.
- By balancing a minimal design with strategic use of color, the Siftnewstherapy landing page creates visual interest and effectively communicates the app's key selling points to drive conversions and boost downloads. The simple yet bold design choices result in a landing page that is both esthetically-pleasing and high-converting.
In summary, the Siftnewstherapy app landing page leverages a minimalist esthetic, bold color palette, and concise copy to highlight the mobile app's benefits and prompt users to download. The strategic yet simple design decisions result in an eye-catching page that serves the singular goal of driving conversions and adoption.
Dropbox Paper
Simplicity and Functionality
Dropbox Paper’s landing page embodies simplicity and utility. The minimalist design focuses your attention on the product’s core functionality - a collaborative workspace for your team.
- The page features a large image of the Paper editor in use, with annotations and comments clearly displayed. This demonstrates how teams can work together in real time, sharing feedback and iterating on documents.
- A simple tagline, “A new home for teamwork,” conveys the product’s purpose in a straightforward manner. The subheading expands on the key benefits of Paper, including “real-time collaboration” and “all your files in one place.”
- A prominent call-to-action, “Sign up free,” allows you to easily start using Paper. The option to sign in if you already have an account is also prominently featured, showing how Paper integrates with existing Dropbox accounts.
- Feature highlights are organized into a simple yet visually compelling layout. Icons represent key features like “Share and comment in real time,” “Organize projects and docs,” and “Sync with Dropbox.” Brief descriptions expand on how each feature benefits teams.
- A final call-to-action reinforces the message that Paper is designed for collaborative teamwork. The option to “Sign up with your team” drives home the point that Paper is meant to be used by groups, not individuals.
Overall, Dropbox Paper’s landing page is a stellar example of how a minimal, user-focused design can effectively convey a product’s core value proposition. By emphasizing simplicity, collaboration, and functionality, the page inspires teams to start using Paper to work together in a more streamlined fashion.
BrightLock
A Bold and Vibrant Design
The BrightLock app landing page features a bold yellow and teal color scheme that immediately catches the eye. The bright colors are balanced by a minimal layout with plenty of white space, keeping the page from feeling cluttered or overwhelming.
At the top of the page, a hero image shows the app in use on a smartphone, giving you a preview of the slick interface and vibrant design within the app itself. The company’s logo is prominently displayed, with the app name in a large, bold font.
Below the fold, three sections highlight the key features and benefits of the BrightLock app in an easy-to-scan bulleted list format:
- Encrypted Messaging: Send end-to-end encrypted messages, photos, and files that disappear after viewing.
- Password Protection: Create encrypted password vaults to store website logins, credit card numbers, and other sensitive data.
- Cloud Storage: 2GB of encrypted cloud storage for files, documents, and other digital assets.
A prominent call-to-action button invites you to “Download the App” with options to get it on the App Store or Google Play. The simple yet compelling design of this landing page, combined with clear messaging around the app’s key features, makes it easy to see why BrightLock is able to drive high conversion rates and downloads.
The BrightLock app landing page is a superb example of a bold yet balanced design that highlights the most important elements - the app name and logo, hero image, key features, and call-to-action button - while keeping the overall layout clean and minimal. The strategic use of color and whitespace gives the page a sleek, modern feel that would appeal to the target tech-savvy audience. By focusing the visitor's attention on the essentials, this landing page is able to quickly convey the value of the BrightLock app and motivate people to download.
Headspace
To effectively market your meditation app, Headspace, you must have an engaging yet professional landing page. This page is the first impression for many potential users and can make or break their decision to download your app.
A Clean, Minimalist Design
A clean, minimalist design is ideal for a meditation app. Headspace’s landing page features a simple white background, calming blue color scheme, and minimal text. The page is uncluttered, with plenty of negative space and a centered layout that guides the user’s attention. This minimalism conveys a sense of tranquility that aligns with your brand.
Compelling Headline and Subheadline
The headline “A healthier, happier mind starts here” clearly states the benefit of your app in an inspiring way. The subheadline “Guided meditations for every mindset” further clarifies what the user can expect. These short but compelling lines capture interest while being concise enough to avoid distraction.
Strong Visuals
Include visuals that strengthen your message. Headspace features an illustration of a person meditating in a relaxed pose. This visual is simple but helps users visualize what the experience of using your app may be like. For extra impact, consider including short videos or gifs to bring your landing page to life.
Clear Call-to-Action
A clear call-to-action, like “Start your free trial today,” prompts users to download your app. Place this CTA prominently on your page, with an eye-catching button. You can also reiterate the benefits of a free trial to motivate users. For example, “Experience the life-changing benefits of daily meditation with our free 10-day trial.”
An effective landing page for your meditation app should have a minimal, calming design, compelling copy, visuals that strengthen your message, and a clear call-to-action. Focusing on these elements will help boost conversions and drive more downloads of your Headspace app.
Calm
To create an effective landing page for your meditation and mindfulness app, Calm, consider the following design elements:
A clean, minimalist layout
A cluttered or busy page will distract from your app’s mission of promoting tranquility and focus. Opt for a simple, minimalist layout with plenty of white space. Limit the number of fonts and stick to a calming color palette of blues, greens and neutrals.
Soothing imagery
Incorporate high-quality photos of natural scenes like beaches, forests or mountains. Close-up images of textures like stone, sand or leaves can also create a sense of peace and zen. Subtle animations of waves, leaves blowing in the wind or slow color transitions can bring your page to life in a gentle, unobtrusive way.
A clear value proposition
Explain your app’s key benefits and features using concise, compelling copy. Focus on how your app can help reduce stress and increase well-being through guided meditations, calming music, mindfulness exercises and more. Use headings to break up sections and make important points stand out.
Prominent call-to-action
Your primary CTA should be a large, eye-catching download button above the fold to capture visitors’ attention right away. The button text should be a clear prompt like “Download the Calm app now.” You may also want to include a secondary CTA for visitors to sign up for a free trial to experience your app’s benefits firsthand.
Testimonials
Share reviews and stories from satisfied users on how your app has improved their lives. Keep testimonials brief and impactful. Photos of users help to build trust and connection with visitors. Quotes from well-known individuals or publications carry more weight and social proof.
An elegant, pared-down landing page with a focus on simplicity, naturalness and your app’s core value will resonate most with your target audience seeking peace and balance. With a prominent CTA, compelling copy and social proof from real users, you'll convert casual visitors into devoted fans of your Calm app.
Robinhood
Simplicity and Elegance
The Robinhood app landing page exudes simplicity and elegance. Its minimalist design and limited color palette give the page a sleek, high-end feel that appeals to Robinhood’s target demographic of millennial investors.
The page focuses on a single call-to-action: “Sign up. Get your first stock free.” This pared-down approach removes any potential distractions and allows the visitor to focus solely on taking the desired action. Crisp photography of a smartphone displaying the Robinhood app reinforces the modern, high-tech brand image.
- Prominent social proof in the form of customer reviews and ratings builds trust and credibility. Quotes like “This app is changing the way a new generation invests in the stock market” tap into the aspirations of Robinhood’s young, ambitious audience.
- The benefits of the app are clearly outlined using simple but compelling copy like “Commission-free stock trading. Beautiful, easy-to-use interface. Stay on top of the market with personalized news and alerts.”
- A progress bar indicating the number of people currently on the waitlist creates a sense of demand and urgency, encouraging the visitor to sign up promptly to claim their spot.
The overall impression is one of an exclusive, aspirational brand that is transforming an industry. By stripping away unnecessary elements and focusing on a straightforward value proposition targeting a specific audience, Robinhood’s landing page is a masterclass in elegant conversion design. Its pared-down yet sophisticated style is perfectly suited for an app offering free stock trading for the masses.
In summary, the Robinhood app landing page demonstrates how a minimalistic, uncluttered design combined with a compelling offer and strong social proof can be highly effective for converting visitors into users. When crafting your own app landing page, aim for a simple yet stylish layout, focus on a single clear call-to-action, and incorporate authentic customer reviews and testimonials to build credibility. A streamlined, uncrowded interface will allow your value proposition to shine through.
How to create app landing page with Unicorn Platform AI
To create an effective app landing page with Unicorn Platform AI, follow these steps:
Select a template
Unicorn Platform AI offers professionally-designed templates to get you started. Choose one that aligns with your brand and the purpose of your app. The template will provide the overall layout, styling, and basic content blocks to build upon.
Customize with AI
Use Unicorn Platform AI’s intelligent features to modify the template to your needs. The AI-enhanced editing allows you to easily revise website blocks. The AI-assisted HTML customization seamlessly integrates your custom code. Generate dynamic content for pricing, reviews, features, and FAQs with AI. Quickly optimize and translate the entire page with precision using the intelligent optimization and translation capabilities.
Focus on your value proposition
Your value proposition should be prominently featured at the top of the page. Explain how your app solves a problem or improves your users’ lives in 3 sentences or less. Use compelling language and visuals to convey your key benefits and differentiators.
Highlight key features
Use images, videos, and concise copy to demonstrate your app’s most useful and unique features. Group related features together under descriptive subheadings. Numbered or bulleted lists are effective for scannability. Keep your language benefit-focused by explaining how each feature helps the user.
Include social proof
Feature ratings, reviews, testimonials, media mentions, or case studies from your happy customers. Social proof builds trust and credibility for your app. Be sure to attribute all quotes and only use real reviews from real customers.
Offer a strong call-to-action
Your primary CTA should be a prominent download button above the fold on desktop and mobile. Secondary CTAs can include watch demo video, start free trial, or contact us. Make your CTAs highly visible and explain what happens when the user clicks.
Using Unicorn Platform AI to create your app landing page will allow you to quickly build an optimized page to boost conversions and drive more downloads. The AI-powered features facilitate an easy yet robust customization process so you can create a unique page for your app.
Conclusion
In conclusion, as you have seen, app landing pages come in all shapes and sizes. The examples highlighted demonstrate how creative design and copy can capture attention, convey key benefits, and motivate people to download your app. Whether you opt for an interactive and playful layout or a simple and minimalist one, the most important elements are a clear value proposition, strong visuals, and a prominent call-to-action. Leverage these best practices and make your app landing page a conversion machine. With the right combination of elements tailored to your target audience, you'll be well on your way to boosting downloads and building a loyal user base. The possibilities are endless.
