As an entrepreneur launching a new food product, you need an effective landing page to capture customer interest and drive sales. However, building an attractive yet high-converting landing page is challenging if you lack technical skills. The good news is you don't need to be a coding expert or hire a web developer to create a landing page that sells.
With an intuitive drag and drop builder like Unicorn Platform, you can easily design and publish a professional landing page for your food product in minutes. Simply select from the pre-made templates, drop in eye-catching images of your product, add some punchy text to highlight the key features and benefits, include a signup form to capture emails, and you're done. Your sleek new landing page is ready to go live and start generating sales. The days of complicated coding for a simple landing page are over. With an easy-to-use tool, you can focus on promoting your product instead of sweating the technical details.
Check out our blog post on building a smoothie diet landing page in minutes to see how easy it can be to create a landing page for your food product with Unicorn Platform.
Choose a Template for Your Food Product Landing Page on Unicorn Platofrm
To create an effective food product landing page on the Unicorn Platform that converts visitors into customers, there are a few key steps you should follow:
First, choose an eye-catching template that is suited for promoting food products. Unicorn Platform offers templates specifically designed for ecommerce sites selling physical products. Select one with an image-focused layout, bright colors, and a simple but compelling design. Some highly-rated options for food product landing pages include the ‘Gourmet’ and ‘Farm to Table’ templates.
Next, upload high-quality photos of your delicious food items. Make sure the images are large, clear, and showcase your products in an appetizing way. Studies show that visitors engage more with landing pages that feature attractive visuals of the items being sold.
Then, craft an enticing headline and subheading. For a food product landing page, an appealing headline could highlight your brand or products, such as 'Artisanal Goods Baked with Passion' or 'Delectable Treats for Every Occasion'. Follow with a subheading that gives visitors a sense of what you offer.
In the body section, describe your products in detail using emotive and sensory language to help visitors visualize enjoying your delectable goods. Share the stories and origins behind your brand and items. Keep text concise but cover the essential selling points.
Finally, include prominent calls-to-action like 'Shop Now' or 'Taste the Difference' buttons that make it easy for visitors to purchase from you or learn more. Place these CTAs strategically throughout your page, especially above the fold and at the bottom.
With an enticing template, mouthwatering visuals, compelling copy, and strategic calls-to-action, you'll have a food product landing page that whets visitors' appetites and converts them into loyal customers. Success is just a few clicks away on the easy-to-use Unicorn Platform.
Pick a Hero Image That Tells a Story
To create an effective food product landing page that converts visitors into customers, you need to start with a hero image that instantly communicates what you’re selling and why people will love it. Your hero image should capture the essence of your product and brand in a single, eye-catching photo.
Choose an image that shows your actual product, not just lifestyle shots. A close-up photo of your food product on a solid background is ideal. For example, if you’re selling artisanal pasta sauces, feature a mouth-watering photo of your pasta topped with sauce. If you have a new granola or snack mix, show nuts, seeds and other ingredients artfully arranged in a bowl.
For extra appeal, consider adding:
- A human hand interacting with the product, such as scooping sauce from a jar or bowl. This helps viewers imagine what the product feels and tastes like.
- Steam or other enticing visual effects. For hot beverages or soups, steam creates warmth and a sense of freshness. For baked goods, consider highlighting a fresh-from-the-oven glow.
- A simple prop like a rustic cutting board, woven basket or colorful dish that complements your product and brand esthetic. Keep the focus on the product, though.
- Optional text overlay with a brief product name, tagline or call to action like “Shop Now” to capture viewers’ attention. But don’t overwhelm the image.
With an irresistible hero image in place, you’ll have visitors salivating to learn more about your delicious product. And that’s the first step to making a sale. By following these tips, you can create a landing page that satisfies customers' appetites and your business goals.
Craft a Benefit-Driven Headline
To create an effective food product landing page that converts visitors into customers, you need to craft a compelling headline. The headline is the first thing visitors see, so it needs to capture their attention and communicate the key benefits of your offering.
Focus on Your Customer's Needs
Put yourself in your customer's shoes. What are their needs, desires, and pain points? How will your product satisfy or solve them? Focus your headline on how your product will make their life better or easier. For example, if you're selling an organic granola, a benefit-focused headline could be: “Crunchy, All-Natural Granola That Gives You an Energy Boost Without the Crash.”
Lead with Your Key Benefit
Identify your product's most compelling and differentiating benefit and make that the focus of your headline. For a gluten-free cookie, it could be: “Finally, Gluten-Free Cookies That Actually Taste Like Cookies.” The headline promises a solution to a common problem with gluten-free baked goods.
Use Powerful and Persuasive Words
Words like “you,” “your,” “introducing,” “secrets,” “breakthrough,” “amazing,” or “incredible” create a persuasive headline. However, only use them if you can back up the claim. For a new take on a familiar product like yogurt, a headline could be: “Discover Yogurt Like You've Never Tasted Before.” But the yogurt would need to be innovative in some way to justify that headline.
Keep it Short and Scannable
Online readers tend to scan web pages quickly. Keep your headline to just a few words so it's easy to read and stands out. For a gourmet popcorn, a simple but compelling headline would be: “Popcorn Perfected.” Three words capture the essence of an artisanal, high-quality product.
Drive Urgency (Optional)
To motivate visitors to buy now rather than later, add an element of urgency or scarcity. But only use this technique if it's genuine. For a small-batch hot sauce, a headline like “Limited Edition Ghost Pepper Hot Sauce: Only 250 Bottles Available” highlights how exclusive and scarce the product is.
An effective benefit-driven headline is concise yet impactful, highlights your key differentiator, speaks to your customers’ needs, and motivates them to buy or learn more. Get that headline right, and you'll be well on your way to a high-converting food product landing page.
Share the Key Features and Benefits on Your Food Product Landing Page
To effectively sell your food product on your landing page, focus on highlighting the key features and benefits. Share how your offering solves problems and improves customers’ lives in a meaningful way.
Key Features
List the most important and unique features of your food product. For example:
- Made from the freshest, high-quality ingredients
- Special proprietary recipe or cooking technique
- Unique flavors or ingredient combinations
- Healthy, natural, organic, etc.
- Locally-sourced
- Artisanal or small-batch
Expand on each feature with 1-2 sentences. Use emotive language to help readers visualize and connect with your product.
Tangible Benefits
Explain how the key features translate into concrete benefits for customers. For example:
- Delicious, satisfying taste they can’t get anywhere else.
- Nutritious, so they can feel good about what they’re eating.
- Convenient, saving them time and effort.
- Supports local community by using locally-sourced ingredients.
- High quality at an affordable price.
Share specific examples of how your product has benefited customers in the past. Testimonials and customer stories are very persuasive.
Competitive Advantage
Discuss what makes your food product unique compared to competitors and alternatives. For example, a secret family recipe, proprietary cooking technique, or use of premium, organic ingredients when competitors use artificial or lower-quality ingredients. Explain how that differentiation results in a better experience and outcome for customers.
An effective food product landing page highlights the most compelling features, benefits, and competitive advantages of your offering. Share vivid details and examples to help visitors understand the value proposition and get excited to try your product. With a persuasive page, you'll turn more visitors into customers and boost your sales.
Keep Your Copy Concise but Compelling
To maximize conversions, keep your copy clear, concise, and compelling. Focus on brevity while still effectively communicating the key benefits and value propositions of your product.
Highlight the Most Important Details
Carefully craft 2-3 sentences for each main point you want to convey. Use bullet points for any lists of features or specifications. Keep paragraphs short, around 2-3 sentences. This makes the information easy to digest and skim.
Use Simple but Persuasive Language
Avoid overly complex words and syntax. Write as you speak to connect with readers. Use persuasive and emotive language to evoke interest. For example, say “revolutionary” rather than “innovative”, or “irresistible” instead of “popular”. Repeat key phrases for emphasis.
Tell a Compelling Brand Story
Share the story behind your product and business. Discuss the problem you set out to solve and your vision. This helps to build rapport and connection with potential customers. Keep this brief, around 2 short paragraphs.
Highlight Customer Benefits
Discuss how your product will improve your customer's life. Focus on key benefits like saving time, reducing costs, improving health, gaining status, etc. Use descriptive phrases to bring the benefits to life. For example, say “never waste another minute prepping ingredients” or “indulge in the premium flavors of gourmet cuisine at a fraction of the cost”.
Include Visuals
Include high-quality images of your product, infographics, graphs or other visual elements. This gives readers a quick overview of your product and breaks up large blocks of text. Ensure any visuals are optimized for web - keep file sizes small but resolution high.
Use a Clear Call-to-Action
End your copy with a clear call-to-action, such as "Buy Now" or "Start Your Free Trial". Place this call-to-action button prominently on your page to make it easy for readers to take the next step. Use action-oriented language to encourage them to do so.
An effective yet concise product landing page with persuasive copy and visuals is key to converting visitors into customers. Focus on highlighting benefits, keeping sentences short, and using a clear call-to-action. This approach will craft a compelling story about your product and business that resonates with readers.
Include Visuals of Your Food Product Landing Page
To create an effective food product landing page that sells, including visuals of your actual product is key. Potential customers want to see what they're buying, especially for food items. High-quality photos are essential.
Professional Product Photos
Invest in professional product photography to capture appetizing images of your food product. For best results, hire a food photographer who has experience shooting similar products. Provide samples of your product for the photo shoot. Get multiple angles, close-ups, lifestyle shots, and images of your product's packaging.
Image Sizes
Have a good mix of image sizes - use some large hero images to capture attention, medium-sized images within your content, and thumbnail-sized images in any galleries. The larger images should be at least 1000 pixels wide. For the medium and small images, 600 to 800 pixels is a good size.
Image Captions and Alt Text
Don't forget to add captions for each image and alt text for improved accessibility. The captions should provide context about what's shown in the photo. The alt text is read by screen readers for the visually impaired, so describe what's displayed in the image.
Video (Optional)
If budget allows, consider including a short video. An engaging video showing how your product is made or used is a dynamic way to bring your landing page to life. Keep videos under 60 seconds in length. Place the video in a prominent spot on your page, like at the top.
Call Visitors to Action
With great visuals and content in place, use calls-to-action to prompt visitors to buy. For example, include buttons like "Buy Now" or "Get My Product." Be specific in your CTAs by mentioning your actual product name. Place CTAs near your product photos and descriptions, so people can easily take the next step after seeing and reading about your product.
Using professional product photos, optimized image sizes, thorough captions and alt text, video, and strategic calls-to-action with your product visuals will make your food product landing page both appealing and persuasive to visitors. The visual experience, combined with a compelling written message about how your product will benefit them, is a recipe for increased conversions and sales.
Build Trust With Customer Testimonials and Reviews
To build trust and social proof on your food product landing page, include customer testimonials and reviews. People want to know that others have tried your product and loved it before they buy.
Testimonials from Happy Customers
Request video or written testimonials from your happy customers and feature them prominently on your landing page. You can ask them questions like:
- What did you like most about the product?
- How has it improved your life?
- What would you say to someone who is on the fence about buying it?
Keep the testimonials short and impactful. They should be a few sentences that speak to the specific benefits and value of your product. These social proof elements let visitors know that real people have experienced positive results and outcomes from using your product, which builds trust and credibility.
Reviews and Ratings
If you sell on Amazon, include your star rating and number of reviews on your landing page. You can also feature selected 4 and 5 star reviews from happy customers with their permission. Studies show that over 70% of people read reviews before making a purchase, so give visitors the chance to read about how well your product works from real customers.
Including genuine customer testimonials and reviews on your landing page helps build social proof and trust that your product delivers on its promises. Let your happy customers do the selling for you by showcasing their experiences and results. The more specific details and stories they share about how your product improved their lives or businesses, the more compelling and persuasive the testimonials will be.
Using these strategies, you can create an effective food product landing page that resonates with your target audience and gives them the confidence to click “Add to Cart.” Trust and social proof are essential for ecommerce conversions, so tap into the power of customer testimonials and reviews to sell your product.
Add a Clear Call to Action
A clear call to action (CTA) is one of the most important elements on your landing page. It tells visitors exactly what you want them to do next and prompts them to take the next step in the conversion process. For a food product landing page, an effective CTA should:
Offer an opportunity to purchase. The primary goal of your landing page is to generate sales of your food product. Your CTA should make it easy for visitors to complete a purchase, whether that’s adding the item to their cart to buy now or pre-ordering for when the product becomes available.
Be prominently placed. Place your CTA front and center on the page, such as at the top of the content section or in a dedicated section at the bottom of the page. This makes it highly visible and signals its importance to visitors.
Use compelling copy. Write copy for your CTA that is concise yet persuasive, such as “Order now and save 15%” or “Be the first to try our new artisanal granola - preorder today!”. Keep your CTA copy enthusiastic and action-oriented.
Provide social proof. If possible, include elements like customer reviews, ratings, or quotes on or near your CTA. This social proof helps to build trust in your product and brand, making visitors more inclined to take action.
Offer a strong incentive (optional). You may want to provide an extra incentive for visitors to complete the desired action, such as a coupon code for a discount, free shipping, or a promotional giveaway. Time-limited offers in particular can encourage urgency.
Keep your CTA prominently featured on all pages of your landing page for the best results. A clear, compelling call to action is a simple yet highly effective way to turn your landing page visitors into customers. Following these best practices will help ensure your CTA is as persuasive and conversion-optimized as possible.
FAQs: Food Product Landing Page Questions Answered
As you develop your food product landing page, you may have some questions about best practices. Here are some of the FAQs regarding food product landing pages answered:
What should be included on the page?
A food product landing page should include:
- Product images: High-quality photos of your food product from multiple angles. Show what makes it appetizing.
- Product description: Describe your product in an appealing, mouthwatering way. Discuss ingredients, flavors, textures, and other attributes. Mention any certifications or accolades.
- Pricing: Clearly state your product's price or price range. You may want to offer promotions or discounts to first-time customers.
- Reviews: Feature 3 to 5 reviews or testimonials from happy customers. Reviews build trust and credibility. Get permission first before including anyone's name or photo.
- FAQs: Address common questions about your product, shipping, returns, etc. This saves customers time and provides the information they need to make a purchase.
- Call to action: Prominently feature buttons for purchasing, subscribing or contacting you. Make it easy for visitors to become customers.
What makes an effective product page?
An effective food product landing page is:
- Focused: Centered around your product. Remove any unnecessary distractions.
- Appealing: Uses an appetizing design, enticing images, and engaging copy.
- Visually balanced: Combines text, images, and whitespace in a pleasant, uncluttered way.
- Optimized: Loads quickly and is mobile-friendly. Uses SEO best practices for product pages.
- Persuasive: Highlights the key benefits and value of your product to compel visitors to buy.
- Trustworthy: Provides details about your brand, product sourcing/quality, and contact information. Reviews and certifications also build trust.
- Actionable: Makes it extremely easy for visitors to purchase or learn more through prominent calls to action.
By including these elements and optimizing for effectiveness, your food product landing page will convert casual visitors into loyal customers. Be sure to also promote your page on social media and with SEO to drive more traffic. With an attractive, persuasive page, you'll be selling your product in no time!
Conclusion
You now have the tools and knowledge to create an effective landing page for your food product that converts visitors into customers. By focusing on a clean design, impactful images, an attention-grabbing headline, and a clear call-to-action, you'll drive more sales and grow your business. Don't forget to optimize your page for mobile devices since that's how many of your visitors will find you. Keep testing and improving your page over time based on key metrics like conversion rates and sales. With the right landing page, you'll spread the word about your delicious product to foodies everywhere. What are you waiting for? Get started building your food product landing page today using an easy to use platform like Unicorn. Success and new customers are only a few clicks away.
