As an online course creator, you know that a high-converting landing page is essential to promoting your offering and driving sales. However, designing and building an effective landing page from scratch requires a significant investment of time and resources that could be better spent creating your course content.
Fortunately, tools like Unicorn Platform make it possible to build a professional landing page in a matter of minutes. With an easy drag-and-drop interface, pre-made templates tailored for online courses, and integrated marketing tools, Unicorn Platform gives you everything you need to launch your course landing page and start converting visitors into customers right away. By handling the technical aspects of building your landing page, Unicorn Platform frees you up to focus on what really matters: delivering a transformational experience for your students.
In just a few clicks, you can have a stylish landing page that establishes your authority, builds excitement for your course, and motivates visitors to sign up. Unicorn Platform is the secret weapon for online course creators who want to scale their business and reach more students, without compromising on quality or wasting valuable time.
If you're also interested in building a landing page for your email newsletter, check out The Ultimate Guide to Building an Email Newsletter Landing Page for tips and tricks on how to create an effective and engaging landing page that will help you grow your email list.
Why You Need a Dedicated Marketing Course Landing Page
A dedicated landing page for your marketing course is essential to capture leads and boost sales. Without one, you risk losing potential customers and revenue. Here are a few reasons why you need a custom landing page:
Having a separate landing page allows you to optimize for conversions. You can tailor the content, design, and call-to-action specifically to entice visitors to purchase your course. This focused approach is much more effective than sending people to your general website homepage.
If you're looking to create a dedicated landing page for your marketing course and want to know the fastest way to build it, you can find valuable insights in our article about the fastest way to build a newsletter subscription landing page.
A custom landing page builds authority and credibility. It allows you to go into more depth about your course, your experience and credentials, testimonials, and results from past students. This helps establish you as an expert in your field and builds trust in your offering.
You can capture lead information. With a dedicated landing page, you can ask visitors to input their email address or other contact details in exchange for a special offer or free resource. This allows you to build your mailing list and market to potential customers repeatedly.
Testing and optimization are easier. When you have a standalone page, you can test different headlines, copy, images, or calls-to-action to see what resonates most with your audience. It is simpler to track metrics and make data-driven improvements to maximize conversions.
In summary, a custom landing page is a must-have for any successful marketing course. It allows you to make a professional first impression, build credibility, capture high-quality leads, and optimize your marketing efforts for the best possible results. With the right landing page, you'll attract more students and boost your revenue in no time.
Choose a Template on Unicorn Platform
To build a marketing course landing page on Unicorn Platform in minutes, follow these simple steps:
First, select a pre-made template from the Unicorn template library that is tailored for marketing course landing pages. Some recommended options include:
- The “Course Promo” template which features a large hero image at the top, followed by sections for a course overview, curriculum details, instructor bio, and testimonials.
- The “Learn and Grow” template which has a clean, minimalistic design with sections for an introductory video, course modules, frequently asked questions, and signup call-to-action.
Next, customize the template by adding your own text, images, and branding. You can easily change:
- Page sections (add, remove, or reorganize)
- Text (update headers, paragraphs, bullet points, etc.)
- Images (upload your own photos or choose from free stock photos)
- Colors (select a color scheme or enter custom hex codes)
- Fonts (choose from Google Fonts library)
Then, connect the page to your email list, membership site, or course platform using Unicorn’s integrations. Select from dozens of tools like ConvertKit, Teachable, Kajabi, and more.
Finally, publish your page and start promoting your course! You now have a professional landing page in minutes that you can use to capture leads and sell your online course.
With an easy-to-use page builder, pre-made templates tailored for courses, and seamless integrations, Unicorn Platform makes creating and launching your marketing course landing page a breeze. Give it a try today!
Add Your Course Title and Hero Image
After adding a title and subtitle for your marketing course landing page, the next important element is selecting an eye-catching hero image. The hero image is the large banner image at the top of the page that gives visitors their first impression of your course. Choose an image that is vibrant, high quality, and clearly conveys the topic or theme of your course.
For example, if you are selling a course on travel photography, an ideal hero image would be a stunning landscape photo you captured. If your course teaches social media marketing, consider an image with multiple social media apps and platforms. You want the hero image to visually represent what the visitor can expect to learn from your course.
When selecting a hero image, here are some best practices to keep in mind:
- Use a high-resolution photo that is at least 1920 x 1080 pixels. This will ensure it displays crisply on all devices.
- Choose an image with a complementary color scheme to your page design and branding. The image should enhance your page esthetics, not clash with them.
- Include minimal text on the image, if any. You do not want a busy image that distracts from or competes with the text on your page.
- Use an image that evokes emotion and gives the sense of transformation or results. Help the visitor visualize how your course can impact or change them.
- Ensure any images you use are licensed for commercial use and comply with copyright laws. Do not take images from Google without permission.
- For the best results, you may need to do some basic editing to your hero image using a tool like Canva or Photoshop Express. You can adjust brightness, crop the image, or apply filters to make it more striking.
- Consider animating your hero image to make it dynamic using a tool like LottieFiles. An animated hero image, like parallax scrolling, can make a bold impression. But use animation judiciously, as too much can seem distracting.
Selecting an impactful hero image is a key step in building an effective landing page. An eye-catching hero image, combined with a compelling headline and concise page content, will capture the attention of visitors and convince them to enroll in your marketing course.
Describe Your Course and Highlight Key Benefits
To effectively market your online course, you need to create a landing page that persuades visitors to sign up. A well-designed landing page should clearly describe your course and highlight the key benefits to convince potential students.
Course Overview
Begin with a short paragraph summarizing your course. Mention the course title, target audience, and objectives. For example, you might write:
“The Complete Guide to Content Marketing is an online video course for entrepreneurs and business owners looking to attract more traffic and leads. Over 8 modules and 20 hours of content, you’ll learn how to create an effective content marketing strategy, build your content creation skills, and optimize your content for search engines.”
Key Topics Covered
List the main topics and concepts covered in your course. Use parallel grammatical forms for a polished look. For example:
- Developing a content marketing strategy
- Creating blog posts, videos, and other content
- Optimizing content for search engine optimization (SEO)
- Promoting content on social media platforms like Facebook and Instagram
- Analyzing your content marketing performance and making improvements
Valuable Benefits
Explain the benefits students will gain from your course. Discuss both soft skills and hard skills, as well as any certification or credentials offered. For example:
By the end of this course, you will:
- Have a proven framework for an effective content marketing strategy.
- Be able to create engaging blog posts, videos, and other media.
- Gain knowledge of SEO best practices to rank higher in search engines.
- Expand your social media skills and learn how to build an audience.
- Receive a certificate of completion to showcase your new content marketing abilities.
An informative landing page that thoroughly depicts your online course and emphasizes meaningful benefits will capture the interest of potential students and convince them to enroll. Be sure to also include persuasive elements like social proof, scarcity, and a strong call-to-action to maximize conversions. With an optimized landing page, you'll attract more students and boost sales of your digital course.
Showcase Your Course Curriculum
To build an effective marketing course landing page, you need to clearly outline what is included in your curriculum. This helps establish value and builds trust with potential students.
Course Curriculum Overview
An engaging curriculum overview should cover:
- Course modules and major topics. For example:
- Introduction to Digital Marketing
- Content Creation and Copywriting
- SEO and Keyword Research
- Social Media Marketing
- Email Marketing
- Analytics and Optimization
- Key learning objectives and outcomes for each module. What skills and knowledge will students gain? For example:
Upon completion of the Content Creation and Copywriting module, students will be able to:
- Write compelling copy that converts readers into customers
- Create blogs, emails, landing pages, and more
- Use storytelling techniques to engage an audience
- Apply copywriting best practices for higher conversions
- Any software, tools, resources, or downloads included. For example:
This course provides access to several resources to support your learning:
- Custom content creation templates and cheat sheets
- Curated library of recommended tools and software
- Private community forum to connect with fellow students
- Lifetime access to updated course materials and new content
- The course format, including number of lessons, videos, assignments, live sessions, Q&A, office hours, etc. For example:
The course includes:
- 6 modules with 10-15 video lessons in each module
- Short assignments to apply your learning
- Monthly live Q&A sessions
- Active course community and discussion forum
- Downloadable lesson slides, workbooks, and other resources
- Optional 1:1 office hours with your instructor
A transparent overview of your in-depth marketing course curriculum will establish your credibility, build trust, and help convince potential students that your course can deliver real value. Be sure to highlight any extras or bonuses as well to demonstrate your commitment to student success. With a clear curriculum outline, you'll turn more visitors into happy customers.
Add Customer Testimonials and Social Proof on Marketing Course Landing Page
Customer testimonials and social proof are crucial elements to include on your marketing course landing page. Adding these components builds trust and credibility, and encourages potential customers to sign up for your offering.
Testimonials from Satisfied Customers
Feature quotes, ratings and reviews from your past students praising your course and the value they gained from it. You can collect these testimonials by:
- Emailing past students and asking them for a short review and rating of your course. Offer them an incentive like a discount on future courses for their time.
- Monitoring course review sites where your students may leave feedback and asking those who gave highly rated reviews if you can feature their comments on your landing page. Be sure to ask for their permission to use their name and photo as well.
- Keep testimonials short, around 2 to 3 sentences. Use their full name, photo, location and occupation to build authenticity. Have 3 to 5 testimonials on your page from a mix of males and females in different locations and jobs.
Social Proof in Numbers
Add facts and stats on your page to demonstrate your expertise and build trust in your course. For example, you can list:
- The number of students who have taken your course. For example, “Over 2,000 students have enrolled in this marketing course.”
- How long you’ve been teaching this course. For example, “I’ve been teaching social media strategy to entrepreneurs for over 5 years.”
- Your ratings and reviews on third-party course platforms. For example, “Rated 5 stars by over 1,000 students on Udemy and 4.8 stars on Skillshare.”
- The number of countries your students come from. For example, “Students from over 35 countries have benefited from this online business course.”
Using a combination of testimonials and social proof statistics establishes you as a trusted expert in your field and gives potential customers the confidence to sign up for your marketing course. Placing this content prominently on your landing page, with a call-to-action button nearby, will convert more visitors into paying customers.
Include FAQs to Address Common Questions
Include FAQs to Address Common Questions
Adding a frequently asked questions (FAQ) section to your marketing course landing page can help address common questions from visitors and improve conversion rates. An FAQ section shows that you anticipate and understand the concerns of your target audience.
To build an effective FAQ section:
Identify common questions. Review questions from your email list, social media, and course forums to determine the most frequent questions people ask about your course. Also, consider what questions you had before creating the course. Some examples include:
- How much time will this course take each week?
- Do I need any prior experience to take this course?
- What if I need to miss a week? Will I get behind?
Provide clear, concise answers. Keep your answers brief but comprehensive, around 2 to 3 sentences. Use a friendly, approachable tone to connect with readers. For example:
This course requires about 3 to 5 hours of work per week, including video lectures and assignments. The workload is flexible and designed to fit around your schedule.
No prior experience is required. This course is suitable for beginners and more advanced learners. The curriculum starts from the basics and progresses gradually.
All course materials, including video lectures and assignments, will remain available after the course ends so you can catch up on anything you miss. You can also ask questions in the course forum to get help from me or other students.
Use formatting for easy reading. Number or bullet your FAQs and answers for easy navigation. Leave a blank line between each item. Use headings like “FAQ” or “Common Questions” to clearly label the section.
An FAQ section on your landing page, with thoughtfully crafted questions and answers, will give prospective students the information they need to confidently enroll in your course. Be sure to also include FAQs in your email marketing and ads to continue addressing key concerns at every stage of the buyer's journey.
Add a Call-to-Action Button So Visitors Can Enroll
A call-to-action (CTA) button is one of the most important elements on your landing page. It prompts visitors to take the next step in the conversion process, such as enrolling in your course. An effective CTA button should:
- Be prominently placed above the page fold or in another highly visible area. This ensures visitors see it as soon as they land on the page.
- Use action-oriented text like “Enroll Now,” “Get Started,” or “Sign Up.” This conveys a sense of urgency and encourages the visitor to click.
- Have a contrasting color from the rest of the page that draws attention. Colors like red, green or orange work well. You can also use a gradient or shadow effect.
- Be an appropriate size, at least 2 inches by 2 inches. A CTA button that is too small may be overlooked.
Once you have designed an eye-catching CTA button, you need to optimize the page to drive visitors to click on it. Some suggestions include:
- Highlight the key benefits and features of your course. Explain how it can help visitors achieve their goals or solve their problems. This builds interest in enrolling.
- Share persuasive testimonials and social proof from current students. Reviews and stories from real people who have taken your course can convince visitors it is worth signing up for.
- Offer an incentive like a discount, bonus content or a free trial. Special offers give visitors a reason to click the CTA button right away.
- Keep your page clean and minimize distractions. Remove any elements that could draw attention away from your CTA button. The button should be the clear next step.
- Place the CTA button above the page fold so it is visible without scrolling. This places it in a highly visible area where visitors are sure to see it, even if they do not scroll down the full page.
An effective CTA button paired with persuasive page content and design is key to converting visitors into course enrollees. Follow these best practices and your marketing course landing page will be generating new leads in no time.
Marketing Course Landing Page: How to Build with Unicorn Platform
To build a marketing course landing page with Unicorn Platform, follow these steps:
- Select the “Landing Page” template. This provides a simple yet effective layout for promoting your online course.
Add a Hero Image
Feature an eye-catching image representing your course topic. Keep text on the image minimal. The hero image should capture interest and set the right tone for your course.
Include a Subheading
Briefly describe your course under the hero image. For example, “A 6-week course to master social media marketing.” Keep this subheading to 1 or 2 short sentences.
List Course Details
- Course name: Use a compelling title that resonates with your target audience.
- Course length: Specify the number of weeks, modules, lessons, etc. For example, “A 12-module course.”
- Level: Note if the course is for beginners, intermediate or advanced. For example, “Best for: Beginners to intermediate.”
- Prerequisites (if any): List any requirements to take the course. For example, “No prior experience required.”
Highlight Key Topics
List 3 to 5 of the most significant topics or skills students will learn. For example:
- Content creation: Learn how to create viral social media content.
- Audience targeting: Discover how to identify your ideal customers on each platform.
- Analytics: Track your progress and optimize your efforts based on key metrics.
Add Strong Call-to-Action Buttons
Include large buttons linking to your course sign-up page or checkout. For example:
- “Enroll Now”
- “Get Started Today”
- “Learn More & Register”
Optional: Add Social Proof
You may wish to include testimonials from past students highlighting their experience with your course. Keep these to 1 or 2 short reviews.
With some customization, the Unicorn Platform landing page template provides an easy yet compelling way to promote your new online course. Be sure to optimize for search engines by including related keywords and key phrases throughout the content. Keep sections concise while highlighting the key benefits and topics covered in your course. With an eye-catching hero image and strong call-to-action buttons, you'll have an effective landing page for your marketing course built in minutes.
Conclusion
As you have seen, creating an effective yet simple landing page for your online course has never been easier. With the Unicorn Platform's drag and drop builder, you have all the tools at your fingertips to design an eye-catching page in a matter of minutes. The customizable templates, elements, and content blocks give you the flexibility to promote your course in your own unique style. Whether you want to highlight key features, share testimonials, or provide an engaging CTA, you have full control to build the page that will resonate most with your target students. The next step is clear - sign up for your free Unicorn Platform account today and start creating your marketing course landing page. In virtually no time at all, you'll have a high-converting page ready to start promoting your online course and driving new enrollments. The possibilities are endless with the Unicorn Platform.
