As an entrepreneur in the fashion industry, you know that a stylish and impactful landing page is essential to converting visitors into customers or subscribers. Your landing page is the first impression for your brand, and in an industry where image is everything, it needs to dazzle and inspire.
The best fashion landing pages of 2023 will feature stunning visuals, bold typography, and a simple yet elegant layout. They highlight the aspirational qualities of the brand through emotive language and visual storytelling. These pages draw the visitor in and give them a sense of the lifestyle your products or services provide.
In this recent article on Unicorn Platform, you can learn how to create a stunning jewelry landing page in just a few minutes using their drag-and-drop builder. Use this resource as inspiration for your own fashion site to craft a user experience that is as stylish and compelling as the products you sell. With the right landing page, you'll be well on your way to building a loyal customer base that can't wait to see what your brand comes up with next season.
Unicorn Platform: The Best Website Builder for Fashion Brands
As a fashion brand, your website is your digital storefront and a critical tool for attracting new customers. When building your site, it's important to choose a website builder that caters to the unique needs of fashion brands.
Unicorn Platform is the best website builder for fashion brands. It offers designer-made templates featuring full-width image sliders, bold fonts, and a minimalist esthetic ideal for showcasing your latest collections. With Unicorn Platform, you can:
- Highlight your products in an eye-catching fashion. Unicorn Platform provides gallery blocks where you can feature high-quality product images in a grid or carousel. You can also add a video to introduce your new line.
- Create a seamless brand experience. Choose from sleek templates in the Unicorn Platform template library and customize the colors and fonts to match your brand. Add your logo for instant brand recognition.
- Optimize for mobile. Over half of all fashion-related Google searches now happen on smartphones. Unicorn Platform templates are fully responsive so your site will look stunning on any device.
- Sell directly through your site. Unicorn Platform integrates with major payment gateways so you can securely accept credit card payments on your website. You can also connect to Shopify to sell through their marketplace.
- Blog about your latest inspirations. The Unicorn Platform blogging platform makes it easy to share behind-the-scenes stories, highlight influencers wearing your designs, and keep customers up to date with your brand.
With an elegant website designed for fashion, you can turn online visitors into lifelong customers. Unicorn Platform provides all the tools you need to build a fashion website that is as chic as your brand. Start your free trial today.
Best Fashion Landing Pages in 2023
To create an effective fashion landing page in 2023, focus on these key elements:
Clean & Minimal Design
- A clean, minimal design with plenty of white space is essential for a fashion landing page. Limit distractions and let your products shine through high-quality photos. Use a simple font and minimal text.
Large Hero Image
- Your hero image should span the width of the page and feature your latest fashion pieces or collection. Choose an image that captures the style and feel of your brand.
Key Offer or Call to Action
- Clearly communicate your key offer, promotion or call to action (CTA) at the top of the page. This could be a sale, discount code or free shipping offer to capture visitors' attention.
New Arrivals or Featured Products
- Curate a gallery of your newest or bestselling products and feature them prominently on the page. Include eye-catching photos, descriptions and 'Shop Now' CTAs for each product.
Trust Signals
- Include trust signals like customer reviews, testimonials, brand awards or certifications and a secure checkout guarantee to build credibility and conversion.
Simple Checkout
- The checkout process should be as simple and streamlined as possible. Save customer information for faster future checkouts. Offer multiple payment options like credit cards, PayPal and Apple Pay.
Overall, the most effective fashion landing pages in 2023 will have a minimal yet stylish design, hero images that reflect your brand, key offers and new products featured prominently with clear calls-to-action, trust signals to build credibility and a fast, simple checkout process. These elements combined will convert your fashion site visitors into customers.
Fashion Landing Page Examples
To inspire your own fashion landing page design, below are a few examples from top brands showcasing effective styles and elements.
Minimal and Sleek
A minimal design with clean lines and neutral colors is perfect for showcasing your products in an elegant way. For example, Reformation’s landing page features a simple white background, large product images, and minimal text. The overall sleek and minimal esthetic matches their brand and allows the products to shine through.
Eye-Catching Visuals
Vibrant images and graphics are essential for grabbing attention and conveying your brand style. Anthropologie’s landing page is a great example, using colorful product photos, lifestyle images, and brand graphics to capture interest. The bold and whimsical visual style reinforces their bohemian brand identity.
Clear Value Proposition
A strong value proposition communicates why customers should shop with you. For instance, Universal Standard’s landing page prominently features their brand promise of “making high-quality clothing for all women, size 00 to 40.” This immediately shows the value they provide to customers seeking inclusive and stylish options.
Engaging Copy
To fully convey your brand story and product offerings, include concise yet compelling copy on your landing page. The copy on Everlane’s landing page is highly engaging, with short paragraphs highlighting their ethical manufacturing practices and affordable luxury essentials. The conversational tone and transparent messaging match Everlane’s brand positioning.
Prominent CTA
A bold call-to-action button makes it easy for visitors to take the next step, whether signing up for your newsletter or shopping your products. For example, Rent the Runway’s landing page features a large pink “Join Now” button front and center, encouraging new customers to start their subscription.
By analyzing these examples from leading fashion brands, you can determine an effective style and layout for your own landing page. Focus on visuals that reflect your brand, clear messaging that resonates with your target customers, and a strong CTA to drive conversions. With the right combination of elements, your landing page can make a memorable first impression.
Tips for Creating an Eye-Catching Fashion Landing Page
To create an eye-catching fashion landing page, focus on visuals, clarity, and simplicity.
Use High-Quality Images
Include professional photos of models wearing your products. Full-bleed images with minimal text overlay are ideal. Gallery views where visitors can scroll through multiple photos are also effective. Images should capture the style and essence of your brand.
Keep Copy Concise
Write short, compelling copy that is skimmable yet impactful. Describe your products or services in 3 short sentences or less. Use active verbs and specific benefits to capture interest. Bulleted lists are useful for highlighting key features and specifications. Keep your value proposition clear and concise.
Implement a Simple Layout
A clean, uncluttered design is key for fashion landing pages. Use plenty of white space and align elements neatly on a grid. Place your hero image and value proposition prominently at the top, followed by product photos and descriptions. Include clear calls-to-action like “Shop Now” or “Learn More” so visitors know how to proceed. Minimal navigation and a simple color palette give the page a sophisticated feel.
Offer Incentives or Exclusives
Special offers and sales drive conversions on fashion sites. You might offer first-time customers a percentage off or free shipping. For email list signups, consider offering an exclusive discount or sneak peek at new arrivals. Time-limited offers also create urgency and encourage faster buying decisions.
Test and Optimize
Continually test different versions of your landing page to optimize conversions. Try different headlines, hero images, copy, layouts, and offers to see which resonate most with your target audience. Look for high bounce rates or pages where visitors spend little time, as these may need improvement. Make incremental changes and analyze the results to boost performance over time.
With a stunning visual design, clear and concise copy, and incentives to drive action, you can create a high-converting fashion landing page. Staying focused on simplicity and testing optimization techniques will help ensure long-term success.
FAQs About Building a Fashion Website With Unicorn
Building an attractive and effective fashion website requires careful planning and execution. If you're not technically inclined, a no-code website builder like Unicorn Platform can help you create a professional fashion website without needing to know how to code. Here are some frequently asked questions about using Unicorn to build your fashion website:
What templates does Unicorn offer for fashion websites?
Unicorn provides fashion-specific templates to get you started, including options for online stores, personal fashion blogs, and brand websites. Templates are fully customizable, so you can tweak the design to match your unique brand. You have full control over fonts, colors, images, and layout.
Can I sell products on my Unicorn fashion website?
Yes, Unicorn has ecommerce functionality that allows you to easily add products, set prices, accept payments, and manage orders and shipping. You can sell clothing, accessories, beauty products, or anything else fashion-related. Unicorn integrates with payment gateways like Stripe to process payments securely.
How do I add high-quality photos to my fashion website?
Having eye-catching product and brand photos is essential for any fashion website. With Unicorn, you can:
- Upload your own high-resolution photos. Make sure photos are professionally styled and lit.
- Use free stock photos from Unsplash and Pexels. Search for lifestyle and fashion images.
- Purchase affordable stock photos from sites like iStock or Shutterstock. Look for authentic, diverse images.
- Have a custom photo shoot done. Hire a fashion photographer to take product and lifestyle shots tailored to your brand.
Can I write blog posts and include them on my fashion website?
Yes, Unicorn allows you to add a blog to your website. Writing blog posts on topics like fashion trends, style tips, behind-the-scenes brand stories, or spotlights on popular products can help boost traffic and engagement on your fashion website. Unicorn has post editor with all the functionality you need to publish great content, like adding images, embedded social media posts, and calls to action to drive newsletter signups or sales.
How much does Unicorn cost?
Unicorn offers an affordable subscription model, starting at $12/month. Plans include hosting, an SSL certificate, daily backups, and 24/7 support. There are discounts available for paying annually instead of monthly. Custom domain names are available for purchase to use with your Unicorn website.
How to Choose the Right Fashion Fonts and Colors for Your Landing Page
Typography
When designing a fashion landing page, selecting the proper fonts is key to conveying your brand image. Sans-serif fonts like Futura, Helvetica, and Avenir are clean, modern choices suitable for most fashion brands. For a touch of elegance, consider a serif font like Garamond or Baskerville. However, limit your font use to 2-3 complementary styles to avoid a cluttered look.
Color Palette
A cohesive color palette creates visual harmony on your landing page. For fashion brands, a palette of complementary colors, analogous colors or monochromatic colors in bright or pastel hues is ideal. Some examples include:
- Bright complementary colors like blue and orange or red and green. These high-contrast pairings are energetic and eye-catching.
- Pastel analogous colors like mint, seafoam and azure blue. These create a dreamy, whimsical look.
- Monochromatic shades of pink, lavender or gold. Different hues and tints of a single color provide a cohesive, luxurious style.
When selecting your palette, consider the emotions and mood you want to evoke. Bright colors are stimulating, pastels are soothing and jewel tones signify sophistication. Incorporate accent colors for visual interest, but use them sparingly. A color palette of 3-5 main colors is typically sufficient for most fashion landing pages.
Image Style
High-quality, stylized images help bring your brand vision to life. For fashion brands, incorporate:
- Product images showing items for sale. Zoom in on fabrics and details.
- Lifestyle images with models interacting with your products in an aspirational setting.
- Collages combining product images, lifestyle shots, textures, graphics and color swatches. Collages give a glimpse into your brand’s style and story.
- Ensure all images have a consistent filter or edit for cohesion. Images that are over-exposed or cluttered will detract from your brand image.
Following these guidelines for choosing fashionable fonts, curating a stylish color palette, and including professional imagery will result in an eye-catching landing page that effectively conveys your brand’s fashion point of view. With the right visual elements in place, you'll gain new followers and turn site visitors into customers.
10 Must-Have Features for a Fashion Ecommerce Website
To build an effective fashion ecommerce website, certain features are essential. These components will provide visitors with an enjoyable user experience, keep them engaged, and ultimately drive sales.
Mobile-Friendly Design
With mobile devices accounting for over half of all web traffic, your site must be optimized for smaller screens. A responsive design that dynamically adapts to different devices is key. This means large fonts, minimal clutter, and a simple interface.
High-Quality Product Images
For an appealing fashion website, product images are paramount. Professionally shot photos, multiple angles, zoom features, and model images if possible. Images should load quickly and be large enough for visitors to see details.
Detailed Product Descriptions
Thorough yet concise descriptions, including information like materials, sizing, color options and care instructions. Mention style names or numbers to aid in searches. Include keywords throughout to improve search engine ranking.
Easy Navigation
A simple, intuitive interface allows shoppers to browse and filter products with ease. Include categories, subcategories, search functions, and sorting filters. Ensure your information architecture is logical and that links work properly.
Prominent Calls-to-Action
Strategically placed CTAs, like “Shop Now” or “Add to Cart” buttons, encourage visitors to make a purchase. Place them prominently on product pages, at the top of your site, in newsletters, and on social media.
bloggers-Review and Rating Options
Customer reviews and product ratings boost credibility and help people make buying decisions. Allow verified buyers to leave reviews and star ratings. Moderating reviews helps prevent abuse.
Secure Payment Options
A range of trusted payment methods, like major credit cards, PayPal, Apple Pay or Google Pay, gives customers options and peace of mind during checkout. Ensure your site has SSL encryption for secure transactions.
Social Media Integration
Add social sharing buttons so visitors can post about products on platforms like Facebook, Instagram or Pinterest. This extends your reach and taps into the power of social influencers and word-of-mouth marketing.
Ability to Save Items
A “wish list” or “save for later” option allows people to bookmark products for future purchase. Send reminder emails for saved items and special offers to nudge them back to your site.
Loyalty or Reward Programs
Reward your repeat customers and most avid shoppers with perks like discounts, free shipping, early access to sales, or loyalty points. Special programs foster brand affinity and repeat business.
The Anatomy of a High-Converting Fashion Landing Page
To convert visitors into customers, an effective fashion landing page is key. The anatomy of a high-converting fashion landing page includes:
A Compelling Headline
The headline is the first thing visitors see. Make it eye-catching and compelling, using power words that evoke emotion. For example, “The Season’s Must-Have Looks” or “Effortless Style at Your Fingertips”. Keep headlines benefit-focused and avoid being too salesy.
Professional Photography
High-quality product photography is essential for fashion. Showcase products from multiple angles, styled attractively. For the best results, use a professional fashion photographer. Avoid stock photos, which can seem inauthentic.
Benefit-Focused Copy
Write copy that focuses on the benefits and experience of your products, not just features. Discuss how your products make people feel and what value they provide. Use an enthusiastic yet professional tone. Keep sentences concise while being descriptive.
Clear CTA
Have a clear call-to-action, such as “Shop the Collection” or “Start Your Style Profile Now”. Place the CTA prominently on the page, using a contrasting color. When visitors click the CTA, they should be taken directly to your product listing or checkout page.
Social Proof
Include social proof like customer reviews, testimonials, or social media comments showcasing happy customers. This builds trust and credibility, reassuring visitors they’re making a good choice. You can also feature press or media coverage of your brand.
Easy Navigation
Make it simple for visitors to browse products by category, collection or other options. The navigation should be clearly visible at the top of the page. This allows visitors to explore at their own pace.
An effective fashion landing page follows a clear formula. With compelling and benefit-focused copy, professional product shots, social proof, an optin, and easy navigation, you’ll have visitors eager to engage with your brand and shop your latest collections.
How to Build a Fashion Landing Page From Scratch Using Unicorn
Select a Template
Unicorn Platform offers stylish templates optimized for fashion brands and clothing companies. Choose from options like “Minimal Apparel,” “Modern Clothing Store,” or “Vintage Fashion.” These templates provide a professionally designed layout and color scheme so you can focus on customizing the content.
Add Striking Visuals
A fashion landing page should prominently feature high-quality product images and lifestyle photos to capture interest. Unicorn Platform makes it easy to upload your own images or choose from thousands of free stock photos. Place eye-catching visuals at the top of the page, with additional images throughout the content.
Share Your Brand Story
Use the page editor to craft a few compelling paragraphs about your brand and products. Discuss your mission, history, values, and point of difference. Share what inspires your designs. This helps to build an emotional connection with visitors and gives them a sense of your brand personality and style.
Highlight Your Products
Feature some of your latest or best-selling products on the landing page. You can display product images in a grid, carousel, or slideshow. Provide details like item names, prices, and brief descriptions. Link each product to its page on your website so visitors can easily learn more and make a purchase.
Include a Prominent Call to Action
A landing page should motivate visitors to take action, such as signing up for a newsletter, browsing products, or making a purchase. Place a bold call to action button, like “Shop Now” or “Learn More,” prominently on the page, such as at the top, bottom, or both locations. The button should link to your product catalog, blog, or other key areas of your fashion website.
Track and Optimize Performance
Use Unicorn Platform’s integrated analytics to see how your fashion landing page is performing. Pay attention to metrics like page views, bounce rate, and conversion rate. Make adjustments to the content, layout, images, or call to action based on the data to optimize the page and turn more visitors into customers. Continually test and refine your landing page to improve results over time.
Conclusion
As you’ve seen, successful fashion landing pages share some common elements: eye-catching visuals, minimal copy, clear calls-to-action, and a mobile-friendly design. The examples we explored demonstrate how powerful a simple yet compelling landing page can be in capturing interest and driving conversions. By focusing on visually showcasing your products, keeping your message concise, and giving visitors an obvious path to purchase or sign up, you can create a high-impact landing page for your fashion brand or product. The tools and inspiration are out there - now it’s up to you to launch an effective fashion landing page and start building your audience.
