You've built an innovative solution to help homeowners determine an estimated value for their property. Now you need an effective way to promote your service and capture leads. A customized landing page is the perfect tool for educating potential customers about your home valuation product and encouraging them to provide their contact details. However, building an attractive landing page requires technical skills like coding that you may not have.
Fortunately, there are simple website builders available that provide pre-designed templates and an easy drag-and-drop interface. With one of these no-code platforms, you can quickly launch a professional landing page for your home valuation business without needing to write a single line of code. In just a few clicks, you can have a stylish page ready to start generating valuable leads and growing your customer base. The only thing left to focus on is promoting your new landing page and watching the signups roll in.
What Is a Home Valuation Landing Page?
A home valuation landing page is a simple web page designed specifically to capture homeowner information for estimating a property's market value. As a real estate professional, creating an effective landing page is key to generating high-quality home valuation leads. To build an impactful landing page, first choose an intuitive and descriptive URL, like yourwebsite.com/home-valuation. Keep the page clean and focused. Open with an header explaining you offer a free home valuation analysis.
Under the header, include a brief paragraph highlighting your experience and credentials as a real estate professional in the area. Mention your knowledge of local housing trends and access to comparative market analyzes. This establishes your expertise and credibility.
Next, have a contact form asking for select details like the homeowner's name, email, phone number, property address, and preferred method of contact. Keep the form short, around 3 to 5 fields. Offer reassurance of privacy and a quick response time.
You may want to include a few concise bullet points below the form outlining what's included in your valuation like an estimated market price range based on recent comparable properties sold in the neighborhood. Mention you'll provide advice and recommendations to help them get the best price if selling.
In closing, have a simple call-to-action like "Request Your Free Home Valuation" to prompt the homeowner to submit the contact form. Thank them for their interest and time. Use white space and limit the page to 3 short paragraphs and the contact form for maximum impact.
With an optimized landing page, you'll gain access to motivated home sellers and have a new lead generation stream to build your real estate business. Best of luck creating a high-converting home valuation landing page! Check out our article on Real Estate Agent Website Design Has Never Been Easier for more tips on building your real estate website.
Why You Need a Dedicated Home Valuation Landing Page
As a real estate professional, having a dedicated landing page for home valuations is key to converting more leads and growing your business. Here are a few reasons why you need a specialized home valuation landing page:
- It establishes you as an expert. A well-designed landing page focusing on home valuations positions you as a trusted source for determining property values. It highlights your experience, credentials, and methodology to give visitors confidence in your services.
- It captures lead information. The primary goal of any landing page is to capture contact information from visitors. A home valuation landing page should have a prominent call-to-action like a contact form to capture leads interested in a valuation. Be sure to ask for key details like name, email, phone number, property address, and preferred method of contact.
- It educates visitors. Most homeowners don’t fully understand the home valuation process. Use your landing page to walk them through what they can expect, how valuations are determined, what factors influence a property’s value, and the benefits of an accurate valuation. This helps set proper expectations and build trust in your services.
- It converts more leads. With a dedicated landing page focused specifically on your home valuation services, you have an opportunity to craft a targeted message and call-to-action for this audience. This results in higher conversion rates versus sending all website visitors to a generic contact page. Specialized landing pages simply convert better.
- It improves search rankings. By optimizing your home valuation landing page for relevant keywords, you can rank higher in search results for terms like “home valuation [location]” or “how much is my house worth.” This brings more organic traffic to your site from motivated home sellers and buyers.
How to Create a Home Valuation Landing Page with Unicorn Platform
To create an effective home valuation landing page using the Unicorn Platform, follow these steps:
Select a Template
Choose from the various pre-designed templates to get started. Select a template focused on services, pricing, contact forms, or lead generation. For a home valuation landing page, a lead generation template is ideal.
Add Your Header and Hero Image
Personalize the template by adding your company logo, header text, and a large, high-quality hero image that showcases a home exterior or interior. The hero image should capture the attention of visitors and visually represent your home valuation service.
Highlight Your Service
In a few sentences, describe your professional home valuation or appraisal service. Mention your experience, credentials, and commitment to providing accurate property assessments. You may want to include a statement emphasizing the importance of home valuations for refinancing, buying or selling a property.
Share the Benefits
Use bullet points to highlight the key benefits of your service, such as determining an equitable asking price, ensuring a property’s tax assessment is fair, or obtaining an official appraisal for mortgage lending purposes. Briefly explain how a home valuation can give homeowners peace of mind and help maximize their property’s resale value.
Add a Contact Form
Include a contact form allowing visitors to request a free quote or schedule an appraisal. Ask for details like the property address, square footage, number of rooms, special features, and the homeowner’s contact information. Offer a space for homeowners to provide any other details that may impact the valuation.
Include Social Proof
Add positive reviews, testimonials, or ratings from past clients to build trust and credibility. Social proof shows your experience and ability to provide professional, high-quality home valuations.
Using the Unicorn Platform, you can quickly build an attractive home valuation landing page to capture more leads and increase your business’ visibility. With beautiful templates, an easy drag and drop interface, and pre-integrated tools, the platform requires no coding experience to create a custom landing page for your home appraisal service.
Add Eye-Catching Home Value Headers
To increase the perceived value of your home valuation landing page, strategically placing attention-grabbing headers about the home value throughout the page is key.
Prominently Feature the Potential Home Value Range
Place a header at the top of your landing page stating the potential value range of the home, e.g. “See how much your home could be worth between $350,000 to $425,000.” This gives visitors an immediate sense of the value and entices them to provide their contact information to receive a customized valuation report.
Include Subheaders for Different Home Value Scenarios
Add subheaders below the main header specifying the potential value under different scenarios, such as:
- If Minor Renovations Are Made: $375,000 - $405,000
- If Major Renovations Are Made: $400,000 - $425,000
- If Sold As-Is: $350,000 - $390,000
This helps set the right expectations about how the value could change based on the level of renovation and customization done to the home before selling.
Reinforce the Value Proposition Throughout the Page
In addition to the headers, reiterate the potential value and range in the page content and call-to-action to reinforce the value proposition to visitors. For example, you can say something like: “Based on our analysis of recently sold homes in your neighborhood, your property could be worth between $350,000 to $425,000 or more if renovated. Complete the form below to receive a free customized valuation report.”
Include a Prominent Call-to-Action
Place an attention-grabbing call-to-action on your landing page, such as “Get Your Home's Value Now!”. Position it prominently next to or below your headers and content on the potential value range. This makes it easy for visitors to take the next step to request their customized home valuation report.
Using compelling headers and content focused on the potential home value and value range, reinforcing the value proposition, and including a prominent call-to-action are effective ways to make your home valuation landing page visually appealing and persuasive to visitors. By implementing these simple techniques, you'll capture more leads and increase conversions.
Include Informative Content Sections
To make a compelling home valuation landing page without code, be sure to include informative content sections.### Offer an Overview
Briefly explain what a home valuation is and outline the key benefits of receiving an estimate of a property’s market value. For example:
- A home valuation provides an estimated market price for a residential property based on its attributes and recent comparable property sales in the local area.
- Knowing your home’s estimated value can help determine if now is a good time to sell, see if you have enough equity to refinance, or ensure your homeowner’s insurance coverage is adequate.
Share the Valuation Process
Walk visitors through the basic steps involved in conducting a home valuation. For example:
- Provide details about your property like the address, square footage, number of bedrooms and bathrooms, lot size, and any recent upgrades or improvements.
- Review recent sales of comparable properties in your neighborhood to determine a price per square foot that aligns with the local market.
- Consider additional factors like overall condition, amenities, views, and demand for housing in your area.
- Determine an estimated value range for your property based on the information provided.
Highlight Your Credentials and Experience
Explain your qualifications and experience in the real estate industry to build credibility. For example, mention any relevant education, certifications, years of experience, membership in professional organizations, awards or customer reviews. Visitors will have more confidence in a valuation from an established expert.
Call the Visitor to Action
Invite visitors to request a free home valuation report. For example, include a prominent button or link that says “Get Your Home Valuation Now” or “Request a Free Valuation Report.” Be sure to mention that the report is provided at no cost or obligation to make it easy for visitors to take the next step.
A well-crafted home valuation landing page with informative content sections will establish your expertise, highlight the benefits of a valuation and make it easy for visitors to request a free report. Following these tips and optimizing your page for search engines can help generate more high-quality leads for your real estate business.
Add Images of Beautiful Homes
To give visitors an appealing sense of what types of properties they could find through using your home valuation tool, include eye-catching images of beautiful homes.
Select High-Quality Photos of Dream Homes
Choose photos that showcase homes most people would aspire to own. Images of large, modern houses with manicured lawns and luxury features are ideal. For the best results:
- Use high-resolution photos with vivid colors and clarity. Grainy or dim images will not make a good impression.
- Show the home from multiple angles. Include photos of the front exterior, back yard, kitchen, bedrooms, and other living spaces.
- Focus on homes with universal appeal. Unless targeting a niche market, choose mainstream home styles, sizes and price points.
- Obtain permissions to use photos or license stock images to avoid copyright issues. Ensure any watermarks or attributions are removed before uploading.
Provide Captions and Callouts
Below each photo, include a caption with a brief description of the home showcased. You might say something like:
“Stunning lakefront villa with 5 bedrooms, 3 bathrooms and open-concept living spaces.”
Or
“Luxury smart home with state-of-the-art systems, solar power and a three-car garage.”
For added effect, use callout boxes to highlight specific features in some of the photos like:
- Gourmet kitchen with granite countertops
- Spacious master suite with walk-in closet
- Infinity pool overlooking private beach access
Balance Smaller and Larger Images
Use a mix of different sized images for the best visual experience. Include:
- A large hero image at the top to make a bold first impression.
- 2-3 medium-sized photos with captions below.
- A gallery of 4-6 smaller thumbnail images at the bottom that link to larger versions.
Following these best practices will result in an eye-catching display of dream homes that builds excitement and encourages visitors to use your tool to discover their own home's valuation. The high-quality photos, captions, callouts and balanced image sizes work together to create an engaging user experience with compelling visual content.
Include a Lead Capture Form
To convert visitors into leads, you'll need to include a lead capture form on your home valuation landing page. A lead capture form allows visitors to input their contact information in exchange for something of value, like an estimate report or consultation.
Design the Form
The form should be simple and easy to complete. Only ask for necessary information like name, email address, phone number, and property address. You want to minimize friction and make it as quick as possible for visitors to submit the form.
- Use a simple contact form builder to create the form. Some recommended options are Wufoo, Typeform, or Google Forms.
- Keep the form short, around 3 to 5 fields at most.
- Place the form prominently on the page, like at the top right or centered content.
- Include a brief message on the page highlighting the benefit or incentive for completing the form, e.g. “Get a custom home valuation report instantly.”
Provide Value and Follow Up
You need to actually provide the promised value or incentive to those who submit the form, whether it's an instant estimate report or scheduling a consultation. Follow up with a thank you email and any resources or next steps. Build trust and nurture the new leads.
- For email estimates or reports, send them promptly after form submission, within 24 hours if possible.
- For phone consultations, call the lead to schedule within 2 to 3 business days.
- In the follow up email or call, offer helpful resources like a home seller's guide or ask if they have any other questions.
- Continue to stay in touch with useful content and updates, but avoid being pushy. The key is to be helpful.
A well-designed lead capture form and follow up process is key to converting your website visitors into valuable leads. Provide authentic value and service to build trust and gain loyal customers. With consistent optimization, your home valuation landing page can become an important channel for lead generation.
Offer an Incentive for Visitors to Enter Their Details
To encourage visitors to provide their contact details on your home valuation landing page, offer them an incentive.### Free Home Valuation Report
Offer visitors a free home valuation report in exchange for their name, email address, and property details. This gives them something of value upfront and a reason to engage with your service.
- Explain that by entering a few details about their property, you can provide an estimated valuation range and market insights tailored to their home’s specifics.
- Be transparent that their information will be kept private and only used to provide the report.
- Ask for basic details like their name, email, property type (house, apartment, etc.), address, number of bedrooms and bathrooms, square footage, and year built.
Valuable Resources
In addition to the free report, offer visitors other useful resources in exchange for their subscription. For example:
- A home value tracker to monitor their property value over time.
- An ebook on how to improve their home’s value.
- A newsletter with the latest housing market news and trends.
- Invites to free local homebuying or selling seminars.
Limited Time Offer
To prompt visitors to take action, make the incentive available for a limited time only. For example:
For the next [time period], get a free home valuation report ($97 value) when you sign up. After [date], this offer will no longer be available so act now to claim your free report.
Using an incentive, especially when only available for a limited time, taps into the fear of missing out and scarcity to motivate visitors to provide their details. Be sure to actually follow through and deliver the promised resource or report right away to build trust and goodwill. With their contact information, you can then begin to nurture them as potential leads.
If you're looking to build a real estate landing page to capture leads, Unicorn Platform offers a variety of drag-and-drop landing page builder templates designed specifically for real estate agents and agencies, including some of the best examples in the industry. Check out their blog post on the best real estate agency websites built with Unicorn Platform to see how you can create a stunning and effective real estate landing page in minutes with no coding required.
Unicorn Platform FAQs: Common Questions Answered
When building a home valuation landing page without code, you may have several questions about Unicorn Platform and how it works. Here are some of the most frequently asked questions and their answers:
What is Unicorn Platform?
Unicorn Platform is an easy-to-use website builder that requires no coding skills. It provides drag and drop tools to create customized landing pages, blogs, and full websites. Unicorn Platform is ideal for startups, SaaS companies, and mobile apps looking for an intuitive design platform.
Do I need coding experience?
Absolutely not. Unicorn Platform is a no-code solution, so no programming skills are necessary. You can build a fully functional landing page or website by simply dragging and dropping elements like text boxes, images, buttons, and more. Then customize the look and feel using the styling options.
How much does Unicorn Platform cost?
Unicorn Platform offers free and paid plans depending on your needs.The free plan allows you to create a single website with up to 5 pages. Paid plans start at $8 per month and provide unlimited pages, storage, bandwidth, and access to premium templates and tools.
What types of landing pages or websites can I build?
You can build many types of one-page landing pages or multi-page websites with Unicorn Platform including:
- Home valuation or property listing pages
- SaaS and mobile app landing pages
- Ecommerce product pages
- Personal portfolios
- Business websites
- Blogs
Do you provide templates?
Yes, Unicorn Platform offers both free and premium templates for websites, landing pages, and blogs. The templates are professionally designed, mobile-responsive, and easy to customize to match your brand. You can also start from scratch and build your page element by element if you prefer.
Is there a free trial?
Unicorn Platform offers a 14-day free trial of the Pro plan. After 14 days, your account will automatically downgrade to the free plan unless you decide to purchase a paid subscription. You can cancel at any time without penalty. The 14-day free trial gives you access to all of the features and tools to fully explore building with Unicorn Platform.
Conclusion
In conclusion, with the right tools and a strategic approach, you can create an effective home valuation landing page to drive more leads and grow your business. Using a simple drag and drop builder like Unicorn Platform, anyone can design an eye-catching landing page in minutes without needing any coding skills. Focus on highlighting the key benefits of your service, include social proof and testimonials, have a clear call-to-action, and keep your page clean and concise. A well-optimized landing page is a must-have for today's real estate businesses and with the help of no-code tools, you have everything you need to build your own and start generating high-quality leads right away. The opportunities are endless if you take advantage of the resources available to you. What are you waiting for? Get started to
