You have a vision for how technology can improve health outcomes and patient experiences. Now you need to effectively communicate that vision to your target customers. Creating an engaging yet professional healthcare product landing page is crucial for educating visitors, building credibility, and generating leads. However, designing and building a custom landing page from scratch requires technical skills and resources you may not have access to, especially if you're a small team.
What Is Unicorn Platform? A Simple Landing Page Builder
Unicorn Platform is an intuitive drag and drop website builder tailored for healthcare and medical professionals. With Unicorn Platform, you can easily create a custom landing page for your healthcare product or service in just a few minutes.
To get started, simply select a pre-designed healthcare template as your base. Then add elements like:
- An eye-catching header with your product or company name
- A hero image to make a bold first impression
- Benefit-focused bullet points highlighting key features and advantages
- Social proof in the form of customer testimonials and reviews
- A clear call-to-action like “Get Started for Free” or “Learn More”
With Unicorn Platform’s simple yet powerful editor, you can fully customize each section to match your brand. Change colors, fonts, images and the layout in a visual drag and drop interface. No coding skills required. If you're in the healthcare industry, you might be interested in checking out Unicorn Platform's medical landing page templates which are free to use and designed to convert visitors into leads or customers.
Looking to convert more visitors into leads or customers? Unicorn Platform has built-in tools for that. Create custom forms to capture contact information and lead magnets like ebooks or coupons to drive opt-ins. You can also connect your CRM or email service to automatically follow up with anyone who submits a form on your site.
Whether you want to launch a new telemedicine service or market a groundbreaking medical device, Unicorn Platform gives you an easy way to create a high-converting landing page in minutes. With beautiful templates, an intuitive editor, and powerful marketing features, Unicorn Platform is the simple, affordable landing page solution for healthcare professionals and medical startups.
Create Your Healthcare Product Landing Page in 3 Easy Steps
To build an effective healthcare product landing page in minutes, follow these simple steps:
- Select a template. Choose from the professional, pre-designed healthcare templates to get started. These mobile-responsive templates were created specifically for health and medical companies, with an emphasis on conveying trust and expertise.
- Customize the header. Add your company logo, tagline, and contact information like phone number and email address. You want to clearly identify your business right at the top of the page. Consider including a brief company description or mission statement to build credibility.
- Highlight your product or service. Use images, videos, descriptions, and testimonials to showcase what you offer. Explain the key features, benefits, and solutions in an engaging yet factual manner. Mention how you can improve people’s wellbeing or save time for healthcare professionals. Keep this focused on the value to site visitors.
- Add a call to action. Tell people what to do next, whether it’s subscribing to a newsletter, requesting a free trial, or booking an appointment. The call to action should be prominently featured on the page, with a button that visitors can easily click.
In just a few minutes, you can have a professional healthcare landing page that establishes your authority, educates visitors, and compels them to take action. By following these steps, you'll gain more high-quality leads and customers in no time. Your simple yet powerful landing page is the perfect way to launch and grow your healthcare business.
Customize Your Landing Page Design
To customize your healthcare product landing page design, consider the following elements:
Page Layout
Choose between a single page or multi-page layout. A single page is simplest but may seem cluttered. Multiple pages allow more room for details but require navigation. For a healthcare product, a single page focused on benefits and solutions may work well.
Visual Theme
Select colors, fonts, and images that reflect your brand and resonate with your target audience. For healthcare, consider blues, greens and neutrals. Use professional yet friendly fonts. Include high-quality images of people from your target demographic engaging with your product or service.
Page Sections
Incorporate sections like:
- Hero Image: A bold photo at the top with an attention-grabbing headline and brief product description.
- Key Benefits: A list of 3-5 major benefits or solutions your product offers. Use icons or graphics for visual appeal.
- Product Features: An overview of your product’s capabilities and technical attributes. Keep descriptions concise.
- Testimonials: Quotes from happy clients or customers sharing their experiences. Photos and names add credibility.
- Contact Information: Your company name, phone number, email, and physical address to build trust.
Calls to Action
Place prominent “Call to Action” buttons, like “Get Started” or “Learn More”, at multiple locations on your page, especially above the page fold. Link these buttons to product sign-up, contact forms, demo requests, or other conversion goals.
Mobile Responsiveness
Ensure your landing page displays well on mobile devices. Use a mobile-first design approach or website builder with built-in responsive functionality. About half of all web traffic now comes from mobiles, so your healthcare landing page must provide an optimal experience for these visitors.
With the right layout, visuals, content sections and calls-to-action, you can build a high-converting healthcare product landing page efficiently. Keep testing and optimizing to better reach and serve your target audience.
Choose From Beautiful Healthcare Templates
Choose from Beautiful Healthcare Templates
To build your healthcare product landing page in minutes, select a pre-designed template created specifically for healthcare and medical websites. Unicorn Platform offers templates for:
- Doctors and physicians
- Hospitals and clinics
- Medical SaaS products
- Health and wellness companies
- Non-profits and medical crowdfunding campaigns
These templates include elements like appointment booking forms, staff profiles, services pages, testimonial sections, and more. Simply drag and drop to customize the template to match your brand. Change photos, fonts, colors and add your own text and media. Our templates are fully responsive so your landing page will look great on any device.
Customize With Healthcare Elements
In addition to templates, Unicorn Platform has healthcare-specific elements you can add to any page. These include:
- Appointment booking widgets to allow visitors to schedule consultations directly on your site. Connect to your practice management software or build a simple booking flow.
- Staff profile sections to feature your doctors, nurses, therapists, and other team members. Add photos, bios, and the services each provides.
- Services pages highlighting the treatments, procedures, classes or medical devices you offer. Include details on each service to build trust in your expertise.
- Testimonial sections with reviews and stories from happy clients and patients. Social proof is especially important for healthcare companies to establish credibility.
- Healthcare calls-to-action like “Book an Appointment” or “Learn More About Services”. Place these prominently on your landing page to capture leads and drive conversions.
- HIPAA-compliant forms to securely collect patient information and other sensitive data on your website. Unicorn Platform’s forms integrate with HIPAA-compliant email and database services.
Using these healthcare-specific elements and a medical template, you can craft an effective landing page for your health product or services in just a few minutes without needing any technical skills. The simple drag and drop editor and pre-designed templates make it easy to build trust and attract new patients or customers to your healthcare business.
Drag and Drop Elements for your Medicine Landing Page
To build an effective healthcare product landing page, you need to include elements that clearly convey your offer and convince visitors to sign up or purchase. The drag and drop builder in Unicorn Platform provides several essential elements to incorporate into your medicine landing page.
Images
High-quality images, like product photos or customer testimonials, help visitors visualize how your solution can benefit them. Upload images that are relevant to your healthcare offer and place them strategically on your page.
Headline
Craft an compelling headline that captures the key benefits of your product or service. For a healthcare offer, focus on how you can improve health, wellness or quality of life. Use power words and numbers to highlight meaningful statistics.
Subheadings
Break up your content into sections with subheadings. This makes your page easy to navigate and the information quick to digest. Subheadings should flow logically from your headline and reiterate your main selling points.
Bulleted Lists
Use bulleted lists when conveying instructions, steps or multiple related points. Lists are skimmable and visually appealing, especially for healthcare information which can seem complicated. Keep your sentences concise while being specific about how your solution works.
Testimonials
Feature authentic testimonials from real customers describing their experience with your healthcare product. Testimonials build trust and social proof that your solution delivers on its promises. Include a photo of the customer, their full name, location and a 1-2 sentence quote about the key benefits they received.
Call-to-Action
Place prominent call-to-action buttons above the fold on your page to prompt visitors to sign up, subscribe or purchase your healthcare solution. Use action-driven language like “Get Started Now” or “Try it Risk-Free”. The color and size of your CTA buttons should make them stand out and quick to click.
Following these best practices will allow you to build an effective healthcare product landing page using the simple yet robust tools in Unicorn Platform. Visitors will have a clear understanding of your medical offer and be compelled to convert, driving more sales and signups for your business.
Mobile-Friendly and Fully Responsive
To maximize conversions, your healthcare product landing page must be fully optimized for mobile devices. According to Google, over 50% of searches now happen on mobile, so a responsive design is crucial.
Mobile-Friendly Layout
A mobile-friendly layout uses a fluid grid and flexible images that resize smoothly across all devices. As screen widths change, the content should rearrange itself in a logical way without horizontal scrolling. All interactive elements like buttons and forms should be large enough to tap accurately with a finger.
Adaptive Typography
Adaptive typography ensures that text, headings and labels scale appropriately for easy reading on any screen. The font size, line height and text alignment adjust based on the available space. No pinching or zooming required!
Tap Targets
All tap targets like buttons, links and menu items need to be at least 44px x 44px in size so visitors can easily interact with your page on a touchscreen. The spacing between tap targets should also be adequate to avoid mis-taps.
Accelerated Mobile Pages (AMP)
For the fastest mobile experience, consider building an Accelerated Mobile Page or “AMP” version of your landing page. AMP pages load nearly instantly and provide a seamless user experience. To qualify as an AMP page, you must follow guidelines on permitted components, layouts, and functionality. The end result will be a very lightweight, optimized page perfect for mobile.
- Page load speed has a huge impact on bounce rates and conversions.
- Don't forget viewport tags to control how the page scales on mobile.
- Test the responsive design thoroughly on multiple devices.
- Keep forms short, with large input fields for easy typing.
By following best practices for mobile-friendly and responsive web design, you'll provide visitors with an exceptional experience, regardless of how they access your healthcare product landing page. The reward will be higher engagement, lower bounce rates and more conversions on mobile.
Integrate With Marketing & Analytics Tools
To maximize the effectiveness of your healthcare product landing page, integrating it with various marketing and analytics tools is essential. By connecting these technologies, you gain valuable insights into how visitors are interacting with and converting on your page.
Google Analytics
Integrating Google Analytics allows you to track key metrics like page views, bounce rates, and conversion rates. You'll see how much traffic is coming to your page and optimize elements to improve engagement and conversions. Connecting Google Analytics is straightforward and only requires adding a small snippet of code to your page.
A/B Testing Tools
A/B testing your landing page with tools like Optimizely or VWO lets you compare different versions to see which one converts better. You might test different headlines, hero images, button colors, or page layouts. Even small changes can lead to significant improvements in conversions. Conducting A/B tests is a data-driven way to maximize the effectiveness of your healthcare product landing page.
Email Marketing Services
Connecting your landing page to email marketing services like Mailchimp, Drip, or ActiveCampaign allows you to capture visitor emails and nurture them with targeted content and offers. Set up signup forms on your page to grow your email lists, then send messages to drive repeat visits and convert more leads.
Social Media
Promoting your landing page on social media channels like Facebook, LinkedIn, and Twitter increases exposure and drives more traffic. Share eye-catching updates with images and call-to-action buttons leading to your page. Track social referrals in your analytics to see which platforms are most effective for your healthcare product.
Affiliate Programs
Working with influencers and affiliates in the healthcare industry, you can drive high-quality referrals to your landing page. Provide them with a custom URL and offer incentives for promoting your product to their audiences. Affiliate partnerships are a proven way to scale your customer acquisition efforts.
Integrating these tools provides the insights and capabilities to optimize your healthcare product landing page fully. Continually make data-driven improvements and you'll achieve higher traffic, better engagement, and more conversions.
Launch Your Health Product Landing Page and Start Converting Visitors
Once you have built your healthcare product landing page and are satisfied with the design and content, it’s time to launch it and start converting visitors into customers or clients.
Double check for any issues
- Carefully review your landing page for any technical errors, broken links or images, spelling/grammar mistakes, or content that could be improved. Fix any issues you find to provide the best user experience.
Share your landing page on social media
- Promote your new healthcare product landing page on social media platforms like Facebook, Twitter, LinkedIn, and industry-specific sites. Share eye-catching images, compelling copy, and a link to drive traffic to your page. Engage with anyone who comments or shares your post.
Start a blog and link to your landing page
- Creating a blog is an excellent way to establish your healthcare brand as an authority in your field and drive organic traffic to your website. Publish blog posts with helpful information related to your product or service and include links to your landing page. Over time, your blog can become a lead generation tool.
Run a search engine optimization (SEO) campaign
- SEO helps people find your landing page through search engines like Google. Use keyword research to determine terms and phrases potential customers are searching. Include these in your page title, content, image alt text, and page URL. Build internal links between your blog posts and landing page. Obtain high-quality backlinks from industry websites and resources. SEO takes time but can drive significant traffic.
Run pay-per-click (PPC) ads to boost traffic
- For quicker results, set up PPC campaigns through platforms like Google Ads to promote your landing page. You only pay when someone clicks your ad. Carefully choose keywords and set a budget to maximize your return on investment. PPC ads are an easy way to get your healthcare product in front of people searching for solutions like yours.
By following these steps, you can launch your healthcare product landing page and start converting visitors into paying customers. Continuous optimization and promotion will help generate more leads over time through your valuable landing page.
Healthcare Product Landing Page FAQs: Common Questions Answered
What are the main benefits of using a healthcare product landing page builder?
Using a dedicated healthcare landing page builder provides several key benefits for your digital marketing efforts. First, it allows you to create customized landing pages targeted to your specific audience and product offerings in a streamlined fashion. You can choose from pre-designed healthcare templates and easily modify the copy, images, and calls-to-action to match your brand.
How much technical experience do I need to use a healthcare landing page builder?
Healthcare landing page builders are designed to be user-friendly and require minimal technical skills. They utilize a simple drag-and-drop interface, so you do not need any coding experience to create customized landing pages. You can easily upload your own images, add text, choose page sections, and select calls-to-action to build out your page. For those without design experience, many platforms offer pre-designed healthcare templates to choose from as a starting point.
How long does it take to build a healthcare landing page?
Using a dedicated healthcare landing page builder, you can create a customized landing page in a matter of minutes. The drag-and-drop editors and pre-designed templates allow you to quickly choose elements to build out your page. You can then spend additional time refining and optimizing your page by adjusting the copy, layout, images, and calls-to-action. The total time will depend on how extensively you want to customize the page, but in general, you can have a basic healthcare landing page up and running in under an hour.
What elements should I include on my healthcare landing page?
An effective healthcare landing page should include several key elements:
- An attention-grabbing headline highlighting your product or service benefits
- Compelling product imagery or graphics
- Clear, concise copy that describes how you can meet customer needs
- Prominent calls-to-action (e.g. free trial, contact us, get started)
- Customer reviews, testimonials or case studies if available
- Company contact information and social media links
Including these elements on your healthcare landing page will help capture visitor interest and convert them into valuable leads or customers.
Conclusion
As you can see, you have the power to build an effective healthcare product landing page in minutes using Unicorn Platform. By leveraging their simple yet robust drag and drop builder, you can craft an eye-catching page to capture leads and drive conversions without needing any technical skills. Focus on your messaging and value proposition, choose visually appealing templates and elements, add in key details about your offering, and you'll have a high-quality landing page optimized for your target audience in no time. What are you waiting for? Sign up for a free trial today and start building your healthcare product landing page right away. The faster you get started, the sooner you'll start seeing results.
