As an entrepreneur building a travel app, you need an effective yet straightforward way to create a landing page to promote your offering. While learning to code a custom page from scratch is a valuable skill, it requires a significant time investment and pulls your focus from building your actual product and business. Using a simple drag and drop landing page builder allows you to create a professional page in minutes without technical expertise. With a template tailored to travel apps, you have access to relevant images, icons, and content blocks to highlight your app's key features and benefits. A conversion-optimized layout and professional design help you make a great first impression, capture leads, and drive downloads of your travel app. Focus on what really matters - growing your business.
And if you're in the hotel industry, check out our article on the simple way to build an optimized hotel landing page to help you create an effective landing page for your hotel business.
Why You Need a Landing Page for Your Travel App
As an app developer, building an effective landing page for your travel app is crucial to gaining new users and driving downloads. A landing page allows you to highlight your app's key features, convey your brand message, and capture email leads to help grow your mailing list.
To create an impactful landing page for your travel app, there are a few essential elements you should include:
- Eye-catching visuals. Incorporate high-quality images and graphics that showcase your app's interface and functionality. For a travel app, you may want to include screenshots of the booking flow or images of exciting destinations.
- A clear value proposition. Explain exactly what your app offers to travelers in 1-2 sentences at the top of the page. For example, “The easiest way to find and book cheap flights. Save up to 50% on airfare.”
- Key features and benefits. Use bullet points to highlight the most important features and benefits of your app. For example:
-Search millions of flights from over 600 airlines
-Get price alerts and notifications for your favorite destinations
-Book hotels, rental cars and activities along with your flight
- Social proof. Include testimonials, reviews, star ratings, and download numbers to build credibility and trust in your app. For example, “4.5 star rating and over 50,000 downloads on the App Store.”
- Lead capture. Add an email signup form so you can start building your mailing list. Offer an incentive like a discount or free trial to encourage signups.
- Clear call-to-action. Have prominent buttons or links so people can easily download your app. For example, “Download the App” or “Get the App Now.”
With these elements in place, you'll have an effective landing page that makes a great first impression, engages your target customers, and drives more downloads of your travel app. Success is just a few taps away!
Choose a Template for Travel App Landing Page
To create an effective landing page for your travel app, selecting an appropriate template is key. As a starting point, consider the following options:
The Minimalist Template focuses on a clean, simple design with plenty of white space. This helps your value proposition and call-to-action buttons stand out. For a travel app, a minimalist template conveys a stylish, curated experience. With a few high-quality images of exciting destinations, this template can be very compelling.
The Video Template incorporates video, which is useful for showcasing your app in action. A short video demo can give visitors a sense of your app’s key features and user experience. For a travel app, a video of searching for and booking a dream trip would resonate well with audiences. This dynamic template holds attention and drives conversions.
The Comparison Template highlights your app’s strengths by comparing it side-by-side with competitors. Travel apps have many established competitors, so demonstrating how you stand apart in areas like price, amenities, customization options or rewards programs can be an effective strategy. The direct comparison gives visitors a reason to choose your app over another.
In the end, you want a responsive template that represents your travel app in an authentic yet aspirational way. A template incorporating beautiful travel imagery, a streamlined booking flow, and elements of adventure or escape will make a strong impression. With the right template as your foundation, you can then customize the content, add details about key features, and place a prominent call-to-action to drive signups. Building a high-converting landing page for your travel app may be easier than you expect.
Add Stunning Visuals to Make an Impression
To create an impression and convey your message effectively, visuals are essential for any landing page. High-quality images and multimedia help to bring your page to life, capture attention, and visually represent your product or service.
Images
Include eye-catching hero images that give visitors an immediate sense of what your product or service offers. For a travel app, use images of exciting destinations, modes of transport, or experiences to evoke a sense of adventure. For a flight booking app, feature images of planes, airports, or travelers.
Images should be high resolution, with the main hero image at least 1920 x 1080 pixels in size. For the best results, use authentic stock photos or custom images. Make sure any images featuring people represent diversity and inclusiveness.
Video
Video is a powerful way to demonstrate what your product or service can do. An explainer video, customer testimonials, or walkthroughs are all great options for a landing page. Keep videos under 2 minutes in length, with an upbeat and energetic tone to match your brand.
Embedding a video on your page is an easy way to boost engagement and convey information in an dynamic fashion. You can use a service like Wistia, Vimeo, or YouTube to host your videos.
Icons
Icons are a simple way to visually represent concepts and make information easy to find. Use icons for things like your product features, customer support options, security badges, and social media links. Free icon libraries like Font Awesome, Material Icons, and Iconscout offer thousands of icons to choose from.
A combination of high-quality images, video, and icons will give your landing page a professional look and help to effectively showcase your product. Keep your visual assets consistent in style and make sure they are optimized for web use. When done well, visuals can speak volumes on a landing page.
Focus on a Single Call-to-Action
To maximize conversions, focus your landing page on a single, clear call-to-action (CTA). This could be signing up for a free trial, booking a demo, or purchasing your product.
Headline Your CTA
Use an attention-grabbing headline to highlight your CTA, such as “Start Your Free Trial Today” or “Book Your Flight Now.” Place this headline prominently at the top of your page.
Describe the Benefits
Briefly describe the key benefits of your product or service to give visitors motivation for clicking your CTA. For example, mention how your travel app allows users to find cheap fares, save money on baggage fees, earn rewards, etc. Keep these benefit statements concise, around 2 to 3 sentences each.
Use Action-Oriented Copy
The copy on your landing page should encourage visitors to take action. Use phrases like:
- Sign up now
- Get started today
- Book your trip
Avoid passive phrases like “consider signing up.” Action-oriented copy, especially around your CTA, helps convey a sense of urgency.
Simplify the Design
Remove any unnecessary distractions from your landing page design. Focus on a clean layout, minimal navigation links, and ample white space. Your CTA should be the most prominent element on the page. Consider placing it above the fold so visitors see it as soon as they land on your page.
Mobile-Optimized
With more and more web traffic coming from mobile devices, your landing page must be fully responsive. Test how your page looks on multiple screen sizes to ensure all elements, including your CTA, are easy to find and use. If your CTA is difficult to access or hard to read on mobile, you will lose conversions.
A/B Test Your CTA
Try A/B testing different versions of your CTA to see which one performs better. Test different button colors, wording, sizes or placemement on the page. Even small tweaks can lead to big improvements in click-through and conversion rates. Let data be your guide to crafting the most effective call-to-action.
With a single, clear CTA, compelling benefits, action-oriented copy, and an optimized mobile experience, your landing page will convert visitors into customers and accelerate your sales process. Focus on what matters most to your visitors and keep refining and improving your page over time.
Flight Booking App Landing Page
To create an effective flight booking app landing page, focus on conveying the key features and benefits of your service. A simple yet compelling page will capture the interest of potential customers browsing various travel sites and apps.
Headline and Hero Image
Choose an eye-catching headline highlighting your app’s unique value proposition, such as “The Fastest Way to Book Flight Tickets.” Pair it with a large, high-quality photo representing the journey ahead. This visually engaging introduction will draw visitors in and set the right tone.
Clear Value Proposition
Plainly state how your app simplifies the flight booking experience. For example, “Book domestic and international flights in under a minute. Our smart search finds the cheapest fares across hundreds of airlines so you can spend less time searching and more time traveling.” Keep this section brief, around 2 to 3 sentences.
Standout Features
Use bullet points to highlight the most notable features and capabilities that set your app apart. For example:
- Aggregates fares across major airlines to find the best deals
- Predicts price changes and alerts users to the optimal time to buy
- Saves traveler profiles, preferences and payment info for faster checkout
- Provides real-time flight status alerts and terminal maps
Screenshots and Demo Video
Visuals are key for showcasing an app's user experience. Include 3 to 4 high-quality screenshots of your app interface, focused on the stages of searching, comparing and booking flights. Also embed a short video demo, around 30 to 90 seconds, to bring the static images to life and capture the overall feel and flow of using your service.
Strong Call to Action
End by directing visitors to download your app with a prominent call to action button, such as "Download Now - It's Free!" Keep your message concise and actionable, e.g. "Find amazing flight deals in seconds. Download the app and start saving today!"
A compelling yet straightforward landing page with a clear value proposition, visuals highlighting key features, and a strong call to action is the perfect way to introduce your flight booking app to the world. Visitors will instantly understand the benefits of your service and be eager to start using it to save time and money on their next trip.
Highlight What Makes Your Flight Booking App Landing Page Unique
To stand out from the competition, you need to highlight what makes your flight booking app truly unique. Focus on differentiating factors that provide real value to your customers.
Superior User Experience
Discuss how your app offers an intuitive, streamlined user experience. Mention key features like:
- A clean, minimal interface with logical navigation
- One-click booking and payment
- Smart filters and sorting options to quickly find the best deals
- Saved travel profiles and payment info for faster checkout
Widest Selection of Flights
Emphasize that your app provides the largest inventory of flights from budget airlines to major carriers. For example:
We offer flights from over 800 airlines worldwide including major carriers like Delta, American Airlines, and British Airways as well as low-cost carriers such as Frontier, Spirit, and Ryanair. Our massive flight database ensures you'll find amazing fares for destinations across the globe.
24/7 Customer Support
Highlight that your app comes with unparalleled 24/7 customer service and support. For instance:
Our dedicated support team is available 24 hours a day, 7 days a week to help with any issues booking your flight. We offer support via phone, email, and live chat so you'll never feel stranded if you run into questions or problems using our app.
Price Match Guarantee
Mention that your app guarantees the lowest prices on flights. For example:
We're so confident in our low fares that we offer a price match guarantee. If you find a lower publicly available price on the same flight booked through another service within 24 hours of booking with us, we'll match it and discount your fare by 10% of the difference.
In summary, focus on factors that provide significant added value to users and distinguish your flight booking app from competitors. Clearly articulate your key differentiators and benefits using compelling examples and specifics. This approach will help convince visitors why your app is the best choice for booking their next getaway.
Include Powerful Testimonials and Social Proof
Social proof is key to converting visitors into customers or users. According to studies, over 70% of people trust online reviews and testimonials as much as recommendations from friends. Including powerful testimonials and social proof on your travel app landing page will help build trust and credibility, easing concerns and addressing objections.
Feature Authentic Testimonials
Include 3 to 5 testimonials from real customers or beta testers discussing their experience using your travel app. Have them highlight specific benefits and features they found most valuable. Photographs and full names will make the testimonials more believable and impactful. Ask happy customers for permission to use a quote from their review in your testimonial section.
Showcase Your Ratings and Reviews
If your travel app is already live, feature ratings and reviews from the app stores. Screenshots of your app’s rating and recent reviews, especially those mentioning useful features or great experience, build social proof. Be transparent and show both high ratings as well as any constructive feedback, along with your responses.
Share Media Coverage and Partnerships
Has your travel app been featured in the media or do you have notable partnerships or integrations? Prominently display logos of publications that have covered your app. Also feature logos of any strategic partners, travel brands, or companies that integrate with your app. The implied endorsement from these third parties lends credibility.
Highlight Number of Users and Growth
The number of people already using and benefiting from your travel app is persuasive to new visitors. Share concrete statistics on your total number of downloads, monthly active users, app sessions, bookings made, or whatever key metrics demonstrate your growth and success. Compare your current numbers to past numbers to show how much you’ve grown over time. Numerical proof of your popularity and progress will motivate signups.
In summary, layer your landing page with social proof like testimonials, reviews, media coverage, partnerships, and user numbers. The more evidence you provide that others trust and love your travel app, the more persuasive your page will become. With the right social proof, you'll turn interested visitors into engaged users.
Optimize for Mobile - Your Audience Is on the Go!
Optimize Your Content for Mobile
According to recent studies, over 50% of web traffic now comes from mobile devices. When building your travel app landing page, it's critical to optimize for mobile visitors. These on-the-go users expect a seamless experience whether they're using a phone, tablet or desktop.
To create an mobile-friendly landing page:
- Choose a responsive theme. Select a theme that automatically adjusts to different screen sizes. This ensures your page looks great on any device. Popular options like Unicorn Platform come with fully responsive themes that are optimized for mobile.
- Use large buttons and fonts. On smaller screens, smaller elements can be hard to tap and text may be difficult to read. Use large buttons, fonts, and spacing to maximize usability.
- Keep your content concise. On mobile, less is more. Get to the point quickly and avoid cluttering the page with unnecessary content. Focus on your key value propositions and calls-to-action.
- Include video and visuals. Images, video, and other visual media help to capture attention and convey information on mobile. Embed video tutorials, customer stories, and app previews to help users understand your product.
- Make forms easy to fill out. If your landing page includes a signup form or other data collection, ensure fields are spaced adequately apart for fingers and the keyboard is easy to use. Consider using a "smart" form that only shows relevant fields based on someone's previous answers.
- Test the experience. Once your landing page is built, test it on multiple mobile devices to identify any issues. Check that all interactive elements are easy to tap, content is readable, and your calls-to-action are highly visible. Make any necessary tweaks to optimize the experience for your mobile visitors.
By following these best practices, you can create a landing page that delivers a superb experience for visitors on any device. A mobile-optimized landing page is key to capturing high quality leads and driving growth for your travel app. Focus on concise, impactful content, an intuitive interface, and clear calls-to-action that compel visitors to take the next step.
FAQs: How Do I Use Unicorn Platform's Landing Page Builder?
Sign Up for an Account
To get started with Unicorn Platform's landing page builder, you'll first need to sign up for a free account. Visit our website and click the "Sign Up" button at the top of the page. Enter your email address and a password to create your account.
Choose a Landing Page Template
Once you've logged in, you'll be taken to the template library. Here you'll find dozens of professionally-designed landing page templates created specifically for travel apps, flight booking apps, and other travel businesses. Select a template that matches your brand to use as a starting point.
Customize the Content
Personalize the template by adding your company name, logo, images, and text. You can easily update colors, fonts, and other design elements. Simply click on any element on the page to edit or replace it. Add additional sections like testimonials, pricing tables, contact forms, and more using the drag and drop builder.
Connect a Custom Domain (Optional)
If you have your own domain name, you can connect it to your landing page. In the "Settings" menu, enter your domain to redirect it to your page. This will allow visitors to access your landing page by typing in your custom URL.
Preview and Publish
Preview how your landing page will appear on desktop and mobile devices. Make any final tweaks to the content or design before publishing your page. Once published, your landing page will be live and accessible to visitors. You can edit it at any time.
Track Performance
See how your landing page is performing with built-in analytics. View details like page views, conversion rates, and the source of your traffic. Then make data-driven decisions to optimize your page for the best results.
Unicorn Platform's intuitive drag and drop builder makes it simple to create a customized landing page for your travel app or business. If you have any other questions about using the landing page creator, feel free to contact our support team. We're happy to help you build an effective landing page to promote your app or service.
Conclusion
With a user-friendly interface and an extensive collection of customizable templates designed specifically for travel apps and services, Unicorn Platform allows you to quickly build an attractive landing page to capture leads and boost conversions. Their drag and drop builder requires no coding experience, enabling you to craft a professional page in a matter of minutes. For travel startups looking to get up and running fast, Unicorn Platform offers an easy way to create an engaging first impression and start driving growth right away. By handling the technical work, they let you focus on what really matters - building your business and providing an amazing experience for your customers. If you're ready to take your travel app to the next level, Unicorn Platform has the tools to get you there.
