As an entrepreneur seeking investment in your startup, you need an effective way to convey your vision and business opportunity to potential investors and partners. However, creating a compelling landing page to share your investment proposition requires time, money, and technical skills that you may lack, especially in the early stages of building your company. Fortunately, tools exist today to help you build a professional investment landing page quickly and easily. With Unicorn Platform, you can design an eye-catching investment landing page in just minutes using their simple drag and drop website builder. No coding or design experience required. By leveraging Unicorn Platform, you can focus your valuable time on perfecting your pitch and fundraising strategy rather than designing your landing page from scratch. An impactful investment landing page is a must-have, and now it's easier than ever to create one that will resonate with investors and turn visitors into leads.
If you're looking for a tool to create a landing page for financial advisor services, Unicorn Platform can help you with that too! Check out their article on Unicorn Platform: The Only Tool You Need to Make a Financial Advisor Landing Page to learn more.
Why You Need an Investment Landing Page
As an investor, a well-designed investment landing page is essential to conveying the necessary information about your business or startup. If done right, an investment landing page can significantly impact funding success. Here are a few reasons why you need one:
- Communicate your vision. An investment landing page allows you to clearly articulate your company vision, mission, and key objectives to potential investors. Use visuals and minimal text to showcase how you aim to achieve your goals. Keep your message focused and avoid convoluting it with too many details.
- Highlight your solution. Succinctly demonstrate how your product or service solves a significant problem. Explain the features and key benefits to the customer. Use statistics, testimonials, case studies, or examples to build credibility.
- Introduce your team. Profile the key members of your leadership team and advisory board. Emphasize relevant experience, skills, and past successes to establish expertise and competence. Build investor confidence in your team’s ability to execute the vision.
- Share your progress. If you have an existing product, highlight key milestones and traction achieved to date. Provide metrics around customer acquisition, revenue, or other key performance indicators. Demonstrate past progress and momentum to fuel future success.
- Discuss your funding needs. Clearly specify how much funding you are seeking and how you will use the funds to accelerate growth. Explain how this investment will enable critical hires, product development, customer acquisition, or other priorities that drive your business forward.
In summary, an investment landing page is a pivotal tool for conveying your vision, product, team, progress, and funding needs to potential investors. A well-designed page can make a lasting first impression and significantly impact your ability to raise capital. With the right approach, you'll be pitching to interested investors in no time.
Unicorn Platform: The Simplest Landing Page Builder
When seeking investment, your landing page is key. It’s the first impression for interested investors and needs to be compelling while conveying your vision clearly and concisely. Building an effective investment landing page, however, often requires technical skills and time that many founders simply don’t have.
Unicorn Platform, the simple landing page builder, provides an easy solution. With its drag and drop interface, you can create a professional investment landing page in minutes with no coding required.
- Select a pre-designed template tailored for investment landing pages. Customize the template by adding your company logo, images, color scheme and fonts to match your brand.
- Include the key details investors want to know like your company mission, product description, business model, team bios, and funding goals. Use visuals like charts, graphs, and images to bring your story to life.
- Include social proof in the form of customer reviews, media mentions, and key achievements and milestones. Build credibility and show the growth and traction of your company.
- Have a clear call-to-action like an email signup for a newsletter or scheduling a product demo. Make it easy for investors to engage further with your company.
- The page is optimized for mobile devices so investors can view on any screen. You have the option to connect your custom domain or subdomain for a professional look.
In today’s fast-paced world, you need to be able to create and edit your investment landing page quickly as your company evolves or funding rounds progress. With Unicorn Platform, you can make updates to text, images, and other elements with ease, ensuring your page is always up to date. Focus on growing your business, not on complicated web design and development. Build your investment landing page in minutes with the simple, no-code Unicorn Platform today.
Choose From Beautiful Templates for Landing page for investors
To build an investment landing page for your business, Unicorn Platform offers professionally-designed templates to choose from. Selecting an eye-catching template will allow you to quickly launch a high-quality landing page.
Elegant Templates
Unicorn Platform provides stunning templates in a variety of styles - minimal, modern or creative - to match your brand. Some options include:
- Clean Canvas: A minimal white template with bold accents, perfect for a sophisticated brand image.
- Modern Edge: A trendy template with an angled header and geometric elements for a stylish tech company.
- Creative Spark: An artistic template with an illustrated header, ideal for showcasing an innovative product.
Browse the template gallery and select one that aligns with your brand identity. You can then easily customize the template by changing fonts, colors and images to best reflect your brand.
Customization Options
Unicorn Platform’s simple drag and drop editor makes customizing your chosen template straightforward. Some of the aspects you can modify include:
- Images - Easily upload your own photos to replace the stock images. Images are a key part of any landing page, so choose high-quality photos that visually represent your business or product.
- Text - All of the text elements can be edited or replaced. Carefully craft your page content to resonate with potential investors by highlighting your business’s vision, mission, values, and key milestones. Use an enthusiastic and compelling tone to capture their interest.
- Colors - Change the color scheme to match your brand guidelines. The colors you choose can significantly impact the look and feel of your landing page. Select colors that evoke the right emotions from visitors.
- Fonts - Choose from a variety of fonts to achieve the perfect style for your brand. Stylish fonts work well for creative brands, while clean, minimal fonts suit a more corporate image.
With Unicorn Platform’s simple yet powerful editor, you can quickly customize a template to create an investment landing page that is uniquely tailored to your needs and brand. Your stylish new landing page will help convey your business’s story to potential investors and move them closer to becoming valued stakeholders in your venture.
Add Images, Videos, and Custom Fonts
To enhance your investment landing page and make it visually compelling, adding images, videos, and custom fonts is key. ###Images
Include high-quality images that visually represent your key selling points, team, product or service. Images help to quickly engage visitors and make a good first impression. Choose images that are:
- Relevant to your content and company
- High resolution (at least 1920px x 1080px)
- Feature real photos of people, products or company offices
For the best results, use images with little or no text overlay so they are easy to see and understand at a glance.
Videos
Short videos, around 30 to 90 seconds, are an impactful way to showcase your product, share customer stories or explain your mission. Embed a video within your landing page content or feature a large hero video at the top of the page.
Some suggestions for video content include:
- Product demo: Show how your product or service works.
- Customer story: Share a short customer testimonial about their experience.
- Company story: Explain your company's vision and mission.
- Call to action: Issue a strong call to action at the end of your video to drive conversions.
Fonts
Select 2-3 complimentary fonts to use on your landing page for headings, subheadings, body text and call to action buttons. Using too many different fonts can seem messy and unprofessional. Consider fonts that:
- Reflect your brand image (e.g. sleek and modern or friendly and casual)
- Have different weights (e.g. light, regular, bold) so you can create visual hierarchy
- Are easy to read on both desktop and mobile devices
- Pair well together
By adding compelling images, video content and selecting fonts that bring cohesion to the design of your landing page, you will capture the attention of visitors and investors in an engaging, esthetically-pleasing way. The extra effort will help strengthen your pitch and move investors closer to becoming customers.
Describe Your Business and Vision
To attract investors, you must convey your vision for the company and business model. Describe your company’s mission and objectives thoroughly yet succinctly.
Mission and Vision
State your mission to improve people’s lives in a meaningful, measurable way. Explain your vision for the future and how your company will get there. Discuss your key objectives and milestones to achieve over the next 3-5 years.
The Problem You're Solving
Identify the problem in the market you are solving and how your solution addresses customers’ needs better than current alternatives. Discuss the pain points you alleviate and benefits you provide to users. Explain how your product or service will gain traction and scale.
Business Model
Outline how your company will generate revenue and profits. Describe your customer segments, sales channels, and pricing model. Discuss partnerships, licensing, or other strategies critical to your success. Explain how you will acquire new customers in a cost-effective manner.
Competitive Advantages
Highlight what gives your company a competitive edge, e.g. proprietary technology, data assets, network effects. Discuss any strategic partnerships, exclusive licensing agreements, or other competitive advantages that set you apart. Explain how you will gain and sustain a leadership position in your market.
Team and Resources
Detail your team’s background, skills, and experience launching successful startups. Discuss resources, advisors, and partnerships you leverage to execute your vision. Explain why your team and resources give you a competitive advantage.
Key Milestones and Metrics
Outline key milestones to achieve over the next 3-5 years, e.g. product launches, customer acquisition, revenue growth, funding rounds. Discuss metrics to track progress for your mission and business objectives. Set targets to aim for to build investor confidence in your roadmap.
This overview of your business model, competitive advantages, team, and key milestones will convey your vision and path to success to investors. With a compelling story and data-driven projections, you increase your chances of securing funding to turn your vision into reality.
Showcase Your Product
To convince investors your product is viable and worth funding, you'll need to demonstrate exactly what it does and why they should care. An engaging product showcase on your landing page is key.
Highlight Your Product's Key Features
List the 3-5 features that make your product innovative or stand out from competitors. For example:
- Proprietary algorithms that provide customized recommendations
- Machine learning capabilities that continue to improve over time
- Patented technology that improves speed or efficiency
Show How it Works
Use images, GIFs, or video to visually depict how your product functions. Walk investors through the key steps and stages to activate and use your product. For example:
- New users sign up for a free trial on your website
- They enter key details about their business to customize the experience
- Your product analyzes their input and provides intelligent insights and recommendations
- Users receive ongoing support and updates to continue achieving optimal results
Share Customer Success Stories
Social proof from your early adopters or beta testers can be very persuasive. Highlight 2-3 customer success stories describing how your product has already positively impacted their business. For example:
“Unicorn Platform reduced the time it took us to build landing pages by over 75%. We were able to launch our new mobile app weeks ahead of schedule thanks to their simple drag and drop interface and designer templates.” - Sarah, Founder of Tech Startup
Discuss Your Business Model
Briefly explain how your company will make money and scale to profitability. This could be through monthly software subscriptions, transaction fees, advertising, or another model. Provide conservative estimates for growth and key milestones over the next 3-5 years. Investors want to see a viable path to a sustainable business.
Following these steps to showcase how your innovative product works, who it benefits, and your strategy for growth and financial success will give investors confidence in your vision. Be transparent about your key features, customer stories, and business model to demonstrate why your product is poised to disrupt the market.
Highlight Your Team and Advisors
To build credibility and gain the trust of investors, it is essential to highlight your experienced team and respected advisors. Investors want to see that you have the skills and expertise to execute your vision.
Highlight Key Team Members
Introduce your team with professional headshots, bios emphasizing relevant experience, qualifications, and track records of success. Focus on key leadership roles and those directly responsible for growth, product, marketing, and finance. Briefly explain each member’s responsibilities and prior achievements.
Advisors and Board of Directors
Feature well-known and respected advisors or board members. Explain their relevant experience, accomplishments, and networks. Prominent advisors demonstrate your access to knowledge, skills, and relationships that will benefit the company. List any key investments they have been involved with.
Diversity and Culture
Emphasize diversity of gender, ethnicity, experience, and thought across your team. Discuss company culture and values to give investors insight into the work environment and dynamics of your team. Culture and fit are increasingly important to investors and acquirers.
Growth Plans
Explain how you will scale your team to match growth plans and key milestones. Discuss roles you intend to fill in the next 6-12 months and the experience and expertise those individuals would bring on board. Investors want to see that you have a strategy for attracting and retaining top talent as you expand.
Your team and advisors significantly impact your company’s potential for success. Carefully crafting this section of your investment landing page helps establish your credibility, highlights your access to key resources and expertise, and demonstrates the leadership and skills necessary to drive growth. Investors will appreciate the transparency into who will be guiding the future of your company.
Share Your Business Model and Growth
To attract investors, you must clearly articulate your business model and growth strategy. ###Revenue Streams
Explain your current and future revenue streams in detail. Discuss your pricing model, target customers, and any partnerships or affiliate programs. For example:
- We generate revenue through monthly software subscriptions ranging from $25 to $99 per user.
- We have over 5,000 paying customers and are adding 500 new customers each month through inbound marketing and word-of-mouth referrals.
- We have strategic partnerships with 3 major consulting firms who resell our platform and share revenue.
Customer Acquisition
Outline your customer acquisition channels and costs. For example:
- We acquire most customers through organic search, content marketing, and our blog. Our customer acquisition cost is $27 per customer.
- We recently launched paid advertising on social media which is driving an additional 200 new signups per month at a cost of $12 per customer.
Key Metrics & Growth
Share key metrics and growth rates to demonstrate traction. For example:
- We have experienced over 50% revenue growth for the past 3 years.
- Our monthly recurring revenue is over $500,000 and growing at 15-20% per month.
- Our customer retention rate is 93% and we have a very low churn rate of under 2% per month.
Future Milestones
Discuss your key milestones and goals to show your future vision. For example:
- We aim to reach 10,000 paying customers and $5M in annual recurring revenue within the next 12 months.
- We will launch an enterprise version of our platform in Q3 which will open up a new revenue stream.
- International expansion into Europe and Asia is planned for next year which will fuel additional growth.
By transparently outlining your business model, current metrics, and future vision, you build credibility and give investors confidence in your ability to scale. Be sure to highlight key numbers, growth rates, and milestones that make a compelling case for why your startup is poised for success. Investors want to see a path to sustainable growth and profits, so map that out clearly based on your business model and strategy.
FAQs About Using Unicorn Platform for Your Investment Landing Page
Using Unicorn Platform to create your investment landing page is simple and straightforward. However, you may have some questions about certain features or capabilities. Here are answers to some of the most frequently asked questions from users building an investment landing page.
How do I add images and videos?
Unicorn Platform has an intuitive media library where you can upload images, GIFs, and video files to use on your landing page. Simply drag and drop them onto your page or select the “Add Media” option to choose a file from your library. You can also search free stock photo and video libraries within the Unicorn editor to find media for your page.
Can I create an email capture form?
Yes, Unicorn Platform has an easy-to-use form builder tool to create email capture forms, contact forms, and more. You can select from pre-made form templates or build your own by dragging and dropping fields like:
- Email address
- Full name
- Phone number
- Message
onto your form. Then customize the form’s appearance by changing the field labels, adding a submit button, and selecting a theme to match your landing page.
How do I connect my custom domain?
If you have purchased a custom domain, you can connect it to your Unicorn Platform investment landing page in just a few steps:
- Log in to your domain registrar and change the DNS settings to point your domain to Unicorn Platform.
- In your Unicorn account, go to Settings → Domains and click “Add a custom domain”.
- Enter your domain name and click “Verify domain”. This will provide DNS records for you to add to your registrar.
- Once your domain is verified in Unicorn and the DNS records have propagated, your custom domain will be live and directing visitors to your investment landing page.
Can I see analytics for my page?
Yes, Unicorn Platform provides analytics and insights to help you optimize your investment landing page. You can view metrics like page views, unique visitors, bounce rate, and more. See how people are interacting with your page and make changes to improve engagement and conversions.
We hope this helps answer some of your questions about using Unicorn Platform to build your investment landing page. Let us know if you have any other questions!
Conclusion
With Unicorn Platform, you have everything you need to create an impressive investment landing page in minutes. Their intuitive drag and drop interface and beautiful designer templates empower you to build a professional page to help you raise funding without technical skills. Focus on your pitch and business plan while Unicorn Platform handles the web design and development. For founders and startups looking to get in front of investors quickly, Unicorn Platform is an easy, affordable way to create a stunning digital presence and take your business to the next level. Start your free trial today and launch your investment landing page before your next pitch meeting. The future of your startup is waiting.
