As a marketing professional, you know the importance of high-converting landing pages. They are essential for lead generation, sales, and growing your business. However, building an effective landing page that persuades visitors and captures leads can be time-consuming and require technical skills. You have to choose an effective layout, write compelling copy, select visuals, and more. Then you have to code the page and ensure it's optimized for mobile devices.
What if you could design a professional, high-converting landing page in just a few minutes without any coding required? With Unicorn Platform, you can. This simple yet powerful drag and drop builder makes it easy to create custom landing pages for your business in no time. You have access to professionally designed templates, elements, and styles to choose from. Just select a template, add your content, images, call-to-action buttons, and you'll have a mobile-friendly landing page ready to start converting visitors into leads and customers.
And if you're building a grocery app and need a landing page, check out our article on how to build a grocery app landing page in minutes for more information on how Unicorn Platform can help you create a stunning and effective landing page in no time.
What Is a Sales force Landing Page?
A sales force landing page is a web page designed specifically for lead generation and conversion. It focuses on educating visitors about a product or service and then prompting them to take action, such as signing up for a free trial or demo.
For companies using the Salesforce CRM, a sales force landing page should seamlessly integrate with your Salesforce account. This allows you to capture lead contact information directly within Salesforce, track marketing campaign influence, and gain insight into how your landing pages are performing. Some options for building Salesforce-integrated landing pages include:
- Sap Marketing Cloud - A digital marketing platform with drag-and-drop landing page builder. Integrates directly with Salesforce and includes lead tracking, scoring, and routing features.
- Unbounce - A dedicated landing page builder with over 100 Salesforce-connected templates. Features include lead capture forms, A/B testing, and integration with Salesforce campaigns.
- HubSpot - An inbound marketing and sales platform with landing page builder. Native integration syncs leads, contacts, and activities between your landing pages and Salesforce account.
When building a sales force landing page, keep the following best practices in mind:
- Focus on a single goal or call-to-action, such as downloading an ebook, signing up for a product demo, or joining a webinar.
- Include compelling copy that speaks to your target audience and the benefits of your product or service. Use bullet points and numbered lists to make the page easy to scan.
- Feature a lead capture form prominently on the page to capture prospect contact information. The form should request only necessary details like name, email, phone number, and company name.
- Include social proof like testimonials, customer logos, case studies, or awards to build trust and credibility.
- A/B test different page elements like headlines, images, or call-to-action buttons to optimize conversion rates. Even small changes can lead to big improvements.
- Analyze key metrics like page views, time on page, and conversion rate to see how your sales
force landing page is performing and make data-driven optimizations.
Why You Need a Dedicated Landing Page
To convert more visitors into customers, you need a dedicated landing page for your sales force offer. A custom landing page allows you to focus the message and call-to-action on a single offer, product, or promotion. Studies show that visitors are more likely to convert on a page tailored to their interests.
There are several benefits to creating a specialized landing page:
- Targeted messaging. You can optimize the copy, images, and layout for a specific audience and goal. This focused content is more persuasive than a generic website page.
- Clear call-to-action. A dedicated landing page allows you to prominently feature a single CTA, such as "Sign Up Now" or "Start Your Free Trial." This makes it easy for visitors to take the next step.
- Higher conversion rates. According to research, landing pages have an average conversion rate of over 60% higher than regular website pages. Customers appreciate the relevance and are more motivated to convert.
- Useful for testing. You can create multiple versions of your landing page to see which one has the highest conversion rate. Then optimize your page based on the results. This testing and tweaking will improve your performance over time.
- Analytics insights. With a standalone landing page, you can track metrics like page views, time on page, and conversion rates to better understand your audience and the effectiveness of your messaging. These learnings will inform future marketing campaigns.
In today's competitive market, a high-converting landing page is essential for success. By focusing your sales force offer on a dedicated landing page, you make it as easy as possible for visitors to become customers. Implement these best practices, test and optimize your page, and you'll transform more traffic into sales.
Key Elements of a High-Converting Salesforce Landing Page
To create an effective Salesforce landing page, focus on these key elements:
A Clear Value Proposition
Explain exactly what your product or service offers and the key benefits to your customers. Use simple but compelling language that resonates with your target audience. For example, “Unicorn Platform helps B2B SaaS companies scale faster with drag-and-drop landing pages and no-code website builders.”
Social Proof
Include testimonials, case studies, reviews, or media mentions to build credibility and trust. For example, “Over 500 companies power their marketing with Unicorn Platform. Here's what a few of them have to say:” Followed by 2-3 short testimonials.
A Strong Call-to-Action
Tell your visitors exactly what you want them to do, whether it's starting a free trial, booking a demo, or purchasing a product. Use an eye-catching button or link that stands out. For example, “Start your free 14-day trial of Unicorn Platform today.”
A Simple, Uncluttered Design
Remove any unnecessary elements that might distract visitors. Use plenty of white space and align elements neatly in a logical flow down the page. Your most important information like your value proposition, CTA, and social proof should be immediately visible above the fold.
Mobile-Friendly
With more and more people accessing websites from their phones, your landing page must display well on mobile devices. Use a responsive design or mobile-first approach and large text, buttons, and spacing to ensure your page is easy to read and navigate on any screen size.
An effective landing page is the first step to converting more of your website traffic into customers or clients. By focusing on value, social proof, a clear CTA, simple design, and mobile-friendliness, you'll turn more of your marketing leads into sales opportunities and move them further down your sales funnel. Using a no-code landing page builder like Unicorn Platform makes creating high-converting landing pages fast and easy for people of all technical skill levels.
How to Create a Sap Marketing Cloud Landing Page in Minutes With Unicorn Platform
To create an effective SAP Marketing Cloud landing page in minutes, follow these steps:
Select a Template
The Unicorn Platform provides pre-built templates optimized for lead generation to get you started. Choose an eye-catching template in your brand colors that is mobile-responsive. For SAP Marketing Cloud, a minimalistic template with clear calls-to-action works well.
Add Your Content
Include an attention-grabbing headline, concise paragraphs highlighting key benefits and features, images to strengthen your message, and a lead capture form. Share details about your SAP Marketing Cloud integration, implementation services, and customer success stories. Provide social proof with customer logos and testimonials.
Choose Interactive Elements
Add buttons, images, videos and other interactive elements to engage visitors. For example, include a product demo video, customer testimonial videos, interactive calculators or quizzes. These interactive tools capture leads by offering something of value in exchange for contact information.
Optimize for Conversions
Place your lead capture form prominently above the fold on the page. Offer an incentive like a free trial, demo or whitepaper in exchange for the lead. Use clear calls-to-action like “Request a Demo” or “Sign Up for a Free Trial” to drive conversions.
Review and Publish
Check for any issues with content, formatting or functionality. Get a second set of eyes to review as well. Make any necessary changes then publish your page. Promote your new landing page on social media, email, advertising and your website to drive qualified traffic.
Analyze and Optimize
Use built-in analytics to see how visitors are interacting with and converting on your page. Look for any drop-off points or low-performing areas. Make changes to continually improve page performance over time through A/B testing different headlines, copy, images and calls-to-action. With regular optimization, your SAP Marketing Cloud landing page will generate more and higher quality leads.
The Unicorn Platform makes creating a high-converting SAP Marketing Cloud landing page fast and easy. In just a few minutes, you can build and launch a professional page to start capturing leads and driving new business opportunities.
Pre-Built Templates to Get You Started Fast
Unicorn Platform offers pre-built templates to help you create high-converting sales force landing pages in minutes. Our drag and drop editor makes customizing these templates extremely easy, even if you have no web design experience.
Professionally Designed Templates
We provide professionally designed templates for a variety of industries and use cases. Simply select a template that matches your needs and brand, then customize the content, images, and call-to-action to suit your unique offering. Some of our most popular templates include:
- Software and SaaS landing pages
- Mobile app landing pages
- Ecommerce and product landing pages
- Service and consulting landing pages
Fully Customizable
While our templates provide a solid foundation, you have full control to customize the page as much or as little as you like. Easily add or remove sections, change page layouts, pick from stylish themes, and modify the copy to create a landing page that converts visitors into customers or subscribers. Using our simple drag and drop builder, you can build completely custom landing pages from scratch if you prefer.
Optimized for Conversions
Our landing page templates are designed with proven conversion optimization principles in mind. Elements like attention-grabbing headlines, benefit-focused copy, strong calls-to-action and trust-building social proof are built right in. We make it easy to A/B test different versions of your landing page to determine which design and messaging resonates most with your audience.
Integrations to Help You Succeed
Unicorn Platform integrates with many popular marketing, sales and analytics tools to provide a seamless experience. Easily connect your landing pages to email marketing services, CRMs, payment gateways and more. We also offer built-in analytics to gain insight into how visitors are interacting with your landing pages so you can optimize them for higher conversions.
With Unicorn Platform, creating high-performance sales force landing pages and converting more leads is simpler than ever. Our easy to use features and pre-built templates enable both novice and experienced marketers to build landing pages that generate results. Give us a try today!
Drag and Drop Editor: No Coding Skills Needed
To build high-converting salesforce landing pages without coding skills, Unicorn Platform provides an intuitive drag and drop editor.
Simple to Use
The editor is designed to be user-friendly for marketers and business owners without technical backgrounds. All elements like text, images, buttons and more can be added and customized through an easy drag and drop interface.
Pre-Built Templates
Start with one of Unicorn Platform's pre-made salesforce landing page templates tailored for lead generation and conversion. Select a template that matches your brand and marketing campaign, then customize it as needed. The templates are mobile-responsive and optimized for high conversion rates.
Customize Everything
Every aspect of your landing page can be tailored in the editor. Some of the options include:
- Change fonts, sizes, colors and styles of text
- Upload your own images or choose from free stock photos
- Select button types like call-to-action buttons, download buttons or contact form buttons
- Add and connect contact forms, email signup forms or other lead capture forms
- Include eye-catching icons to highlight key points or steps
- Add video, animations or sliders for extra engagement
- Change page layouts and columns for the perfect structure and flow
- Preview how the page will appear on mobile and desktop screens with the live preview tool
Integrations
Unicorn Platform seamlessly integrates with many popular third-party tools like Salesforce, Pardot, Eloqua, HubSpot and more. Connect your landing page forms and lead capture tools to automatically sync contacts and send notifications.
With an easy to use drag and drop editor and pre-built templates, Unicorn Platform makes it possible to build high-converting salesforce landing pages in just a few minutes. The customizable templates and elements give you flexibility and control to optimize your page for the best lead generation and conversion rates. And integrations help you get the most out of the leads you capture.
Integrations to Help You Do More
Integrating Unicorn Platform with third-party tools allows you to streamline your workflow and accomplish more. By connecting apps and services you already use, you can save time and boost productivity.
Marketing Automation
- Integrate with marketing automation software like Salesforce Marketing Cloud to easily capture leads from your landing pages and trigger automated email campaigns.
- Sync contact and subscriber data between platforms so you have a single view of your customers.
Email Marketing
- Connect your email marketing service such as Mailchimp, Drip or ActiveCampaign to instantly add new subscribers from your landing pages and send targeted emails.
- Import existing email lists to create lookalike audiences for your landing pages.
Analytics
- Link Google Analytics to gain insights into how visitors are interacting with and converting on your landing pages.
- Track key metrics like page views, bounce rates, conversion rates and more to optimize your landing pages for better results.
Forms
- Easily embed forms from services like Typeform, Wufoo or Google Forms on your landing pages to capture customer information, run surveys and more.
- Form data is automatically synced between Unicorn Platform and the form provider for a seamless experience.
Payment Gateways
- Accept payments on your landing pages by connecting a payment gateway such as Stripe or PayPal. Customers can purchase your product or service directly on the page.
- Transaction and customer data flows between Unicorn Platform and the payment gateway behind the scenes.
Zapier
- For integrations not natively supported, use Zapier to connect Unicorn Platform with over 1,000 other apps and automate workflows.
- Create Zaps to handle tasks like adding contacts to a CRM, updating records in a project management tool or sending Slack notifications when a landing page receives a conversion.
The ability to integrate other software and services with Unicorn Platform multiplies what you can achieve with your landing pages. By linking the tools you already use every day, you'll save time, boost productivity and gain valuable insights into your marketing and sales initiatives. With the power of integrations, you can build high-converting landing pages and grow your business faster.
A/B Testing & Personalization Features on Unicorn Platform
Unicorn Platform provides powerful A/B testing and personalization features to help you optimize your Salesforce landing pages and boost conversion rates.
A/B Testing
A/B testing, also known as split testing, allows you to compare two versions of the same page to see which one performs better. You can test:
- Page layouts
- Headlines and copy
- Images
- CTAs (call-to-action buttons)
- Forms
To set up an A/B test on Unicorn Platform:
- Create two versions of your landing page. They should be identical except for the element you want to test.
- Select the “A/B Test” option when publishing your pages.
- Choose the percentage of traffic to direct to each page version. For example, 50% to Page A and 50% to Page B.
- Monitor the results to see which page has the higher conversion rate. The winner can then be published as your primary landing page.
- Running A/B tests is key to optimizing your landing pages and improving lead generation. Even small changes can lead to significant boosts in conversion rates.
Personalization
Personalization allows you to customize page content based on visitor attributes like location, company, referral source, and more. You can:
- Show targeted messages and CTAs to specific audiences
- Swap out images that resonate most with your visitors
- Prioritize content that is most relevant to the viewer
Unicorn Platform lets you easily set up personalization rules to tailor your landing pages to different visitor segments. Combined with A/B testing, personalization is a powerful tool for increasing the effectiveness of your Salesforce marketing campaigns.
In summary, the A/B testing and personalization capabilities of Unicorn Platform provide an easy way to optimize your landing pages and improve lead conversion rates, ultimately driving more value from your Salesforce investment.
FAQ: Common Questions About the Unicorn Platform Sales force Landing Page Builder
What is the Unicorn Platform Salesforce Landing Page Builder?
The Unicorn Platform Salesforce Landing Page Builder allows you to easily create customized landing pages for your Salesforce campaigns without any coding required. You have access to professionally designed templates and an intuitive drag and drop interface to build your page.
How do I get started with the Unicorn Platform Salesforce Landing Page Builder?
To get started with the Unicorn Platform Salesforce Landing Page Builder, follow these steps:
- Log in to your Unicorn Platform account and select “Landing Pages” from the left menu.
- Choose a pre-made template or start from scratch. The template library includes options for lead generation, event promotion, contact us, and more.
- Drag and drop sections like images, text, buttons, and forms onto your page. Easily customize fonts, colors, and content.
- Connect your landing page to Salesforce campaigns, products, and lead processes. Map form fields and send new leads directly into your Salesforce system.
- Preview and publish your landing page. Share the link on your website, in email campaigns, and on social media.
How much does the Unicorn Platform Salesforce Landing Page Builder cost?
The Unicorn Platform Salesforce Landing Page Builder is included in all Unicorn Platform paid plans starting at $8/month. Higher tier plans include additional features like custom domains, form logic, and Salesforce campaign automation.
Can I create landing pages for products and events on Salesforce?
Yes, the Unicorn Platform Salesforce Landing Page Builder allows you to create landing pages for your Salesforce products, events, contact us pages, and more. You can connect these landing pages directly to your Salesforce system and capture leads into the appropriate campaigns and objects.
Do I need any coding experience to use the Salesforce Landing Page Builder?
No, the Unicorn Platform Salesforce Landing Page Builder is completely code-free. You can create beautiful, customized landing pages by simply dragging and dropping sections onto your page and customizing the content. No HTML, CSS, or development experience required. Our simple but powerful editor allows marketers and business users of any skill level to build landing pages.
Conclusion
In the end, using a tool like Unicorn Platform to build high-converting sales landing pages makes perfect sense for any business. When you need to get a new product, feature or service in front of customers fast, you want a solution that is intuitive and requires no coding to implement. By using their drag and drop editor, you have full design control and flexibility to create the experience you want for your visitors. And with analytics built in, you get actionable insights to optimize and improve your pages over time. For any marketing or sales team looking to scale their operations, a dedicated landing page builder is a must-have tool to drive more leads and boost conversions. With Unicorn Platform, you have a secret weapon to accomplish your goals and grow your business.
