As an educator, you want to attract new students and spread your message. However, building an effective landing page can seem like an insurmountable challenge without technical skills. You have a vision for how to inspire your students but lack the know-how to bring that vision to life online. Unicorn Platform offers a simple solution. Their drag and drop website builder makes creating a professional landing page for your educational offerings as easy as clicking and dragging elements into place. No coding required. In just a few minutes, you can have an eye-catching page ready to start converting visitors into students and spreading your educational mission. With beautiful templates and an intuitive interface, Unicorn Platform gives educators an easy way to establish an online presence and share their knowledge with the world.
What Is a Landing Page and Why You Need One
As a business owner, a landing page is one of the most important tools in your digital marketing arsenal. A landing page is a standalone web page that is separate from your main website. It is designed specifically to convert visitors into leads or customers. If you're in the education industry, check out Unicorn Platform's article on the simplest way to build an education landing page to help you create a stunning landing page for your business.
There are a few key reasons why you need a dedicated landing page:
- Focus the message. A landing page allows you to craft content focused on one goal, product, or message. This focused content is more effective at converting readers than your general website.
- Capture leads. The primary goal of most landing pages is to capture contact information from interested visitors in exchange for something of value like an ebook, coupon, or newsletter.
- Improve conversion rates. Well-designed landing pages that articulate a clear value proposition and call-to-action can significantly improve conversion rates over your standard website. Conversion rates of 30-50% or higher are common.
- Segment traffic. By directing different marketing campaigns to unique landing pages, you can track the effectiveness of each campaign and optimize your marketing spending.
- Simplify the user experience. A clean, uncluttered landing page makes it easy for visitors to find what they need and complete the desired action. This simplified experience cuts down on confusion and distraction.
In summary, landing pages are an essential tool for any business looking to increase lead generation, improve conversion rates, and gain valuable insights into their marketing efforts. With a professional landing page in your arsenal, you'll be well on your way to growth and success.
Choose a Beautiful Education Landing Page Template
To create a professional education landing page, you'll want to choose an eye-catching template. Unicorn Platform offers stylish, free education landing page templates that are fully customizable and require no coding experience.
Select a template that aligns with your school or program's brand. Options include:
- Modern and minimalist templates with clean lines and plenty of white space. These convey a forward-thinking brand.
- Vibrant templates with dynamic colors and shapes. These templates grab attention and evoke creativity or innovation.
- Traditional templates with classic fonts and muted colors. These templates suggest time-honored values and prestige.
Once you've chosen a template, customize it to suit your needs. You can:
- Upload your school logo and brand colors to match your existing visual identity.
- Add images of students, classrooms, or campus to bring your page to life.
- Include details about your program, courses, admissions, and faculty. Share information on available degrees, areas of study, tuition, and application deadlines.
- Highlight the benefits of attending your school. Discuss career and networking opportunities, hands-on learning experiences, academic excellence, school spirit, and student life.
- Add calls-to-action like "Apply Now" or "Learn More" buttons that link to your application or contact form.
With a polished template and compelling content, your education landing page will capture leads and convert visitors into applicants. Best of all, you can set up this valuable marketing tool yourself in minutes without any coding required.
Customize Your Layout and Design
To customize the design of your education landing page, you have several options to choose from within the Unicorn Platform.
Page Layout
Select a layout that fits your needs from the options we provide. Choices include:
- Single column: Simple and clean. Great for emphasizing content.
- Two column: Balances content and visual elements. Our most popular choice.
- Three column: Maximizes space for text, images, and calls-to-action.
Once you choose a layout, you can then modify it as needed using our drag and drop builder. Resize sections, add or remove columns, and move elements around freely until you have your desired configuration.
Color Scheme
Unicorn Platform offers curated color schemes and the ability to create your own palette from scratch. Select a preset scheme or choose individual colors for:
- Page background
- Header
- Body text
- Section backgrounds
- Button styling
- And more
A complementary color scheme with shades of blue is always a classic choice for an education theme. But select colors that match your brand and convey the right tone for your audience.
Fonts
We provide a variety of web-safe fonts so you can choose a style that is clear and easy to read. Some excellent options for education sites include:
- Open Sans: Clear, neutral and legible. Works well for paragraphs of text.
- Montserrat: Modern, sleek and eye-catching. Great for headers, titles and calls-to-action.
- Lora: Serif font with a calligraphic style. Adds visual interest when used sparingly for titles or section headers.
You can select different fonts for:
- Page headers
- Section headers
- Body text
- Navigation menus
- And button text
Mixing complementary fonts helps create contrast and hierarchy on the page. Stick to a maximum of 2-3 fonts for the best results.
The ability to fully customize your landing page layout, color scheme, and typography will allow you to craft a unique design that aligns with your education brand and resonates with your target audience. With an attractive and engaging page, you'll drive more leads and increase conversion rates.
Add Eye-Catching Images and Graphics
Include Relevant Images
To create an eye-catching landing page, include images that relate directly to your educational product or service. Images should capture the attention of visitors and visually represent what you are offering. For example, if you are promoting an online course, include images of people learning or using the skills the course teaches. Images of people smiling or looking inspired and focused reinforce the benefits of your program.
Use an Engaging Hero Image
Select a large, bold image to use as a hero image at the top of your landing page. The hero image should encapsulate the overall theme or topic of your educational program. For example, an image of students collaborating on a project could represent a course on leadership and teamwork skills. A hero image gives visitors an immediate sense of what your landing page is about and helps to capture their interest.
Include Graphics to Break Up Text
As useful as text is in communicating details about your program, large blocks of text can appear daunting and dull. Include simple graphics, like icons, infographics, charts or illustrations to break up sections of text on your landing page. Graphics make the page more visually interesting and easier to read. They can also highlight or emphasize important points, statistics or facts about your educational program.
Use Real Images of Your Product
If possible, include actual images of your educational program, such as screenshots of your online course interface or photos of workbooks and other physical materials. Real images help to give visitors a concrete sense of exactly what they will receive if they sign up for your program. This can increase conversions by reducing uncertainty and helping people to visualize the actual user experience.
Leverage Free Image Libraries
If you do not have images of your own educational program, take advantage of free stock photo libraries like Unsplash, Pexels or Pixabay. These libraries offer professional, high-quality images that you can use for free. Search for images related to topics like online courses, eLearning, education, students, and so on. Be sure to check the license for any images you use to ensure they permit commercial use.
Using relevant, high-quality images and graphics on your education landing page helps to capture attention, highlight important points, and give visitors a visual sense of your program. Combined with compelling copy, eye-catching visuals can make for a landing page that inspires people to sign up for your educational offering. If you're looking for a free online course landing page template to start with, check out the Unicorn Platform article on the topic.
Build Your Content Sections
Add Text Sections
To build out your landing page content, you'll want to add sections with informative text, images, videos, testimonials, and calls-to-action. The Unicorn Platform makes this simple with an intuitive drag and drop interface.
Write an Introductory Section
Begin with an introductory section at the top of your page that gives an overview of your product, service, or initiative. Keep this brief, around 2 to 3 sentences, to quickly capture the visitor's interest. For example, "Unicorn Platform is an easy-to-use website builder requiring no coding skills. We provide designer-made templates to help you create a professional site in minutes."
Highlight Key Features and Benefits
In the following sections, elaborate on the key features and primary benefits of your offering. Use bulleted lists and eye-catching headings to make this information scannable. For example:
- Beautiful, Customizable Templates
Select from professionally designed templates for any industry. Easily customize colors, fonts, and more with an intuitive drag and drop builder.
- Mobile-Friendly Websites
Every template is fully responsive so your site looks great on any device. No extra work required.
- 24/7 Customer Support
Stuck or have a question? Reach out to our friendly support team anytime for help with building or optimizing your site.
Share Customer Stories (Optional)
If available, include a section with testimonials or case studies from your current customers. This demonstrates your product or service in action and helps build trust with visitors. For example:
- "Unicorn Platform gave us a simple, affordable way to create a stunning website overnight. The support team was incredibly helpful, and I'd highly recommend them to anyone looking to build an online presence." - Jane Doe, CEO of ABC Company
Add a Clear Call-to-Action
End your landing page with a prominent call-to-action, such as "Sign Up Today" or "Get Started Now." Provide a button or link where visitors can input their email to get started or sign up for your product or service.
Create a Compelling Headline and Call to Action
Craft a Compelling Headline
The headline is the first thing visitors see and can make or break whether they continue reading. An effective headline clearly conveys the key benefit or most compelling aspect of what the page offers. For an education landing page, focus on promising knowledge, skills or credentials. Some examples include:
- Learn In-Demand Skills to Advance Your Career
- Earn Your Degree Online from Top Professors
- Develop Expertise in Data Science, Coding & More
Choose power words and numbers that create urgency, highlight value, or build credibility. Mentioning the school or program name, if well-known, can also attract attention. Test different headlines to see which one resonates most with your target audience.
Issue an Actionable Call to Action
Once visitors have scrolled down and engaged with your content, prompt them to take the next step with a prominent call to action (CTA). For an education landing page, the primary CTA should enable the visitor to apply, enroll or register in a program. Secondary CTAs can capture contact information or schedule a call.
Examples of effective primary CTAs include:
- Apply Now
- Enroll Today
- Register for Fall Classes
Place the CTA prominently on the page, such as center aligned at the top and bottom. Use an eye-catching button or link style to make it stand out. When clicked, the CTA should take the visitor directly to an application, contact form or other conversion mechanism.
Reinforce Key Points
Reiterate the most compelling benefits, features and value propositions in the content and visuals on the page. Some suggestions:
- Highlight noteworthy statistics, awards or rankings.
- Include testimonials or stories from current students.
- Feature images of modern classrooms, labs or campus facilities.
- List career and networking opportunities available to graduates.
- Call out notable faculty and their industry experience.
- Note accreditations or memberships that demonstrate high quality.
Repeating these selling points in various forms helps to convince visitors of the advantages of the program and builds credibility through social proof and expertise. With a persuasive headline, clear call to action and strong reinforcement of key benefits, your education landing page will be primed to drive more applications and enrollments.
Include Social Proof and Testimonials
To build trust and credibility on your education landing page, include social proof through testimonials and reviews from current or past students. Their authentic experiences and insights will help convince prospective students that your course or program is high-quality and impactful.
Student Testimonials
Feature 2-3 student testimonials on your landing page, with a photo of the student, their full name, location, and a 1-2 sentence quote about their experience. For example:
“The skills and knowledge I gained in this course have been invaluable to advancing my career. I highly recommend it to anyone looking to break into this field.” - John Doe, San Francisco, CA
Video Reviews
In addition to written testimonials, include 1-2 short video reviews from students. Hearing directly from past students in their own words can be very persuasive. Keep videos under 30 seconds, with the student sharing their name, location and key highlights or takeaways from the course.
Star Ratings
If you have a large volume of student reviews on a third-party platform like Trustpilot or Google Reviews, display your overall star rating prominently on the landing page. For example, “Rated 4.8 stars by over 500 students.” Link to the full set of reviews so visitors can read them on the review site.
Social Media Reviews
Look for authentic reviews, comments and tags about your course on social media platforms like Facebook, Instagram and Twitter. Reach out to students who left positive feedback and ask if you can share their comments on your landing page as a testimonial. Be sure to ask for their consent first before reposting.
In summary, build trust and credibility on your education landing page by highlighting verifiable social proof points like student testimonials, video reviews, star ratings from review platforms and social media comments. Prospective students will feel more confident in the quality and value of your offering when they see these authentic experiences and insights from your alumni network.
Check Your Forms and Integrations
Once you have designed your landing page and added the necessary components, it’s critical to check that all interactive elements are functioning properly before publishing.
Forms
Double check that any contact, signup or checkout forms on your page are working.
- Ensure form fields like name, email, phone number, etc. are capturing input as intended.
- Confirm that validation for required fields is functioning and error messages display properly.
- Test that form submissions are going to the correct email address or database.
- Guarantee opt-in checkboxes for email lists are functioning and adhering to anti-spam laws.
Integrations
If your landing page includes any third-party integrations like live chat, appointment scheduling or e-commerce, verify that they are setup correctly and interacting with visitors as desired.
- Activate any integrations and simulate how a visitor would interact with them.
- Check that appointments or products can be booked and purchased directly through the integration on your page.
- Ensure any data from the integrations like contacts, orders or conversation history are syncing to the appropriate platforms.
Call-to-Action Buttons
It’s imperative that any call-to-action (CTA) buttons on your landing page like “Learn More”, “Buy Now” or “Sign Up” work properly and direct visitors to the intended next steps.
- Test each CTA button to guarantee it reacts and takes visitors to the correct page.
- Double check that any data or selections visitors make on your landing page follow them through to the next pages.
- Be certain that the experience from your CTA through any additional steps is cohesive and optimized to achieve your conversion goals.
Conducting thorough quality assurance on critical elements like forms, integrations and calls-to-action will give you confidence that your landing page is ready to start converting visitors as soon as it’s published. Be sure to continue monitoring key metrics to further optimize the page over time.
FAQs About Using a Free Education Landing Page Template on Unicorn Platform
What is a free education landing page template?
A free education landing page template is a pre-designed webpage layout you can use to create the landing page for your online course, training program, or other educational offerings. The template will have sections for adding details about your program, sharing images or videos, collecting contact information from visitors, and more. Using a template allows you to quickly build an attractive landing page without needing any technical skills.
Why should I use a free template?
There are several benefits to using a free education landing page template:
- Save time. Templates have the basic structure and design already built, so you just need to add your specific content. This can shave hours off the process of designing and building a landing page from scratch.
- Look professional. High-quality templates are created by designers, so your landing page will look polished and put together, even if you have no design experience.
- Easy to customize. While the templates provide a starting framework, you have the flexibility to change colors, fonts, images, and content to match your brand and program. You can make as many customizations as you want to achieve your ideal look and feel.
- No coding required. If you don’t know HTML, CSS, or other web languages, using a template allows you to build an attractive landing page through an easy drag and drop interface. No technical skills are needed.
- Free to use. Education landing page templates are available at no cost, allowing you to create your landing page for free. All you need is a website builder platform that offers free templates, like Unicorn Platform.
How do I get started with a free education landing page template?
To use a free education landing page template on Unicorn Platform, follow these simple steps:
- Sign up for a free Unicorn Platform account. No credit card is required.
- Select the “Landing Pages” tab to view available templates. Filter the selection to view “Education” templates.
- Browse the template options and choose one you like. Preview the template to see all the included sections and features.
- Customize the template by adding your program name and logo, updating colors and fonts, rearranging or removing sections, and inputting your content for each section.
- Connect your custom domain or purchase one directly through Unicorn Platform. Your landing page will be hosted free on the Unicorn Platform domain, but using your own domain looks more professional.
- Publish your landing page and start promoting your new education program! You can share the link on social media, in email campaigns, and anywhere else your target audience spends time online.
- Make any final edits or updates to your landing page
Conclusion
As you have seen, this free education landing page template requires no coding skills to implement. By using a simple drag and drop website builder like Unicorn Platform, you can easily customize the template to match your school's branding and add your own images, text, videos and more. Whether you are promoting an online course, bootcamp, or other education program, this versatile template provides an attractive and effective way to capture leads and engage your target audience. Implementing the template is a quick, hassle-free process so you can focus on growing your business rather than worrying about development timelines or costs. Take advantage of this free resource today to start converting more visitors into students.
