As a tourism business owner, you know that your website is the face of your company. It's the first digital impression you make and shapes how potential customers perceive your brand. If your site is outdated, disorganized or difficult to navigate, you're likely losing bookings and revenue. The solution? A simple yet powerful website builder tool tailored for tourism companies like yours.
With Unicorn Platform, you can create a professional, mobile-optimized tourism website in just a few hours without any coding required. Unicorn provides an intuitive drag and drop interface, stylish templates featuring large hero images, and built-in features for showcasing your destinations, packages, reviews, and more. Best of all, you can make unlimited changes to your site whenever you want. Your tourism website is the foundation of your digital marketing. Make a great first impression and start converting more visitors into customers with Unicorn Platform.
For design inspiration, check out this article on design ideas for a travel site to help you create a stunning website for your tourism business.
Why Your Tourism Business Needs a Website
As a tourism business owner, having an attractive and user-friendly website is crucial to your success. Here are a few reasons why your company needs a professional website:
- It establishes your credibility. An official website makes your business appear more legitimate and reputable to potential customers. It gives the impression that you are a serious, established company that values professionalism.
- It allows 24/7 access to information. A website enables you to provide details about your tourism services, destination attractions, booking capabilities, and more at any time of day. Visitors can access everything they need to know before embarking on their trip.
- It improves your visibility. An optimized website with quality content and strategic internal linking helps to boost your search engine rankings. This makes it easier for people to discover your tourism business online when searching for travel destinations and activities in your local area or region.
- It supports online bookings and payments. A website gives you the ability to accept bookings and payments directly through your site using an integrated reservation system. This added convenience provides a better overall experience for your customers.
- It builds your online community. An active website, especially when combined with social media profiles, gives you a platform to connect with your target audience and build an engaged community of visitors. You can interact with followers, provide updates, share photos, and more.
In summary, having a professional, user-friendly website is essential for any tourism business that wants to establish credibility, improve visibility, provide better customer service, and build lasting relationships. If you don't already have a website, now is the time to make one. It could transform your company.
Best Tourism Websites Design
To attract visitors and showcase your tourism offerings, an engaging yet professional website is essential. When designing your tourism website, focus on:
A clean, minimalistic layout. Avoid cluttered pages with too many elements competing for attention. A simple, uncluttered design helps visitors easily find information.
Striking visuals. Tourism is a visual industry, so include eye-catching, high-quality photos and videos of locations, activities, amenities, and accommodations. These visuals should evoke the experience of visiting your destination.
Easy navigation. A straightforward menu and site map make it simple for visitors to explore your website and find details on attractions, events, lodging, dining, and more. Group related content together logically.
Compelling and concise content. Write in an upbeat, inspirational tone highlighting what makes your location unique. Focus on specific experiences and benefits. Keep paragraphs and sections digestible using bullet points and double spacing.
Prominent calls-to-action. Clearly invite visitors to book, buy or sign up for newsletters and promotions. Place calls-to-action prominently on pages, using buttons and links leading to booking or e-commerce platforms.
Mobile-friendliness. With many visitors accessing websites on mobile devices, an adaptive, responsive design is essential. Content and navigation elements should resize and rearrange for optimal mobile viewing.
Search engine optimization. Use relevant page titles, URLs, alt text, and meta descriptions to help visitors find your website on search engines like Google. Include synonyms and semantically-related terms for your location and attractions.
A professional, user-friendly tourism website with compelling content and visuals, logical navigation, and clear calls-to-action will make it easy for visitors to discover all your destination offers. With some planning, you can design an effective website to showcase your tourism business.
Key Elements to Include on Your Tourism Web Page Design
To design an effective tourism web page, there are several key elements you should incorporate. These components will ensure your page is both appealing and informative to visitors.
Images and Visuals
Include eye-catching images of destinations, landmarks, activities, culture, food, and nature in the location. Visuals like photos and videos are highly engaging and help bring the place to life for visitors. Use alt text, captions, and titles to provide context for the images.
Brief Location Overview
Give a short summary of the city, region or country to help visitors understand the destination. Mention the location’s geography, climate, history, and main highlights. Keep this section to 2-3 paragraphs.
Things to Do
Highlight the top activities and attractions to give visitors an idea of what they can experience. Use headings for categories like:
- Outdoor Activities (hiking, beaches, parks)
- Cultural Attractions (museums, historical sites)
- Food and Drink (local cuisine, wineries, breweries)
- Entertainment (nightlife, events, shopping)
Travel Information
Provide logistical details to help visitors plan their trip. Include sections on:
- How to get there (airports, transit)
- Getting around (public transit, renting a car)
- Where to stay (hotels, vacation rentals)
- Seasons and climate
- Local culture and etiquette
- Safety, laws and emergency information
Call to Action
End your page with a call to action, like encouraging visitors to book their trip or sign up for your newsletter to get destination updates and special offers. Provide links to do so.
Using these key elements, you can design an informative and impactful tourism web page that inspires visitors and gives them the tools to plan an amazing trip. Focus on stunning visuals, highlight what makes the location unique, provide practical details, and end with a strong call to action. Following these tips will result in a page that captivates and converts visitors into customers.
How to Choose Impactful Images for Your Tourism Web Page Design
To attract visitors and convey the unique experiences of your tourism destination, impactful imagery is key. Photos and videos are essential for showcasing the natural beauty, culture, activities, cuisine, and atmosphere of your location. When choosing visuals for your tourism web page design, keep the following best practices in mind:
Select High-Quality, Evocative Media
Use professional photos and video that evoke emotion and capture the essence of place. Amateur snapshots will not do justice to your destination. For still images, choose a mixture of landscapes, city scenes, activity shots, portraits, food, and cultural elements. For video, feature short clips of experiences, scenery, and testimonials.
Show a Range of Views
Include aerial views, street level views, close-ups and panoramas. This provides a multifaceted sense of setting and space. Use drone footage for destinations with scenic vistas.
Feature Visitors Enjoying Activities
Depict travelers engaging with your location by showing them experiencing signature activities, food, events and natural attractions. This helps potential visitors visualize what they might do and feel if they visit.
Use Consistent Style and Tone
Choose a cohesive set of images that match in style, color palette and overall tone. For example, for an eco-destination, use natural lighting and earthy tones. For an urban destination, incorporate city nightscapes. For an adventure location, include action shots. Consistency in visual style strengthens your brand identity.
Optimize Images for Search Engines
Include relevant keywords in image file names, alt text, captions and nearby page content. This will improve the ranking of your images in search engine results, increasing traffic and visibility.
Provide Photo Credits
Source and properly attribute all imagery to respect copyright. When possible, obtain exclusive usage rights for a professional appearance. Photo credits also add credibility by demonstrating the authenticity of your images.
Following these guidelines will help you curate impactful and optimized visuals for an enticing tourism web page design. Combining powerful imagery with compelling content is key to showcasing the unique spirit of place that inspires travel.
Tips for Writing Compelling Content on Best Tourism Websites Design
To create compelling content for the best tourism websites design, follow these tips:
Focus on High-Quality Visuals
Include eye-catching photos and videos that showcase the location and available activities. Visitors want to see what a destination really looks like before booking a trip. Use authentic visuals to build excitement and help visitors envision their experience.
Highlight Unique Selling Points
Discuss what makes the location one-of-a-kind. Is it a natural wonder, cultural landmark or popular event? Emphasize unique aspects that set the destination apart to attract interest from visitors looking for an extraordinary trip.
Share Practical Information
Provide details on transportation options, accommodation choices, dining recommendations and any required travel documents. Making logistical details readily available reassures visitors and encourages them to book with confidence.
Craft an Inviting Tone
Use an enthusiastic and welcoming tone to draw readers in. Discuss the destination as an exciting place visitors will love exploring. Share personal stories and insights to connect with readers on an emotional level. An inviting tone combined with a sense of adventure or discovery is highly persuasive.
Optimize for Search Engines
Include relevant keywords, internal links and meta descriptions optimized for search engines like Google. The higher the page ranks in search results, the more visitors it will receive. Conduct keyword research to determine terms people use when searching for tourism in the location.
Make a Strong Call to Action
End content with a call to action, such as booking a trip or signing up for a newsletter. The goal of compelling content is to motivate readers to engage further with the destination. A strong call to action should provide the next step readers need to take toward planning their visit.
Following these tips will help you create content that inspires visitors and convinces them to experience all that the destination has to offer. With stunning visuals, unique highlights, practical details and an engaging tone, you can design an tourism website that turns readers into eager travelers.
Optimizing Your Tourism Website for Mobile Devices
To optimize your tourism website for mobile devices, several key factors should be considered.
A Responsive Design
A responsive web design will automatically resize your website to fit the screen of any device. This provides an optimal viewing experience for visitors on mobile phones, tablets, laptops, and desktop computers. Using a responsive theme or page builder tool is the easiest way to make your tourism website mobile-friendly.
Large Fonts and Tap Targets
On smaller screens, larger text, buttons, and links are easier to see and tap. Aim for font sizes of at least 16px for body text and 24px or more for headlines. Make sure interactive elements like buttons, links and navigation menus also have adequate size and spacing, at least 44px by 44px. This will reduce frustration and ensure mobile visitors can easily navigate and interact with your site.
Streamlined Content
Keep content concise and avoid clutter on mobile displays. Use bullet points instead of paragraphs when possible. Break up long sections into smaller chunks. Remove any unnecessary elements like sliders, videos or excess columns that can crowd the screen. Focus on highlighting the most important details, images and calls-to-action so they are immediately visible when the mobile page loads.
Fast Load Times
Speed is essential for mobile user experience. Compress images, minify CSS and JavaScript, and choose a lightweight theme to optimize load times. Most mobile visitors will abandon a tourism website if it takes longer than 3 seconds to load. Test your site’s speed and performance on Google’s PageSpeed Insights tool and make improvements as needed.
By following these best practices, you can design an engaging tourism website experience for visitors on any device. Optimizing for mobile is key to higher traffic, longer session times, and improved search engine ranking. Keep your content concise, load times fast, and interactive elements prominent for the best results. With some adjustments, your tourism website can work seamlessly across desktop and mobile platforms.
Increasing Conversions on Your Tourism Booking Website
To increase conversions on your tourism booking website, focus on optimizing the user experience and building trust.
Optimize the User Experience
A smooth user experience is essential for converting visitors into customers. Some recommendations:
- Ensure a simple, clean layout with minimal distractions. Focus on high-quality images of your location and facilities.
- Use a simple yet compelling headline and subheading on your homepage to immediately convey your offering. For example, “Discover Paradise in the Pacific” or “Your Adventure Awaits in the Rocky Mountains.”
- Include engaging content like blog posts, reviews, and resources to establish your expertise. However, do not overload visitors with too much information up front.
- Offer free resources or tools like destination guides, packing lists, maps, etc. to capture email addresses for your mailing list. Build trust by delivering value with your content and resources.
Build Trust and Social Proof
Help visitors feel confident booking with you by building trust in your brand and product. Some suggestions:
- Share testimonials and reviews from happy customers on your homepage and service pages. Fresh, authentic reviews from major sites like Google, Facebook, and TripAdvisor are most credible.
- Highlight any awards or media features you have received. For example, “Voted Top 10 Resorts in Hawaii by Condé Nast Traveler.”
- Include professional photos of your location, facilities, rooms, and activities. Make sure photos are high quality and captioned appropriately.
- Note your company's mission and values on your About Us page to show your dedication to excellence and customer service.
- Demonstrate your expertise through a blog, newsletter, and social media that provide helpful information on your location as a destination. Engage with your followers and build a community.
- Participate in your regional tourism board and any relevant industry organizations. Belonging to these groups also lends credibility.
By prioritizing user experience and building trustworthiness into your website, you will increase the confidence visitors have in booking with your company over competitors. With a clear call to action, visitors will be more primed to convert into customers.
Why Unicorn Platform Is the Perfect Solution for Tourism Websites
Customizable Designs
Unicorn Platform offers beautiful pre-made templates to choose from for your tourism website. You can also easily customize the design to match your brand. Change fonts, colors, layouts and add your logo and images. With the drag and drop editor, you don’t need any coding skills to create an attractive site.
Optimized for Mobile
Over half of all web traffic now comes from mobile devices. Unicorn Platform templates are fully responsive, meaning your site will automatically adjust to fit any screen size. Your tourism business website will look great and function perfectly on smartphones, tablets, and desktops.
Built-in Booking System
The booking system allows visitors to easily book tours, tickets and other offers directly on your site. You can sync with popular tourism booking systems or use Unicorn's native booking features. Set up booking forms, integrate payment gateways, and manage all your bookings in one place.
SEO Tools
Unicorn Platform has powerful built-in SEO tools to help rank your tourism website higher in search engines like Google. Add page titles, meta descriptions, alt image text and internal links. The drag and drop interface makes it easy to optimize your site for search right from the start.
24/7 Customer Support
Unicorn Platform offers helpful customer support for all plans. Whether you have a question about the editor, need help setting up a booking form or want recommendations to improve your site's SEO, the support team is available 24 hours a day, 7 days a week to assist you.
Unicorn Platform simplifies building an attractive, functional tourism website. With its customizable designs, mobile optimization, booking system, and SEO tools, Unicorn Platform is the perfect solution for establishing an online presence and attracting more visitors and customers. Your tourism business website will be up and running in no time.
FAQs About Building a Tourism Website With Unicorn Platform
When building a tourism website with Unicorn Platform, you may have some questions about the process. Here are answers to some of the most frequently asked questions to help you get started.
What templates are available?
Unicorn Platform offers over 200 responsive templates specifically designed for tourism and travel websites. You can choose from templates for tour companies, hotels, travel agencies, cruises, and more. The templates are modern, mobile-friendly, and easy to customize.
Do I need coding experience?
No, Unicorn Platform uses an intuitive drag and drop builder, so you don’t need any technical skills or coding experience to create a beautiful website. You can simply select elements like images, text, buttons, and more and drag them onto your page. Then customize the elements by resizing, changing colors, fonts, and adding effects.
How do I add a blog?
Adding a blog to your tourism website is easy with Unicorn Platform. Just select the “Blog” page type and you’ll instantly have a blog homepage and post template to start publishing content. You can create blog categories and tags to organize your posts, allow comments, and even import posts from other blogging platforms. Your blog will be fully integrated into your website navigation and design.
Is there an ecommerce option?
Yes, Unicorn Platform allows you to add an online store to sell tourism products and services. You can sell things like tours, activities, gear, souvenirs, and more. The ecommerce features include cart, checkout, payment processing, shipping, inventory management, coupons, and analytics. You can start with a single product listing or build out a full online store.
Do you offer support?
Unicorn Platform provides helpful support resources like documentation, video tutorials, and a knowledge base. If you get stuck while building your tourism website, you can also contact our support team directly through live chat or email. We have a fast response time and are happy to help you with any questions you may have.
Conclusion
As you can see, with Unicorn Platform you have an easy-to-use tool to create stunning tourism websites and landing pages in minutes without any coding required. Their simple drag and drop interface, professional templates, and powerful customization options give you everything you need to design an impactful online presence for your tourism business. Whether you want to highlight destinations, promote travel packages, or drive bookings, Unicorn Platform provides an intuitive solution to help you achieve your marketing goals. With over 100,000 businesses already using the platform, Unicorn can help take your tourism website to the next level and give you a competitive advantage to attract more visitors and increase revenue. The time to get started is now.
