As an online jewelry retailer, you know that first impressions are everything. When customers visit your website, your landing page is their first experience with your brand. To capture their interest and encourage them to explore your products, your landing page needs to convey a sense of style, elegance, and luxury. If you also sell clothing, you might want to check out Unicorn Platform's guide on creating a landing page for a clothing store. The examples below showcase some of the best jewelry landing page designs of 2023 and how you can craft an eye-catching page to highlight your sparkling inventory. Whether you sell gemstone necklaces, pearl earrings, or diamond rings, these landing pages demonstrate how to feature high-quality product images, emphasize your brand story, and lead customers to make a purchase. Your jewelry is exquisite—make sure your landing page is too.
Why You Need a Dedicated Jewelry Landing Page
As an ecommerce jewelry business owner in 2023, having an attractive yet practical landing page is crucial to converting visitors into customers. Here are a few reasons why you need a dedicated jewelry landing page:
- Focus the customer. A landing page allows you to focus the customer's attention on one particular product, collection, or promotion. By highlighting a specific offering on its own page, you can provide more details and help the customer make a quick purchasing decision.
- Optimize for search engines. A targeted landing page helps search engines understand what your page is about, which can improve your rankings and drive more organic traffic. You can optimize the page for relevant keywords and include semantic tags, metadata, and schema markup.
- Capture leads. For customers not quite ready to buy, a landing page is an opportunity to capture their contact information through an email signup form or newsletter subscription. You can then continue to market to them and provide offers to entice a future purchase.
- Simplify the experience. A clean, minimal landing page makes for an easy customer experience. By removing navigation options and only including information relevant to that particular product or promotion, you minimize distraction and help the customer focus on the conversion goal of that page.
- Test marketing messages. Landing pages are ideal for testing different marketing messages, images, calls-to-action, pricing, etc. You can create multiple variations of a page and see which one has the highest conversion rate. Then optimize your site and advertising based on the winning landing page.
- Improve conversion rates. The singular focus of a landing page, with a clear conversion goal, can significantly improve your ecommerce conversion rates. Remove friction and clutter, highlight the benefits of the product, and make the desired action extremely obvious to boost the percentage of visitors who convert into customers.
Examples of Jewelry Landing Pages for 2023
When creating a jewelry landing page in 2023, you'll want to incorporate some of the latest trends and best practices to make a stunning first impression. Some examples of highly effective jewelry landing pages include:
- Minimal and Modern: A clean, minimal design with plenty of negative space and a modern sans-serif font. Focus on beautiful, high-quality product photos. This style appeals to contemporary customers interested in sleek, fashionable pieces.
- Vintage-Inspired: An ornate design with decorative elements like swirls, florals or gemstone patterns in the background. Use a serif font and warmer color palette. Showcase jewelry with an antique or vintage style. This nostalgic look attracts customers interested in craftsmanship and unique, one-of-a-kind finds.
- Gemstone-Focused: A nature-inspired design highlighting gemstones, crystals or stones. Include background images of geodes, raw gem clusters or crystals. Use earthy tones and natural textures. Feature jewelry prominently displaying colorful gemstones or crystals. This look appeals to spiritually-minded customers interested in the healing or mystical properties of gemstones.
- Storytelling: Share the story and meaning behind your jewelry pieces or brand. Use visuals and copy that give a glimpse into your creative process or inspiration. Tell customers about the significance or symbolism of materials or designs. This helps to build an emotional connection with customers seeking purpose and meaning.
When implemented well, these landing page examples can make a striking first impression, capture interest and convey your unique brand story - all critical elements for success in today's competitive jewelry market. Choose a style that aligns with your brand essence and customer base to make the strongest impact.
Jewelry Landing Page Example #1: Minimal and Elegant
A Minimalist and Elegant Example
For a jewelry brand, a minimal and elegant landing page can be an excellent choice. It allows the products to shine through as the focal point without excessive design elements distracting the viewer.
A minimalist page for a jewelry company should include:
- High-quality product photos: Feature photos of your pieces on a plain white background. Zoom in on details to highlight craftsmanship.
- Simple and clean typography: Use a simple sans-serif font for headings and body text. Limit the number of fonts used, ideally 1-2 complementary fonts.
- Limited color palette: Stick to a neutral color palette with pops of metallic or jewel tones. For example, pair black, white and gold or rose gold.
- Emphasis on quality and craft: Discuss the materials and techniques used to construct the jewelry. Mention gemstones, precious metals, and any hand-crafted elements.
- Prominent calls-to-action: Include clear links and buttons directing visitors to shop, learn more about a collection or sign up for a mailing list. Position these prominently on the page.
- Balanced layout: Arrange page elements in a symmetrical, aligned fashion. Leave adequate white space so the page does not feel cluttered. Sections should flow together cohesively.
- Mobile-optimized: Ensure your minimalist jewelry landing page is responsive so it displays well on mobile devices. Keep the layout clean and reduce image sizes for smaller screens.
A minimal and elegant landing page is an ideal way to present luxury jewelry products. When done well, it spotlights the quality and beauty of the pieces in a simple yet impactful fashion. The result is a page that matches the sophistication of the brand and speaks to the target upscale customer base. Overall, a minimalist approach can be remarkably effective for a high-end jewelry company.
Jewelry Landing Page Example #2: Bright and Bold
To achieve an eye-catching yet elegant look for your jewelry landing page, consider a bright and bold design. Vibrant colors and geometric shapes strategically placed on a clean white background create visual interest that instantly grabs attention.
Bold Color Palette
A bold red, orange or pink color palette makes a dramatic statement for a jewelry brand. Pair the bright accent color with white or light gray for a crisp, modern look. For example, a coral pink header bar at the top of the page, with the company logo and navigation links in white text, creates an instant focal point.
Geometric Shapes
Incorporate geometric shapes like circles, triangles and hexagons throughout the page for a stylish touch. For instance, place a large circle behind the header bar with the bottom half visible at the top of the page. Use a circle or series of circles as frames for product images. Hexagonal or triangular shapes work well for “stamping” short pieces of text like featured product names, prices or social media links.
Strategic White Space
Don't crowd the page with too many elements. Make strategic use of white space for a clean layout with clearly defined sections. For example, include a large product image on the left with a description on the right, separated by a vertical white space. Or, place social media links or product photos on opposite sides of the page with a wide white space in the center.
Professional Product Photos
High quality, professional photos of your jewelry pieces are essential for an effective landing page. Showcase photos of your bestselling or signature pieces, and capture details as well as full product shots. For extra visual flair, use photos with a brightly colored or textured background that ties in with your brand's color palette.
With the right combination of bold colors, geometric shapes, strategic white space and professional product photos, you can create a jewelry landing page that dazzles visitors and highlights the unique style of your brand. A vibrant yet balanced design will capture attention and convey an air of elegance, helping to establish your company as a purveyor of high-quality, fashionable pieces.
Jewelry Landing Page Example #3: Luxe and Dramatic
A Dramatic Color Palette
For a luxurious feel, jewel tones are an excellent choice. Deep reds, purples and blues evoke richness while still feeling stylish and modern. On this landing page, a dramatic photo of a model in an evening gown immediately sets the tone. The gown’s sapphire blue color is picked up in the page’s header and navigation bar, creating cohesion.
Curated Product Selection
Rather than showing their full product catalog, this company chose to feature a curated selection of their highest-end pieces. The three products shown are all statement necklaces with precious gemstones like tanzanite and citrine. Descriptions highlight the artistry and craftsmanship that went into creating each unique design. Showcasing their most premium products helps convey brand prestige.
customer Testimonials
Two glowing customer testimonials provide social proof about the quality and luxury experience the brand delivers. Quotes praise the beauty of the pieces as well as excellent customer service. Testimonials help build trust and confidence in the brand, especially since customers cannot see or touch products in person on a landing page.
Clear Calls-to-Action
The page has two prominent calls-to-action to drive conversions: a button to view the full product catalog, and another for customers to book an in-person styling appointment. These CTAs are strategically placed in the visual flow of the page and contain action-oriented language to encourage customers to engage further with the brand.
Professional Photography
High-quality photography is essential for a luxury brand. Professional photos show models fully styled and wearing the necklaces. Dramatic poses and retouching make the jewelry look as glamorous and luxe as possible. The polished photos reinforce the brand's premium status and help customers visualize themselves wearing these statement pieces.
In summary, this landing page example is highly effective for a luxury jewelry brand. A dramatic look and feel, curated product selection, social proof, clear calls-to-action and professional photography all work together to convey a prestigious brand experience and speak to the company's ideal customer.
How to Design an Effective Jewelry Landing Page
To design an effective landing page for your jewelry website or online store, there are several key elements to include. A compelling landing page helps convey your brand’s message, highlights your products, and motivates visitors to make a purchase.
Eye-Catching Images
Include high-quality photos of your jewelry pieces. Showcase unique angles and close-up details. Images are the first thing visitors see, so make them visually striking. For extra appeal, you can include lifestyle photos of your jewelry being worn.
Engaging Copy
Write copy that sparks interest in your jewelry and brand. Share your story and passion for jewelry design. Highlight what makes your pieces special and unique. Mention signature design elements or materials. Keep your copy concise while being descriptive. Use an enthusiastic and authentic tone.
Clear Value Proposition
State the key benefits and value you provide to customers. For example, handcrafted, luxury jewelry at affordable prices. Limited edition, customized pieces. Ethically sourced gemstones and sustainable materials. Your value proposition should be prominently displayed at the top of the page.
Prominent Call-to-Action
Include prominent buttons or links inviting visitors to shop your collection or view product details. The call-to-action should stand out on the page and encourage customers to take the next step. For example, “Shop the Collection” or “Customize Your Own”.
To optimize your jewelry landing page, be sure to:
- Focus on visuals by using a large hero image at the top of the page.
- Keep text concise by highlighting only the most important details and your unique selling points.
- Include social proof like 5-star customer reviews or brand endorsements.
- Make the page mobile-friendly so it displays well on all devices.
- Track page analytics to see how visitors interact with your landing page and make improvements.
With a visually stunning landing page highlighting your product offerings and brand story, you'll turn more website visitors into loyal customers. An optimized jewelry landing page is the key to growing your online business.
Tips for Optimizing Your Jewelry Landing Page for SEO
To optimize your jewelry landing page for search engine optimization (SEO), follow these key tips:
Include Important Keywords in Page Content
Focus on including your target keywords, like “gemstone necklaces” or “gold bracelets,” in your page content, especially in headings. Place keywords in strategic areas like page titles, URLs, image alt text, and content headers. Use synonyms and related terms as well, such as “jewelry gift ideas” or “precious stone pendants.”
Optimize Page Loading Speed
A fast loading landing page is essential for SEO and user experience. Compress images, minimize HTTP requests, and reduce total page size. Tools like Google PageSpeed Insights can help analyze and improve your page speed.
Include High-Quality Images
Professional product images are a must for a jewelry landing page. Images should be large, clear, and showcase your products attractively. Name image files with target keywords and include keyword-rich alt text.
Create an SEO-Friendly URL Structure
Keep your page URLs clean, concise, and keyword-rich. For example, use “/gemstone-necklaces” rather than “/product/123.” Short URLs are easier for users to remember and share.
Build Internal Links
Link to relevant content on your site to keep visitors engaged. For example, link to your “gemstone rings” page from your “gemstone necklaces” page. Internal links also help search engines discover and rank your content.
Encourage Social Sharing
Add social sharing buttons so visitors can easily share your page on networks like Facebook and Pinterest. When people share your content, it helps increase traffic and rankings.
Submit Your Site to Google
Submit your jewelry website to Google Search Console to help Google discover and index your new content. This is an important step for any new website to appear in search results.
Following these SEO best practices will help boost your rankings in search engines like Google and bring more organic traffic to your stunning jewelry landing page. Continuous optimization and fresh, high-quality content are key to success.
Must-Have Elements of a High-Converting Jewelry Landing Page
To maximize conversions, an effective jewelry landing page should incorporate several essential elements.
Clear Headline
A compelling headline attracts attention and conveys your key message. For jewelry, focus on emotions and experiences, e.g. “Crafting Cherished Memories” or “Adorn Yourself in Beauty”.
High-Quality Product Images
Showcase eye-catching photos of your pieces from multiple angles. Images should be large, high-resolution, and optimally lit to highlight fine details and craftsmanship.
Concise Copy
Use an enthusiastic yet professional tone to briefly explain your brand story and jewelry collections. Keep paragraphs to 3 sentences or less for easy reading. Mention gemstones, precious metals, and design inspirations.
Prominent Call-to-Action
A bold call-to-action, like “Shop Collection” or “Customize Yours”, should be prominently placed to encourage viewers to make a purchase or start the checkout process.
Style and Size Options
Detail the materials, stone shapes, metal types, sizes, price points, and any customization choices to give customers a sense of the diversity in your range. This builds perceived value and product appeal.
Shipping and Returns Policy
Explicitly state your shipping rates, delivery timeframes, and return policy, including any associated fees or conditions. This transparency builds trust and reassures customers.
Social Proof
Feature customer reviews, photos, and social media posts to build credibility through the experiences and opinions of real people. Keep all reviews authentic and refrain from filtering out any non-positive ones.
Contact Information
Provide multiple means of contacting you, e.g. live chat, email, phone number, contact form. Quick access to help and answers encourages people to buy from you versus competitors.
An effective landing page employs these elements to make a strong first impression, educate visitors, address concerns, and motivate them to become customers. Optimizing your page around these principles can significantly impact your conversion and sales rates.
Choosing the Right Platform for Your Jewelry Landing Page - Unicorn Platform
Selecting a Landing Page Builder
When creating a jewelry landing page, choosing the right platform is crucial. As an ecommerce business owner, you want a solution that is affordable, easy to use, and helps you achieve your business goals. Some options to consider include:
Unicorn Platform is an ideal choice for jewelry companies looking to build high-converting landing pages. This no-code website and blog builder requires zero technical skills to get started. You can choose from professionally designed templates and drag and drop elements to create a custom landing page in minutes. Unicorn Platform also offers ecommerce functionality so you can feature products, accept payments, and track conversions all in one place.
Other website builders like Wix and Squarespace also provide landing page templates but may require more advanced technical knowledge to customize. Open-source platforms like WordPress offer maximum flexibility but can be complicated to use without web development experience. Hiring a web designer is an option but can be expensive, especially for small businesses.
When evaluating different landing page builders, consider factors such as:
- Ease of use: Look for an intuitive interface with drag and drop functionality and pre-made templates.
- Integrations: Choose a platform that integrates with your ecommerce store, email marketing service, payment processor, and analytics tools.
- Pricing: Compare the costs of different solutions to find one that fits your budget. Some offer free plans with upgrade options as your business grows.
- Support: Select a builder that provides helpful resources to get you started and offers customer support in case you get stuck.
- Analytics: Look for built-in analytics that track key metrics like page views, bounce rate, and conversions so you can optimize your landing page.
By weighing these factors, you can determine which landing page platform is the optimal choice for promoting your jewelry products and driving more sales. With the right solution in place, you'll be able to create high-impact landing pages that capture attention, inspire action, and boost your bottom line.
How Do I Make My Own Jewelry Landing Page with Unicorn Platform
To create your own stunning jewelry landing page with Unicorn Platform, follow these steps:
Select a Template
Unicorn Platform offers designer-made templates specifically for jewelry brands and stores. Choose from minimalist, artistic or bold templates to match your brand's style. Fully customize any template with your logo, images, and brand colors to make it your own.
Add High-Quality Photos
Visually showcase your jewelry pieces and products using full-width banner images, gallery grids and slideshows. Upload professional lifestyle and product photos to make an impact on visitors. Images should be well-lit, in focus and capture the details and intricacies of each design.
Highlight Your Story
Share your brand's story and mission to build trust and connection with visitors. Add a 'About Us' section with a heartfelt story of how your business began, your design inspirations or your commitment to quality and customer service. Keep the tone authentic, genuine and relatable.
List Your Products
Feature your jewelry collections, newest pieces or bestsellers in an eye-catching product grid. Include high-resolution photos, names, short descriptions and pricing for each item. Group similar products together and be strategic in how you organize and display them on the page. Offer sorting options so customers can filter products by category, price, popularity or other attributes.
Include Strong Calls-to-Action
Place prominent call-to-action buttons, like ‘Shop Now’ or ‘View Collection’ to encourage visitors to browse products. Additional call-to-actions might invite people to sign up for your email newsletter, book an appointment or get in touch with any questions. Make these buttons large, colorful and hard to miss to drive the actions you want people to take.
With an stunning landing page highlighting your brand story, product photos and calls-to-action, you'll capture the interest of customers and increase sales and brand awareness. Carefully crafting each element using Unicorn Platform's intuitive design tools requires no coding knowledge and allows you to make a professional landing page yourself.
Conclusion
As you have seen, creating an eye-catching yet effective landing page for your jewelry business does not have to be complicated. By focusing on high-quality images of your products, an easy to navigate layout, clear calls-to-action, and a simple but compelling message about your brand and offerings, you can craft a landing page that will resonate with your target customers and drive sales. The examples explored here, from minimalist to bold and dramatic, demonstrate how you can showcase your products and brand in a stylish, shoppable way. With the right tools and an understanding of effective landing page design, you have everything you need to create a stunning landing page for your jewelry business in 2023. The key is to keep it clean, highlight what makes your products and brand special, and give visitors an easy path to becoming your customers.
