As an entrepreneur, your time is valuable and limited. Managing various business functions while also building an engaging online presence for your product or service can feel overwhelming. However, creating a custom landing page for your online ordering process doesn't have to be complicated or require a huge time commitment. With the right tools, you can design an eye-catching landing page in a short amount of time to start converting more visitors into customers. Unicorn Platform provides free templates and an easy drag-and-drop interface to help you create a food website landing page in minutes. Check out their blog post on how to build a food website landing page in minutes to learn more about this time-saving solution.
Why You Need an Online Ordering Landing Page
An online ordering landing page is essential for any business that sells products or services on the
internet. Here are a few reasons why you need one:
Having a dedicated landing page for your online ordering process provides a clear path for your customers to purchase from you. Rather than navigating your website to find how to order, an ordering landing page presents the necessary steps and forms in an organized fashion. This seamless experience will convert more visitors into paying customers.
A custom landing page allows you to curate content specifically tailored to your ordering process. You can highlight images of your products, list options and pricing information, outline your shipping and return policies, and provide testimonials from satisfied customers. This focused presentation builds trust in your brand and gives customers confidence in completing their purchase.
With an online ordering landing page, you have greater control over the user experience. You can choose a layout, format, and flow that you believe will be most effective for your audience. You can also A/B test different versions to optimize the page for the highest conversion rates. The flexibility of a custom landing page results in a polished product that represents your brand well.
By creating a separate landing page, you make the ordering process the primary focus for your customers. There are no distractions from your website’s navigation or other content. An optimized ordering landing page encourages visitors to take that crucial next step to becoming a paying customer. For any business, turning an interested lead into a sale should be a top priority.
In summary, an online ordering landing page provides a tailored experience, focused content, and clear user flow to convert your website traffic into sales. For the highest ROI, a custom landing page is a must-have for any ecommerce business.
How to Choose the Right Landing Page Builder
When choosing a landing page builder, you'll want to consider a few key factors. The most important are ease of use, customization options, and affordability.
Ease of use refers to how intuitive and simple the builder is to navigate. If it has a steep learning curve, it may frustrate you and hamper your productivity. Look for a builder with drag and drop functionality, pre-designed templates, and live preview options. Some highly rated, user-friendly builders are Unbounce, Instapage, and Leadpages.
Customization options allow you to create a page that matches your brand and vision. You'll want a builder with customizable templates, fonts, color palettes, and the ability to upload your own images and logos. The more flexibility and control you have over design elements, the better. Builders like Unbounce, Hubspot, and GetResponse are known for offering robust customization.
Affordability is also key. Landing page builders range from free to several hundred dollars per month. Consider how much you can budget for your tool and how long you need access. Month-to-month or annual subscription models may be good for short-term projects. If you need the tool long-term, a lifetime deal could save you money. Some affordable, well-rated options are Leadpages, Instapage, and Hubspot.
By evaluating multiple landing page builders across these three factors, you can determine which solution suits your needs and budget. The tool you choose will have a significant impact on your landing page creation and optimization process, so take your time to find the best fit for your requirements. With the right builder, you'll be creating high-converting landing pages in no time.
Unicorn Platform: An Overview of the Simple Yet Powerful Builder
Unicorn Platform is an intuitive yet powerful website builder designed to help you create customized online ordering landing pages with ease.
Simplicity Meets Customization
Unicorn Platform makes it simple to build a professional landing page from scratch without needing any technical skills. You have access to elegant templates and a drag and drop builder, so you can have a page up and running in minutes. However, Unicorn Platform also provides opportunities for customization through its open code and integration options. You have full control over the look and feel of your page and can tweak the HTML and CSS as needed.
Robust Features
Unicorn Platform comes equipped with all the features you need to create an effective landing page. You have a variety of templates to choose from, and you can upload your own images or choose from Unicorn Platform’s library of free stock photos. Embed video, add countdown timers and customer testimonials, create eye-catching headlines, and include calls-to-action to capture leads. You also have analytics to track how people are engaging with your page so you can optimize the content and design.
Affordable and Scalable
Unicorn Platform is very budget-friendly, with plans starting at $8 per month. As your business grows, you can easily scale up to one of their higher-tier plans which provide more advanced features and additional landing pages. Unicorn Platform is a platform built to scale with you, no matter the size of your company.
In summary, Unicorn Platform succeeds in striking the perfect balance between simplicity and customization. It is an affordable, user-friendly tool for creating customized landing pages that generate leads and drive sales. With a little time and creativity, you can build a gorgeous landing page to represent your brand using Unicorn Platform.
Building Your Landing Page in 3 Simple Steps
Building your own custom online ordering landing page is easier than ever with Unicorn Platform. In just three simple steps, you can design an attractive landing page to capture new customers and increase sales.
Select a Template
To get started, choose one of Unicorn Platform’s professionally-designed landing page templates. Options include templates for restaurants, retail stores, service-based businesses and more. Select a template that aligns with your brand and industry. The template will provide a basic layout and structure to build upon.
Add Your Content
Customize the template by adding your business name, logo, images, text and calls-to-action. You have full control over the content, design and flow of your landing page. Be sure to include:
- An attention-grabbing headline to capture interest
- Clear and concise copy describing your product or service
- High-quality images to visually represent what you're offering
- A strong call-to-action, such as a "Start Ordering" or "Learn More" button
Connect to Your Online Ordering System
The final step is connecting your landing page to your online ordering system or point-of-sale software. This allows customers to seamlessly place an order from your landing page. Unicorn Platform integrates with all major online ordering, ecommerce and POS solutions.
In a matter of minutes, you can launch a custom landing page to drive more orders and boost your business. Unicorn Platform’s simple yet powerful builder provides an easy way for companies of any size to create an effective online presence. Convert more web visitors into loyal customers with a professionally-designed landing page from Unicorn Platform.
Customizing Your Landing Page Design
To customize the design of your online ordering landing page, you have several options with the Unicorn Platform. By using the drag and drop builder, you can quickly and easily create a professional page tailored to your brand and business needs.
Choose a Theme
Unicorn Platform offers both free and premium themes to get you started. Select a theme in your brand colors and style to provide a cohesive experience for your customers. You can then further customize the theme to your liking.
Add Your Logo and Branding
Upload your company logo and include your brand colors, fonts, and other design elements to strengthen your brand identity on the page. Consistent branding across all your digital properties helps to build trust and recognition with your customers.
Select Page Sections
Decide what sections and content to include on your landing page. Common sections for an online ordering page include:
- Product catalog: Showcase your products with images, descriptions, and pricing. Arrange products in categories to make them easy to find.
- About us: Share some background on your company and team to build credibility.
- Contact information: Provide your business address, phone number, email, and hours of operation.
- FAQs: Answer common questions from your customers to address any concerns they may have about ordering from you.
Customize the Layout
Once you have your content added, you can drag and drop sections to arrange them in the optimal layout for your needs. Group related sections together and lead the customer through the key parts of your offering in a logical flow. Use spacers and columns to create an attractive layout with plenty of white space.
Mobile-Friendly Design
With the Unicorn Platform, the mobile version of your landing page is automatically optimized. But you can also customize the mobile layout to ensure the most important content and calls-to-action are prominently displayed for your on-the-go customers.
Following these steps will allow you to create a custom landing page that is tailored to your brand and business, providing an excellent user experience for your customers. The easy to use drag and drop builder makes the design process simple, even for beginners.
Adding Interactive Elements to Engage Visitors
To engage visitors and encourage them to convert, you'll want to include interactive elements on your landing page. These add visual interest and give visitors an active role in exploring your offer or products. Some options to consider include:
Image Hotspots
Adding "hotspots" to images allows visitors to hover over or click parts of the image to reveal information or links. This turns a static image into an interactive experience. For an online ordering site, you could add hotspots to a photo of your products that link to those items in your ordering form.
Accordion FAQs
An accordion FAQ uses collapsible sections that visitors can expand to view answers to frequently asked questions. This interactive element is ideal for addressing common questions about your products, services or ordering process in a minimal amount of space. Visitors can find the information they need while keeping the page uncluttered.
Interactive Pricing Tables
Rather than just listing your product prices in a static table, use an interactive pricing table that allows visitors to select different options to view the corresponding prices. For example, they could choose a product, specific features or add-ons, and timeframes to see the total price calculated instantly. This makes your pricing transparent and gives visitors more control over exploring your offerings.
Calculators
Add a calculator right on your landing page so visitors can determine costs, savings or other metrics. An online ordering site could include a shipping calculator so visitors can enter their location and product selections to view estimated shipping fees. A monthly subscription company might have a savings calculator so visitors can see how much they could save versus competitors.
Using one or more of these interactive elements will transform your landing page from a passive experience into an engaging one for visitors. Be sure to place these components strategically on the page to capture attention and encourage interaction and conversion. With interactive content, you make it easy for visitors to explore your offer and increase the likelihood of a sale.
Optimizing Your Landing Page for Conversions
To optimize your online ordering landing page for maximum conversions, there are several key steps you should take:
Focus on a Single Call-to-Action
Your landing page should have one clear call-to-action that encourages visitors to place an order. Remove any competing buttons or links and make your CTA large and prominently placed at the top of the page.
Include High-Quality Images of Your Products
Use professional product photos to showcase your offerings. Images should be large, high-resolution, and depict your products in an appetizing way. Studies show that pages with relevant images have a 94% higher view rate than those without.
Provide Details About Each Product
Give visitors all the details they need to make a purchase decision. List product names, prices, ingredients, sizes, and any other specifications. The easier you make it for customers to understand exactly what they’re ordering, the more likely they are to complete a transaction.
Offer Promotional Pricing or Coupons (If Applicable)
If you regularly offer sales or promotions, feature them prominently on your landing page. Coupon codes, discount links, and promotional pricing are proven ways to increase conversion rates. However, only include these if they are in line with your overall business and marketing strategy.
Include Customer Testimonials
Build credibility by incorporating positive reviews and ratings from real customers. Keep testimonials short and highlight the key benefits or results the customer experienced. Customer testimonials can increase conversions by up to 34% according to studies.
Streamline the Checkout Process
Your checkout process should be as short and simple as possible. Visitors should be able to easily create an account or checkout as a guest. Only ask for information necessary to complete the transaction. The easier you make the checkout process, the more likely customers are to follow through with their purchase.
By following these best practices, you can create an online ordering landing page primed for high conversion rates and sales success. Keep your page clean and focused, include visuals and details about your products, offer promotions when possible, build credibility with testimonials, and optimize your checkout for a seamless customer experience. An effective landing page is key to maximizing the results of your digital marketing campaigns.
Integrating Your Landing Page With Payment Gateways
To integrate your landing page with a payment gateway, you have a few options to choose from. Selecting the right gateway depends on your business needs and technical abilities.
Stripe
Stripe is a popular payment gateway used by many startups and small businesses. It’s easy to set up and use, with competitive processing fees. To integrate Stripe with your landing page:
- Sign up for a Stripe account and obtain your API keys.
- Add Stripe.js to your landing page. This is Stripe's JavaScript library that allows you to create payment forms on your site.
- Create a payment form to accept customer payment info like credit card numbers. Use Stripe Elements to format inputs and validate info.
- When a customer submits the form, send the info to Stripe's API to charge the card.
- Stripe will send back a response indicating if the charge succeeded or failed. You can then complete the order or prompt the customer to try a different card.
PayPal
PayPal is another popular option for accepting payments on your landing page. The integration process is similar to Stripe:
- Create a PayPal business account and obtain your API credentials.
- Add the PayPal JavaScript SDK to your landing page.
- Create a PayPal payment button or use the PayPal Checkout API to build a customized checkout form for accepting customer info.
- When a payment is submitted, send the details to PayPal's API to process the transaction.
- PayPal will return a response indicating if the payment was completed or not. You can then fulfill the order accordingly.
Other Options
There are additional gateways like Braintree, Authorize.net, and Square that also provide APIs to integrate with your landing page. The specific steps will differ but at a high level, you need to obtain access credentials, add a JavaScript library to create payment forms, send payment details to the gateway API to process transactions, and handle the response. With the right gateway, you'll be accepting online payments from your customers in no time!
FAQs: Common Questions About Online Ordering Landing Pages
An online ordering landing page allows customers to easily place orders for your products or services on your website. Here are some of the most frequently asked questions about creating an effective landing page:
What are the key elements of an online ordering landing page?
The key elements of an online ordering landing page include:
- Product or service offering: Clearly highlight what customers can order from your business. Include high-quality images, descriptions, pricing, and options to choose from.
- Simple ordering process: The ordering process should be as straightforward as possible. Use a short checkout form, minimize the number of steps required, and clearly label options. Offer guest checkout for convenience.
- Trust indicators: Include elements that build trust like customer reviews, testimonials, secure payment badges, contact information, refund policy, etc. This reassures customers and encourages them to complete their purchase.
- Call-to-action: Prominently feature buttons or links inviting customers to place their order or start the checkout process. The CTA should be highly visible and compelling.
How can I drive traffic to an online ordering landing page?
Some effective ways to drive traffic to an online ordering landing page include:
- Search engine optimization: Optimize your landing page for relevant keywords so it ranks well in search engines like Google. This can drive organic search traffic.
- Pay-per-click advertising: Run Google Ads or social media ads linking to your landing page. This paid advertising helps get your page in front of motivated buyers.
- Email marketing: Promote your landing page to your email list. Existing customers already know and trust your business so they're more likely to place an order.
- Social media: Share your landing page on social platforms like Facebook, Instagram, and Twitter. Engage with your followers and encourage them to check out your latest product or service offering.
- Referral programs: Offer existing customers an incentive to refer their friends and family to your landing page. Word-of-mouth marketing and referrals can be very effective.
- Retargeting: Use retargeting ads to re-engage visitors who left your landing page. Remind them of what they viewed and prompt them to complete their purchase. Retargeting helps convert interested prospects into customers.
How can I optimize an online ordering landing page?
Some tips for optimizing an online ordering landing page include:
Conclusion
Now that you have seen how easy it is to create a custom online ordering landing page with Unicorn Platform, you have no excuse not to get started. In just a few clicks, you were able to choose a stylish template, add eye-catching images, include persuasive copy, and embed an online order form. With mobile-friendly responsive design and customizable themes tailored to your brand, your new landing page is sure to impress visitors and boost sales. The only thing left is to publish your page and start driving traffic. What are you waiting for? Your customers are ready to order from you today. Get started now and watch as your new landing page exceeds your expectations. The possibilities are endless with Unicorn Platform.
