As a commercial real estate professional, your online presence is critical to attracting new clients and deals. However, building an effective website requires technical skills that you may not have or want to spend time developing. Using a simple yet powerful website builder tool, you can create a custom commercial real estate website without any coding required. With an intuitive drag and drop interface, stunning designer templates, and built-in features like property listings, contact forms, and blogs, you'll have a professional website up and running in no time. Focus on what you do best - finding, buying, selling, and managing properties - and let the website builder handle the rest. In just a few clicks, you can establish a strong digital footprint and open your business up to new opportunities. The future of commercial real estate is online - make sure you're ready for it.
What Is Unicorn Platform?
Unicorn Platform is a simple yet powerful commercial real estate website builder. It allows you to create attractive, high-converting real estate websites without any coding required.
- What is Unicorn Platform? Unicorn Platform is an intuitive drag and drop website builder tailored for commercial real estate professionals and firms. It provides pre-built sections and elements to help you create impactful single property websites, real estate agency websites or commercial listings platforms with ease.
- Key Features. Some of the essential features Unicorn Platform offers include:
- 100+ Professionally Designed Templates. Choose from a wide selection of stylish templates for commercial and residential properties.
- Drag and Drop Builder. Effortlessly add sections like galleries, property descriptions, location maps, and more by dragging and dropping elements. No technical skills needed.
- Listings Management. Seamlessly create, manage and update your property listings. Group listings together by category or location.
- Lead Capture Forms. Build customized contact forms to capture leads and generate new business opportunities.
- CMS & Blog. Create an informative blog to share insights, establish your expertise, and boost your search rankings. The content management system allows you to manage all your website content in one place.
- Why Use Unicorn Platform? If you want to establish a professional online presence, win new clients and take your commercial real estate business to the next level, Unicorn Platform is the perfect solution. With its simplicity and affordability, there's no reason not to get started today.
The Benefits of Using a Landing Page Builder
Using a landing page builder to create commercial real estate websites offers several benefits:
- Save time. With an intuitive drag-and-drop builder, you can design a high-quality website without learning how to code. This allows you to focus on your business instead of web development.
- Customization. Landing page builders provide templates and elements that can be easily customized to match your brand. Change colors, fonts, images and layouts with just a few clicks.
- Optimized for lead generation. Landing pages are designed specifically for lead capture and conversion. The builders offer forms, call-to-action buttons and other tools to help you generate and capture more leads.
- Mobile-friendly. Landing pages created with these tools are fully responsive, so your site looks great on any device. This is critical, as more and more people access websites via mobile phones and tablets.
- Easy updates. When you want to make changes to your landing pages, it only takes a few minutes. You can quickly edit text, swap out images, add or remove sections—all without needing a developer.
- Analytics. Understand how people are interacting with your landing pages. See which marketing campaigns are driving the most traffic and conversions so you can optimize further. Many builders integrate with analytics tools like Google Analytics.
- Affordable. Landing page builders are very budget-friendly. For a small monthly fee, you get access to powerful features and tools to create impactful commercial real estate websites and landing pages. This can save thousands of dollars compared to hiring a web design agency.
In summary, using a landing page builder to design your commercial real estate website will save you an immense amount of time and money while allowing you to create a professional, customized site to help generate leads and grow your business. The benefits to your productivity and ROI make these tools worth the investment.
Top Commercial Real Estate Website Design Tips
To create an effective commercial real estate website, focus on optimizing the following elements:
Design and Layout
A clean, modern design with an intuitive layout and navigation will make a great first impression on visitors. Use ample white space, minimal distractions, and a simple yet professional font. Group related content and features logically. Ensure all important information is easy to find.
Mobile-Friendly Responsive Design
With more and more people accessing the internet via mobile devices, a responsive design that displays properly on all screen sizes is essential. Use a mobile-first approach by optimizing your site for smaller screens, then scaling up components as needed for larger displays. This will provide an optimal viewing experience for all visitors regardless of the device they are using.
Compelling Visual Content
Include professional photos of your listed properties and high-quality stock images to help bring your content to life. Photos should capture the property details and surrounding neighborhood. Use photo captions and alt text for accessibility. Consider adding virtual tours using video or 360° interactive images. Visual content helps to emotionally connect with audiences and leaves a lasting impression.
Call-to-Action Buttons
Strategically place call-to-action (CTA) buttons, like “Contact Us” or “Schedule a Showing”, to encourage visitors to take the next step. Make CTAs highly visible by using a contrasting color. Include CTAs in navigation menus, at the end of blog posts or property listings, and in the footer. Track click-through rates to see which CTAs and locations are most effective.
Blog and Resources
A blog featuring helpful advice, industry insights, company updates, and community involvement will establish your website as an authoritative resource. Share resources like property listings, market reports, financing guides, and relocation services. Keep content fresh by posting at least once a week or biweekly. Use internal linking between blog posts and resource pages to improve user experience and search engine optimization.
Consider using a no-code platform like Unicorn Platform's Drag and Drop Builder to create a high-converting real estate website, or explore the services of the best real estate website developers, such as those highlighted in our article on building your dream site. By focusing on these key areas, you can create an impactful commercial real estate website to effectively promote your services, attract new clients, and build a reputable online presence. Continuous testing and optimization based on visitor behavior and feedback will ensure long-term success.
How to Choose the Right Commercial Real Estate Website Builder for Your Needs
Identify Your Needs
To choose the right commercial real estate website builder for your business, first determine your key needs and priorities. Consider factors like:
- Ease of use. If you have limited technical skills, look for an intuitive drag and drop builder with pre-designed templates.
- Design flexibility. For maximum customization, choose a builder with 100% customizable templates, fonts, colors, etc. Some offer thousands of elements to create unique pages.
- Integrations. Select a platform that integrates with the tools you already use like email marketing, CRM, payment processing, and accounting software. This enables seamless workflows and a unified customer experience.
- Pricing. Website builders range from free to several hundred dollars per month. Compare plans based on the features and support you need for your commercial real estate business.
- Blogging capabilities. For a content marketing strategy, choose a builder with an integrated blog that lets you easily create and publish posts to engage site visitors.
- Customer support. Look for a builder that provides helpful resources like knowledgebases, video tutorials, and live chat support to assist you in setting up and optimizing your commercial real estate website.
Evaluate the Options
Once you determine your key needs, compare website builders that meet those needs. A few top options for commercial real estate businesses include:
- Unicorn Platform: An easy to use yet highly customizable no-code website builder with professional templates, blogging, and ecommerce. Integrates with many popular business tools. Plans start at $12/month.
- Wix: A popular drag and drop builder with attractive templates, an app market, and marketing integrations. The Business VIP plan includes advanced ecommerce and starts at $35/month.
- Squarespace: A stylish builder with minimal learning curve, blogging, email campaigns, and ecommerce. The Business plan is $26/month and includes advanced customization options.
- WordPress: For maximum control and design flexibility, you can use WordPress with a commercial real estate theme and page builder plugin. This requires technical skills to set up and maintain but is very affordable.
After comparing the pros and cons of multiple website builders based on your priorities, you can make an informed choice on the right platform to create a custom commercial real estate website for your business. Let me know if you have any other questions!
Essential Pages for a Commercial Real Estate Website
To create an effective commercial real estate website, there are several essential pages you will want to include.
About Us
This page introduces your company and team to visitors. Share details on when and why the company was founded, your mission and values, and key accomplishments and milestones. Include professional headshots and bios for each team member.
Properties
The properties page is the heart of your site. List descriptions, photos, amenities, and contact forms for each available commercial space. Group listings by property type (office, retail, industrial), location, or size. Provide details on building specs, nearby transit options, and the surrounding neighborhood.
Services
Explain the full range of services your firm provides, e.g. property management, leasing, investment sales, development, etc. For each service, describe your experience, approach, and key success stories. List any relevant credentials, partnerships, or affiliations that strengthen your expertise.
Case Studies
Feature 3-5 case studies of successful projects your company has completed. For each, provide the client's objectives, solutions implemented, results achieved, testimonials, and before/after visuals. Case studies build credibility and demonstrate your track record of success to prospective clients.
Contact
The contact page should provide multiple ways for visitors to get in touch, including a contact form, email addresses, phone numbers, and the physical address of your office(s). Be sure to have a designated point of contact for leasing, investment, and media inquiries.
An informative yet straightforward commercial real estate website with these essential pages establishes your brand as a knowledgeable, trustworthy partner in the industry. Keep all content up-to-date to properly serve both existing and prospective clients. With a professional web presence and consistent high-quality service, your company is poised for sustainable success and growth.
Must-Have Features for a Commercial Real Estate Website
To build an effective commercial real estate website, several key features are must-haves. Incorporating these elements will ensure your site is professional, informative, and designed to convert visitors into leads.
Professional Design
A polished, modern design establishes credibility and a strong first impression. Focus on a clean layout, high-quality photos, and a cohesive brand style. Keep the interface simple and intuitive. A professional design will inspire confidence in your services.
Detailed Property Listings
At the heart of any commercial real estate website are the property listings. Provide photos, videos, floor plans, and descriptions for each listing. Include details like square footage, amenities, location, and price. The more information you can provide, the more likely visitors will become leads.
Lead Capture Forms
Make it easy for visitors to contact you or request more details on listings. Include lead capture forms like a contact request form, property inquiry form, email signup, or chatbot. Capture as much lead information as possible to effectively follow up and nurture new contacts.
Local Market Data and Resources
Display relevant local market data, reports, and resources to establish your expertise. You might feature commercial real estate news, listings reports, business growth statistics, zoning maps, tax incentives, and more. Educate visitors and position yourself as a trusted resource.
Responsive Design
With more people accessing websites on mobile devices, a responsive design is non-negotiable. Your site must dynamically adapt to any screen size for the best user experience. If your site is not mobile-friendly, you will miss out on opportunities and damage your credibility.
Search Engine Optimization
Optimize your site for search engines like Google to increase organic traffic. Use location-based keywords, internal linking, fast page load times, alt image tags, and fresh content. Higher search rankings will expose your site to more potential clients and leads.
By incorporating these essential features, you can build a commercial real estate website that inspires confidence, provides value, and helps generate new business. With a professional design and user experience, you'll give visitors every reason to contact you about their property needs.
Integrating Your Website With Other Software
To maximize the functionality and effectiveness of your commercial real estate website, integrating it with various software tools is key. By connecting your site to other platforms, you gain valuable insights into your audience and streamline many business processes.
Website Analytics
Integrating your site with a website analytics tool like Google Analytics allows you to track key metrics like page views, bounce rates, and conversion rates. You'll gain visibility into how visitors are interacting with your content and using that data to make informed decisions about design changes or new features. Google Analytics is free to use and provides comprehensive reports and insights to help you optimize your site.
Email Marketing
An email marketing service such as Mailchimp, Constant Contact or Drip can be connected to your site to capture visitor emails through signup forms. You can then use those email lists to send newsletters, promote new properties, or share blog posts. Most services offer affordable monthly plans depending on the size of your lists. Using email marketing is an effective way to stay in front of your audience and build long-term relationships.
Live Chat
Adding live chat support to your site through a service like Intercom or Drift allows visitors to get their questions answered in real time. Commercial real estate websites often contain a lot of information, and live chat provides an easy way for people to ask for clarification or get more details. You can set up customized chatbots to handle frequently asked questions or have team members available to chat during business hours. If you need help designing your website, you may want to consider hiring a professional web design company. Unicorn Platform's blog post on do you need a real estate website design company can help you decide if this is the right choice for you.
- Payment Processing: If you charge tenants or clients any fees through your site, you'll want to integrate a payment gateway like Stripe, PayPal or Square to securely process payments.
Integrating the right mix of tools with your website will enable you to gain valuable insights, better serve your visitors, and streamline critical business functions. The options for integration are constantly expanding, so review new tools periodically to determine what could benefit your commercial real estate business.
Customizing Your Website Design
To attract new clients and gain more leads, you need an eye-catching yet professional commercial real estate website. Unicorn Platform’s drag and drop website builder allows you to easily customize the design and layout of your site to match your company’s brand and style.
Choose a Theme
Unicorn Platform offers a variety of pre-designed themes for commercial real estate websites, including themes focused on:
- Office spaces
- Retail locations
- Industrial properties
Select a theme that aligns with your company’s primary property type(s). The theme will determine the overall color scheme, font combinations, and layout options for your site. You can then further customize the theme to your liking.
Add Your Logo and Brand Colors
Make your website instantly recognizable by adding your company’s logo and primary brand colors. You can upload your logo and select custom hex codes for your brand colors to change things like:
- The color of buttons
- Headline text
- Background shades
Establishing cohesive branding across your website and all marketing materials is key to a professional image.
Choose Page Layouts
Unicorn Platform provides multiple column layouts for your website pages, including:
- 1 column: A single column layout is simple but elegant. It works well for pages with a lot of text content.
- 2 column: A two column layout splits the page into equal halves. It is a balanced option that provides enough space for text, images, contact forms, etc. This is a popular choice for commercial real estate websites.
- 3 column: For a busy front page, a three column layout gives you the most flexibility to include many different elements like featured properties, services, testimonials, and calls-to-action. The narrow columns work best for minimal content.
Select layouts that suit the purpose and content of each page. Consistency throughout the site will make navigation intuitive for your visitors. With Unicorn Platform, designing a custom commercial real estate website is easy and accessible for all.
Commercial Real Estate Website Builder FAQs
What website builders do you offer for commercial real estate?
We offer an intuitive drag and drop website builder tailored for commercial real estate agents, brokers, and agencies. With our no-code platform, you can easily create professional and modern commercial real estate websites without any coding experience required.
What features are included?
Our commercial real estate website builder includes:
- Responsive templates optimized for mobile and desktop
- Integrated IDX search for listing properties
- Lead capture forms to generate new client leads
- Blog page to share market updates and advice
- Client testimonial section to build trust
- Contact page with Google Maps integration
- and more.
How much does your commercial real estate website builder cost?
We offer simple and affordable pricing for commercial real estate professionals. Plans start at $29/month and include:
- Your own custom domain (e.g. yourname.com)
- Unlimited pages
- 24/7 customer support
- No transaction fees
Upgrade to our $49/month plan to access additional features like an IDX property search, lead capture forms, and drip email campaigns. We do not charge any setup fees, cancelation fees or contracts. You can cancel at any time.
What is your onboarding process?
After signing up, our step-by-step onboarding process will guide you through creating and optimizing your new commercial real estate website:
- Choose from our selection of stylish templates optimized for commercial real estate
- Add your brand colors, logo, and company info to match your branding
- Create pages like “Listings,” “About,” “Services,” and “Contact”
- Set up your IDX property search to display active property listings
- Activate lead capture forms to start generating new leads
- We provide tips to improve your site's search ranking and visibility
Our onboarding tutorials and 24/7 support team will help you get your new website up and running quickly. You can then make updates anytime using our simple drag and drop editor.
Conclusion
As a commercial real estate broker or business owner, having an attractive and functional website is critical to connecting with clients and growing your business. Using a simple yet powerful website builder tool like Unicorn Platform enables you to create a custom commercial real estate website without needing any coding skills. With drag and drop functionality, designer templates, and built-in features like lead generation forms, blog, and email marketing, you have everything you need to establish a professional online presence for your commercial real estate company. Stop paying expensive web design agencies and take control of building your own commercial real estate website today with this easy to use platform. Your business and clients will thank you for it.
