You run a busy medical practice and need an effective yet affordable way to attract new patients. Creating and maintaining an attractive website requires technical skills and resources you likely don't have. As a healthcare professional, your time and money are better spent caring for your patients, not struggling with web design.
Fortunately, there's an easy solution. With a no-code website builder like Unicorn Platform, you can quickly create a professional landing page for your clinic without any coding or design experience. In just a few hours, you'll have an eye-catching page that conveys your practice's expertise and services. Best of all, you'll save thousands of dollars versus hiring a web design agency.
For any medical practice looking to boost visibility and connect with more patients, a no-code website builder is an ideal solution. With Unicorn Platform, you'll get a custom landing page up and running in no time so you can spend less time marketing your services and more time providing them. Your patients will surely appreciate that.
If you're in the med spa industry, you might want to check out our article on the easiest med spa website builder for tips on creating a stunning website for your business.
What Is Unicorn Platform?
Unicorn Platform is an intuitive no-code website builder designed for businesses of all sizes. As a business owner, using Unicorn Platform allows you to easily create a professional landing page for your clinic without requiring any technical skills.
- Drag and drop interface. The drag and drop builder makes it simple to add sections, columns, images, buttons, and more to your page. Just click, drag, and drop to design your page.
- Mobile-friendly responsive templates. Choose from beautifully designed templates optimized for mobile and tablet so your page looks great on any device. The fluid grid system automatically adjusts the layout for the best viewing experience.
- SEO-friendly. Unicorn Platform uses semantic markup and makes it easy to add page titles, meta descriptions, alt text, and more to help search engines index and rank your page. Your clinic landing page can drive more organic traffic from search.
- Integrations. Easily connect your page to email marketing services, social networks, payment gateways, and more. Use Zapier to automate workflows and connect hundreds of apps.
- Analytics. Gain insights into how people are engaging with your landing page. See page views, referral sources, bounce rates, and more to optimize your page for the best conversion rates.
- 24/7 support. As an Unicorn Platform user, you have access to our top-notch support team anytime you need help. We offer email and live chat support to get your questions answered and issues resolved.
With an easy to use no-code solution like Unicorn Platform, you can build a stunning landing page for your clinic to attract new patients and drive more appointments without needing technical skills. Give your business a competitive edge with a professional web presence using our intuitive drag and drop builder.
The Benefits of Using a Landing Page Builder
Using a landing page builder to create your clinic's website offers several benefits.
- saves time. With drag and drop functionality, you can design an effective landing page in a fraction of the time it would take to code it from scratch. Pre-designed templates provide a starting point so you're not building from a blank page.
- requires no technical skills. Anyone can use a landing page builder, even without knowledge of HTML, CSS or other languages. An intuitive, user-friendly interface means you can focus on content and design, not code.
- flexibility. Although starting from a template, you have the freedom to customize it to match your clinic's unique brand. You can add images, text, videos, email sign-up forms and more. Rearrange or remove elements with ease.
- mobile-friendly. Landing pages are automatically optimized for mobile devices so your content will display beautifully on screens of any size. This is crucial as most web traffic now comes from mobile.
- integrations. Many landing page builders offer integrations with email services, social media, analytics tools and CRM software. These integrations allow you to connect the tools you already use to create a seamless user experience.
- AB testing. Easily create multiple versions of your landing page to see which one converts visitors best. Make data-driven decisions to optimize your site for maximum impact.
- affordable. Landing page builders are very budget-friendly, especially compared to hiring a web developer. Most offer free trials and reasonably priced monthly subscription plans suitable for any clinic.
In summary, using an intuitive landing page builder enables you to create a professional, high-quality website for your clinic quickly, easily and cost-effectively. The benefits to your business and customers far outweigh any investment of time or money required. Focus on what really matters -- improving people's health and well-being.
Choose a Hospital Landing Page Template
When building your clinic landing page, choosing an eye-catching yet professional design template is key. The template sets the overall look, feel and user experience for your site visitors. For a clinic, you want a clean, minimalistic design that inspires trust and confidence.
Focus on a Simple, Intuitive Layout
A simple layout with plenty of white space is ideal for a clinic landing page. This makes the page easy to navigate and highlights the most important information. Group related sections together, using columns if needed. Include clear headings, subheadings and numbered or bulleted lists to organize content in a logical flow.
Select a Crisp Color Palette
For a clinic, opt for a minimal color palette in cool, calming tones like different shades of blue, gray and white. Accent colors like green can highlight calls to action. Avoid loud, bright colors which can seem unprofessional. Subtle color coding can also help visitors quickly find what they need.
Feature High-Quality Images
High-quality images help bring your page to life and build credibility. Include photos of your clinic exterior, waiting room, staff, etc. For product shots or service images, use a simple white background. Make sure any photos you use are high resolution, visually appealing and help strengthen your brand image.
Include Essential Elements
A good clinic landing page template will have sections for:
- An eye-catching headline and brief clinic summary
- Contact information (phone, address, hours) prominently displayed
- A list of services, treatments or specializations offered
- Doctor or staff bios and credentials
- Patient testimonials or reviews
- A call to action like “Book an Appointment” or “Request a Consultation”
An effective yet minimalistic design, logical content layout, professional color scheme and high-quality images all work together to instill confidence in your clinic. With the right template, you can build a landing page that resonates with visitors and compels them to become new patients.
Customize Your Clinic Landing Page
To customize your clinic landing page and make it more appealing to potential patients, there are several key steps you can take using a no-code website builder like Unicorn Platform.
Choose a templates
Unicorn Platform offers pre-made templates specifically for clinics and hospitals to get you started. Select a template that reflects your clinic’s brand and style. You can then fully customize the template by adding your logo, brand colors, fonts, images, and content.
Add images and media
Include professional photos of your clinic, staff, equipment, and facilities. Add a video overview or welcome message. Images and videos help to visually showcase your clinic and build trust with visitors.
Emphasize your services
Create dedicated pages highlighting each medical service you offer. Describe procedures, conditions treated, technology used, insurance coverage, and patient outcomes and testimonials. Link to these pages prominently in your navigation menu and on your homepage.
Update copy and content
Carefully craft your page content to speak directly to your target patients. Explain your clinic’s mission and values. Highlight physician bios and credentials. List insurance providers accepted. Mention amenities like parking, pharmacy, or cafe. Review and edit all copy to ensure a professional, empathetic tone and clear call-to-actions directing visitors to contact you or book an appointment.
Mobile-friendly design
With more people accessing healthcare information from their mobile devices, ensure your landing page is fully responsive and optimized for smaller screens. Unicorn Platform’s drag and drop editor makes it easy to preview and edit how your page will appear on smartphones and tablets.
Analytics and SEO
Unicorn Platform provides built-in analytics to track how many people are visiting your landing page and how they interact with it. You can then make data-driven improvements to increase conversion rates. The platform also has tools to help optimize your page for search engine rankings so more prospective patients can discover your clinic online.
By focusing on these key areas, you can build an effective digital presence for your clinic to attract new patients through your customized landing page. Unicorn Platform’s simple yet powerful editor requires no coding knowledge, allowing you to make updates quickly and keep your page looking professional.
Add Images and Videos to Your Hospital landing page
Images
Adding visual media to your hospital landing page helps to capture visitors' attention and convey information in an engaging way. You can upload and embed images directly into your page using the image upload feature. For best results:
- Use high resolution images that are at least 1920px by 1280px in size.
- Choose photos that feature smiling staff, modern facilities, or scenic views of your location. These help to make a great first impression.
- Include photos of specialized equipment or treatment rooms to build trust in your services.
- Add photo captions and alt text for accessibility and SEO. Briefly describe what is shown in each photo.
- Limit the number of images to 3 to 5 per page so as not to overwhelm visitors. More can be added to interior pages.
Videos
Short videos are an impactful way to showcase your hospital and staff. You can:
- Upload and embed videos from sources like YouTube or Vimeo. Keep videos under 2 minutes in length.
- Film a welcome message from your medical director or CEO. This helps to humanize your brand and build personal connections.
- Create virtual tours of your facilities using video. This gives people an inside look at what to expect before their first visit.
- Share patient testimonial videos. Hearing stories from real patients builds trust and credibility. Obtain signed release forms from anyone featured.
- Explain specific treatments, technologies or procedures using video. This establishes your hospital as a leader in healthcare innovation.
- Optimize your videos for search engines by including transcripts, keywords and backlinks to your website. This will drive more people to your landing page.
By incorporating powerful visual media like images and videos into your hospital landing page, you make an excellent first digital impression and give people a glimpse into the level of care and expertise they can expect from your organization. Visitors will get a sense of familiarity and comfort with your facilities and staff before even stepping through your doors.
Include Call-to-Action Buttons
To encourage visitors to take action on your clinic’s landing page, be sure to include prominent call-to-action (CTA) buttons. CTAs should be placed in key areas of the page, such as:
At the Top
Include an eye-catching CTA button at the very top of the page to capture visitors’ attention right away. For example, “Book an Appointment Now” or “Schedule a Free Consultation.” This allows interested visitors to take quick action.
After the Header
Place a CTA after your header content and main image to prompt visitors to get started. For example, “See if you qualify for this new treatment option” or “Check Your Insurance Benefits.” Include details on what will happen when the CTA is clicked.
In the Middle
Include one or more CTAs in the center column of content to break up blocks of text. Reiterate the key benefits and value to encourage clicking. For example, “Learn More About Our State-of-the-Art Facilities” or “View Patient Testimonials and Success Stories.”
At the Bottom
End your page with a strong CTA to compel visitors to take action before leaving. For example, “Don't Wait, Request an Appointment Today” or “Contact Us Now for a Free Quote.” Repeat your clinic's phone number and include a contact form.
Make CTAs Prominent
Use bold fonts, vibrant colors, and place CTAs in spots with plenty of white space so they stand out. Describe exactly what will happen when clicked, e.g. “Click Here to Book Your Appointment”. Track how many visitors click each CTA to optimize placement and wording.
By including strategic call-to-action buttons in multiple areas of your clinic’s landing page and making them visually compelling, you will prompt more visitors to take the next step, whether booking an appointment, requesting a quote or contacting you for more details. Carefully crafted CTAs help convert casual visitors into engaged customers.
Embed a Booking Form or Contact Form
To allow visitors to easily book appointments or contact your clinic, you'll want to embed a booking or contact form on your landing page.
Include a Call-to-Action
Prominently feature either a "Book Now" or "Contact Us" button that links to the form. This call-to-action should stand out on the page to capture visitors' attention and prompt them to take the desired action.
Choose a Form Builder
Select a no-code form builder tool like Unicorn Platform, Zoho Forms or Google Forms. These make it simple to create customized forms without technical skills. For a booking form, include fields for:
- Name
- Email address
- Phone number
- Appointment type
- Preferred date/time
For a contact form, include:
- Name
- Email address
- Message
You may also want optional fields like company name or subject.
Embed the Form
Once you've designed your form, generate an embed code to add it to your landing page. Look for options to customize the width, height, colors and button text to match your site styling.
Double Check Mobile Responsiveness
Be sure to preview how your form displays on mobile devices. The fields and submit button should be easy to tap and the form should resize nicely to fit smaller screens. Make any tweaks needed to the form's styling or sizing to optimize the mobile experience.
Test and Review
Double check that your form is functioning properly by submitting a few test entries. Review how the information is stored and displayed to ensure all data is captured correctly. Make any necessary corrections to the form before promoting your landing page live.
Regularly check your form for new submissions and follow up promptly. A quick, helpful response will leave your visitors and potential new patients with a great first impression.
Review and Publish Your Landing Page
Review Your Landing Page
Once you have designed your landing page and added all necessary elements, it’s time to review and ensure everything is in order before publishing. Double check that:
- Your headline is attention-grabbing and conveys your key message.
- The copy is concise yet compelling, with a friendly and helpful tone.
- The call-to-action buttons are prominently placed and encourage users to take the next step.
- Images are high quality and help strengthen your message.
- There are no broken links, typos or grammatical errors.
- The page follows a clear flow and user experience.
Test on Mobile Devices
With more and more web traffic coming from mobile devices, it’s critical to check how your landing page appears on smartphones and tablets. Ensure content displays properly and buttons/links are easy to tap. You may need to make some optimizations to improve the mobile experience.
Get a Second Opinion
Ask a colleague or friend to review your landing page and provide constructive feedback. Getting another perspective can help identify any issues you may have missed. Incorporate any useful suggestions into your page.
Make Final Edits
Implement any necessary changes to your landing page based on the review and testing process. Double check that all edits have been made before publishing your page.
Publish Your Landing Page
Once you are fully satisfied with your landing page, it’s time to make it live! Publishing your page will allow site visitors to view and interact with it. You can then start driving targeted traffic to your new landing page through marketing campaigns, content creation, social media, and search engine optimization.
Monitor how your landing page is performing by reviewing analytics to see how visitors are engaging with your page. Make improvements as needed to optimize the page for the best results. With regular updates and testing, you'll achieve a high-converting landing page for your clinic or hospital.
FAQs: Using Unicorn Platform to Build Your Hospital Landing Page
What is Unicorn Platform?
Unicorn Platform is a no-code website builder that allows you to easily create customized landing pages for your clinic or hospital. You do not need any coding or design skills to use Unicorn Platform.
How do I get started with Unicorn Platform?
To get started with Unicorn Platform, simply:
- Sign up for a free Unicorn Platform account. You can upgrade to a paid plan at any time.
- Choose a template to use as the base for your landing page. Unicorn Platform offers templates specifically tailored for clinics, hospitals, and other healthcare organizations.
- Customize the template by adding your logo, images, text, buttons, and other elements. You can do all of this just by dragging and dropping - no coding required.
- Link your landing page to your website and start promoting it to drive more patients and increase bookings.
What features does Unicorn Platform offer for healthcare landing pages?
Some of the key features Unicorn Platform offers for building healthcare landing pages include:
- Responsive templates optimized for mobile devices
- HIPAA-compliant hosting and security
- Integrations with leading electronic health record (EHR) and practice management systems
- Options to accept online patient bookings and payments
- SEO tools to improve search ranking
- Analytics to track page views, conversion rates, referral sources, and more
How much does Unicorn Platform cost?
Unicorn Platform offers simple and affordable pricing. Plans start at $12/month when billed annually for a single user and website. Discounts are available for larger clinics and hospital systems. All paid plans include premium templates, custom domains, lead capture forms, and 24/7 customer support.
Need help building your landing page?
If you have any other questions about using Unicorn Platform to create your clinic or hospital landing page, feel free to contact our support team. We offer onboarding and training to help you get the most out of our platform. Our goal is to make it as easy as possible for you to attract new patients and grow your practice.
Conclusion
In conclusion, a well-designed landing page is essential for any medical clinic to attract new patients and establish a professional online presence. Unicorn Platform provides an easy to use no-code solution to create an eye-catching landing page for your clinic without needing any technical skills. Their drag and drop builder and pre-made templates allow you to showcase your services, staff profiles, location, and contact information in a stylish way. For any clinic looking to improve their online marketing and increase patient acquisition, Unicorn Platform is an affordable option worth exploring. Using their simple yet powerful tool, you can build a custom landing page for your clinic in just a few hours and start promoting your business to more people in your community.
