As a marketing agency, your website is your most valuable marketing asset. It is the first impression for potential clients and sets the tone for your brand. However, building an effective agency landing page can be time-consuming and require technical skills that you may lack. With the right tools, you can create a professional landing page in just minutes to capture leads and convey your agency's services.
Unicorn Platform is an easy-to-use landing page builder that provides pre-built templates tailored for marketing agencies and consulting firms. With its drag-and-drop interface, you can quickly customize the design, add images, update text, and publish your new landing page. Unicorn Platform's mobile-responsive templates ensure your page looks professional on any device. Stop wasting valuable time struggling with complex web design tools. Unicorn Platform is the simple solution to building a marketing agency landing page in minutes.
And if you want to learn more about building marketing landing pages, check out The Fastest Way to Build Marketing Landing Pages That Convert for tips and tricks to optimize your page for conversions.
What Is a Marketing Agency Landing Page?
A landing page is a standalone web page that serves a specific purpose, typically to capture leads or sell a product or service. For marketing agencies, a landing page helps promote your services, capture leads, and convert visitors into potential clients.
Why Have a Marketing Agency Landing Page?
A dedicated landing page allows you to focus on one key message and call to action. It gives visitors a clear path to learn about your agency, view case studies or client testimonials, and ultimately contact you. Some benefits of a marketing agency landing page include:
- Generating high-quality leads. By providing value upfront with case studies, testimonials, and a clear message about your services, you'll capture leads that are genuinely interested in your agency.
- Improving conversion rates. With a focused message and call to action, like a contact form, landing pages typically see higher conversion rates than a standard website homepage.
- Testing messaging and offers. You can create different versions of your landing page to A/B test elements like copy, images, calls to action, and offers to see which resonate most with your target audience.
- Targeting specific campaigns. Create a separate landing page for each ad campaign, content offer, or promotion to keep messaging consistent from click to conversion.
- Simplifying your website. A dedicated landing page allows you to keep your main website clean and avoid overloading visitors with too many messages or calls to action on one page.
- Optimizing for search engines. By focusing on one topic, you can optimize a landing page for selected keyword phrases to rank higher in search results. The optimized page will then drive more relevant organic traffic.
In summary, a marketing agency landing page is a valuable tool for capturing leads, improving conversion rates, testing messaging, targeting campaigns, simplifying your website, and optimizing for search engines. The key is keeping your landing page laser-focused on one goal to effectively promote your agency's services.
3 Must-Have Elements of a High-Converting Digital Agency Website Design
To convert visitors into clients, your digital agency website design needs to be highly persuasive. Three must-have elements for an effective landing page are:
A compelling headline. Your headline should capture attention and convey your key message. For example, “We Build High-Converting Websites That Generate More Leads” or “10x Your Online Traffic in 6 Months. Guaranteed.” Keep headlines benefit-focused and avoid generic terms like “web design.”
Strong visuals. Visuals are essential for quickly demonstrating your services and expertise. Include photos of past website projects, your team, your office, infographics on website stats, etc. For a digital agency, visuals are key to building credibility.
A clear call-to-action (CTA). A CTA tells visitors exactly what you want them to do, like contact you for a free audit or download your agency’s portfolio. Place your primary CTA prominently on the page, such as at the top and in the sidebar. For the best results, use an attention-grabbing button or link in a contrasting color.
By implementing these three key elements, your digital agency landing page will convert more visitors into high-value leads and clients. Be sure to also include additional details on your specific services, case studies demonstrating your success, client testimonials, and contact information so that interested visitors can easily get in touch. An optimized landing page is the foundation for growing your agency.
Unicorn Platform: The Simple Yet Powerful Landing Page Builder
Unicorn Platform is an intuitive yet powerful drag and drop landing page builder. Within minutes, you can create a customized landing page for your marketing agency without any coding required.
Easy to Use Interface
The Unicorn Platform interface is simple to navigate. You can easily add elements like:
- Text sections
- Images
- Buttons
- Forms
- Videos
- Testimonials
- Pricing tables
- FAQ sections
By dragging and dropping elements onto the page and customizing them to match your brand. The what-you-see-is-what-you-get (WYSIWYG) editor makes it easy to style elements, change fonts, sizes, colors and see how it looks as you build.
Mobile Responsive
Landing pages built on Unicorn Platform are automatically optimized for mobile devices. You don’t have to create a separate mobile version of your landing page. The builder will detect the screen size and make sure all elements are sized appropriately, images fit properly and text is readable on any device.
Integrations
Unicorn Platform integrates with popular third-party tools like email marketing services, customer relationship management (CRM) software, analytics packages and more. You can connect your landing page to these tools to capture leads, gain insights into visitor behavior and continue to engage your audience.
Templates
Unicorn Platform offers both free and paid landing page templates created by designers. You can choose a template to get started and then customize it as needed. Or you can build a landing page from scratch using the drag and drop builder. If you're interested in learning more about how to create high-converting landing pages in minutes, our article provides valuable insights on this topic. Check out Create High-Converting Landing Pages in Minutes for additional tips and tricks.
Either way, you’ll end up with a unique landing page tailored to your marketing agency.
In summary, the Unicorn Platform landing page builder provides an easy-to-use yet powerful solution for creating customized mobile-responsive landing pages for your digital agency or business. With integrations, templates, and an intuitive interface, you can build an effective landing page to capture leads and promote your services in just minutes.
How to Unicorn Platform Landing Page Builder
When building a landing page using Unicorn Platform, follow these key steps:
- Select a template. Unicorn Platform offers professionally designed templates for marketing agency landing pages that can be customized to suit your needs. Browse the options and select one that aligns with your agency’s brand and services.
- Add your logo and color scheme. Upload your agency’s logo and select brand colors to match your existing website and marketing materials. This helps establish brand consistency and recognition for visitors.
- Include an attention-grabbing headline. The headline should capture the key services or solutions your agency offers to generate interest in the page. Some examples could be: “Results-Driven Marketing Solutions” or “Digital Marketing Services to Help Your Business Grow.”
- Highlight your services. Use bullet points or icons to list the specific marketing services your agency provides, such as social media management, content creation, paid advertising, SEO, and more. Keep descriptions brief and compelling.
- Add client testimonials. Client testimonials help to build trust and credibility for potential new customers. Include a quote from a satisfied client along with their name, title, and company. Two or three strong testimonials are ideal for a landing page.
- Include a call-to-action. The primary goal of your landing page is to convert visitors into leads or customers. Include a prominent call-to-action like “Request a Free Consultation” or “Get a Custom Proposal.” When clicked, the CTA should lead to a contact or inquiry form.
- Review and publish. Double check for any issues with formatting, spelling, or grammar before publishing your landing page. Make any final tweaks to the design or content, then make your landing page live!
Using the Unicorn Platform landing page builder, you can create a customized and compelling landing page for your marketing agency quickly and easily. Be sure to optimize your page for search engines and mobile devices to increase visibility and leads. Update the content over time to keep it fresh and engaging for visitors.
Creating Your Marketing Agency Landing Page in Unicorn
To build a marketing agency landing page in Unicorn Platform, follow these steps:
- Sign in to your Unicorn Platform account and select “Create New Page.” Name your page and select “Landing Page” as the template.
- Choose a theme that reflects your agency’s brand. Unicorn offers modern, professional designs optimized for lead generation. Select a theme and click “Use Template.”
- Add an impactful header. This includes your agency name, tagline, and a brief value proposition. You have the option to add animation to make it dynamic.
- Highlight your services. Add sections describing your core offerings, case studies, and client testimonials. Use eye-catching icons and visuals to demonstrate your experience in areas like social media marketing, content creation, email marketing, and search engine optimization.
- Build your lead capture form. Add a contact form where visitors can enter their name, email, and details about their needs. Offer an incentive like a free audit or consultation to encourage sign-ups.
- Add social proof. Feature logos of well-known clients or media publications that have mentioned your agency. Also include statistics on quantifiable results and ratings from third-party review sites.
- End with a clear call-to-action. Add buttons for visitors to “Get A Free Proposal” or “Schedule A Call.” Make it easy for people to take the next step.
- Preview and publish your page. Review how the page looks on both desktop and mobile devices. Make any final tweaks to the content or design before publishing the page to your website.
- Promote your new landing page. Drive targeted traffic to the page through social media advertising, search engine marketing, content marketing, and partnerships. Monitor performance and make optimizations to improve lead conversion rates over time.
A marketing agency landing page built with Unicorn Platform’s simple yet powerful tools can attract new leads and turn visitors into long-term clients. By following these best practices, you can create a professional landing page to showcase your services to potential customers in minutes.
Adding Sections to Your Digital Agency Website Design
To build an effective landing page for your digital marketing agency, you'll want to include essential sections to engage visitors and convey your services.
About Us
Include a brief "About Us" section with your agency's mission and vision, years of experience, team, and credentials or certifications. For example:
About Us
We are a full-service digital marketing agency with over 10 years of experience helping businesses achieve their growth goals. Our team of industry experts is certified in Google Ads, Google Analytics, and HubSpot and stays up-to-date with the latest marketing technologies and strategies.
Services
Showcase the key services you offer, such as:
- Search engine optimization
- Pay-per-click advertising management
- Social media marketing
- Content creation
- Email marketing
- Marketing automation
For each service, include 1-2 sentences describing your approach or methodology to give visitors an overview of your capabilities.
Case Studies
Feature 2-3 case studies of successful client campaigns you have delivered. For each, share key details like the client's goals, strategies and tactics implemented, results achieved, and testimonial. Case studies build credibility by demonstrating your experience and ability to achieve ROI for clients.
Contact Us
Add contact information like your phone number, email address, physical address, and an online contact form. You may also include bios and headshots of key team members. Make it easy for visitors to get in touch and learn more about your agency.
Following these best practices will result in an agency landing page that establishes your expertise, highlights the value you provide to clients, builds trust, and generates more high-quality leads for your business. Be sure to optimize your page for search engines by including important keywords in headings, content, image filenames and alt text. With a compelling landing page and effective SEO, you'll attract more visitors and convert them into new clients.
Optimizing for Mobile: Why It Matters
Optimizing your landing page for mobile devices is critical to success. According to studies, over 50% of web traffic now comes from mobile phones and tablets. If your landing page is not optimized for these devices, you risk losing a huge portion of your potential customers and leads.
Responsive design
The most important aspect of optimizing for mobile is using a responsive web design. This means your landing page fluidly adapts to any screen size. All content, images, and CTAs should resize and reposition as needed based on the viewport. A responsive design provides an optimal viewing experience on both mobile and desktop.
Mobile-friendly navigation
On mobile screens, it is best to simplify your navigation menu to just a few options. Keep dropdowns and submenus to a minimum. The navigation should be large enough for fat fingers to easily tap the right links. It is also helpful to make call-to-action buttons and links slightly larger on mobile to improve usability.
Compelling mobile CTA
Your primary call-to-action, like a “Request a Quote” or “Sign Up Now” button should be prominently displayed above the fold on mobile. Make the CTA the focal point of your mobile landing page to encourage visitors to take action immediately. The CTA should link directly to a mobile-optimized form or signup page.
Streamlined content
On smaller screens, keep your content concise and impactful. Use bullet points instead of long paragraphs. Include only key information, statistics, images, and benefits that will resonate with visitors. Remove any unnecessary distractions from the mobile experience. Focus on what really matters to your potential customers.
Optimizing your landing page for mobile is the best way to provide a great experience for all your visitors and boost your conversions. By following these best practices, you can build a landing page that works beautifully on any device. Focusing on what really matters to your potential customers.
Increasing Conversions With Call-to-Action Buttons
Call-to-action (CTA) buttons are one of the most important elements on any marketing agency landing page. They prompt visitors to take the next step in the conversion process. To increase conversions on your landing page, follow these best practices for CTA buttons:
Ensure your CTA buttons stand out prominently on the page. Place them in areas where visitors are most likely to click, such as at the top and bottom of long-form content or next to relevant visuals.
Choose an eye-catching color for the CTA buttons that contrasts well with your overall color scheme. Colors like red, orange or green work well for grabbing attention. You can also use a complementary accent color from your brand palette.
Clearly label each CTA button with an action-oriented message, e.g. “Get Started Now,” “Sign Up Today” or “Book a Demo.” The text should convey a sense of urgency to motivate the click-through.
For the best results, limit the number of CTA buttons to one primary button and one secondary button per page. Too many choices can overwhelm visitors and reduce conversions.
Consider adding an arrow or icon within the CTA button to subtly prompt the click action. An arrow pointing right is a commonly used convention.
Track how well your CTA buttons are converting to determine if any changes need to be made. Look at metrics like click-through rate, conversion rate, and cost per conversion to optimize for the best performance.
Employing these strategies for your call-to-action buttons helps to seamlessly guide visitors through the conversion funnel and transform them into customers. Thoughtfully designed CTA buttons with clear messaging have been shown to significantly improve conversion rates, so spending time to perfect them is well worth the effort. Optimizing your landing page in this way contributes to the overall success and growth of your digital marketing agency.
FAQs: Landing Page Builder Questions Answered
Many individuals seeking to build a marketing agency landing page likely have several questions about the process. The following FAQs provide an overview of key points to keep in mind when constructing an effective landing page.
What is a landing page?
A landing page is a standalone web page designed specifically for a marketing or advertising campaign. Its sole purpose is to capture leads by encouraging visitors to take a desired action, such as filling out a contact form. Landing pages allow you to drive targeted traffic to your offer through social media ads, pay-per-click campaigns, email marketing, and other sources.
What elements should be included?
Successful landing pages typically include:
- An attention-grabbing headline
- Brief, compelling copy that describes the offer or product
- High-quality visuals like images, graphics or video
- Clear call-to-action buttons, links and contact forms
- Minimal links to external pages so visitors stay focused
- Information on company and brand for credibility
- FAQs or information addressing common questions and concerns
How do I drive traffic to the landing page?
Once your landing page is built, you need to drive qualified visitors to the page. Some effective options include:
- Social media advertising targeting your ideal customers
- Pay-per-click ads on search engines like Google Ads
- Email marketing campaigns to existing lists or purchased lists
- Promoting the landing page on your company website and blog
- Search engine optimization to rank the page for relevant keywords
- Guest blogging on industry websites and news outlets
- Partnerships and co-marketing with complementary brands
What metrics should I track?
Key metrics to monitor the performance of your landing page include:
- Pageviews: The number of times the page was viewed
- Bounce rate: The percentage of visitors who left the page without taking action
- Conversion rate: The percentage of visitors who completed your desired goal
- Leads generated: The number of contacts or leads captured from the page
- Cost per lead: The amount spent on ads or campaigns divided by leads generated
- Click-through rate: The number of clicks on your call-to-action buttons or links
Tracking and optimizing these metrics over time will help you improve your landing page’s effectiveness and return on investment. With regular testing and updates, you can build a high-converting landing page to achieve your marketing goals.
Conclusion
You now have all the tools you need to build an attractive marketing agency landing page in just a few minutes. Unicorn Platform provides an intuitive interface so you can get started right away without any technical experience. Simply choose a template, add images that reflect your brand, and input your agency’s services and contact information. Your new landing page will be mobile-optimized and ready to start converting visitors into new clients and customers. With beautiful templates, an easy drag and drop builder, and powerful integrations, Unicorn Platform gives marketing agencies an effortless way to create a professional online presence and grow their business. Start your free trial today and see how easy it is to build your marketing agency landing page in minutes.
