As a real estate agent, you know that in today’s digital world, your online presence is everything. If you want to attract high-quality leads and build your business, you need an attractive, professional website to showcase your listings and services. However, building a custom website requires technical skills and can be time-consuming and expensive.
With Unicorn Platform, you can create a beautiful, responsive real estate website in minutes without any coding required. Our simple drag and drop website builder was designed specifically for real estate agents and brokers. You can quickly customize a template to reflect your brand, upload photos of your listings, highlight your key services, and start generating leads right away. Stop wasting time struggling with messy code and let Unicorn Platform handle the technical work so you can focus on what really matters - your clients and growing your business. Creating your real estate website has never been easier.
Why You Need a Responsive Real Estate Website
As a real estate agent, having an effective online presence is crucial to your success. A responsive real estate website allows you to showcase your listings, share your expertise, and build trust with potential clients. You can create a stunning, effective real estate website in minutes without any coding required by using a website builder like Unicorn Platform. The benefits to your business will be well worth the investment. If you are unsure about whether you need professional help in building your website, you can read this article on Do You Need Real Estate Website Design Company for more insights.
Reach More Potential Buyers. Over 90% of homebuyers search for properties online. A mobile-friendly real estate website gives you a platform to display your current listings in an attractive way to the widest possible audience.
Establish Yourself as an Expert. A well-designed website lets you share blog posts, videos, and other resources that establish you as a knowledgeable resource for buyers and sellers. You can provide useful information about the local housing market, schools, amenities, and the home buying or selling process.
Build Trust and Credibility. A polished, professional website helps convey your experience, expertise, and dedication to your clients. It allows you to highlight your credentials, accomplishments, reviews, and testimonials from satisfied clients. This social proof builds trust in your abilities and the quality of your service.
Provide a Responsive User Experience. Today, most people access websites on mobile devices like smartphones and tablets. A responsive website automatically adapts to any screen size, providing an optimal viewing experience for your visitors no matter how they access your site. This results in higher engagement and lead generation.
A well-designed real estate website is the digital centerpiece of your business. It allows you to showcase your brand, attract new clients, build authority, and provide the best possible experience for your visitors.
How to Build a Real Estate Website in Minutes With Unicorn Platform
As a real estate agent, having an attractive yet functional website is key to reaching new clients and showcasing your properties. With Unicorn Platform, you can easily create a responsive real estate website in just a few minutes without any coding required.
To get started, select a pre-made real estate website template that suits your needs. Unicorn Platform offers modern, professional templates optimized for real estate businesses. Customize the template by adding your company logo, contact information, social media links, featured properties, and agent bios. You can also change the color scheme to match your company's branding.
Use the drag and drop builder to add and arrange sections like:
- About Us - Share details on your experience, services, and team.
- Listings - Feature residential, commercial, or land listings with photos, descriptions, and contact forms.
- Testimonials - Build credibility by sharing reviews from happy clients.
- Blog - Create property reviews, neighborhood guides, market updates, and advice for buyers/sellers. A blog helps to rank higher in search engines and engage website visitors.
Unicorn Platform's editor makes it simple to add and format text, images, videos, and more. You don't need any technical skills. The interface is intuitive and options are clearly labeled.
Once your real estate website is built, make it easy for visitors to contact you by adding lead capture forms, live chat, and prominent contact information throughout the site. Then, market your new website on social media, email newsletters, business cards, and yard signs to start driving more traffic and generating new leads.
With an attractive, user-friendly website built in minutes, you'll be able to focus on what really matters: helping clients buy and sell properties. Unicorn Platform gives real estate agents an easy way to establish a professional online presence and grow their business.
Choose From 100+ Responsive Real Estate Website Templates
To build a responsive real estate website, select from over 100 mobile-friendly templates designed specifically for realtors and brokers. These templates feature:
Easy Customization
The templates are fully customizable to match your brand. You can easily:
- Change colors, fonts, and images
- Add your logo
- Include custom CSS or HTML code
You do not need any coding experience to create a beautiful, professional website. Simply select a template you like and customize it with a few clicks.
Optimized for Lead Generation
The real estate templates include built-in features to help you generate more leads, such as:
- Lead capture forms to collect contact information from visitors
- Blog pages where you can post neighborhood guides, market updates, and listing spotlights
- A properties page to showcase your latest listings
- A contact page with an easy way for people to get in touch
Mobile Responsiveness
All the templates are fully responsive, meaning they will automatically optimize for any screen size. Your website will look great on desktops, tablets, and smartphones. With more and more people browsing real estate on their mobile devices, a responsive design is essential.
Advanced Features
In addition to the basics, the real estate templates also provide advanced features for realtors, such as:
- Mortgage calculators to estimate monthly payments
- School information with ratings and nearby schools
- Neighborhood information like demographics, crime rates, and amenities
- Lead routing to automatically distribute new leads to agents
- Listing alerts to notify visitors when new properties match their search
With a wide selection of real estate website templates and powerful customization options, you can create a responsive website for your brokerage or team in just a few minutes. Focus on what you do best—helping clients buy and sell homes—and let the website builder handle the rest.
Add Dynamic Content With the Drag and Drop Builder
To create responsive real estate websites, the Unicorn Platform provides an intuitive drag and drop builder. This allows you to easily add dynamic content to your site without any coding required.
Add Images
The image block allows you to upload photos of properties, community amenities, location, etc. You can adjust the image size, add captions, links, and alt text for SEO. Images help bring your listings and community to life for visitors.
Embed Video
Using the video block, embed YouTube, Vimeo, or self-hosted videos. Video walkthroughs and virtual tours are an impactful way to showcase properties to potential buyers or renters. Keep videos under 2 minutes for optimal engagement.
Create Custom Content Sections
The content block gives you flexibility to add any kind of content you need. You can create sections for neighborhood overviews, school information, recreation opportunities, public transit access, and more. Use headings, paragraphs, lists, images, and links to provide a comprehensive view of the surrounding area.
Highlight Key Features
The feature block allows you to call out important features, amenities, or selling points. For example, you can showcase things like:
- Hardwood floors
- Granite countertops
- Walk-in closets
- Mountain views
- Community pool
- Nearby biking trails
Add Lead Capture Forms
The Unicorn Platform makes it simple to build responsive real estate websites that showcase your listings and communities. The drag and drop builder allows you to add images, video, custom content sections, feature highlights, and lead capture forms without needing any technical skills.
Your new site will be mobile-friendly, fast loading, and optimized to rank well in search results, helping you reach more potential clients. If you're new to building real estate websites, check out our beginner's guide on no-code estate agency web design for tips and tricks to get started.
Showcase Listings and Properties With Ease
To showcase property listings on your real estate website, Unicorn Platform provides an easy drag and drop interface to add details and photos for each listing. Creating responsive listing pages will allow potential buyers to view listings on any device.
Add Listing Details
To add a new listing, click the “Add Listing” button. Fill in all the relevant details for the property including:
- Address
- Price
- Square footage
- Number of bedrooms and bathrooms
- Year built
- Lot size
- Description highlighting any notable features
Be sure to include keywords like “spacious”, “renovated”, or “modern” to make the listing easily found in searches.
Upload High-Quality Photos
It is essential to include professional photos of the property, as listings with photos receive up to 70% more views. Unicorn Platform allows you to upload an unlimited number of photos for each listing.
Choose a Listing Type
Select the appropriate listing type for the property:
- Residential - Includes single-family homes, condos, townhouses
- Commercial - Office spaces, retail properties, industrial buildings
- Land - Vacant residential or commercial lots
The listing type will determine which details need to be filled in for that specific property.
Set a Listing Status
Choose a status for your new listing:
- Active: The listing is on the market and accepting offers
- Pending: An offer has been accepted but the sale is not yet finalized
- Sold: The property has been sold and is no longer available
As the status changes, update it right away so buyers have the latest information.
Using the Unicorn Platform, you can easily create responsive listing pages to showcase properties to attract potential buyers. With an intuitive interface, unlimited photos, and listing types for any property, Unicorn Platform is the perfect solution for real estate websites.
Incorporate Lead Generation Forms
To generate high-quality leads for your real estate website, incorporate lead generation forms that capture visitor information. Forms allow you to build an email list, qualify leads, and stay in touch with interested buyers and sellers.
Opt-in Email Capture Form
An opt-in email capture form offers visitors the opportunity to subscribe to your email newsletter or mailing list in exchange for content like a free guide, checklist, or report. Offer high-value content related to buying, selling or investing in real estate to incentivize sign-ups. For example, “Download our FREE Home Buyer’s Checklist!” or “Get our Rental Property Investment Analysis Spreadsheet now!”
Lead Qualification Forms
Once a visitor has opted into your email list, use a lead qualification form to gather more details about them and assess how ready they are to buy or sell a property. A good lead qualification form will ask questions like:
- Are you looking to buy or sell?
- What is your timeline for buying or selling a property?
- What is your budget or asking price?
- What specific locations or property types are you interested in?
The responses to these questions will allow you to categorize and prioritize your leads so you can follow up appropriately. Qualified, high-priority leads should receive a phone call or personalized email, while less qualified leads can receive your standard email newsletter and marketing.
Contact Forms
Include an easy-to-find contact form on your website so visitors can reach out to you directly with questions or to express interest in a listing. A good contact form will ask for:
- Name
- Phone number
- Reason for contacting (buying, selling, general question, etc.)
- Message (with space for the visitor to provide details about their needs, timeline, budget, or the specific property they are interested in)
Be sure to include a privacy policy on your website and contact forms to let visitors know how their information will be used. Respond to all contact form submissions and leads within 24 hours to provide the best experience. Using forms to capture leads and make personal connections will help drive more real estate deals and build a pipeline of clients for your business.
Integrate With the Top Real Estate Platforms and MLS
To provide the best user experience, it’s important to integrate your real estate website with the top industry platforms and MLS databases. This allows visitors to easily search listings from multiple sources in one place.
Connect to Local MLS
The multiple listing service (MLS) contains comprehensive data on properties for sale in your area. Connecting to your local MLS means you can automatically import listings onto your site, saving agents and clients time. Visitors can view details for all available properties in one search.
List on Zillow and Realtor.com
As two of the largest real estate websites, Zillow and Realtor.com are important for lead generation. By claiming your business profiles and posting listings on these sites, you increase visibility and drive more traffic back to your website. Many buyers start their search on these major platforms before looking at individual broker websites.
Integrate Transaction Management Software
Transaction management software like Dotloop and SkySlope help agents and brokers oversee the entire real estate transaction process in one place. Integrating with this type of software means agents can manage tasks like eSignatures, document storage, and more without leaving your website. This streamlines the user experience and saves time.
Offer Mortgage Calculators and Pre-Approval
Allow visitors to determine their mortgage budget and get pre-approved right on your site. By integrating mortgage calculators and connecting to lenders, you provide resources for serious buyers in one convenient place. This can help convert more visitors into leads and clients.
Stay Up-to-Date with the Latest Technology
The real estate industry is constantly evolving with new technology and digital tools. To create the best user experience, stay up-to-date with the latest trends and consider integrating innovative new services. For example, virtual reality, AI-based property valuations, smart home systems, and blockchain for transactions. Early adoption of cutting-edge technology sets you apart.
Integrating with industry platforms and tools is key to building a responsive real estate website that meets the needs of agents, brokers, and clients. By streamlining resources and listings in one place, you create an easy, cohesive experience for visitors and a valuable resource for your business. Staying ahead of trends with new technology also helps ensure you remain competitive in the digital landscape.
Optimize for Search Engines With Built-in SEO Features
To optimize your real estate website for search engines, Unicorn Platform offers built-in SEO features that make it easy to rank higher in search results.
Add Metadata
Be sure to fill out the meta title, meta description, and page URL for each page. The meta title and description are displayed in search results, so make them compelling and keyword-rich. Keep the page URL simple, containing relevant keywords.
Use Semantic HTML
Unicorn Platform generates clean, semantic HTML code for you. Headings, bold text, italic text, links, images, and lists are all properly structured for SEO. This helps search engines understand your content.
Include Relevant Keywords
- Do keyword research to find terms people search for related to buying or selling real estate.
- Include these keywords in your page titles, meta descriptions, headings, content, image filenames, and alt text.
- Aim for a keyword density of 1-3% to avoid keyword stuffing penalties.
- Repeat keywords 3-5 times per 500 words of content for the best results.
Create an XML Sitemap
An XML sitemap lists all pages on your site to help search engines discover your content. Unicorn Platform automatically generates a sitemap for your site and submits it to search engines.
Be Mobile-Friendly
With more people searching on mobile devices, it’s important to have a responsive real estate website. Unicorn Platform builds fully responsive websites optimized for all devices. This is a ranking factor for Google, so a mobile-friendly site can improve your search position.
Generate Backlinks
Build high-quality backlinks to your site from other authoritative industry websites. Guest blog posts, testimonials, social media, and directory listings are all good ways to gain backlinks. Unicorn Platform makes it easy to integrate your blog, share content on social media, and claim directory listings to start generating backlinks.
By leveraging these built-in SEO features, you can optimize your real estate website, climb higher in search rankings, and get found by more potential clients. Consistently creating optimized content, earning backlinks, and providing a great user experience will establish your site as an authority in the industry.
Conclusion
In closing, a responsive real estate website is crucial for any real estate business today. With a simple yet powerful website builder like Unicorn Platform, you can create an eye-catching and lead-generating real estate website in a matter of minutes without any coding required. The ability to quickly make changes to your site and publish new properties will help you stay competitive in today's fast-paced real estate market. The sleek templates, customizable widgets, and seamless mobile experience offered by Unicorn Platform provide an all-in-one solution to launch a professional real estate website that will impress your visitors and turn more leads into clients. The time to take your real estate business to the next level is now - sign up for your free Unicorn Platform trial today and see how easy it can be to build a website that works for you.
