As an entrepreneur, you know that an effective lead generation strategy is key to the success and growth of your business. However, designing and building custom landing pages can be time-consuming and require technical skills that not all business owners possess. That's where a simple yet powerful landing page builder comes in. With the right tool, you can create high-converting lead generation pages in minutes without needing to know how to code. In this article on how to launch a waitlist and build hype for your product, we'll explore how Unicorn Platform, an easy-to-use drag and drop website and blog builder, gives you an all-in-one solution for quickly and effortlessly designing landing pages to capture more leads and grow your business.
Why You Need a Landing Page for Lead Generation
A landing page is one of the most effective tools for generating high-quality leads. Here are a few reasons why you need a dedicated landing page for your lead generation campaigns:
Capture Lead Information
A landing page allows you to capture lead contact information through web forms. You can ask for details like names, email addresses, and phone numbers to build your lead list. Offering a content upgrade like an ebook, checklist, or video in exchange for this information is an easy way to encourage signups.
Focus the Message
A targeted landing page focuses on one specific offer, product, or call-to-action. This focused approach is more effective for lead generation than sending traffic to your homepage. You can tailor the messaging and visuals on the page to resonate with your target audience. Keep the page clean and minimize distractions to drive visitors to convert.
Optimize for Conversions
Landing pages can be optimized for conversions through A/B testing different elements like headlines, images, button text, and form fields. You can see which version resonates most with your visitors and make data-driven decisions to improve your results over time. Things like simplifying the form, using visual social proof, and highlighting benefits can all help increase your conversion rates.
Track Performance
With a dedicated landing page, you can track how well your lead generation efforts are performing. Metrics like pageviews, bounce rates, conversion rates, and lead quality can help determine what's working and not working. If you're interested in exploring e-commerce web design services made simple without the need for coding, our article provides valuable insights on this topic. Check out E-commerce Web Design Services Made Simple: No Coding Required. You can then make adjustments to your landing page and lead nurturing workflows to boost performance.
A custom landing page is a must-have for any lead generation campaign. When designed well, landing pages can significantly impact your ability to capture highly-qualified leads and build your sales pipeline. Keep these key benefits in mind as you create a landing page for your next campaign.
How to Create an Effective Lead Generation Landing Page Design
To create an effective lead generation landing page, there are a few key elements you'll want to include.
Clear Headline
Craft a compelling headline that captures attention and communicates your offer or key benefit. Use power words that evoke emotion and action.
Relevant Hero Image
Select an eye-catching image that visually represents your offer or product. Images help to quickly convey concepts and make an emotional connection.
Concise Copy
Keep your copy clear, concise, and focused on your visitor. Explain your offer or product in 2 short paragraphs. Use simple language and formatting like bullet points to make the information easy to digest.
Strong Call-to-Action
Place a prominent call-to-action button above the fold on your page. Use action-oriented text like “Get Started Now” or “Try it Free.” The CTA should link directly to your offer or product sign-up page.
Social Proof
Build trust by including testimonials, reviews, ratings or other social proof on your page. Verifiable proof points that convince visitors your company is credible. You can source reviews from platforms like G2 Crowd or Trustpilot.
FAQ Section
For a SaaS product or service, consider including an FAQ section on your landing page. This allows visitors to quickly find answers to common questions and builds additional confidence in your offer. Keep questions and answers concise.
An effective landing page is focused, visual, and inspires action. By including these key elements, you'll create a page that generates high quality leads for your business. Continually test and optimize your page for the best results.
Choose a Lead Magnet to Capture Emails
To capture emails and generate more leads, you'll want to offer visitors an incentive in exchange for their contact information. This is known as a lead magnet. The lead magnet should provide value to your target audience and align with your business goals.
Choose a Valuable and Relevant Offer
Select an offer that provides useful information or tools to your potential customers. Some options include:
- A free downloadable resource like an ebook, guide, template or checklist
- A coupon or discount code they can use on their first purchase
- Early access to a new product or service
- Entry into an exclusive community or group
Whatever you choose, ensure it is closely related to your product or service. For example, if you sell project management software, offer a guide on productivity tips or project planning templates.
Keep it High-Quality and Actionable
Your lead magnet should be professional, well-designed and contain practical, actionable advice or resources. A short, hastily thrown together ebook will not make a good impression or provide value to readers. Take the time to create a high-quality offer that solves a problem or provides a useful tool for your target customers.
Promote it Prominently on your Page
Place your lead magnet prominently on your landing page, above the email signup form. This shows visitors exactly what they will receive in exchange for their email. Include an eye-catching image, title and short description of the offer. For example:
Download Our Ultimate Productivity Toolkit
Get access to productivity tools, templates and tips to skyrocket your efficiency. Enter your email below to download the toolkit for free.
A compelling lead magnet, combined with an attractive call to action, will convert more visitors into leads. With regular use and testing, you can optimize your landing page and increase your email capture rates over time.
Write a Compelling Headline
To generate more leads with your landing page, start with an attention-grabbing headline. Your headline should capture interest and encourage the visitor to keep reading to learn more. Here are some tips for writing a compelling headline:
Keep it Short and Sweet
A headline should be short, around 5 to 10 words. Keep it concise while highlighting the key benefit or main takeaway. Short headlines are more likely to draw attention and be read.
Focus on Benefits
Effective headlines focus on the benefits to the reader, not features of your product or service. What pain points does your offer solve? Frame the headline around those benefits. For example, “Generate More Qualified Leads in Less Time” is better than “New Lead Generation Software Tool.”
Use Power Words
Words like “secrets,” “tips,” “tricks,” “boost,” “maximize,” “revolutionary,” and “breakthrough” attract interest. Incorporate power words and action verbs into your headline.
Ask a Question
A question headline can work well to instantly engage the reader. Pose an interesting question that your content answers. For example, “Are You Leaving Money on the Table with Your Lead Generation Strategy?”
Include Numbers
Headlines with numbers, especially odd numbers, tend to stand out. For example, “7 Ways to Double Your Lead Generation in 30 Days.” Numbers suggest measurable benefits and concrete takeaways.
Test Multiple Options
Come up with 3 to 5 headline options to test on your target audience. You can survey readers or use a tool like Optimizely to see which option generates the most clicks. The headline with the highest click-through rate is the most compelling.
Keep testing and optimizing your headline to maximize leads and conversions. An eye-catching headline is critical for lead generation success. With regular testing and refinement, you can continue improving your headline and overall landing page.
Use Eye-Catching Images and Graphics
To create an effective lead generation page, visuals are key. Images and graphics help capture attention, convey information, and bring life to your page. Here are some tips for incorporating eye-catching images:
Use High-Quality, Relevant Images
Select images that are crisp, clear, and directly relate to your offer or product. Stock photos of business people shaking hands will not resonate with your audience. Images of your actual product in use or solution in action will be much more compelling.
Include Captivating Graphics
Simple yet interesting data visualizations, charts, graphs, or infographics make complex information easy to digest at a glance. These graphics do not need to be overly complicated. A basic bar or pie chart tracking key metrics or milestones can be impactful. Minimalistic icons or illustrations also add visual flair without distracting from your message.
Use Images Consistently
Choose 2-3 images to feature prominently on your page and reuse them in different sizes and placements. This helps to reinforce your messaging and gives the page a cohesive feel. You might use a large hero image at the top, a medium thumbnail in your service offerings section and a small version in your customer testimonials.
Optimize Images for Fast Loading
Compress images to load quickly and not slow down your page. Large high resolution photos can significantly impact load times. Use a tool like TinyPNG to shrink images while maintaining quality. For the best results, keep images under 1MB in size.
Include ALT Image Attributes
Add ALT attributes or image descriptions to all photos and graphics. These provide context for search engines and screen readers for visually impaired users. Aim for a concise yet descriptive 3 to 5 word ALT attribute for each image.
Use a Balance of Image Placements
Feature images at the top, in the center and at the bottom of your page. A hero image at the top, thumbnail images within sections in the center and logos of customers, partners or media mentions at the bottom work well. This balanced image placement keeps your page interesting from top to bottom.
Using the right mix and placement of high-quality, optimized images on your lead generation page will capture attention, highlight your key selling points and ultimately drive more conversions. With visuals, less is often more so keep your page uncluttered and let the images do the talking.
Keep Your Content Clear and Concise
To effectively generate leads, keep the content on your landing page clear and concise.
Focus on communicating the key benefits and value propositions of your product or service to visitors in a straightforward manner. Avoid being too wordy, as this can overwhelm the reader and cause them to lose interest.
Highlight Your Unique Selling Proposition
Clearly convey what makes your offer unique and compelling. Explain how you solve important problems or provide significant benefits that alternatives do not. Be specific about who your target customers are and their key pain points you resolve.
Use Simple and Scannable Copy
Employ short sentences and small paragraphs to make your content easy to read and navigate. Include bullet points or numbered lists when appropriate to draw attention to important points or break up blocks of text.
Include Visuals to Complement Your Message
Incorporate relevant images, graphics, charts or other visuals to bring your message to life and capture interest. Pictures, in particular, can quickly convey concepts and emotions that words alone often cannot. However, do not overcrowd your page or use visuals that seem unrelated or distracting. Each visual element should have a clear purpose.
Provide a Strong Call-to-Action
Issue a clear call-to-action, such as “Sign Up Now” or “Start Your Free Trial,” that prompts visitors to take the desired next step. Place this call-to-action prominently on your page, such as at the top and bottom. Use an attention-grabbing color or button to help it stand out.
Keeping your content concise and impactful is key to an effective lead generation page. Focus on communicating your value proposition, highlighting your unique strengths and including visuals to bring your message to life. Provide visitors a strong call-to-action to take the next step. By following these best practices, you will design a landing page that effectively captures leads and moves them through your sales funnel.
Include Social Proof and Testimonials
To build trust and credibility on your lead generation landing page, include social proof in the form of testimonials, case studies, media mentions, reviews, or ratings. As a visitor, seeing evidence that others have had success with the company or product reassures you that you’re making a solid choice.
Testimonials
Testimonials from satisfied customers discussing specific benefits or results are highly convincing. Ask happy clients if you can quote their feedback on your page. For example:
"Within 3 months of launching our new lead generation page, we saw a 27% increase in leads. The simple drag and drop builder made it easy to create a professional page without any coding required." - John Doe, CEO of ABC Company
Case Studies
Case studies take testimonials a step further by sharing the full story of how a customer achieved success with your solution. They build trust by showing real-world examples and numbers. For instance:
ABC Company utilized the simple drag and drop page builder to create a lead generation page for their new product. By including social proof, optimized copy, and an email capture form, they generated 52% more leads in the first month. Read the full case study here.
Media Mentions & Reviews
Publicity in authoritative media outlets and industry publications adds third-party credibility. You can highlight media mentions, reviews, or ratings on your page. For example:
As featured in:
- Forbes: The 10 Best Tools for Building High-Converting Landing Pages
- PC Mag: Editors' Choice for Website Builders
Ratings & Reviews
If your solution is listed on a review platform, prominently display your top ratings and best reviews. For SaaS companies, include your scores on sites like G2 or Capterra. For example:
Rated as the #1 Website Builder on Trustpilot
4.8/5 Stars (200+ Reviews)
By incorporating multiple forms of social proof on your lead generation page, visitors will have confidence in the value and legitimacy of your offer. The reassurance from testimonials, case studies, media mentions, and ratings will compel them to take the next step.
Add a Strong Call-to-Action
A strong call-to-action (CTA) is one of the most important elements of an effective lead generation landing page. Your CTA should clearly convey what you want your visitor to do next and drive them to take action.
To create an impactful CTA on your landing page, consider the following:
Keep it above the fold
Place your CTA prominently at the top of the page, known as “above the fold.” This area gets the most visibility and attention. Don’t make visitors scroll to find your CTA.
Use an active verb
Employ an energetic verb like “Get Started,” “Subscribe Now” or “Sign Up” to encourage people to take action. Verbs are more persuasive than nouns.
Make it prominent
Use a large, bold font, contrasting color, and adequate white space around the CTA to make it stand out. This signals its importance to visitors.
Describe the benefits
Help people understand what they will gain by clicking your CTA. For example, “Subscribe now to get 10% off your first purchase.” Describe concrete incentives and outcomes.
Keep it concise
A CTA should be short and straightforward. Don’t use full sentences or paragraphs. A few compelling words are most effective. Long CTAs risk confusing your audience and diluting your message.
Place it strategically
Position your CTA in a logical spot that coincides with your visitor’s journey through the page. For example, place it after an explanatory video or product demo. Your CTA should appear when interest and intent to act are highest.
Test different options
Try different CTAs, placements, wording, colors, and sizes to determine what resonates most with your audience. Use tools like Unicorn Platform to create multiple page variations and see which has the highest conversion rates. Continuously optimize your CTAs over time.
An persuasive call-to-action is key to turning your landing page visitors into valuable leads and customers. Apply these best practices to create a CTA that motivates people to take the next step.
FAQs About Using Unicorn Platform for Lead Generation Page Design
Using Unicorn Platform for lead generation page design is simple and effective. The drag and drop interface allows you to quickly build custom landing pages to capture leads and grow your business. Here are some frequently asked questions about using Unicorn Platform for lead generation.
What types of lead generation pages can I build?
Unicorn Platform is ideal for building a variety of lead generation pages like:
- Lead capture pages to collect email addresses or contact information
- Sales pages to promote an offer or product
- Squeeze pages to convert visitors into leads
- Contest pages to capture entries and build your mailing list
- Coming soon or pre-launch pages to build interest in a new product
Do I need coding skills?
No, Unicorn Platform uses an intuitive drag and drop builder, so no coding is required. You can easily add elements like images, buttons, forms, countdown timers, and more without any technical skills.
How do I connect a lead generation form?
You can easily connect your Unicorn Platform landing page to an email marketing service like MailChimp, Drip, or ConvertKit. Just choose your desired form fields, connect your form to the email service, and all leads will automatically be added to the corresponding list in your email marketing account.
Can I use my own domain?
Yes, with Unicorn Platform you can either use a free subdomain or connect your own custom domain. Using your own domain helps build trust and credibility with visitors. You can easily map your domain to point to your Unicorn Platform landing pages.
Is there an option for A/B testing?
Unicorn Platform includes built-in A/B testing capabilities. You can create multiple variations of your page and the platform will automatically split test them, then show the highest converting version to visitors. A/B testing is a great way to optimize your lead generation pages and boost conversion rates.
Do you offer analytics and conversion tracking?
Yes, Unicorn Platform provides detailed analytics and conversion tracking for your landing pages. You can see metrics like page views, conversion rates, traffic sources, and more. The conversion tracking allows you to see exactly how many leads and sales are coming from your Unicorn Platform landing pages.
Using a simple yet powerful tool like Unicorn Platform, you can create high-converting lead generation pages and grow your business. With an easy to use builder, built-in A/B testing, and analytics, Unicorn Platform has everything you need for effective lead generation page design.
Conclusion
In the end, choosing a simple landing page builder like Unicorn Platform is a smart business decision. The ability to quickly create and optimize conversion-focused pages will give your business a competitive edge. With an easy-to-use tool built for generating leads, you can spend less time struggling with complex web design and more time growing your business. Landing page design has never been simpler. Give your startup or SaaS the best chance of success by focusing on what really matters - your product and customers. Unicorn Platform handles the rest.
