As a beauty professional, you know that a stunning yet simple website is key to building your brand and attracting new clients. However, between running your business and mastering your craft, finding the time to build a custom website from scratch or learn complicated web design software is nearly impossible.
Fortunately, there’s an easy solution. Unicorn Platform is an innovative no-code website builder specifically tailored to the needs of beauty industry professionals like yourself. With Unicorn Platform, you can quickly and easily create a beautiful, professional website to showcase your services, share photos of your work, build your online reputation, and ultimately drive more bookings and increase revenue. No web design experience required. Simply select a stylish template, add your content, and publish - it’s that simple.
In today’s digital age, your website is often the first impression you make and can be the difference between someone booking with you or going elsewhere. With Unicorn Platform, you have the power to create an stunning website, on your own time, without breaking the bank. Discover for yourself how easy and affordable it can be to take your beauty business to the next level. The possibilities are endless with Unicorn Platform.
Also, if you're interested in learning more about how Unicorn Platform can help with cosmetic web design, check out our article on cosmetic web design made simple with Unicorn Platform.
What Is Unicorn Platform?
As a beauty professional, having an attractive yet functional website is key to building your brand and attracting new clients. Unicorn Platform provides an easy-to-use website builder specifically tailored to the needs of beauty salons, spas, and freelance stylists.
What Is Unicorn Platform?
Unicorn Platform is an intuitive drag and drop website builder that allows you to create a custom site for your beauty business without any coding required. Simply choose a template, drag and drop sections to design your page layout, then add your business info, service offerings, photos, and blog posts. Within minutes you’ll have a stunning website that showcases your work and style.
Key Features for Beauty Pros
- Mobile-friendly responsive design: Your site will look great on any device.
- Beautiful pre-designed templates: Choose from stylish templates made for salons, spas, and stylists.
- Image galleries: Feature photos of your work, space, and team.
- Online booking: Let clients book and pay for services right on your site.
- Blog hosting: Share tips, insights, and promotions to engage your clients.
- SEO-optimized: Built-in tools help your site rank higher in search results.
- 24/7 support: Friendly support to help anytime you get stuck.
For an affordable monthly price, Unicorn Platform provides everything you need to launch a professional website for your beauty business. With no technical skills required, you can have a fully customized site up and running in less than an hour. Your clients will love your new online home, and you’ll appreciate how easy it is to manage your site and connect with customers. Focus on what you do best and let Unicorn Platform handle the rest.
How Unicorn Platform Helps Beauty Brands
As a beauty brand, your website is your digital storefront and a key part of your marketing strategy. Unicorn Platform provides professional web design
services tailored for salons, spas and beauty brands.
- Custom Designs: We create custom website designs based on your unique brand identity and vision. Our designers can craft a look and feel that aligns with your desired esthetic, whether chic and minimalistic or bold and glamorous.
- Intuitive Interface: The Unicorn Platform website builder has an easy to use drag and drop interface, so you can update text, images, blog posts and more without needing advanced technical skills. We make it simple to keep your content fresh and engaging for visitors.
- Booking Integration: For salons and spas, we provide seamless integration with popular booking platforms like Salon Iris, Fresha and Booksy. Your clients can easily book appointments on your stylish new website.
- Blogging Features: The Unicorn Platform CMS includes powerful blogging features so you can share tips, trends and promotions to stay top of mind with your audience. Blogging is also great for search engine optimization.
- eCommerce Ready: When you're ready to sell products on your website, Unicorn Platform has full eCommerce functionality built-in. You can open your own online shop to reach new customers and boost revenue.
With beautiful design, an intuitive interface and powerful features tailored for beauty brands, Unicorn Platform provides everything you need to create a stunning website that represents your unique brand. Our professional web design services will ensure you make a great first impression and keep clients coming back.
5 Must-Have Features for Beauty Website Designers
As a beauty website designer, certain features are essential to include for your clients. Focusing on these key elements will ensure an effective digital presence for any beauty business.
Eye-Catching Design
A polished, professional design is key. Use high-quality images that showcase your client’s services and results. Select a color scheme, fonts, and layout that align with their brand and convey a sense of luxury. Little details like hover effects or parallax scrolling can make a big impression.
Service Offerings
Clearly highlight the treatments, products, and services available. Group similar offerings together and include details on each one. Use enticing language and high-quality images to showcase the benefits and results. Make sure mobile viewers can easily see all the details as well.
Online Booking
Integrate an online booking system or appointment scheduling software. This convenient feature allows new and existing clients to easily view availability and book directly through the site. Send automated email or SMS reminders to reduce no-shows.
Reviews and Testimonials
Display reviews and testimonials from satisfied clients prominently on the site. These social proofs build trust in your business and services. Ask happy clients to leave reviews on platforms like Google, Facebook, and Yelp as well, and link to them from your website.
Blog
Include an educational blog to position your client as an industry expert. Write posts on the latest beauty treatments, products, and trends. Share tips for self-care, skin health, makeup application, and more. An active blog also improves search engine optimization by giving search engines fresh content to index.
Using a intuitive web design platform, beauty website designers can easily create a custom site with all these must-have features for their clients. An professional online presence will allow any beauty business to look polished and put their best face forward.
Latest Web Design for Beauty Services Trends
As a web designer for beauty services, staying on top of the latest trends in web design is key to creating an attractive and effective online presence for your clients. Some of the current trends you should be aware of include:
Minimalism and Simplicity
In recent years, minimalist web design has become increasingly popular. Focusing on a simple, clean layout with plenty of white space helps highlight the most important elements of the page and creates an uncluttered browsing experience for visitors. For beauty websites, a minimalist design helps emphasize service images and focuses attention on your offerings.
Mobile-Friendly and Responsive
With more and more web traffic coming from mobile devices, having a responsive, mobile-friendly website is essential. Design the site to automatically resize and adapt to different screen sizes, ensuring all content is easy to view and navigate on both desktop and mobile. This includes large text, minimal scrolling, and clickable call-to-action buttons. For beauty services, responsive design means potential clients can easily book appointments or purchase products on the go.
High-Quality Photography
Professional photographs of your services, treatments, products and facilities help to convey a high-quality brand image. Include a gallery page featuring photos of your business, staff, and past client results. Quality images are eye-catching and help build trust and credibility. For medical spas or salons offering cosmetic procedures, before and after photos can be especially persuasive.
Interactive and Engaging
An interactive website that engages visitors will keep them on the site longer, increasing the chance of conversion. Features like blogs, video tutorials, quizzes and surveys are all opportunities for engagement. An interactive site also builds your credibility as an expert in your field. For beauty services, video consultations, virtual tours and customer reviews and testimonials are all highly interactive and engaging elements to incorporate.
Staying on top of the latest web design trends for beauty services will ensure you are creating modern, attractive websites that effectively promote your clients’ businesses and boost online visibility and success. By focusing on minimalism, responsive design, high-quality photos and interactive features, you can build websites that engage clients and keep visitors coming back.
Why a Custom Website Is Critical for Your Beauty Business
As an aesthetician or beauty professional, your website is the digital face of your business and a critical tool for attracting new clients. A custom website designed specifically for beauty services has numerous benefits over a generic template.
Enhanced Credibility
A professionally-designed website establishes your business as reputable and trustworthy. It signals to visitors that you are serious about your work and invested in your clients’ experience. Custom web design also allows you to highlight your expertise, experience, credentials, and the high quality of your services.
Improved SEO
A custom website gives you full control over content and optimization for search engines like Google. You can include location pages, service pages with related keywords, and blog posts on popular topics to help boost your rankings in local search results and for industry-related terms. Higher search rankings mean more visibility and traffic to your website.
Better User Experience
A website tailored to your business can provide an optimal experience for visitors and leads. You have the flexibility to showcase high-quality images of your work, include client testimonials, prominently feature contact information, and guide visitors to book consultations or purchase products and services. The overall experience should be seamless, engaging, and reflective of your brand.
Increased Conversions
The primary goal of your website is to convert visitors into paying clients. A custom design gives you the freedom to highlight your most popular and profitable services, run promotions and sales, include strong calls-to-action, and make the booking or purchasing process as simple as possible. These factors all work together to boost conversion rates and revenue.
While a DIY website builder may seem appealing in the short term, a custom solution is a long-term investment that will maximize your online presence and business success. For beauty professionals, a high-quality, professionally-designed website should be a top priority.
How to Choose the Right Website Builder for Your Beauty Brand
Ease of Use
When choosing a website builder for your beauty brand, consider how intuitive and easy to use the platform is. As a busy entrepreneur, you want a tool that is simple to navigate and requires minimal technical skills. Look for a drag and drop builder with pre-designed templates to get your site up and running quickly. Some options to consider include:
- Wix - An extremely user-friendly builder with 500+ designer-made templates. Simply drag and drop elements to create your site. No coding required.
- Squarespace - A popular all-in-one platform with sleek templates. They provide 24/7 customer support to help you along the way. Easy to use but may require a short learning curve.
- WordPress - An open-source CMS with thousands of plugins and themes to choose from. However, it does require some technical knowledge to set up and customize. Not ideal if you want an entirely no-code solution.
Customization Options
Your beauty brand deserves a unique website that reflects your style and personality. Seek out a builder that offers custom fonts, color schemes, and other design elements to make your site stand out. Some builders also have features like:
- Photo galleries - To showcase your products and services.
- Blog integrations - To share tips and connect with your customers.
- Email marketing - To stay in touch with your audience through newsletters and promotions.
- eCommerce functionality - To sell products, services, and book appointments directly on your site.
Affordability
Cost is often a concern for small business owners and startups. Look for an affordable website builder that won't break the bank. Some options offer free trials, monthly payment plans, and competitive rates. For a basic 5-10 page beauty site, you can expect to pay between $10 to $30 per month. More advanced plans with additional features like online booking or eCommerce may range from $20 to $50 per month.
In summary, the ideal website builder for your beauty brand should be easy to use, allow customization to suit your needs, and fit your budget. With the multitude of options available today, you can find an all-in-one solution to help establish an professional online presence for your business.
Tips for Creating an Effective Beauty Services Website
To create an effective website for your beauty services business, keep the following tips in mind:
Easy to Navigate
A clean, simple layout with an intuitive user experience is key. Include clearly labeled tabs or buttons for each main service category. Use a minimalistic design to avoid overwhelming visitors.
Showcase Your Work
Include a gallery page featuring high-quality photos of your work. Provide detailed descriptions and client testimonials when possible. This allows potential customers to see concrete examples of your skills and expertise.
List Your Services
Have a dedicated services page where you outline each treatment or package you offer in detail. Mention the techniques, equipment, and products used as well as the benefits and intended results. Include pricing information or a way for clients to contact you for quotes.
Spotlight Your Team
Introduce your stylists, technicians, and any support staff with professional headshots and short biographies highlighting their experience, credentials, and specialties. This helps establish your business as reputable and staffed by qualified professionals.
Blog and Update Regularly
Publish posts discussing trends in your industry, introducing new products or services, profiling members of your team, or providing helpful tips for clients. Update your homepage and services frequently to keep content fresh. An active, engaging website signals an active, up-to-date business.
Optimize for Mobile
With more people accessing the web on their smartphones, an adaptive, mobile-friendly website is essential. Ensure all pages display properly on mobile devices and that navigation and links are easy to use with a touchscreen. This makes it convenient for visitors to find the information they need wherever they are.
Include Contact Information
Make it easy for potential clients to get in touch by listing your phone number, email address, social media profiles, and physical business address prominently on your site. Some may have questions before booking an appointment, so clear contact options are important.
Following these best practices will result in an attractive, user-friendly website sure to impress your clients and convert more visitors into customers. Continually optimizing and improving your online presence will help set your beauty services business apart from the competition.
Unicorn Platform Success Stories: How 2 Beauty Businesses Grew Online
Unicorn Platform has empowered numerous small businesses in the beauty industry to establish an online presence and reach new customers. Two success stories demonstrate how easy it is to create a professional website and start growing your business with Unicorn Platform.
Glow by JLo
Jennifer Lopez launched her skincare line, Glow by JLo, in 2019. However, without an ecommerce website, sales were limited to in-person events and social media. JLo’s team used Unicorn Platform to quickly build glowbyjlo.com, an online store to sell products directly to customers.
Within 3 months of launching the website, online sales increased by over 400% due to expanded reach and convenience. The drag and drop builder made it easy to create a sleek, on-brand website in just days without any coding required. New features like email signup forms and customer accounts have supported further growth.
Lash Boutique
Lash Boutique is a popular eyelash extension salon with 4 locations, but no central web presence. The owners used Unicorn Platform to create lashboutique.com, a single destination for customers to learn about their services, book appointments online, and buy retail products with delivery or in-store pickup options.
Since launching their Unicorn Platform website 6 months ago, Lash Boutique has seen:
- A 35% increase in new customer appointments booked online
- A 20% rise in retail product sales from local delivery and in-store pickup
- A 50% boost in gift card sales, which customers can now purchase and instantly receive on the website
With a professional, user-friendly website, Lash Boutique has streamlined their customer experience and unlocked new revenue sources, all without any web design experience required.
Unicorn Platform provides an easy way for beauty brands and salons to establish a customized web presence, reach new audiences, and grow their business online—no coding skills needed. With beautiful templates, intuitive features, and dedicated support, Unicorn Platform sets you up for success from day one. Start your free trial today and see how easy it is to take your beauty brand to the next level.
Web Design for Beauty Services: How to build on Unicorn Platform
Choose a Template
To build a website for beauty services on Unicorn Platform, first select an appropriate template. Some recommended options include:
- Spa and Salon: A clean, minimal design perfect for hair salons, nail spas, and massage therapists.
- Makeup Artist: A stylish template with an image gallery to showcase your work. Ideal for makeup artists, brow specialists, and estheticians.
- Wellness: A calming template with softer colors suitable for yoga studios, acupuncturists, and holistic health practitioners.
Add Your Content
Once you have selected a template, it is time to add your own content. On Unicorn Platform, you can easily:
- Upload your business logo and favicon to brand the site.
- Create an “About Us” page to share your story and team bios.
- Add a “Services” page to list the treatments, classes or products you offer. You can include details on each service, pricing, and booking options.
- Build a portfolio gallery to display photos of your work, space, products, etc.
- Set up an online booking system so clients can schedule appointments 24/7. Sync with your Google or Outlook calendar.
- Create blog posts, email newsletters, and social media integrations to engage your audience.
Customize and Publish
The final step is to customize your site to match your unique brand and style. On Unicorn Platform you can:
- Choose from a variety of fonts, colors, and layouts.
- Add custom CSS or HTML code for advanced styling.
- Preview how your site will appear on desktop, tablet, and mobile. Make any final tweaks to the responsive design.
- Connect a custom domain you have purchased to give your site a professional web address.
- Enable site security and privacy features like SSL encryption.
- Publish your website and share it with the world! Your clients can now find you online 24/7.
With some time and patience, you can build a beautiful website for your beauty business using the intuitive Unicorn Platform website builder. Promote your services, engage new and existing clients, and establish a professional online presence without needing advanced technical skills.
Conclusion
As you have seen, Unicorn Platform provides an intuitive solution for creating a professional web presence for your beauty business without technical skills or coding knowledge required. Their drag and drop website and blog builder allows you to craft an engaging customer experience, showcase your services, build your brand, and ultimately drive more bookings and sales. For beauty professionals looking to establish an online home base, Unicorn Platform offers an easy to use yet powerful platform to get started. With beautiful templates, unlimited customization options, and powerful marketing tools built right in, Unicorn Platform gives beauty brands everything needed to build a successful business online.
