As an entrepreneur in the wellness industry, you know how important it is to make a great first impression. Your spa’s landing page is the first digital interaction many potential clients will have with your business. You want a page that is visually stunning yet simple to navigate, highlighting your spa’s unique offerings and conveying a sense of tranquility. However, custom web design can be costly and time-consuming. Luckily, Unicorn Platform provides an easy-to-use drag-and-drop builder with pre-designed templates that allow you to create a professional landing page in minutes. And if you're in the hair salon industry, check out our article on creating a memorable web design for a hair salon without learning to code using Unicorn Platform.
What Is a Landing Page and Why You Need One
As a business owner, you need an effective landing page to convert visitors into leads and customers. A landing page is a standalone web page designed specifically to engage visitors and prompt them to take action. It's the first thing people see when they click on an ad or link to your site.
Why do you need a landing page? Landing pages allow you to laser-focus your messaging to match people's intent. They eliminate distractions so visitors can concentrate on the offer or product you want them to consider. A polished landing page presents a professional image, builds trust in your brand, and guides people to convert by filling out a form, making a purchase, or taking another desired action.
An effective spa landing page should:
- Have a clear headline and subheading stating what you offer. For example, "Rejuvenate Your Body and Mind - Luxury Spa Treatments to Relax and Restore You."
- Include high-quality images showcasing your spa, facilities, and treatments. Help people visualize the experience.
- List the specific spa treatments, massages, facials, etc. you provide. Describe the benefits and effects of each.
- Have a clear call-to-action like "Book Your Treatment Now" or "Request a Consultation." Make it easy to contact or buy from you.
- Share testimonials or reviews from happy clients highlighting the results and experiences they gained from your spa. Build credibility and trust.
- Have a simple, uncluttered design with plenty of white space. Don't distract from your message and offers.
- Be optimized for mobile devices. Many people will view from their phones so your page must display well on smaller screens.
Implement these best practices and your spa landing page will be primed to turn visitors into loyal customers seeking health, beauty, and relaxation. With a polished presence, your business is sure to thrive.
Introducing Unicorn Platform: The Simplest Landing Page Builder
The Unicorn Platform is the simplest landing page builder, enabling you to create custom spa landing pages in minutes without any coding required.
- Drag and drop components like images, text, buttons, and more to design your page layout. Select from pre-designed spa landing page templates or start from scratch.
- Easily customize colors, fonts, and styles to match your brand. Change the background, add your logo, and include custom CSS if desired.
- Embed video, social media feeds, Google Maps, and other multimedia to enhance your page.
- Create eye-catching CTA buttons, signup forms, and lead generation forms that connect directly to your email service provider or CRM.
- Unicorn Platform integrates with many popular third-party services like MailChimp, HubSpot, Zapier, and more. Connect your landing page to your existing marketing and sales workflows with just a few clicks.
- A/B test different versions of your landing page to optimize conversion rates. Make data-driven decisions to improve results.
- Share your live landing page as a public link or embed the page directly on your website. You have full control and ownership over your landing pages and leads.
With an intuitive interface and powerful features, Unicorn Platform makes it simple to build high-converting spa landing pages and drive more appointments and sales for your business. See how easy it is to get started and create your first spa landing page today. The possibilities are endless with the Unicorn Platform.
Choose From Beautiful Spa Landing Page Templates
When building your spa’s landing page, choosing an eye-catching template is key to converting visitors into customers. Unicorn Platform offers beautiful pre-designed spa landing page templates to get you started.
Elegant and Minimal
For a clean, sophisticated look, the “Elegant Spa” template is a perfect choice. Its minimal design and neutral color palette give it a calming vibe perfect for a spa. With large images, bold text, and plenty of white space, this template is ideal for focusing the visitor's attention on your spa’s services and offerings.
Nature-Inspired
If you want to emphasize natural, organic spa treatments, the “ Botanical Spa” template incorporates natural wood textures, leaf graphics, and earthy colors to reflect your brand esthetic. Its sidebar menu allows visitors to easily navigate through your services, packages, contact info, and more. For spas offering massage, facials, aromatherapy, and other natural wellness treatments, this nature-inspired template is ideal.
- High-quality stock photos of natural scenes and textures
- Earthy color scheme of greens, browns, and tans
- Sidebar menu for easy navigation
- Sections for services, about us, contact, and testimonials
Modern and Minimalist
The “Modern Spa” template has a sleek, minimalist design for spas with a contemporary vibe. Its geometric shapes, san-serif fonts, and muted color palette give it a stylish yet calming look. This template focuses on large images, bold headings, and plenty of negative space to place the spotlight on your spa’s brand and services. For city spas with a modern esthetic, this stylish template is a perfect choice.
- Muted gray color scheme accented with pops of color
- Large banner image at the top to make a bold visual statement
- Simple, uncluttered layout with generous use of white space
- Sections for services, packages, contact, and social media links
By selecting a landing page template well-suited to your spa’s unique style, you’ll have a professional and polished website ready to start converting visitors into devoted customers. With Unicorn Platform, you can customize the template by rearranging sections, uploading your own images, and modifying the text and colors to best reflect your spa’s brand.
Customize Your Spa Landing Page Design
To customize your spa landing page design, you have full control over the overall look and feel. Choose from pre-designed page sections and elements to quickly build your page.
Select a Page Template
Start with one of our spa landing page templates. Each has a different layout and style to suit your brand. Preview the templates and choose one that you want to customize.
Choose Page Sections
Add, remove or reorganize page sections like:
- Services - Showcase your spa treatments, massages and facials.
- About Us - Share your spa's story and team.
- Contact - Make it easy for visitors to get in touch and book appointments.
- Testimonials - Build trust by sharing reviews from your happy clients.
- FAQ - Answer common questions about your spa.
Customize Page Elements
Within each section, you can edit various elements:
- Change the section background color or add an image.
- Select an alternate section template with a different layout.
- Add, remove or reorder cards like service, team member or testimonial cards.
- Edit card designs - Change images, text, colors, etc.
- Modify page text - Update section headers, body text, button labels, etc.
- Add custom HTML, embed video/audio or insert icons.
Preview & Publish
Preview how your spa landing page will look on both desktop and mobile devices. Make any final tweaks before publishing your page.
Your spa's customized landing page will be ready to start converting website visitors into new clients and customers. Revisit the page builder at any time to make updates and keep your page looking its best.
With the drag and drop builder's flexibility and customization options, you have full control to create a spa landing page that aligns with your brand and business goals. The simple yet powerful editor allows you to make an engaging page to promote your spa's services without needing any coding skills.
Add Eye-Catching Spa Images and Videos
To build an eye-catching spa landing page, visually compelling images and videos are essential. High-quality photos and videos of your spa facilities, treatments, staff, and clientele will give visitors a glimpse into your brand and services.
Select High-Resolution Spa Photos
Choose photos that highlight your spa's atmosphere and amenities. Photos of your reception area, treatment rooms, lounge spaces, and any unique features will allow potential customers to visualize the experience of visiting your spa. Be sure to use high-resolution photos with lots of natural lighting. For the best results, consider hiring a professional photographer to conduct a photo shoot of your spa.
Include Short Videos
In addition to still photos, include one or two short videos on your landing page. A 30 to 90 second video tour of your spa or a video highlighting your signature treatment can be an effective way to capture interest. Keep videos upbeat and focus on the benefits and experiences of visiting your spa. Professionally produced videos will appear the most polished, but you can also film high-quality videos yourself using a smartphone or digital camera.
Choose a Consistent Visual Style
Select images and videos that share a cohesive style, color scheme, and overall visual esthetic. Maintaining a consistent visual style throughout your landing page will create a professional, curated feel. You may want to use filters to ensure all photos have a similar tone and color temperature. Frame size and aspect ratio should also remain consistent from image to image.
Call the Visitor to Action
Place call-to-action buttons, like "Book Now" or "Schedule a Consultation," near eye-catching images and videos. When a visitor is visually engaged with photos and videos of your spa, they will be more inclined to take the next step in booking a treatment. Strategically placing calls-to-action on your landing page can help convert more visitors into customers.
With compelling visuals and strategic placement of calls-to-action, you can create an spa landing page that captures interest and inspires visitors to become clients. High-quality images and short videos give potential customers a preview of the luxurious experience your spa provides.
Include Engaging Headlines and Convincing Copy
To convert visitors into customers or subscribers, your spa landing page needs persuasive and action-oriented copy. Impactful headlines and convincing content will motivate readers to sign up or purchase.
Headline Formulas That Convert
Effective headlines typically follow proven formulas:
- Numbered: “7 Ways We Can Relieve Your Stress”
- How-to: “How to Achieve Total Relaxation in 3 Easy Steps”
- Question: “Feeling Tense and Irritable?”
- Promise: “Discover Tranquility and Rejuvenation at Our Spa”
Explain the Transformation
Help readers visualize the end result or “after state” of using your services. For example:
“Unwind in our peaceful oasis and emerge refreshed, rebalanced, and re-energized.”
“Let our skilled therapists melt your tensions away. Regain your calm and clarity through our therapeutic spa treatments.”
Social Proof and Testimonials
Share reviews and stories from satisfied customers. For instance:
“I can’t remember the last time I felt so deeply rested. The tension in my shoulders completely dissolved. Thank you for a blissful experience that I won’t soon forget.” - Amanda S.
Call Visitors to Action
Give clear directions on how to sign up, book an appointment or purchase a product. For example:
“Book your spa getaway now and receive 10% off your first treatment. Enter code RELAX10 at checkout.”
“Call 123-123-1234 or schedule online for a complimentary spa consultation and discover your pathway to tranquility.”
Using persuasive and relatable copy on your landing page along with enticing calls-to-action will motivate your audience to become loyal customers seeking solace and rejuvenation at your spa.
Highlight Your Spa Treatments and Services
To effectively highlight the spa treatments and services you offer, focus on educating your potential clients about the benefits and experience. Describe each service in detail, emphasizing what sets your spa apart.
Facial Treatments
Facials provide deep cleansing and hydration for radiant skin. Explain your signature facial options:
- Custom Facial: A personalized treatment using products tailored to your skin type. Our estheticians evaluate your skin and design a customized facial to address your specific needs.
- Age-Defying Facial: A rejuvenating facial using peptides, antioxidants and hyaluronic acid to reduce fine lines and wrinkles. You'll leave with skin that feels firmer and revived.
Massage Therapy
A massage can release tension, soothe sore muscles and induce an overall sense of relaxation. Highlight your massage options:
- Swedish Massage: A gentle, full-body massage using light to medium pressure. Swedish massage is ideal for stress relief and relaxation.
- Deep Tissue Massage: Focuses on realigning deeper layers of muscles and connective tissue. We use firm pressure and slow strokes to release chronic muscle tension and knots.
Body Treatments
Body treatments provide hydration and exfoliation for soft, smooth skin:
- Sea Salt Scrub: Dead Sea salt exfoliates the skin, leaving it soft and supple. After the scrub, a hydrating body butter is applied.
- Detoxifying Body Wrap: A mineral-rich body mask is applied and you are wrapped to improve circulation, hydrate the skin and release toxins. A scalp massage provides added relaxation during the wrap.
In summary, fully explain each of your spa services and the benefits to the client. Use inviting language and imagery to convey the experience and results. Highlight what sets your spa apart to build value in the minds of your potential clients. An overview of your luxurious, rejuvenating services will motivate customers to book their first appointment.
Make an Offer They Can't Refuse
To convert visitors into customers, you need to make an irresistible offer. A strong offer positions your spa as the obvious choice for their needs. Here are some tips to craft an offer they can’t refuse:
Provide real value
Focus on the key benefits and outcomes of your spa treatments. For example, emphasize how your massages relieve stress and tension, facials leave skin radiant, or how your spa environment transports them to a peaceful oasis. Appeal to their desires for relaxation, rejuvenation and wellbeing.
Offer a free trial or sample
Give visitors a chance to experience your spa firsthand with a complimentary service. A free 15-minute massage, mini-facial, or access to your hydrotherapy circuit can showcase your expertise and quality of care. They’ll likely want to return again and again. You can also offer a discount on their first paid service to make it easy to say yes.
Bundle popular treatments
Group 3-4 of your most popular spa treatments into a package at a lower price than if purchased individually. Bundles encourage customers to indulge in multiple services in one visit and often become a favorite way for repeat clients to enjoy your spa. You can theme bundles around areas like anti-aging, detox, or weekend warrior recovery.
Provide a guarantee
Remove the risk by guaranteeing your spa services. For example, guarantee that your massages will relieve tension, facials will leave skin glowing, or that your pedicures will provide perfectly polished toes for 14 days. A strong guarantee gives people confidence that you stand behind your treatments and the experience you provide. If they’re not fully satisfied, offer a refund or credit towards their next visit.
An irresistible offer gives people a compelling reason to choose your spa over competitors. Provide real value, offer a trial, bundle sought-after treatments, and guarantee results. With the right offer, your spa will be their only choice for relaxation and rejuvenation. Visitors will become loyal customers, and your business will thrive.
Spa Landing Page FAQs: Common Questions Answered
Many business owners have questions about creating custom spa landing pages. Here are some of the most frequently asked questions and their answers:
What is a spa landing page?
A spa landing page is a single web page focused on promoting a specific spa service, treatment package or promotion. It is designed to capture contact information from visitors interested in that offer.
Why do I need a spa landing page?
Dedicated landing pages allow you to optimize your marketing campaigns and increase conversion rates. By directing traffic from ads, social media or email directly to a targeted page for that campaign, you make it easy for visitors to take action. Landing pages also allow you to A/B test different offers and messaging to see what resonates most with your audience.
How do I build a spa landing page?
The easiest way to build landing pages for your spa is to use a drag and drop website builder with pre-made spa templates. Look for a tool that offers:
- Spa-specific templates to start from
- An easy to use page editor with sections for: Eye-catching images and videosEngaging headlines and textOpt-in forms to capture email addressesCalls-to-action to drive conversions
- Eye-catching images and videos
- Engaging headlines and text
- Opt-in forms to capture email addresses
- Calls-to-action to drive conversions
- Integrations with email marketing and CRM software to store contacts
- A/B testing to optimize your pages
- Analytics to see how your pages are performing
What elements should be on my landing page?
A high-converting spa landing page should include:
- An attention-grabbing headline
- Brief product descriptions with visuals (photos, video)
- Clear calls-to-action like 'Book Now' or 'Sign Up' buttons
- An opt-in form to capture customer contact information
- Social proof like testimonials or ratings to build trust
- Limited navigation to keep visitors focused on converting
How much does it cost to build landing pages?
The cost to build landing pages for your spa depends on the solution you choose. DIY website builders typically charge between $0 to $50/month. Hiring an agency to custom design your landing pages costs $3,000 to $10,000 or more. The most budget-friendly option is to use a no-code spa landing page builder with pre-made templates.
Does this help explain spa landing pages and address some common questions? Let me know if you have any other questions.
Conclusion
You now have the power to quickly build custom spa landing pages that convert visitors into customers. With Unicorn Platform, creating a spa website and customized landing pages is simple and requires no technical skills. Whether you want to promote a new treatment, run a promotion or highlight your brand, you can design a tailored landing page in minutes. The intuitive drag and drop editor lets you choose a template and customize it by adding images, text, videos and more. Your spa’s online presence has never been easier to build and manage. So take control of your marketing today with Unicorn Platform - your all-in-one spa website and landing page builder.
