Building a website can be a daunting task for startups and small businesses. With so many options to choose from, it's tough to know which one is the best site to build your website. After comparing the top choices, one platform stands out as the ideal solution - Unicorn Platform.
Unicorn Platform is an intuitive, easy-to-use website builder tailored specifically for startups and SaaS companies. Its drag-and-drop editor, responsive templates, and built-in conversion optimization features empower entrepreneurs to create beautiful, functional sites quickly, even without coding skills.
In this comprehensive guide, we'll cover why Unicorn Platform is the best site to build your startup website by exploring:
- Key criteria for the best website builder
- Essential pages to include on startup sites
- Optimizing your site for maximum conversions
- How Unicorn Platform compares to other top website builders
- Why it's the ideal choice for transforming startups
Let's dive in and see how Unicorn Platform provides the best way to create the website your business needs to engage, convert, and delight customers.
Key Criteria for the Best Site to Build a Website
When evaluating website builders, there are a few key factors that determine which platform is the best for your needs:
Ease of Use
For busy entrepreneurs without time to learn complex systems, the website builder should be intuitive and easy to use. Unicorn Platform enables anyone to build a site through:
- 👍 An intuitive drag-and-drop editor perfect for beginners with no technical skills required
- 🖌️ Professionally designed templates that can be easily modified - no design experience needed
- ✅ One-click responsive design for automatic mobile optimization
- 🚀 A simple step-by-step setup wizard to get your site launched in minutes
- ✏️ Inline editing and live previews as you customize so you can see changes in real-time
- 💻 No coding skills required - build your site through visual editing
With its user-friendly editor, customizable templates, and streamlined workflow, Unicorn Platform makes website creation easy and fast for startups.
Customization
While pre-made templates help accelerate the process, full customization unleashes a startup's unique brand identity. Unicorn Platform empowers businesses to stand out through:
- 🎨 Editable template sections to match your brand's style, fonts, colors
- 🧱 Drag-and-drop content blocks for flexible layouts tailored to your needs
- 🎨 Design custom themes with your chosen palette and typography
- 💻 Add custom CSS/HTML for advanced personalization if desired
- 🎨 Wide selection of fonts, colors, icons, and design elements to choose from
- 🖼️ Upload your own logos, images, videos, and media
- ✨ Animate page elements like hover effects for interactivity
These powerful customization capabilities help startups differentiate their brand and engage visitors.
Features
Beyond ease of use and customization, website builders need the right features to create functional sites that convert visitors into customers. Unicorn Platform comes stacked with essential tools including:
- 📧 Contact and email signup forms to capture leads
- 🎯 Lead generation widgets like live chat, callbacks, surveys
- 🔎 Built-in SEO to improve search visibility
- 📰 Blog and membership integrations
- 🛍️ Ecommerce and payment options to sell online
- 📣 Popup builder for special offers and announcements
- 🤝 Social media integration to boost engagement
- 📈 Google Analytics to track website traffic and conversions
This robust feature set gives startups the capabilities required to build effective sites that drive results.
So in summary, the key criteria that make Unicorn Platform the best site to build a website are:
- ✅ Intuitive editor and pre-made templates for ease of use
- ✅ Custom themes, layouts, and advanced options for flexibility
- ✅ Essential marketing and conversion tools startups need
Next let's explore the core website pages startups need to effectively tell their brand story and convert visitors.
Key Website Sections for Startups
Every startup website needs certain essential pages to introduce their brand, engage visitors, explain their offerings, and drive conversions.
Unicorn Platform provides specific content blocks to make building these critical pages quick and easy. With its flexible editor and templates, startups can fully customize each section to match their brand identity.
Let's look at some of the most important website pages startups need to include:
Homepage
A homepage is the first impression visitors get of your brand. An effective one draws people in and motivates them to explore further. Key elements often include:
- 📣 A hero banner with eye-catching visuals and a strong call to action
- 💡 Value proposition and tagline that conveys what you offer
- 🛒 A services or products showcase to demonstrate your solutions
- 👍 Testimonials or case studies that build credibility
- 📰 A blog or news section to show fresh content
- 📧 An email signup form to capture leads
With Unicorn Platform's homepage blocks, startups can quickly build an impactful introduction to their brand.
About Page
An about page tells your startup's story and introduces who you are. Effective ones connect emotionally with the reader to build trust. Elements to include:
- 📜 Your company history and origin story
- 👨💼 Founder and team bios to humanize your brand
- 📊 Your mission, vision, and values
- 🏢 Office photos and culture to showcase your space
- 🏆 Awards and certifications earned
- ❤️ Giving back and social initiatives
Unicorn Platform's flexible content editor lets you create an authentic and engaging About page that resonates.
Services/Products Page
A dedicated page explaining your offerings in detail is essential for lead generation. Use it to educate visitors on:
- 🆒 In-depth features and benefits of your services/products
- 💲 Pricing and plans with options for every need
- ⚖️ Comparison charts to showcase why you're better
- ❓ FAQs and user guides to answer questions
- 🎥 Demo videos for a quick overview
- 📲 A lead capture form to convert interest into action
With Unicorn Platform, startups can quickly build well-designed Services pages that sell.
In summary, Unicorn Platform simplifies creating a website with all the essential pages startups need - Home, About, Services/Products, Contact, and more. Each section can be fully customized while maintaining a cohesive brand experience across the site.
Now let's explore tips for optimizing those pages to convert as many visitors as possible into customers.
Optimizing for Maximum Conversions
Driving conversions is crucial for startups to generate leads and sales from their website traffic. Beyond quality content, optimizing your site for conversions requires:
- ⚡️ A fast page load speed to engage visitors
- 📱 A seamless mobile experience on all devices
- 👉 Clear calls-to-action that motivate clicks
- 🔎 Built-in SEO to get found in search
Luckily, Unicorn Platform has integrated tools to optimize conversions like:
- 📊 Split-testing to improve performance
- 📈 Built-in Google Analytics to identify optimization opportunities
- 🎯 Lead generation widgets to capture more leads
Let's explore some proven tips for maximizing conversions on your startup website:
Clear Value Proposition
- ☝️ Succinctly explain your core offering and value
- 📣 Communicate what makes you different
- 💁 Show real examples and benefits
- 🤩 Emphasize how you help customers
With a compelling value proposition, visitors immediately see why your startup is the best choice.
Prominent Calls-to-Action
- ⬆️ Place CTAs above the fold to be seen immediately
- 🡆 Use contrasting colors and bold buttons that stand out
- 🖱️ Make them clickable with hover animation
- 📄 Include on every page with context-specific CTAs
- 🔗 Link to targeted landing pages for conversions
Well-designed CTAs motivate visitors to click and convert.
Minimal Distractions
- 🙅♂️ Avoid clutter and keep pages clean and minimal
- 🗑️ Remove unnecessary navigation links
- 🚫 Limit popups or interstitials disrupting content
- 👀 Guide focus to your primary value proposition
By minimizing distractions, visitors can fully engage with your most important content.
Optimizing conversion rates takes testing and tweaking over time. Unicorn Platform's integrated analytics and A/B testing capabilities empower startups to continually improve performance.
Now that we've covered website creation best practices, let's compare Unicorn Platform to other popular website builders to see why it stands out as the best choice for startups.
Comparing the Top Website Builders
When selecting the best website builder for your startup, it's helpful to compare the strengths and weaknesses of the top options:
Wix
- 🎨 500+ designer templates for variety
- 👌 Drag and drop editor is easy to use
- 🔎 Built-in SEO and marketing tools
- ❌ Some coding required for advanced customization
- 💸 Transaction fees collected on payments
Wix is great for basic websites, but lacks conversion optimization features and charges extra fees.
Squarespace
- 🏆 Award winning modern templates
- 🛒 Powerful ecommerce features
- 🚫 Limited ability to add custom code
- 💰 High monthly subscription cost
- 😕 Steeper learning curve than competitors
Squarespace shines for stylish online stores, but is overkill for early stage startups.
Webflow
- ✨ Animated interactions for dynamic sites
- 🆓 CMS and hosting included
- 🔧 Advanced design flexibility
- 💻 Geared towards developers
- 💲 Expensive monthly plans
Webflow is ideal for devs, but too complex for non-technical founders.
While these builders have strengths in some areas, they each have downsides making them less ideal for early stage startups: high monthly costs, need for coding skills, and lack of conversion optimization features.
This is where Unicorn Platform shines as the best site to build your website if you're a startup founder or SaaS owner. Let's see why it rises above the rest.
Why Unicorn Platform is the Best Choice
After comparing the top website building platforms, Unicorn Platform emerges as the ideal choice for startups due to:
Simplicity
- 🤹♂️ Intuitive drag and drop editor requires no coding
- 🖌️ Customizable templates make it easy to create your site
- 🚀 Step-by-step setup wizard for fast launch
Affordability
- 💰 Lower monthly cost structure than competitors
- 🚫 No transaction fees collected on payments
- 🆓 Generous free plan available for early stage startups
- 🤝 Hosting and CDN bundled at no extra charge
Conversion Focus
- 🎯 Lead generation widgets to capture more leads
- 📊 A/B testing capabilities to improve conversions
- 💌 Email and popup opt-ins to build your audience
- 🔎 SEO optimization and speed acceleration
Unicorn Platform provides the winning combination of simplicity, affordability, and built-in conversion optimization.
Let's recap why it's the best solution for startups looking to create a website that drives results.
Conclusion: Launch with the Best Site to Build a Website
Building an effective website is crucial for startups to engage customers and drive growth - but finding the right platform can be challenging. After comparing the top website builders, Unicorn Platform stands out as the best site to build your website if you're a startup founder.
With its easy drag and drop editor, conversion-focused features, and affordable pricing tailored for early stage companies, Unicorn Platform has everything startups need. Its optimized templates, lead generation widgets, and built-in SEO provide the essential tools for customer acquisition.
By making it simple for startups to create beautiful, functional websites in minutes, Unicorn Platform empowers founders to spend less time building their site and more time growing their business.
If you're ready to create a website that drives results for your startup, Unicorn Platform is the best place to start. Check out their intuitive editor and launch your startup website today.
