As a real estate agent, capturing leads and converting visitors into clients is essential to your business success. However, designing an attractive yet high-converting landing page or website requires technical skills and time that most real estate professionals simply don't have.Fortunately, there's now an easy solution. Unicorn Platform is an innovative no-code landing page builder made specifically for real estate agents. With this simple yet powerful drag and drop tool, you can quickly create stunning landing pages, agent websites and blogsin just minutes without any coding required. Unicorn Platform provides professionally designed templates, intuitive controls, and advanced features like lead capture forms, calls-to-action, and content personalization so you can start converting more visitors into clients right away. If you're ready to take your real estate marketing to the next level, Unicorn Platform is the website builder made for you.
Why Real Estate Agents Need a Landing Page Builder
As a real estate agent, an effective landing page is essential for your business. A landing page, or website homepage, is the first digital impression potential clients will have of your services. The key to converting visitors into leads is an optimized landing page that establishes your authority, educates readers, and compels them to take action.
For real estate agents, the top reasons you need a dedicated landing page builder are:
- Establish Credibility and Build Trust
- Showcase Listings and Services
- Capture Leads and Generate New Business
- Drive Conversions with a Clear Call-to-Action
One example of a landing page that can be easily built with a dedicated landing page builder is a home valuation landing page, which can help capture leads by offering visitors a free home valuation in exchange for their contact information. Unicorn Platform offers a guide on how to make a home valuation landing page without code that can help real estate professionals capture leads and generate new business.
Create Visually Stunning Real Estate Agent Landing Page
As a real estate agent, your online presence is essential for attracting new clients and showcasing your expertise. A customized landing page is a great way to highlight your services, share property listings, and build your brand. With Unicorn Platform, you can easily create a stunning landing page to generate more leads and grow your business.
Unicorn Platform offers an intuitive drag-and-drop builder with professional templates tailored for real estate agents. In just a few clicks, you can choose a template and customize it to reflect your unique brand. Add eye-catching property photos, client testimonials, call-to-action buttons, and any important details about your real estate agency. Our landing page builder is fully responsive, so your page will look great on any device.
To get started, select a template that aligns with your brand and the overall look and feel you want to convey. You can then add sections like:
- Featured Listings: Showcase some of your newest or most prestigious property listings. Include high-quality photos, property details, and links to full listings.
- About Me: Share your real estate experience, credentials, accomplishments, and the services you provide to build trust with visitors. Keep the wording friendly and approachable.
- Client Reviews: Add glowing reviews and testimonials from happy clients. Potential new clients will see that you come highly recommended by others.
- Contact Form: Include a contact form so visitors can easily get in touch and take the next step toward working with you. Be sure to add a call-to-action button like “Request a Free Consultation.”
With beautiful templates, an intuitive editor, and powerful features made specifically for real estate professionals, Unicorn Platform makes it simple to create an impressive landing page that will win you more clients and close more deals. Give your business the online presence it deserves with a customized real estate landing page.
Showcase Property Listings With Ease
Showcase Your Available Properties
With Unicorn Platform’s drag and drop builder, you can easily create attractive property listing pages to showcase homes and land you currently have for sale or rent. Upload photos, add details like square footage, amenities, and location, then arrange them on the page however you like.
Highlight Key Features
Call out important features of each property like the number of bedrooms and bathrooms, year built, lot size, parking spots, and recent renovations using eye-catching icons and text boxes. Provide virtual tours or video walkthroughs for an immersive experience. Share the listing on social media with the click of a button to increase visibility.
Set the Right Tone
Convey the proper tone for your target audience with a choice of pre-designed property listing templates. Options range from modern and minimalistic to traditional and opulent. Select colors, fonts, and layouts that match your agency’s branding for a cohesive style across your website. Customize or swap templates at any time to keep your listings looking fresh.
Share Additional Details
Give potential buyers or tenants all the information they need to make a well-informed decision by including specifics for each listing like:
- Property location marked on an interactive map
- Floor plans, diagrams and dimensions
- Tax rates and HOA fees (if applicable)
- Schools, public transit, and nearby points of interest
- Current asking price and transaction history
- Your contact information for scheduling a showing
With the Unicorn Platform, you have full control over the content and appearance of your property listings. Build as many individual listing pages as you need and update them instantly if a property’s status changes. Providing an abundance of photos, facts and features for your listings in a professional yet appealing format will help generate more leads and close more deals.
Add Lead Capture Forms to Generate High-Quality Leads
To generate high-quality leads from your real estate website, you must include lead capture forms. These forms allow potential clients to provide their contact information in exchange for valuable resources like property reports, neighborhood guides, and listing alerts.
Opt-in Forms
Opt-in forms are simple contact forms you place throughout your website that allow visitors to sign up for more information. For example, you might have a form where people can enter their name and email to receive a list of open houses that weekend or the latest market reports for their desired neighborhood. Keep these forms short, with only 2-3 fields to fill out, and be transparent about how their information will be used. Let them know what they’ll receive in exchange for signing up.
Landing Page Forms
On your landing pages, include larger contact forms to capture leads. A good landing page form will have:
- Name, email, phone number, and any other key details
- A clear call-to-action like “Get a Free Home Valuation” or “Schedule a Consultation”
- An incentive to encourage form completion, such as a free home value report or market analysis
- A privacy policy assuring them their data will be kept secure
Once a lead submits the form, be sure to follow up promptly. Send an automated email thanking them for their interest and providing next steps to connect, then reach out within 24 hours via phone call or personalized email. Speed and personalization are key to converting leads into clients.
Chatbots and Live Chat
For an interactive lead capture option, consider adding chatbots or live chat support to your website. Chatbots can handle common questions and direct people to helpful resources, while live chat allows you to have real-time conversations with visitors. In either case, encourage people to provide their contact details so you can continue the discussion and build the relationship.
By implementing a mix of opt-in forms, landing page forms, chatbots, and live chat, you'll generate quality leads from your real estate website on a consistent basis. Be responsive, provide value, and stay in regular contact with your leads to keep them engaged in the home buying or selling process. For more tips on building high-converting real estate lead generation landing pages, check out The Fastest Way to Build High-Converting Real Estate Lead Generation Landing Pages.
Build Trust and Authority With Social Proof
To build trust and establish authority with your potential clients, consider incorporating social proof into your real estate landing page. Social proof refers to evidence that shows your product or service is valued and trusted by others.
Testimonials
Include authentic testimonials from satisfied clients on your landing page. Testimonials build credibility by demonstrating your track record of success and the quality of your service. Ask former clients if you can include a photo of them, their name, location and a few sentences about their experience working with you.
Media Mentions
If you or your brokerage have been featured in industry media, include links or screenshots of the coverage on your landing page. Media mentions, especially in authoritative publications, lend credibility and help to establish you as an expert in the field. Mention any awards or accolades you have received as well.
Your Reputation and Experience
Prominently feature details about your experience, credentials, and reputation on your landing page. For example, note how many years you have been practicing real estate, your status in the local association of Realtors, your track record for client satisfaction, or any continuing education you have completed recently.
- List your credentials and designations, e.g. Realtor (R), Accredited Buyer's Representative (ABR), Certified Residential Specialist (CRS), Graduate of the Realtor Institute (GRI).
- Mention how long you have worked as a real estate agent and your years of experience in the local market. For example, “John has over 15 years of experience helping homeowners in the Springfield area.”
- Note your ranking and reputation on third-party sites like Zillow Reviews, Google Reviews, or Facebook Reviews. For example, “Rated 5 stars by over 200 clients on Zillow.”
Social proof builds trust, establishes your credibility, and gives potential clients confidence in your abilities. Be sure to keep all information on your landing page up-to-date and authentic. With a proven track record and reputation, you will convert more website visitors into real estate clients.
Share Your Unique Value Proposition Prominently
To attract real estate clients, prominently featuring your unique value proposition (UVP) on your landing page is key. Your UVP should clearly convey what makes your services superior to competitors’ offerings. Consider the following tips for effectively highlighting your UVP:
Lead with Your UVP
Place your UVP front and center on your landing page, such as in an eye-catching header or hero image. This allows visitors to instantly understand how you can meet their needs. For example, “Get the Most Value for Your Home with Our Proven Marketing Expertise.”
Explain the Benefits
Elaborate on the key benefits of working with you. For instance:
- Our years of experience and in-depth local market knowledge help clients price their homes accurately to sell quickly at the best price.
- Our customized marketing plans provide maximum exposure through social media, websites, and print advertising to attract serious buyers.
- Our commitment to highly responsive, hands-on service means clients receive guidance and support through every step of the selling process.
Include Proof or Examples
Provide concrete evidence, case studies, testimonials, or examples demonstrating the value you have delivered to clients. Statistics or facts on your track record of success can also build credibility. For example, “95% of our listings sell within 90 days of going on the market at an average of 98% of asking price.”
Call the Visitor to Action
End by issuing a clear call to action, such as requesting a consultation, free home estimate, or property listing appointment. For example, “Ready to realize the maximum value from the sale of your home? Contact us today to schedule an initial consultation.”
An impactful UVP with persuasive messaging and proof points can motivate real estate clients to choose your services over competitors. By prominently featuring your key differentiators and benefits upfront, you will capture the interest of site visitors and encourage them to take the next step. With an effective online presence and UVP, you will gain more qualified leads and build a successful real estate business.
Include Powerful Calls-to-Action That Convert
To maximize the effectiveness of your real estate landing page, be sure to include powerful calls-to-action (CTAs) that drive conversions. CTAs prompt visitors to take the next step in the customer journey, whether it’s contacting you for more information, signing up for your newsletter, or booking a consultation.
Make CTAs Clear and Concise
- State exactly what you want the visitor to do, such as “Contact Us Today” or “Book Your Free Consultation.”
- Place CTAs prominently on your page, such as at the top, in the sidebar, and at the bottom.
- Use attention-grabbing colors and make the CTAs large enough to stand out.
Offer Value and Build Trust
- Focus on the benefits to the customer, not what you offer. For example, say “Get Your Home Sold Fast” rather than “List Your Home with Us.”
- Build credibility by highlighting positive reviews and testimonials from happy clients. Mention any awards or accolades your agency has received.
- Share your experience, expertise, and knowledge about the local real estate market. But do so in a helpful, not boastful, way.
Keep CTAs Above the Fold
“Above the fold” refers to the portion of the page visible when it first loads, without scrolling. This area gets the most attention, so place at least one prominent CTA here. As visitors scroll down the page, include additional CTAs to prompt them to take action.
Track and Optimize
Use an analytics tool to see how many people are clicking your CTAs and which ones are most effective. Make changes to improve your click-through rates, such as:
- Trying different wording or changing the color/size
- Moving the CTA to a more prominent position
- Adding social proof like ratings or testimonials next to the CTA
- A/B testing two different CTAs to see which one performs better
Optimizing your CTAs is key to maximizing the conversions and leads from your real estate landing page. With clear calls to action, a compelling offer, and smart placement, you'll turn more website visitors into clients.
Optimize for Mobile: Your Site Will Look Great on Any Device
To optimize your real estate website for mobile devices, there are a few key steps you should take:
Use a Responsive Design
A responsive design automatically adjusts to fit any screen size. With a drag and drop website builder like Unicorn Platform, responsive designs are built-in to all templates so your site will look great on mobile phones, tablets, and desktops.
Large Clickable Elements
On mobile devices, fingers are the primary means of interaction. Ensure buttons, links and other interactive elements on your site are large enough to easily tap with a finger. A good rule of thumb is at least 1 inch by 1 inch in size.
Minimize Scrolling
On mobile, excessive scrolling is tedious and can frustrate visitors. Keep the total height of your landing page to 600 pixels or less, which is about the height of an average mobile screen. This can be achieved by:
- Using concise headings, brief paragraphs of text and bullet points instead of long blocks of text.
- Limiting the number of sections or blocks on each page.
- Placing your call-to-action button above the fold so visitors see it immediately without scrolling.
Simple Navigation
With limited screen space, a complex navigation menu won’t work well on mobile. Keep your mobile navigation simple with:
- A “hamburger” menu icon that reveals navigation options when tapped.
- 3 to 5 top level links for the most important pages and sections.
- Clear section headings and buttons to make it easy to navigate between pages.
Mobile-Friendly Media
Use media that is optimized for mobile viewing like:
- Images with a max width of 500 pixels so they fit nicely on small screens.
- Embedded videos that are responsive and scale to fit the mobile container.
- Icons instead of full images when possible as they are more compact and load faster.
Optimizing your real estate website for an ideal mobile experience will make it easy for home buyers to explore listings and connect with you when searching on the go. By following these best practices, your site will provide a smooth experience for visitors regardless of the device they use.
Real Estate Agent Website - How to build with Unicorn Platform Landing Page builder
Build Your Real Estate Website with Unicorn Platform
As a real estate agent, having an attractive and effective website is key to reaching new clients and growing your business. With Unicorn Platform, you can easily build a custom website for your real estate agency without any coding experience required.
Choose a Template and Customize
Unicorn Platform offers professional templates specifically designed for real estate agents and agencies. Select a template that matches your brand and style, then customize it to suit your needs. You can change fonts, colors, layouts and add your logo and images. Our drag and drop builder makes it simple to rearrange sections or add new ones.
Add Property Listings
One of the most important parts of a real estate website is showcasing current property listings. With Unicorn Platform, you can add an unlimited number of listings to your site, complete with photos, descriptions, pricing and contact information. Property listings are fully optimized for search engines like Google so potential clients can easily find properties that match their needs.
Include Lead Capture Forms
To generate new leads from your website visitors, include lead capture forms that allow people to sign up for property alerts or request more information. Unicorn Platform integrates directly with popular CRM software, automatically capturing lead information from your website forms and inputting them into your CRM. This streamlines your lead management process and helps convert more website visitors into new clients.
Mobile-Friendly and SEO-Optimized
Unicorn Platform websites are fully responsive, adapting to mobile devices, tablets and desktops. Your real estate website will look professional on any screen size. We also build in search engine optimization (SEO) best practices to help improve your rankings in Google and other search engines. A mobile-friendly, SEO-optimized website is essential for real estate agents today.
With an attractive website built on Unicorn Platform, you'll have a powerful tool for promoting your real estate business, attracting new clients and staying ahead of the competition. Our easy-to-use platform can get your new real estate website up and running in no time.
Conclusion
As a real estate agent, your online presence is critical to attracting new clients and growing your business. With a simple yet powerful landing page builder like Unicorn Platform, you have an easy way to create an effective digital footprint. In just a few clicks, you can design an eye-catching landing page to capture leads, build your email list, and drive more traffic. For agents struggling with limited tech skills or budget, Unicorn Platform provides an accessible solution to boost your online marketing. Focus on what you do best - helping people buy and sell homes - and let Unicorn Platform handle the rest. With beautiful templates, intuitive editing, and powerful integrations, you have everything you need to start converting more visitors into clients today.
