As an entrepreneur in the tourism industry, you need an effective way to capture leads and convert visitors into customers. Building custom landing pages for your tours, attractions, and destinations requires technical skills and hours of work. Now there’s an easier solution. Unicorn Platform is an intuitive website and landing page builder designed specifically for tourism businesses. In just a few minutes, you can create a professional landing page to promote your latest tour package or seasonal event. With eye-catching templates, engaging content blocks, and lead capture forms, Unicorn Platform has everything you need to increase bookings and boost revenue. Stop struggling with complicated web design tools. Unicorn Platform makes it simple to build landing pages that deliver real results. Focus on what you do best—creating amazing travel experiences—and let Unicorn Platform handle the rest. If you're specifically looking for help on building a reservation landing page, check out our article on how to build a reservation landing page without coding.
Why You Need a Dedicated Tourism Landing Page
As a tourism business, having a dedicated landing page for your services or destination is crucial. Here are a few reasons why:
- Capture visitor interest. A customized landing page allows you to tailor your message and offerings to your target audience. By focusing on what would resonate most with potential visitors, you can gain their interest and prompt them to learn more about your tourism experience.
- Build your brand. A well-designed landing page strengthens your online presence and brand identity. It gives you an opportunity to establish a consistent brand voice and visual style to make a good first impression. Images of your location and descriptive copy help bring your brand to life for visitors.
- Generate leads. The ultimate goal of any landing page is to capture leads, such as through email signups or bookings. By prominently featuring an email signup form or booking mechanism, you make it easy for interested visitors to take the next step. Then you can nurture those leads through email marketing and retargeting campaigns.
- Optimize for search engines. When built properly, landing pages can rank well in search engines like Google, enabling more people to discover your tourism business or destination. By including important keywords, meta descriptions, and optimized page content, you can improve your search rankings and drive more organic traffic.
- Provide a simple user experience. A dedicated landing page gives visitors a straightforward way to learn about your offerings without distraction. With a clean layout, logical information architecture, and clear calls-to-action, visitors can easily navigate the page and convert into customers with minimal hassle.
In summary, a well-designed tourism landing page is a valuable asset that enables you to boost brand awareness, generate quality leads, rank higher in search engines, and ultimately drive more bookings and revenue for your business. Implementing a dedicated landing page solution is worth the investment.
How to Create a High-Converting Tourism Landing Page with Unicorn Platform
To create an effective tourism landing page with Unicorn Platform, follow these steps:
Select a visually compelling theme. For tourism, choose a theme featuring large, high-quality images of destinations, activities or landmarks. Some recommended theme options include Traveler, Wanderer or Explorer.
- Focus on stunning visuals. Include eye-catching photos of key locations, experiences and amenities. Use a featured image at the top of the page to capture attention.
Choose an enticing headline and subheading. Your headline should showcase what makes your destination unique. Mention things like “Discover Hidden Gems of the Island” or “Experience the Magic of the Mountains”. Your subheading can provide more details on locations or activities.
Highlight key points of interest. Create sections on your page for different attractions like natural scenery, outdoor recreation, culture, food and nightlife. For each section, include images, descriptions and links to book tours or tickets.
Describe accommodation and transportation options. Mention the types of lodging available, from luxury resorts to budget hotels, as well as options for getting around like public transit, renting a car or bike, or packaged transport deals.
- Call the visitor to action. Add large buttons for visitors to book tours, buy tickets or make accommodation reservations directly through your site. For example, use buttons that say “Book Your Trip Now” or “Explore Tours & Activities”.
By following these recommendations, you can craft an effective landing page to attract visitors and drive tourism to your destination. Unicorn Platform’s simple yet powerful features make it easy to build stunning landing pages and optimize them for high conversion.
Choose an Engaging Header Image
When choosing an engaging header image for your tourism landing page, selecting an eye-catching photo of your destination is key.
Select a High-Quality, Evocative Image
Choose a high resolution image that evokes a sense of excitement and wonder in potential visitors. An image of an iconic landmark, stunning natural scenery or an activity unique to your location would be ideal. For example, an image of the Eiffel Tower for Paris or a gondola on the canals of Venice.
Ensure the image is at minimum 1920 x 1080 pixels in size for optimal quality on high definition displays. The image should focus on what makes your destination special and capture the essence of the experience visitors can expect. Using a stock photo risks appearing generic and will fail to convey what sets your location apart.
Optimize the Image for Web Use
Once you have selected your image, optimize it for web use. This includes:
- Resizing the image to 1920 x 1080 pixels or larger.
- Compressing the image to reduce the file size, allowing for faster page loading. Many free tools like TinyPNG, JPEGmini and Optimizilla can compress images with minimal quality loss.
- Adding alt text, a description of the image content for screen readers and search engines. For example, "Iconic view of the Golden Gate Bridge in San Francisco, California".
- Specifying the image width and height in the img tag using the width and height attributes. This helps the page load faster and prevent layout shifts as the image loads.
Placement and Call-to-Action
Place your header image prominently at the top of the page spanning the full width of the content. Include a strong call-to-action like "Discover the Magic" or "Start Planning Your Adventure" overlaying the bottom portion of the image to encourage visitors to scroll down and explore the page.
A captivating header image is instrumental in setting the right tone and expectations for your tourism landing page. Following these best practices will result in an image that is both visually stunning and optimized to boost engagement and conversion rates. Your visitors will be eager to discover all your destination has to offer!
Write an Attention-Grabbing Headline
To capture the attention of visitors and entice them to explore your tourism landing page, crafting an compelling headline is essential. An attention-grabbing headline should be:
Clear and Concise
Keep your headline under 65 characters, including spaces, to ensure it is easy to read at a glance. Focus on your key message or offer and avoid unnecessary words. For example, “Discover Hidden Paradise Islands” is more concise than “Come Join Us For An Unforgettable Adventure Exploring Secluded Tropical Islands Few Tourists Ever Get to See!”
Promise Value
Your headline should convey the experience or benefits visitors will gain from your destination or service. For example, “Luxury Eco-Lodges Nestled in Pristine Rainforest” or “Cultural Immersion & Adventure in Iconic Outback.” Promising a transformative experience is highly appealing to travelers seeking meaningful holidays.
Generate Curiosity
A headline that evokes a sense of mystery or exclusivity can attract attention by making visitors curious to learn more. For example, “The Secret Waterfalls Only Locals Know” or “An Untouched Island Paradise Without the Crowds.” However, avoid being misleading. Only promise what you can actually deliver.
Use Emotional Trigger Words
Words that tap into positive emotions are highly compelling in headlines. Some examples include:
- Paradise
- Pristine
- Hidden
- Exclusive
- Luxury
- Adventure
- Immersive
- Untouched
Call the Visitor to Action
End your headline with a call to action to encourage the next step, such as booking a tour or accommodation. For example, “Discover Eco-Luxury in the Heart of the Rainforest—Book Now” or “Cultural Treasures of the Outback Await—Learn More.”
An attention-grabbing headline is your chance to make a great first impression and convince visitors your tourism landing page is worth exploring. With a compelling headline, you’ll capture interest and inspire visitors to discover all your destination has to offer.
Highlight the Key Features and Benefits
Customizable Designs
Unicorn Platform offers professionally designed templates to choose from, all of which are fully customizable. You have the freedom to change fonts, colors, layouts, and add your own custom CSS or HTML code. Create a landing page that perfectly matches your brand in minutes.
Drag and Drop Editor
Our drag and drop editor makes it easy to build your landing page. Simply drag text boxes, images, buttons, and more onto your page and drop them where you want. Resize, reposition, and edit elements with just a few clicks. No coding required.
Lead Generation Forms
Easily create opt-in forms, email signup forms, contact forms, and more to capture leads and grow your mailing list. Forms are mobile-responsive and connect directly to your email marketing service.
Integrations
Unicorn Platform integrates with many popular third-party services to enhance your landing pages. Connect your favorite email service like Mailchimp or Campaign Monitor. Add live chat support through Intercom or Drift. Embed Calendly for booking appointments. The possibilities are endless.
Detailed Analytics
Gain insight into how your landing pages are performing with built-in analytics. See page views, conversion rates, traffic sources, and more. Track which content and calls-to-action are generating the most interest from visitors. Make data-driven decisions to optimize your landing pages for the best results.
Affordable Pricing
Unicorn Platform offers simple and affordable pricing. Plans start at just $12/month and include all the core features you need to create high-converting landing pages—with no hidden fees or price hikes. We also offer generous discounts for nonprofit organizations and educational institutions.
In summary, Unicorn Platform provides an easy yet powerful solution for building and optimizing your tourism landing pages. With beautiful templates, a simple drag and drop editor, and useful integrations, you'll be creating stunning landing pages in no time. And with detailed analytics and affordable pricing, Unicorn Platform is accessible for organizations of any size.
Include Striking Images and Visuals
To create an engaging tourism landing page, visual imagery is essential. Studies show that people are far more likely to remember information when it is paired with relevant images.
Include High-Quality Photos
Include high-quality photos of your destination, attractions, amenities, and experiences. For a tourism website, images are not an afterthought—they are the main attraction. Photos should capture the spirit of your location and highlight what makes it unique. For the best results:
- Use authentic photos taken specifically for your website. Avoid stock images.
- Showcase a variety of views like landscapes, city scenes, activities, lodging, dining, etc.
- Ensure photos are high resolution (at least 1920px x 1080px) for the best quality.
- Optimize photos for the web by reducing file sizes before uploading.
- Include photo captions and alt text for search engine optimization.
Add Video
In addition to still photos, include short video clips to bring your landing page to life. Videos are highly engaging and help convey the sounds, movement, and overall vibe of a place. Keep tourism videos under 2 minutes in length and feature highlights of your destination. Upload videos directly to your website or link to your YouTube channel.
Include Infographics and Maps
Infographics, maps, and data visualizations make information easier to digest. For a tourism website, include:
- An interactive map showing points of interest, neighborhoods, transit options, etc.
- Facts and statistics about your location in an easy-to-read infographic
- Charts comparing weather, costs, peak seasons, etc. depending on your destination
- Timelines of important historical events
Using powerful visuals and multimedia on your landing page creates an immersive experience for visitors and inspires them to learn more about your tourism destination. With the right mix of visual content, you can craft a compelling digital showcase that highlights all your location has to offer.
Optimize for Mobile-First
To optimize your tourism landing page for mobile devices, there are a few key steps to keep in mind:
Responsive Design
A responsive design adapts to the screen size of the device, ensuring your page looks great on both mobile and desktop. Using a drag and drop website builder like Unicorn Platform, you can easily create responsive pages without any coding. Their templates and elements resize automatically.
Large Text and Buttons
On smaller screens, larger text, buttons, and spacing make your page easier to navigate by finger. Aim for font sizes of at least 16px for body text and 24px or more for headings. Include extra padding around buttons and links as well.
Above the Fold
The top portion of your page that is visible without scrolling is prime real estate. Include your most important information, eye-catching images, and a clear call-to-action (CTA) button here. Get visitors to sign up or book right away before they scroll down.
Simple Navigation
With less screen space, simple navigation is key. Use a hamburger menu icon to hide secondary links and keep your primary CTA front and center. Minimize distractions and keep visitors focused on converting.
Compelling Visuals
Tourism pages should inspire and excite visitors. Include large, high-quality photos and videos to showcase experiences and destinations. Infographics, maps, and icons can also visually represent information in an easy to digest way for mobile users.
Load Speed
According to research, 53% of visitors will leave a mobile site if it takes longer than 3 seconds to load. Compress images, minimize redirects, cache static content, and consider a dedicated mobile version of your site to optimize for speed. Your visitors will thank you, and your page rankings and conversions will benefit as well.
Optimizing for mobile is crucial today as the majority of web traffic now comes from smartphones and tablets. By focusing on a responsive design, compelling visuals, simple navigation and a fast load speed, your tourism landing page will connect with visitors and inspire action no matter the device.
Include Social Proof and Testimonials
Social proof and testimonials build trust
To convince visitors that your product or service is high quality and helpful, include authentic reviews and testimonials on your landing page. Social proof comes in the form of ratings, reviews, testimonials, and case studies from real customers and clients.
Ratings and reviews
If you have a large volume of reviews on third-party sites like Google, Facebook, or Yelp, display your overall rating prominently on your landing page. You can also curate individual 5-star reviews to showcase. Be transparent that you are only featuring a selection of the total reviews.
Video testimonials
Video testimonials are an extremely compelling form of social proof. Capture customer stories on video describing their experience with your company and products. Keep videos under 2 minutes for the best impact. Video allows visitors to connect with the emotions and passion of real customers.
Written testimonials
In addition to videos, include 2 to 3 written testimonials on your landing page from customers with a photo and their name, location and company name. Written testimonials should be 1 to 2 sentences highlighting the key benefits and results the customer achieved. For privacy, you can use first names only.
Case studies
Case studies take social proof to an even deeper level. Develop 2 to 3 case studies showcasing how you solved a customer's problem or achieved impressive results. Include specifics about the customer's situation, challenges, solution, and measurable impacts. Case studies build a high level of trust and credibility.
In summary, a strategic combination of social proof elements on your landing page—ratings, reviews, testimonials, case studies—can have a powerful influence on visitors and improve conversion rates. Social proof taps into the psychological tendency for people to follow the lead of others. When visitors see authentic proof that other customers have had a positive experience, they will feel more confident purchasing your products or services.
Everything You Need to Know About Building a Tourism Landing Page with Unicorn Platform
Building an effective tourism landing page is crucial to converting visitors into customers. With Unicorn Platform, you have access to everything you need to create a high-converting tourism landing page.
Flexible Templates
Unicorn Platform offers professionally-designed templates tailored for the tourism industry. Choose from templates for tour companies, hotels, travel agencies, and more. Easily customize the template by rearranging sections, updating colors, fonts, images, and content to match your brand.
Intuitive Drag and Drop Editor
No coding required. Unicorn Platform’s drag and drop editor makes it simple to add and arrange content blocks like images, text, buttons, and video. You can also upload your own media or choose from thousands of free stock photos.
Lead Capture Forms
Include custom lead capture forms on your landing page to collect visitor information like names, emails, and phone numbers. Offer an incentive like a coupon or free guide in exchange for their contact details. The leads you generate can then be exported to your CRM or email marketing service.
Mobile-Friendly
With more and more people browsing the web on their mobile devices, your landing page needs to display well on all screen sizes. Unicorn Platform uses a responsive design framework to ensure your landing page looks professional on mobile, tablet, and desktop.
Detailed Analytics
See how people are engaging with your landing page using Unicorn Platform’s built-in analytics. View key metrics like page views, conversion rates, traffic sources, and which elements visitors are interacting with. Use the insights to optimize your landing page for the best results.
24/7 Support
Stuck or have questions? Reach out to Unicorn Platform’s dedicated support team anytime. They are available 24 hours a day, 7 days a week to provide helpful guidance and tips for building an effective tourism landing page.
With the right tools and knowledge, creating a high-performing tourism landing page has never been easier. Unicorn Platform provides everything you need to attract and convert more visitors into customers. Start your free trial today!
Conclusion
To conclude, with Unicorn Platform you now have an easy way to create stunning landing pages for your tourism business or destination in minutes. No coding or design skills are required. You have full control and flexibility over the content, layout, images, and branding on your landing pages. By optimizing your landing pages, you can boost traffic, capture more leads, and increase conversions and sales. The simple yet powerful editor lets you create eye-catching landing pages that match your brand and resonate with your target visitors. Why not give Unicorn Platform a try today and see how much time and money you can save while creating high-converting landing pages for your tourism website or campaign. The opportunities are endless.
