Building best converting landing pages in 2023 requires a strategic approach. As a business owner focused on growth, you understand the importance of optimizing your online presence to generate more leads and sales. An effective landing page is essential. However, creating a high-converting landing page that resonates with your target audience can be challenging without the right tools and knowledge. In this article on building high-converting real estate landing pages in minutes, you'll discover the key elements of a best converting landing page for 2023 including the latest design trends, copywriting formulas, and plugins to help you build and optimize landing pages that drive real results. With the actionable tips and insights provided, you'll be well on your way to creating landing pages that boost your lead generation and positively impact your bottom line.
Why You Need a High-Converting Landing Page
You need a high-converting landing page to capture leads and drive sales. A landing page is a standalone web page that is specifically designed to achieve a single goal - like getting visitors to sign up for a free trial, download an ebook or make a purchase.
An effective landing page has a clear call-to-action that tells visitors exactly what to do. It focuses on one goal to avoid distraction and confusion. It is visually appealing with an attractive design, and uses persuasive copy and social proof to convince visitors to convert.
Some of the key elements of a high-converting landing page are:
A Compelling Headline
Your headline should capture attention and communicate your key benefit or most compelling offer. Include your target keyword for SEO.
A Clear Call-to-Action
Tell visitors exactly what you want them to do, whether it's to sign up for a free trial, get a quote or make a purchase. Place your CTA prominently on the page, using an eye-catching button.
Strong Visuals
Include images of your product or service to help visitors understand what you're offering. Infographics, screenshots and videos can also help demonstrate key features and benefits.
Social Proof
Build trust by including testimonials, reviews, case studies and ratings from credible sources. Mention notable customers or partners as well.
Benefit-Focused Copy
Explain how your offering will benefit visitors and solve their problems. Focus on the key features and advantages. Use clear, concise copy with an enthusiastic and persuasive tone.
Mobile-Optimized
With more people accessing the web on mobile devices, your landing page must be responsive and load quickly on any screen size. Keep the design clean and avoid clutter.
By including these elements, you'll have a high-converting landing page that turns visitors into leads and customers. Continually test and optimize your landing page to improve conversion rates over time.
Elements of a High-Converting Landing Page
To create a high-converting landing page, there are several essential elements you must include.
First, an attention-grabbing headline. Your headline should capture interest and clearly convey your key message and value proposition. Use power words that evoke emotion and promise a benefit.
Second, stunning visuals. Visuals like images, graphics, and videos quickly capture attention and make an emotional connection. Select high-quality, relevant visuals that visually reinforce your headline and key message.
Third, a clear and concise message. Explain your offer, product, or service in a few short paragraphs. Focus on benefits and solutions, not features. Use simple language and short sentences for easy reading.
Fourth, a strong call-to-action. A CTA tells the visitor what to do next, like “Get Started Now” or “Learn More.” Place the CTA prominently above the fold, in a high-contrast button. Repeat the CTA at the bottom of the page as well.
Fifth, social proof. Build trust by including testimonials, reviews, logos of well-known clients or media mentions. This shows your solution is credible and impactful.
Sixth, an email opt-in. Offer a lead magnet like a coupon, guide or checklist in exchange for their email. An email list lets you build a relationship and market to interested prospects.
Finally, mobile-optimized design. With more and more web traffic coming from mobile devices, your landing page must display well on mobile screens. Use a responsive design or mobile-first approach.
By including all these elements on your landing page, you’ll capture attention, build trust, clearly communicate your message, and motivate visitors to take action. The result? Higher conversion rates and more leads or sales.
Best Converting Landing Pages 2023
To build the best converting landing pages in 2023, focus on a few key elements.
Clear Headline
Craft a compelling headline that captures attention and communicates your key benefit or offer. Use power words that evoke emotion and keep it under 70 characters for mobile-friendliness.
Relevant Visuals
Include high-quality images, graphics, or video that reinforce your headline and key points. Images of people can help visitors connect on an emotional level. For apps or software, screenshots or screencasts demonstrating the product in action are impactful.
Concise Copy
Keep your copy clear, concise, and scannable. Use bullet points, numbered lists, bold text, and short paragraphs to make information easy to digest. Repeat your headline and key benefits throughout the page. Explain features and functionality in simple terms.
Strong Call-to-Action
Place one or more prominent calls-to-action (CTAs) above the fold on the page. The CTA should use action-oriented language like “Get Started Now” or “Sign Up Today” and link to your signup or purchase form. Multiple CTAs can increase conversions.
Minimal Distraction
Remove any elements that distract from your key message or calls-to-action. Limit navigation links, keep the page uncluttered, and remove any ads. Use white space generously for an open, airy feel.
Mobile-Friendly
With more traffic coming from mobile devices, your landing page must display well on smaller screens. Use a responsive design or mobile-first approach. Large text, buttons, and spacing will ensure your page is easy to read and navigate on any device.
Following these best practices for creating high-converting landing pages will help you attract more leads and paying customers in 2023. Keep your content fresh, test different elements, and continue optimizing based on key metrics to build the most effective landing experiences.
Unicorn Platform: The Simple Yet Powerful Landing Page Builder
Unicorn Platform is an intuitive yet powerful landing page builder designed to help you create high-converting landing pages with ease. With its simple drag and drop interface, anyone can build beautiful landing pages in just a few clicks.
Easy to Use
Unicorn Platform requires no coding knowledge to get started. You can simply select pre-designed templates and elements to build your page. Drag and drop widgets like headlines, images, buttons, and more onto your page. Easily customize each element to match your brand with the styling options.
Mobile-Friendly
All pages built with Unicorn Platform are fully responsive and mobile-optimized. Your landing pages will display perfectly on any device, allowing visitors to easily convert no matter what screen size they are using. Studies show that over 60% of web traffic now comes from mobile devices, so having a mobile landing page is critical.
Highly Customizable
While the platform is simple to use, it is also highly flexible. You have full control over the look and feel of your landing pages. Choose from a variety of professional templates, then customize the colors, fonts, and layout as needed. Add your own custom CSS or HTML code for even deeper customization. Create unique page styles to match your brand and achieve your specific conversion goals.
Integrations
Unicorn Platform seamlessly integrates with all major email marketing, payment, and analytics services. Connect your landing pages to tools like Mailchimp, PayPal, Google Analytics, and more. Collect visitor information, accept payments, track conversions, and optimize your landing pages all in one place.
Affordable Pricing
Unicorn Platform offers simple and affordable payment plans for any business. Plans start at just $12/month and include all platform features, unlimited pages, and 24/7 customer support. Annual billing options provide the best value if paid upfront. Additional add-on packages are available for more advanced users.
In summary, Unicorn Platform is an easy-to-use yet powerful landing page builder with responsive, customizable pages and useful integrations at an affordable price. For creating high-converting landing pages, Unicorn Platform is an ideal solution for small businesses and marketing teams alike.
Drag and Drop Landing Page Templates to Get You Started Fast
To get started with building high-converting landing pages, use one of Unicorn Platform’s pre-built templates. These templates have been designed by conversion rate optimization experts to include the elements that generate the most leads and sales.
Minimal Landing Page
For a simple yet effective landing page, the “Minimal” template is a great choice. It includes:
- A large headline to capture attention
- A subheadline with a strong value proposition
- A form for visitors to input their email address or other details
- Very little other clutter or distractions
This minimal design is ideal for lead generation or promoting a new product launch.
Video Landing Page
If you want to demonstrate your product or service in action, select the “Video” template. It features:
- A placeholder for you to embed your explainer video, product demo video or customer testimonial video
- A form below the video for capturing leads
- Supporting bullet points or images on either side of the video to highlight key benefits and features
The video template is one of the highest-converting options due to the power of using visual media to showcase your offering.
Comparison Landing Page
For SaaS products, ecommerce stores or any business with different pricing tiers, the “Comparison” template is very effective. It includes:
- Pricing tables outlining the features and benefits at different price points
- A strong headline and subheadline explaining your pricing model
- Testimonials or case studies from current customers at the higher pricing tiers
- A lead capture form for visitors who are interested in a free trial or demo
The side-by-side comparison of your pricing and packages makes it easy for visitors to determine what level is right for their needs.
Unicorn Platform’s drag and drop editor makes customizing any of these templates simple. You can easily change colors, fonts, images and all text content. You can also drag in additional elements like social proof sections, FAQ components or media galleries. Select a pre-built template to start with, then tailor it to perfectly match your brand and conversion goals.
Customize Your Landing Page for Maximum Conversions
To maximize conversions on your landing page, carefully customize the following elements:
Copy
The words you use can make or break your landing page's effectiveness. Write clear and concise copy that resonates with your target audience. Explain how your product or service solves their problems and include social proof like testimonials to build trust. Use a friendly yet professional tone and avoid being too salesy. Keep your copy scannable by using short paragraphs, bulleted lists, and subheadings.
Design
A polished, professional design reinforces your brand and credibility. Use high-quality images and minimalist elements that load quickly. Include your company logo and consistent fonts, colors, and styling with your website. Ensure all buttons, links, and navigation are working properly. An uncluttered, streamlined layout makes it easy for visitors to find information and complete the desired conversion action like filling out a form or making a purchase.
Call-to-Action
Your CTA button or link should be highly visible and encourage visitors to take the next step. Phrase your CTA as an active verb like “Get Started Now”, “Join Today” or “Start Your Free Trial”. Place your CTA strategically above the fold on the page and near the bottom so visitors see it even when scrolling. For the best results, only include one primary CTA and avoid competing links or buttons.
Mobile-Friendliness
With more and more traffic coming from mobile devices, your landing page must display well on smaller screens. Use a responsive design or mobile-optimized theme so your landing page automatically adjusts to fit any device. Large buttons, minimal navigation, and a single column layout improve the mobile experience. Check that all images, videos, forms, and other elements function properly on both desktop and mobile.
By optimizing these elements on your landing page, you’ll capture attention, build trust, and motivate visitors to complete your desired conversion action. Continually test and refine your landing page to boost performance and achieve maximum results. With the right customization, you'll transform more visitors into customers and grow your business.
Integrate Powerful Marketing Tools
To maximize the effectiveness of your landing pages, integrate some of the top marketing tools. These solutions provide valuable insights into how visitors are interacting with your pages and enable you to optimize the experience.
Heatmaps
Heatmapping tools like Hotjar and Crazy Egg visually track where visitors are clicking, tapping and scrolling on your pages. Look for areas that receive a high volume of interactions as well as those being ignored. Use the data to make changes to page layouts, content placement and calls-to-action to guide visitors to key conversion areas.
Form Analytics
When visitors fill out forms on your landing pages, form analytics tools gather information like field completion rates, average time to complete and drop-off points. They provide form-level insights to help you determine where friction may exist. With this data, you can make forms shorter, simplify fields, and place the most important fields first to reduce abandonment.
A/B Testing
A/B testing, or split testing, allows you to compare different versions of the same page to see which one performs better. You can test everything from headlines and hero images to form placement and CTA copy. AB testing tools will automatically divert traffic between the different page variants and determine a winner based on the conversion rates. The winning page can then be made the default to maximize conversions.
Retargeting Pixels
Retargeting pixels placed on your landing pages allow you to build audiences of visitors to target with ads on other websites. For example, if a visitor leaves your landing page without converting, you can show them ads for your offer on Facebook, Google and other platforms they frequent. Retargeting helps ensure your marketing dollars are spent efficiently by focusing on people already familiar with your brand.
Integrating a few of these powerful marketing tools into your landing page building and optimization process will provide the insights needed to maximize conversions and boost the ROI of your efforts. Experiment with different options to find the solutions that best meet your needs and complement your existing tech stack.
Best Landing Page Designs For Lead Generation
To generate more leads with your landing pages, focus on a few proven designs.
Minimalist Design
A minimalist page focuses on a single call-to-action (CTA) and removes all distractions. Use a simple layout with plenty of white space, minimal text, and eye-catching graphics. The CTA should be prominently featured above the fold. This simple yet compelling design works well for promoting offers like free trials, consultations, or content downloads.
Long-Form Content
For complex products or services, a long-form content page educates visitors and builds trust. Feature a blog-style article, video, case study or guide at the top of the page. Include relevant images, examples, statistics, quotes from experts, customer reviews and data to strengthen your key points. End by summarizing the benefits of your offering and including a strong CTA. This approach works for high-consideration or high-priced offers.
Customer Story
A customer story or case study landing page highlights how you solved a problem for a client. Describe the client’s situation, challenges, and goals. Explain the solution you provided and the results or ROI achieved. End with a CTA for visitors in a similar situation. This approach builds credibility through social proof. It is ideal for B2B companies or those targeting niche markets.
Lead Capture
For generating leads, a landing page with a lead capture form works well. Focus the page on describing the offer, resources, or content you will provide to those who submit the form. Place the form prominently at the top of the page, above the fold. To increase form completion rates, make the form short, promise value in exchange for the information, and assure visitors their data and privacy will be protected.
Other useful landing page types include comparison pages, coupon or contest pages, and 404 error pages that you can optimize for lead generation. Choosing an effective design and optimizing your landing pages for conversions is key to generating more high-quality leads for your business.
FAQ: How Do I Create the Best Converting Landing Pages in 2023?
To create the best converting landing pages in 2023, there are several key steps you should follow:
Define Your Goals and Objectives
First, determine the goals and objectives of your landing page. Do you want to generate leads, drive sales, or build brand awareness? Your goals will shape the content and design of your page.
Choose a Simple and Clean Design
A simple, minimal design is the most effective for landing pages. Avoid cluttered layouts and too many elements that can distract visitors. Focus on a clean header, an image representing your product or service, clear and concise copy, an opt-in form, and a call-to-action button.
Write Benefit-Focused Copy
Your copy should focus on the key benefits and solutions for your audience. Address their pain points and how your product or service solves them. Use a friendly, helpful tone to build trust and encourage readers to take action. Include social proof and testimonials from satisfied customers.
Include a Clear Call-to-Action
Your call-to-action (CTA) button should be prominently displayed, ideally at the top and bottom of the page. The CTA should have an action-oriented phrase like “Sign Up Now” or “Learn More.” Make it stand out with contrasting colors so visitors know exactly what to do next.
Optimize for Mobile
With more people accessing the internet via mobile devices, your landing page must be optimized for smaller screens. Use a responsive design and large buttons and text that are easy to tap. Place the most important elements like your headline, image, and CTA at the top of the page where they are immediately visible.
Test and Optimize
Continually test different elements on your landing page like headlines, copy, images, and CTAs to find the most effective combination. Make incremental changes and analyze how they impact your key metrics like conversion rates. Over time, you can significantly improve the performance of your landing page through ongoing testing and optimization.
Following these steps will help you build high-converting landing pages that achieve your business goals and objectives. But remember, optimization is an ongoing process, so continue testing and improving your pages over time.
Conclusion
As you have seen, creating high-converting landing pages is not as complicated as it seems. With the right tools and strategies, you can design landing pages that capture attention, engage your audience, and convert visitors into leads and customers. Focus on a clear layout, impactful copy, social proof, and a strong call-to-action. Keep testing and optimizing to achieve the best results. Building the perfect landing page is an iterative process, but with the tips and insights you've gained here, you now have a blueprint to get started. Implement what you've learned, track your key metrics, and keep improving—you'll be designing landing pages that convert in no time. The key is to take that first step. Start building and see how much you can achieve.
