You've built an amazing food product and are ready to start sharing it with the world. However, in today's digital age, simply having a great product is not enough. To capture the attention of customers and drive sales, you need an effective digital marketing strategy with professional web presence at its core. A custom landing page is essential for converting visitors into customers by showcasing your brand and product in an attractive, streamlined way. Unfortunately, building an eye-catching landing page requires technical skills like coding that you likely don't have time to develop as an entrepreneur.
Why You Need a Landing Page for Food Business
As a food business, having an effective landing page is crucial to your success. A landing page allows you to capture valuable customer information and move them through your sales funnel. Here are some of the key benefits of creating a landing page for your food business:
A landing page focuses the customer's attention. By directing traffic from your marketing campaigns to a dedicated landing page, you can focus the customer's attention on one clear call-to-action, like signing up for your mailing list or booking a reservation. This avoids distraction and helps to convert more visitors into leads or customers.
You can tailor the messaging to your campaign. Each marketing campaign should have a specific goal. By sending traffic to a targeted landing page, you can craft messaging and visuals that speak directly to that goal and your target audience for that campaign. This helps to boost the effectiveness of your marketing efforts.
It allows you to capture contact information. A landing page, unlike your homepage, is designed specifically for lead generation. You can ask visitors to provide their email address or other contact details in exchange for a coupon, promotion, or other incentive. This allows you to build your mailing list and continue to market to those valuable leads.
You can reuse and optimize pages. Once you've built a landing page, you can reuse the template and just swap out the visuals, content, and call-to-action for your next campaign. And by testing and optimizing your landing pages, you can increase your conversion rates over time and boost the ROI of your marketing campaigns.
In summary, a dedicated landing page allows you to get the most out of your digital marketing campaigns by focusing your messaging, capturing lead information, and optimizing the customer experience. For any food business looking to generate more traffic and leads, a landing page is an essential tool.
Choose a Template for Landing Page for Food Business on Unicorn Platform
To create an effective landing page for your food business on Unicorn Platform, follow these steps:
Choose a template designed specifically for food and beverage companies. Unicorn Platform offers stylish templates with images of appetizing food and drinks that will resonate with your target customers. Select a template that aligns with your brand and product.
Add eye-catching hero images
Feature large, high-quality photos of your delicious food or drinks in the hero section at the top of the page. These images should capture the attention of visitors immediately and convey the experience of enjoying your offerings.
Emphasize your value proposition
Explain the key benefits of your products and services in a few short sentences. For example, you might highlight that you use only the freshest, locally-sourced ingredients or that you provide unique flavors from around the world. Your value proposition should be prominently displayed on the page.
Include menus or product lists
If you have a restaurant or sell food products, include your menu, product list, or other offerings on the landing page. You can feature photos, descriptions, and prices for each item. This allows visitors to see exactly what you sell and may entice them to make a purchase or reservation.
Add social proof
Include testimonials, reviews, media mentions, or customer stories on your landing page. Quotes, ratings, and recommendations from real people build credibility and social proof for new visitors. Mention any awards or recognition you have received as well.
Provide a call to action
Add buttons that prompt visitors to take action, such as “Order Now,” “Book a Table,” or “Learn More.” Place these calls to action prominently on your landing page, especially above the fold. Make it easy for visitors to navigate to your ordering or reservation system from the landing page.
With an attractive landing page tailored to food and beverage businesses, you'll capture more customer interest and generate new leads and sales. Unicorn Platform's simple yet stylish templates allow you to quickly build a landing page that spotlights your delicious offerings.
Pick a Scrumptious Color Scheme and Font
When building a landing page for your food business, selecting an appetizing color scheme and font is key to conveying your brand identity and attracting customers.
Choose a Color Palette
Select 2-3 colors that evoke the flavor and mood of your cuisine. For a casual bakery or cafe, consider warm browns, tans and burnt oranges paired with a pop of red or teal. For an upscale restaurant, jewel tones like eggplant, olive and mustard yellow convey sophistication. Make sure your palette is cohesive and consistent across your website and social media platforms.
Pick Readable Fonts
For body text, choose a simple, clean font like Lato, Open Sans or Montserrat. These are optimized for online reading and mobile-friendly. For headings, you can select a complementary font with more personality like Oswald, Playfair Display or Ubuntu to reinforce your brand’s style. In general, limit yourself to 2 font families to avoid a cluttered look.
Apply the Finishing Touches
Select photography featuring your most mouthwatering dishes and a banner image highlighting your restaurant’s ambiance. Add social sharing buttons so visitors can spread the word about your delicious fare.
An attractive landing page is your chance to visually showcase the experience of dining at your establishment. Paying close attention to esthetics by choosing a scrumptious color palette, readable fonts and high quality images will leave visitors hungry to try your offerings in person. Focusing on the details and polishing the overall look and feel of your digital presence demonstrates the same care and quality your customers can expect from your culinary creations. With a well-designed landing page, you'll be serving up a visual feast in no time.
Add an Appetizing Hero Image
For a food business, images of delectable dishes and an inviting ambiance are key to capturing people's attention. As the saying goes, people eat with their eyes first. An eye-catching hero image is essential for your landing page.
Select High-Quality Photos
Choose high-resolution photos that showcase your food and space in the best light. For the hero image, pick a photo that gives visitors an immediate sense of your cuisine and style. Close-up shots of your signature dishes or cocktails are ideal. For the gallery, include a mix of food, ambiance and lifestyle shots to give a well-rounded impression.
Keep It Consistent
Maintain a consistent style across your photos. Use the same filters and editing techniques for a cohesive look. Frame shots similarly and keep lighting and props uniform. Consistency builds your brand image.
Optimize For Engagement
Photos should capture attention and spark interest in your offerings. Use shallow depth of field to highlight details. Get close up to reveal textures. Use colorful plates and garnishes. Capture shots of people enjoying the experience. Engaging images keep visitors scrolling and exploring your page.
Provide Alt Text
For accessibility and SEO, provide alt text for your images. The alt text should briefly describe what is in the photo, e.g. "A close-up shot of artisanal pizza with fresh basil and mozzarella cheese." This helps visually impaired visitors understand what is on your page and also gives search engines more information about your content.
Keep Page Loading Fast
While high-quality photos are important, keep your page loading at an optimal speed. Compress your image files to reduce size without reducing quality. Limit the number of photos on your page. Place some photos in your gallery rather than all on the homepage. With beautiful, optimized images and fast loading times, your visitors will keep coming back for seconds.
Create a Mouthwatering Headline
To entice visitors to learn more about your food business, start with an appetizing headline. Your headline should convey what you offer in an exciting way. For example:
Indulge in Our Gourmet Delights
or
Savory Flavors Await - Join the Experience
A compelling headline piques interest and compels the reader to continue scrolling down your landing page.
Once you have a captivating headline, include mouthwatering images of your delectable cuisine. High-quality photos of your food are essential for conveying its visual appeal and stimulating the reader’s senses. For extra effect, consider including photos of happy customers enjoying your fare.
Briefly describe your offerings in a few short paragraphs using sensory descriptions to help the reader imagine the tastes, smells, and experience. For example, write:
Our artisanal flatbreads are baked to perfection in our wood-fired oven using only the freshest ingredients. The smoky aroma fills the air as you enter our rustic yet cozy dining area. With each bite of our handcrafted flatbreads, flavors of roasted garlic, sun-dried tomatoes and fresh basil burst in your mouth. Our flatbreads are meant for sharing, so bring friends and family to join you in this culinary adventure.
List your menu items using bullet points, including descriptions that highlight premium, gourmet, handcrafted, artisanal or other persuasive terms to convey quality and value. For example:
- Handmade truffle mac and cheese with aged gouda and parmesan. Creamy and decadent.
- Grass-fed beef sliders on brioche buns with house pickle and truffle aioli.
- Heirloom tomato caprese salad with buffalo mozzarella, basil and balsamic glaze. Fresh and bright.
- Artisanal gelato and sorbet - always made from scratch in-house using the finest ingredients. Ask about our flavors of the day!
With a crave-worthy headline, mouthwatering photos, sensory descriptions and an enticing menu, your visitors won’t be able to resist booking a table at your establishment. Build your landing page and start whetting appetites today!
Share the Main Ingredients (Your Services or Products)
To build an effective landing page for your food business, you must showcase your main offerings to visitors. Highlight the ingredients, products or services that make your business unique.
Products and Services
List and describe the products or services you provide in detail. For a bakery, this may include:
- Artisanal breads: Sourdough, ciabatta, baguettes, etc. Baked fresh daily using high-quality, locally-sourced ingredients.
- Pastries: Croissants, scones, muffins, tarts, etc. Our pastries are handmade with all-natural ingredients and no preservatives.
- Cakes: Wedding cakes, birthday cakes, cupcakes. Our cakes are custom designed for your special occasion.
- Coffee and tea: We offer a variety of premium roasted coffees, espresso drinks and loose leaf teas to enjoy with your treats.
For a restaurant, describe your cuisine, specialties, ingredients and dishes. Provide high quality photos of your products to visually stimulate visitors.
Key Ingredients
Emphasize any key ingredients that make your products exceptional. For example:
- Locally-sourced, organic ingredients: We support local farmers and use only the freshest, high-quality organic ingredients with no artificial additives or preservatives.
- Artisanal and handcrafted: Our products are made in small batches using traditional techniques for superior taste and quality.
- Secret family recipes: Our recipes have been passed down through generations and we use time-honored methods to achieve maximum flavor and consistency.
- Fair trade and sustainably-sourced: We are committed to ethical and sustainable practices. Our coffee is fair trade certified and our chocolate is sustainably and ethically-sourced.
Highlighting your key ingredients and the care you put into your products builds trust in your brand and confidence in the quality of your offerings. Share the essence of your business to make a great first impression on visitors.
Add Testimonials From Satisfied Customers
To build trust and social proof for your food business, add testimonials from satisfied customers. Their stories and reviews establish credibility that you provide high quality products and good service.
Find Willing Customers
Reach out to your happiest clients and regular customers to ask if they would be willing to provide a testimonial for your website. Offer an incentive like a discount on their next purchase as a thank you for their time. Look for customers who can speak to specific attributes like:
- High-quality, fresh ingredients
- Friendly and helpful staff
- Fast, convenient service
- Unique or custom offerings
Capture Authentic Feedback
Request that customers provide a 1-2 sentence review, a full paragraph, or ask them a few questions and write a testimonial on their behalf based on their responses. Capture photos of the customers as well, with their permission. The most compelling testimonials are authentic and highlight real experiences, so avoid overly polished or exaggerated language.
Place Testimonials Prominently
Feature 3-5 testimonials on your landing page, with photos of the customers where possible. Place them in a visually engaging layout, using pull quotes to highlight their most enthusiastic comments. Testimonials build credibility through social proof, so position them prominently above the fold on your page where visitors will see them immediately.
Update Regularly
Continue gathering new testimonials from happy customers over time. Rotate in new reviews to keep your landing page feeling current and fresh. Outdated testimonials will seem less relevant and convincing to visitors. Aim for adding 1-2 new testimonials to your page each quarter to build an ongoing collection of social proof for your business.
Offer Incentives
To encourage customers to provide testimonials, offer incentives such as discounts, free products or services, or featured promotion of their business on your website or social media accounts. While the most authentic reviews are unpaid, incentives can motivate busy customers to take the time to submit feedback and a photo for use on your landing page. Monitor for any signs of inflated or biased language in incentivized testimonials.
Offer a Call-to-Action Button (Contact Us, Order Now)
A call-to-action (CTA) button is one of the most important elements on your landing page. It clearly tells visitors what you want them to do next, whether that’s contacting your business, placing an order, or signing up for your mailing list.
For a food business landing page, an “Order Now” or “Contact Us” button is ideal. These CTAs encourage visitors to take the next step toward becoming a customer.
Placement
Place your CTA button prominently on the page, such as at the top right, center, or in a sidebar. It should be one of the first things visitors see when the page loads. This prime real estate will ensure the maximum number of people click through.
Design
Make the CTA button visually striking so it immediately catches the eye. Use a bold color that contrasts well with your page background, such as red, orange or green. A distinct hover effect, like a color change or border highlight, can also help the button stand out.
Keep the text brief but compelling, such as “Order Your Meal” or “Contact Us Now.” Use an attention-grabbing font in a size at least as large as your body text.
Linking
Ensure your CTA button links directly to your ordering or contact page. Visitors should be able to click through seamlessly without encountering any broken links or 404 errors. Double check that the link works as intended across all devices and browsers.
An effective CTA button is key to converting visitors into customers or subscribers. Place it prominently on your landing page, give it an eye-catching design, and link it to the appropriate next step in your sales or signup funnel. With an appealing call-to-action, you'll turn more website visitors into business for your food company.
Create Landing Page for Food Business With Unicorn Paltform
To create an effective landing page for your food business using Unicorn Platform, follow these steps:
- Select a landing page template. Unicorn Platform offers many templates tailored for food and beverage companies. Choose one that aligns with your brand and products. Customize the template by adding your company logo, images, and brand colors to match your website.
- Craft an attention-grabbing headline. The headline is the first thing visitors see, so make it compelling. Mention your product or service and its key benefit or differentiator. For example, “Artisanal Pastries Delivered Fresh Daily” or “Gourmet Meal Kits for Home Cooks.”
- Highlight your products or services. Feature photos of your delicious food, descriptions of your offerings, and details like pricing or subscription options. Organize this information in an easy to navigate layout with clear section headings.
- Share what makes you unique. Explain what sets you apart, whether it’s locally sourced ingredients, customizable options, diet-friendly choices, or a memorable experience. Help visitors understand your brand’s story and mission.
- Include strong calls-to-action. Add buttons for visitors to purchase, subscribe, book a reservation or contact you. The CTA should be prominently placed and visually compelling, such as “Shop Now” or “Learn More.”
- Provide contact information and social links. List your business address, phone number, email, and social media profiles. Make it easy for people to reach you or connect on platforms like Facebook, Instagram, and Yelp.
- Review and optimize. Check for any issues with images, links or content. Ensure your page is mobile-friendly. You can then enable analytics to see how visitors are interacting with your landing page and make improvements to increase conversions.
With some time and patience, you can build an attractive landing page for your food company using Unicorn Platform. A well-crafted landing page is key to turning visitors into loyal customers and growing your business. Let me know if you have any other questions!
Conclusion
With Unicorn Platform, you have an easy to use and affordable solution to build a professional landing page for your food business in minutes. Focus on what really matters - promoting your products and services, engaging with your customers, and growing your business. Let Unicorn Platform handle the technical aspects so you can spend less time designing pages and more time delighting your customers. Getting started is free and integrating the landing page with your website and social media channels takes just a few clicks. What are you waiting for? Give Unicorn Platform a try today and see how much time and money you can save while creating a stunning landing page to boost your food business. The possibilities are endless with this powerful yet simple builder at your fingertips.
