As an entrepreneur launching a food delivery startup, you need an eye-catching yet simple landing page to capture visitors and convert them into customers. With the Unicorn Platform, you have a powerful yet easy-to-use tool to design an effective landing page for your business. With its drag and drop interface, you can create a professional landing page in minutes without any coding required.
Choose from sleek pre-made templates tailored for food delivery businesses and customize the design, images, and content to reflect your unique brand and offerings. Embed interactive elements like photo galleries, countdown timers, and email signup forms to prompt visitors to take action. Then integrate with your CRM and payment platforms to streamline the customer experience from landing page to checkout.
With stunning and high-converting landing page designs, Unicorn Platform gives food delivery startups like yours the ability to attract more customers and accelerate growth. Now you can focus on what really matters: delivering delicious food to hungry customers. Let Unicorn Platform handle the rest.
If you're interested in learning more about how to create custom landing pages for your startup, check out this article on the Unicorn Platform blog: Click and Create: Your Custom Keto Diet Landing Page Is Done.
Choose a Landing Page Template on Unicorn Platform for Your Food Delivery Startup
To design an effective landing page for your food delivery startup on Unicorn Platform, follow these steps:
Choose a template optimized for online ordering and delivery businesses. Unicorn Platform offers stylish templates with hero headers, call to action buttons, and image galleries ideal for showcasing your menu. Select a template, then customize it to match your brand.
Focus your headline and subheadline on your key differentiator. For example, "Healthy, organic meals delivered fresh in under 30 minutes." Keep body copy concise, around 2 short paragraphs, highlighting your mission and competitive advantage.
Include high-quality photos of your most popular dishes. An image gallery with 6-12 appetizing photos is perfect for a food delivery service. Make sure images are large, crisp, and professionally styled.
Add a simple call to action like "Order Now" or "View Our Menu" as the first thing visitors see. The call to action should link to your online menu or ordering page.
List your service areas clearly at the top. If you only deliver in certain cities or zip codes, specify that up front. Customers will appreciate the transparency.
Include client logos and testimonials if possible. Quotes from happy customers and reputable companies you've delivered to help build trust and credibility.
Double check for any errors. Carefully proofread all content on your landing page before publishing. Any typos or grammatical mistakes reflect poorly on a food delivery business.
With an enticing landing page highlighting your fresh, delicious meals and streamlined ordering process, you'll be well on your way to attracting hungry customers and growing your startup. Best of luck!
Add Striking Hero Images to Your Landing Page Food Delivery
To create an eye-catching landing page for your food delivery startup, you'll want to include striking hero images. Hero images are the large banner images at the top of a landing page that showcase your brand and offerings. For a food delivery service, focus on high-quality photos of delicious meals, happy customers, or your delivery fleet in action.
Select 2-3 hero images to rotate at the top of your page. For the primary image, choose an attractive photo that highlights your food or service. You might show a photo of your most popular dish or a customer enjoying a meal. For the secondary images, consider shots of your delivery fleet, customers giving thumbs up signs, or additional food photos. Keep all images bright, crisp, and appetizing.
Below each hero image, include a brief headline and subheading. For example, next to an image of your signature burger, you might put:
Gourmet Burgers Delivered
Restaurant-quality ingredients and flavors brought right to your door.
Next to an image of a customer, you could say:
Delighted Customers
Thousands of happy customers across the city enjoying convenient food delivery.
Hero images make a strong first impression, so take time to choose eye-catching, high-quality photos. Keep text minimal, using just a headline and subhead to reinforce your key brand messages. With a trio of striking hero images and simple text, you'll have an landing page for your food delivery service that makes visitors hungry to learn more.
Craft a Compelling Headline for Your Offer
To capture attention and interest your target audience, crafting an compelling headline for your food delivery landing page offer is crucial. An effective headline should:
Clearly convey your offer's key benefit
State explicitly what the visitor will gain by signing up or making a purchase. For example, "Fresh, Healthy Meals Delivered to Your Door in 30 Minutes." This headline clearly promises fast delivery of nutritious meals.
Create urgency or scarcity
If your offer is for a limited time or in limited supply, note that in the headline, e.g. "50% Off Your First Order - This Week Only!" or "Only Taking 10 More Clients This Month!" This type of headline motivates the visitor to act quickly before the offer expires.
Generate curiosity
Ask a provocative question or make an interesting statement to capture attention, for instance, "What If You Never Had to Cook Again?" or "We Have a Secret Ingredient No One Else Uses." Curiosity headlines entice visitors to read more to satisfy their interest.
Focus on the key differentiator
Highlight what makes your business, product or service unique to create a strong impression, e.g. "Meals Made from Locally-Sourced, Organic Ingredients" or "Robots Cook, Humans Deliver." A differentiator headline helps you stand out from competitors.
Use numbers for impact
Incorporating numbers into your headline can make an emotional connection, for example, "1,500 Deliveries Every Day in Under 30 Minutes" or "Over 10 Million Meals Delivered and Counting." Impressive statistics resonate with readers and build trust in your abilities.
In summary, spend time crafting a compelling headline for your landing page offer. An effective headline promotes your key benefit, creates urgency, generates curiosity, highlights your differentiators, and uses numbers for impact. With a strong headline, you'll capture visitors' interest and motivate them to engage further with your offer.
Highlight the Key Benefits of Your Food Delivery Service
A key part of your food delivery landing page should be highlighting the main benefits of your service. This helps convince visitors why they should choose your company over competitors. Some of the key benefits to emphasize include:
Convenience
Discuss how your service offers convenience and saves customers time. For example:
"With our food delivery service, you can enjoy your favorite meals from the best local restaurants without leaving home. Our easy-to-use mobile app and website make ordering fast and convenient. We handle pickup and delivery so you can spend less time cooking and cleaning up, and more time enjoying your food."
Variety
Mention the wide range of cuisine options and dishes available. For example:
"We partner with over 50 of the top restaurants in your city, giving you access to a huge variety of cuisine from Italian and Thai to Mexican and Chinese. Whether you're in the mood for pizza, sushi or tacos, we have you covered with hundreds of menu items to choose from."
Quality
Highlight that you only work with the best restaurants that value high quality, fresh ingredients. For example:
"We handpick the highest quality restaurants known for amazing food, premium ingredients and excellent service. Our restaurant partners are dedicated to providing an outstanding experience with every order. You can expect the same delicious food you would enjoy dining in at the restaurant."
Affordability
Discuss how your delivery fees and menu prices are affordable and competitive. For example:
"Our delivery fees start at just $3.99, and we frequently offer special promotions and discounts for new and loyal customers. Restaurant menu prices are the same as dining in, so you can enjoy amazing meals delivered to your door at a great value."
In summary, be sure to clearly articulate the key benefits of convenience, variety, quality and affordability that your food delivery service provides. This will help convince visitors to place an order and become long-term customers.
Build Trust With Social Proof Elements
To build trust with your visitors and give your food delivery startup credibility, incorporate social proof elements on your landing page.
Customer Testimonials
Include authentic customer reviews and testimonials on your landing page. Quote satisfied clients discussing their experience using your service and the benefits they received. Testimonials from recognizable companies or brands in your industry are especially impactful. Keep testimonials concise, relatable and highlight the key advantages of your offering.
Media Mentions
Feature any media publications that have covered your startup. Logos, screenshots or snippets of news articles from well-known media outlets establish third-party validation. Briefly explain the media coverage and include links to the full articles for visitors who want to learn more.
Partner Logos
Display logos of any strategic partners, vendors or suppliers you work with. Familiar brands that vouch for you by association inspire trust and confidence in your own brand. Explain your relationship and how each partnership benefits customers.
Social Following
Prominently display the number of followers and likes on your major social media profiles. An engaged following signals to visitors that you have an active community of happy clients and supporters. Link to your social media pages so visitors can connect with you and see what current customers are saying.
Awards and Recognition
Highlight any awards, honors or achievements your startup has earned. Recognition from reputable organizations in your industry adds credibility. Explain the significance and prestige of each award to demonstrate why visitors should be impressed.
In summary, by incorporating various social proof elements on your landing page, visitors will see evidence that others trust and support your food delivery startup. Combined with a polished design and clear value proposition, social proof helps to inspire confidence that you can deliver on your promises. Use social proof to build trust and credibility, which ultimately leads to more conversions and sales.
Include Clear Calls-to-Action
Unicorn Platform allows you to easily add clear calls-to-action (CTAs) to your landing page. CTAs prompt visitors to take the next step in their customer journey, whether that’s signing up for a free trial, booking a demo, or purchasing your product.
For a food delivery startup, effective CTAs could include:
- Sign Up for Free Delivery - Offer a promotional free delivery for new customers to encourage sign-ups.
- Get $10 Off Your First Order - A discount code in exchange for an email signup is an enticing CTA.
- Book a Tasting - For a gourmet food delivery service, offering a complimentary tasting experience may convert visitors into loyal customers.
- Become a Member - If you offer a membership program, a CTA prompting visitors to join and receive exclusive benefits and rewards is key.
Make CTAs Obvious and Actionable
Your CTAs should be prominently placed, visually interesting, and contain a strong verb that compels action like “sign up now,” “get started today,” or “book a demo.” The CTA should stand out on the page and quickly convey what the visitor will receive in exchange for taking action.
For the best results, include CTAs above the fold on your landing page, in page sidebars or sticky bars, within content and at the bottom of the page. Repeat your main CTA at least 3 times per page. This makes it easy for visitors to convert, no matter how much of your content they read.
Drive Visitors to Act Now
Effective CTAs tap into a sense of urgency using phrases like “act now,” “limited time offer” or “only 3 spots left.” When applicable, include a countdown timer or note how many spots remain to encourage instant action. The overall design of your CTA buttons or links should also reinforce swiftness, through the use of a bright contrasting color, animation upon clicking or a “click here now” message.
By following these best practices, the CTAs on your landing page will become a key driver for visitor conversions and new customer acquisition. Continually test different CTAs to find what resonates most with your audience. Make adjustments to copy, design, and placement to optimize your landing page and turn more visitors into customers.
Make Your Form Short and Simple
To optimize conversions, keep your signup form short and simple. A long, complicated form with too many fields will frustrate visitors and increase abandonment rates.
Focus on capturing only the essential information needed to complete the transaction or signup. For a food delivery service, this typically includes:
- Name
- Email address
- Phone number
- Delivery address
You can collect additional details after the initial signup. Keep each field concise by avoiding character limits when possible. Use clear and concise labels to indicate what information is needed in each field.
Group related fields together under section headings to make the form easy to navigate. For example, you might have sections titled "Personal Information", "Contact Information" and "Delivery Address". Leave adequate space between sections to prevent the form from feeling cluttered or busy.
Limit the number of steps required to complete and submit the form. A multi-page form with several steps to proceed through will negatively impact conversions. Keep everything on a single page if possible.
Only make essential fields required. Mark required fields clearly with an asterisk (*) but keep the number of required fields to a minimum. Some visitors may abandon the form if there are too many required fields, especially if the information seems unnecessary.
Place the call-to-action button, such as "Sign Up" or "Submit", in a prominent position at the bottom of the form. The CTA should be highly visible and help guide visitors to complete the signup process.
A simple, optimized signup form is essential for converting visitors into new customers or subscribers. Keep your fields concise, group related information together, minimize required fields and place a clear call-to-action. These best practices will maximize signups and minimize abandoned forms for your food delivery service landing page.
Optimize Your Landing Page Food Delivery for Mobile
To optimize your landing page for mobile devices, there are a few key steps you should take:
Ensure responsive design
A responsive design automatically adjusts for different screen sizes, orientations, and devices. Using a drag and drop website builder like Unicorn Platform that is inherently responsive is the easiest way to achieve this. All elements on the page, including images, buttons, and text, will resize gracefully for any mobile device.
Keep it simple
On mobile, less is more. Keep your landing page clean, minimal, and avoid clutter. Only include essential information and a clear call to action. Use plenty of negative space and avoid overcrowding the page with too many elements. Consider using a minimalistic page template with a simple, uncluttered design.
Place important information above the fold
The area of a web page that is visible without scrolling is known as “above the fold.” Place your company logo, value proposition, and call to action buttons above the fold so visitors immediately understand your offering and next steps.
Use large buttons and text
Since interacting with a mobile screen typically involves tapping with a finger, make buttons and links large enough to easily press, at a minimum of 44 pixels by 44 pixels. Use a simple, sans serif font like Open Sans for all text, with the main headline in a size 16 font or larger.
Test on multiple devices
Preview how your landing page appears on a variety of mobile devices to ensure proper functionality and an optimal experience for all visitors. Test on both iOS and Android smartphones, as well as tablets. Make any final tweaks to the content or design needed to accommodate different screen sizes before launching your page.
Following these best practices will result in a landing page optimized for mobile and an improved user experience, higher conversion rates, and more leads for your startup. Be sure to revisit your page analytics over time and continue optimizing based on the data.
About Using Unicorn to Build Your Food Delivery Landing Page
Unicorn is an intuitive website builder that makes it easy to create a stylish landing page for your food delivery startup. With its simple drag-and-drop editor, you can build and launch a landing page in a matter of minutes without any coding required.
Customize Your Design
Unicorn offers beautiful pre-designed templates to get you started. Select a template in your industry niche, like food delivery, then customize it to match your brand. Change fonts, colors, images and the layout. Add your company logo and color palette to give it a cohesive look and feel. You have full control over the design.
Promote Your Offer
Use your landing page to promote a special offer to capture new customers. Add eye-catching headlines, vibrant images of your food, and a call-to-action like “Get $10 off your first order today!”. Describe the details of your offer and its value to build excitement. Include social proof from happy customers to build trust and credibility.
Simplify the Sign-Up Process
Make it easy for visitors to sign up for your offer or service. Add a simple contact form they can fill out with their name, email address and any other relevant details. Consider offering options to sign in with social networks like Facebook or Google to save them time. Be transparent about how their information will be used.
Engage with Interactive Elements
Bring your landing page to life with interactive elements like buttons, sliders, and videos. Add a bold call-to-action button like “Start Your Order” or “Sign Up Now” that links to your offer sign-up form or service. Use sliders to showcase mouth-watering food images. Embed a short video to give visitors a quick overview of your company and offer.
Track and Optimize Performance
See how your landing page is performing with Unicorn’s built-in analytics. Track views, sign-ups, and conversions. Find out which content and offers resonate most with your visitors. Make changes to optimize your page for maximum impact and conversion rates. Continuously improve your landing page to scale your food delivery startup.
With a customized design, compelling offer, seamless sign-up process, interactive elements, and performance tracking, Unicorn provides all the tools you need to build a high-converting landing page for your food delivery startup. Launch your page and start growing your customer base today!
Conclusion
As you've seen, creating an eye-catching yet simple landing page for a food delivery startup is easier than ever with Unicorn. By picking a stylish template, adding enticing images of delicious food, including persuasive copy highlighting your service and offerings, and choosing a clear call-to-action like a "Order Now" button, you'll have an effective landing page up and running in no time. With Unicorn's simple yet powerful drag and drop builder, you can launch your food delivery business and start serving hungry customers right away. The only thing left to do is share your new landing page and spread the word about your startup. Success and satisfied customers await!
