As an entrepreneur looking to raise capital, an effective fundraising landing page is essential. When developing your campaign, a customizable template can save you valuable time and ensure a polished result. This guide provides the key elements to include in your fundraising landing page template so you can craft a compelling story, share your vision, and start securing backers.
With a few simple building blocks, you can create a landing page template tailored to your needs. Whether you're launching a new tech startup or a local community project, the steps here will set you up for crowdfunding success. Keep your audience front of mind, highlight what makes your idea innovative, build a sense of urgency, and make it easy for people to support you. Follow these best practices and you'll be well on your way to achieving your fundraising goals.
If you're looking to build a charity landing page, Unicorn Platform has got you covered. Check out our article on how to build your charity landing page with Unicorn Platform to learn more.
Why You Need a Fundraising Landing Page
A fundraising landing page is essential for any nonprofit or cause looking to raise money online. Here are a few reasons why you need a dedicated fundraising landing page:
- Focus the visitor's attention on donating. A landing page eliminates distractions and focuses the visitor on the one conversion goal: making a donation. Without sidebar links or headers to other parts of your website, visitors can concentrate on your fundraising campaign message.
- Tell a compelling story. A good fundraising landing page shares the story of your cause in a persuasive way. Use visuals like photos and videos to elicit an emotional reaction in visitors and inspire them to give. Tell personal stories of those you've helped to make a human connection.
- Make it easy to donate. Place a prominent "Donate Now" button above the fold on your page so visitors can quickly take action. Have a simple donation form with suggested amounts to increase average donations. Offer multiple ways to give like credit card, PayPal, bank transfer or mailing a check.
- Build trust and credibility. Share details about your organization, mission, impact and team to establish your legitimacy. Feature testimonials, media coverage, awards, partnerships, and certifications you have earned. Transparency about how funds are used can motivate visitors to become donors.
- Capture contact information. Ask visitors to provide their email address in exchange for a donation so you can follow up and build a long-term relationship. Email newsletters, impact reports and renewal campaigns are an opportunity to inspire repeat donations.
A well-designed fundraising landing page is the foundation for an effective online fundraising campaign. By crafting a persuasive message, making the experience frictionless, building trust in your cause and capturing donor information, you'll raise more money for the people and programs you serve.
Choosing a Landing Page Builder: Why Unicorn Platform?
When choosing a landing page builder for your fundraising campaign, Unicorn Platform should be at the top of your list for several reasons:
- Easy to Use. Unicorn Platform is extremely intuitive. With drag and drop features, pre-built templates, and no coding skills required, you can have a professional fundraising landing page up and running in minutes.
- Customizable. While the pre-built templates provide an excellent starting point, you have full control to customize the page to match your nonprofit’s branding. Change colors, fonts, add media, and include custom CSS or HTML code. You have the flexibility to make it your own.
- Integrations. Unicorn Platform integrates with many of the tools nonprofits already use like PayPal, Stripe, MailChimp, and Google Analytics. This makes it easy to start accepting donations, send follow-up emails, and track the metrics that matter for your campaign.
- Affordable. Unicorn Platform offers nonprofit pricing and discounts to help organizations with limited resources. With plans starting at $8 per month, you can have an effective fundraising landing page that won’t break your budget.
- Great Support. If you get stuck or have questions while building your page, Unicorn Platform offers helpful documentation, video tutorials, and live chat support. They are there to make sure your experience is a positive one.
When fundraising success is the goal, the right tools matter. Unicorn Platform provides an easy, customizable, and budget-friendly solution for nonprofits to create high-converting landing pages that will help maximize your campaign results. For an effective fundraising campaign, look no further than Unicorn Platform.
Selecting a Fundraising Landing Page Template
Selecting a Suitable Template
When creating a fundraising landing page, choosing an appropriate template is key to conveying your message and call-to-action effectively. Several factors should be considered when selecting a template:
Content
The template you choose should allow you to present all necessary content for your campaign, including:
- An emotive headline and subheadline
- Compelling images and/or video
- A clear description of your organization or cause and its mission
- Details on the specific need or initiative being funded
- Testimonials or stories from those you serve (if applicable)
- FAQs regarding donations and your organization
Layout
An ideal template will have:
- A prominent call-to-action (e.g. “Donate Now”) placed prominently above the fold
- Ample negative space and whitespace for easy reading
- A simple, uncluttered design focusing attention on key elements
- Responsive design suitable for mobile and desktop viewing
- Social sharing buttons to increase visibility
Customization
Look for a template that allows you to:
- Change colors, fonts, and images to reflect your brand
- Add custom CSS or HTML for greater design control (if desired)
- Include dynamic content from forms or databases (if applicable)
- A/B test different versions to optimize performance
Using a template specifically designed for fundraising campaigns will allow you to create a high-converting landing page with impact. Evaluate options based on your content needs, desired layout and level of customization to choose a template suited to help you reach your fundraising goals. With an effective template and compelling messaging, you'll be on your way to a successful campaign.
Adding Your Unique Branding
To make your fundraising landing page template uniquely represent your brand, you'll want to customize the look and feel. Adding your own branding elements helps build trust and recognition with visitors.
Logo
Feature your organization's logo prominently at the top of the page. Your logo is the face of your brand and helps identify you. Make sure it links back to your website's homepage.
Color scheme
Choose a color palette that aligns with your brand guidelines. The colors you select should evoke the right emotions and messaging. For example, blues and greens often convey trust, security and nature. Apply your color scheme to elements like the header, buttons, bullet points, and callout boxes.
Fonts
Select easy-to-read fonts that match your brand personality. Elegant serif fonts portray tradition while clean sans serif fonts convey modernity. Use different font sizes, weights and styles for headlines versus body text to create visual hierarchy.
Images
Carefully curated images help bring your page to life and form an emotional connection. Pictures of the people or places your cause aims to help are ideal. Ensure any images you use are high quality, convey positive emotions and have the proper licensing for commercial and public use.
Content sections
Group related content into clearly defined sections with concise headlines. Sections like “Our Mission,” “Success Stories," “How You Can Help,” and “Contact Us” are common on nonprofit landing pages. Use contrasting background colors or borders to visually separate each section.
Consistent messaging
Maintain a consistent voice and messaging throughout your page. Reiterate your mission and key facts in different ways to effectively educate visitors. Close each section by re-engaging visitors with a strong call-to-action that prompts them to donate or get involved.
Customizing a fundraising landing page template with your unique branding helps create a professional and compelling experience for visitors. By applying your brand identity with colors, fonts, images, content sections and consistent messaging, you'll inspire trust and loyalty in your cause. Visitors will feel confident in donating or volunteering their time knowing their support will be well utilized.
Writing Compelling Copy That Converts
To create a fundraising landing page that converts visitors into donors, compelling copy is essential. Your copy should educate readers about your cause, build an emotional connection, and inspire them to take action.
Focus on Your Mission and Vision
Explain your organization's mission and vision in a clear, concise way. Discuss the specific problems you aim to solve and the impact you hope to have. Paint a vivid picture of the future you want to create to elicit emotion and passion in readers.
Share Personal Stories
Personal stories from people who have benefited from your work are extremely powerful. Interview individuals and share their experiences, struggles, and triumphs. Discuss how your organization has impacted them in a meaningful way. Readers will connect more deeply with a story about a single person than broad statements about groups of people.
Issue an Urgent Call to Action
Your copy should inspire readers to take immediate action to support your cause. Use action verbs and emphasize the urgency and importance of their gift. For example, say “Donate today to provide meals for families in need” rather than “Your gift will help provide meals.” Set a fundraising goal or deadline to spur readers to give promptly.
Offer Donation Options
Provide options at a range of giving levels so readers can choose what is right for their budget. For example, suggest giving $25 to provide a week of meals, $50 for a month, or $100 for a year. The more choices you offer, the more likely readers will be to find an amount they are comfortable with. Be sure to make the donor benefits and impact very clear at each level.
Thank Your Supporters
Close your copy by thanking readers for their support and belief in your mission. Reiterate the impact of their gifts and how together you are creating positive change. Let them know you appreciate them and are stewarding funds responsibly to achieve the greatest impact. A heartfelt thank you will inspire continued loyalty and future gifts.
Using these strategies will help you craft landing page copy that is compelling, impactful, and effective at converting visitors into donors dedicated to supporting your cause. Focusing on your mission, sharing stories, issuing a call to action, providing options, and thanking supporters will create an emotional experience for readers and inspire them to give generously.
Adding Visuals and Multimedia
To maximize engagement and conversion rates, adding visuals and multimedia to your fundraising landing page template is essential.
Images
High-quality images, especially photographs of people using or benefiting from your product or service, help to establish an emotional connection and build trust with visitors. Include:
- A large, eye-catching hero image at the top of the page. This should capture the essence of your campaign.
- Images of your team, community, and people you’ve helped. Put faces to your organization.
- Infographics to illustrate key facts and figures. Visual representations of data are highly scannable and impactful.
Video
If possible, incorporate a short video. Some options include:
- An explainer video to demonstrate how your product or service works. Keep it under 2 minutes.
- Testimonial videos featuring people sharing stories about the impact you’ve made. These powerful social proofs can inspire visitors and spur them to donate.
- A welcome video with a call-to-action, asking visitors to support your important work. Have the founder or a key team member speak genuinely about your mission and goals.
Icons
Strategically placed icons can help highlight and draw attention to important content and calls-to-action. For example, use:
- A heart icon next to a key statistic to emphasize impact.
- arrows pointing to your donation button or signup form.
- a thumbs up icon next to a testimonial or review.
Interactive Elements
When possible, incorporate interactive elements like sliders, tabs, accordions or progress bars. These make the page dynamic and engaging, and a good user experience will keep visitors on the page longer. For example:
- Use sliders or tabs to display multiple visuals in a small space.
- An interactive timeline or progress bar to show how donations will be used and the impact over time.
- Accordion drop-downs to house FAQs or additional details that don’t need to be shown all at once.
By combining compelling visuals, video, icons and interactive elements, you’ll craft a fundraising landing page that forges an emotional connection, builds trust, and inspires your visitors to take action. With a persuasive, multimedia-rich page, you’ll gain more donors and raise greater funds to fuel your important work.
Optimizing for Mobile
To optimize your fundraising landing page for mobile devices, there are a few key steps you should take:
Responsive Design
Make sure your landing page template utilizes a responsive design that dynamically adapts to different screen sizes. This means the content should resize and rearrange to suit smartphones, tablets, and desktop displays. A responsive template will ensure your landing page is easy to navigate and read on any device.
Large Fonts and Buttons
On mobile, people are often browsing on the go and may have a harder time clicking small links or reading tiny text. Use a minimum font size of 16px for all content and make call-to-action buttons and links large enough to easily tap. This will reduce frustration and improve the user experience.
Minimal Content
Keep the amount of content on your mobile landing page template to a minimum. Only include the most important information. Large blocks of text are difficult to read on a small screen. Use bullet points and numbered lists when possible to break up content into bite-sized pieces.
Prominent Donation Form
Make your donation form the focal point of your mobile landing page. Place it prominently at the top so visitors can quickly and easily submit donations on the go. The form should have:
- Large text fields for contact and payment information.
- Clearly labeled buttons (e.g. Donate, Submit).
- Only request essential information to keep the form short. You can collect more details on your full website.
Testing
Once your landing page template is built, test how it displays on a variety of mobile devices to identify any issues. Ask friends or colleagues to review your landing page on their smartphones and tablets as well. Make any necessary tweaks to optimize the mobile experience before launching your campaign.
Optimizing your fundraising landing page for mobile is key to reaching donors on the go and increasing the success of your campaign. By focusing on a responsive design, minimal content, large text and buttons, a prominent donation form, and thorough testing, you can create a seamless experience for visitors on any device.
Driving Traffic to Your Fundraising Landing Page
To drive traffic to your fundraising landing page, you’ll need to implement some effective marketing strategies.
Search Engine Optimization (SEO)
Optimizing your page for search engines like Google is key. Use relevant keywords in your page title, headers, and content. For a fundraising campaign, focus on terms like “donate now,” “support our cause,” or “contribute today.” Make sure your page loads quickly and is mobile-friendly. Submit your page to search engines and get backlinks from relevant sites.
Social Media Marketing
Promote your campaign on social media platforms where your target audience spends time. Create ads for Facebook, Twitter, and Instagram directing people to your landing page. Post updates, share stories of how donations have helped, and encourage people to give. Use hashtags to increase visibility.
Email Marketing
If you have an email list, send dedicated email blasts about your fundraising campaign. Explain your mission, share your goal, and provide a prominent link to your landing page. Send reminder emails as the campaign progresses to keep it top of mind. Offer incentives for donating like special perks or shout-outs.
Influencer Outreach
Identify influencers in your industry or cause area and reach out to them about promoting your campaign. Explain your fundraising goal and mission and ask if they’d be willing to share your landing page with their followers on social media or in their email newsletters. Be prepared to offer commission or other perks in exchange for their promotion.
Guest Blogging
Write blog posts for industry publications about your mission, fundraising goal, and call visitors to action to donate on your landing page. Mention the URL and key details about the campaign. This helps drive referral traffic from readers interested in your cause area. Offer the blog content for free in exchange for a dofollow backlink to your landing page.
Paid Advertising
If budget allows, you can boost social media posts or run dedicated ads on platforms like Facebook, Twitter, and Google Ads to increase traffic to your landing page. Retarget people who visit but don’t donate. A/B test different ad copy and images to optimize results. Even a small ad spend can go a long way toward raising awareness and funds.
FAQs: Fundraising Landing Page Template Questions Answered
What is a fundraising landing page template?
A fundraising landing page template is a pre-designed page layout focused on collecting donations for a specific campaign or nonprofit organization. It contains all the necessary elements to describe your mission, share details about a campaign or initiative, and prompt visitors to make a contribution. Using a template allows you to quickly launch an effective fundraising page without technical experience.
Do I need to know how to code to use a fundraising landing page template?
No, fundraising landing page templates are built to be customized without any coding required. They utilize drag and drop builders, pre-designed elements, and simple text and image uploading to create your page. As long as you have basic computer skills, you can easily customize a template to match your nonprofit's branding and set up a fundraising campaign page.
How much do fundraising landing page templates cost?
Fundraising landing page templates vary in cost from free open-source options to paid premium templates. Free and low-cost templates provide a basic but functional page, while paid templates offer more customization options, integrations, and support. Pricing for paid templates is often charged monthly or annually as a subscription, ranging from $10/month to $50+/month depending on the features. Some website builders like Unicorn Platform also include free nonprofit and fundraising templates with their paid plans.
Can I accept donations directly through a fundraising landing page template?
Yes, most fundraising landing page templates offer seamless integration with popular donation processing platforms like Stripe, PayPal, and Authorize.net. This allows you to securely accept one-time and recurring donations directly through your page. Donors can quickly enter their payment information and complete a transaction without leaving your site. Some templates may charge a small percentage of each donation to facilitate the payment processing.
How do I promote my fundraising landing page template?
To drive traffic and maximize donations through your page, you'll need to actively promote your fundraising campaign. Effective promotion strategies include:
- Email marketing to your nonprofit's mailing list
- Social media advertising and posts on platforms like Facebook, Instagram, and Twitter
- Partnerships with aligned organizations to cross-promote to each other's audiences
- Media coverage and PR to raise awareness of your campaign
- Search engine optimization to rank higher in search results for relevant keywords
- Pay-per-click advertising to reach new potential donors
With an impactful fundraising landing page template and strategic promotion, you can rally support and collect donations for your important cause. Please let us know if you have any other questions!
Conclusion
As you've learned, creating an effective fundraising landing page template requires focus, planning, and the right tools. By choosing a simple yet powerful landing page builder, defining your campaign goals, optimizing for conversion, and A/B testing your way to success, you'll be equipped to build a high-performing fundraising page. With a professional template and consistent brand messaging, you can inspire trust and motivate visitors to become donors and supporters of your important cause. By following the strategies and advice outlined here, you'll be well on your way to exceeding your fundraising goals and making a bigger impact. Now go build your template, launch your campaign, and start changing lives.
