As a real estate professional looking to establish an online presence, you understand the importance of an eye-catching yet intuitive website. However, building a site from scratch requires technical skills and resources that you may lack. Unicorn Platform offers an easy solution. With its drag and drop website builder, you can create custom landing pages, blog sites, and more without writing a single line of code.
In just a few hours, you can build a professional site to help you connect with clients, share industry insights, and boost your business. Unicorn Platform provides designer-made templates, widgets, and apps to make the process simple. Add your logo, images, and content with a few clicks. Change fonts, colors, and layouts to match your brand. Embed video, social media feeds, contact forms, and lead generation tools.
If you want to create a responsive real estate website, Unicorn Platform can help you achieve that too. Check out their article on how to create responsive real estate websites in minutes to get started.
For real estate professionals ready to establish a strong digital presence, Unicorn Platform offers an easy, affordable way to create a custom site. With no coding skills required, you can build landing pages and professional blogs to help grow your business.
What Is Unicorn Platform?
Unicorn Platform is an intuitive website and blog builder that requires no coding knowledge. It is designed for startups, SaaS companies, and mobile apps to easily create professional landing pages and blogs.
Unicorn Platform operates on a simple drag and drop interface. There are pre-designed sections and elements that you can drag onto your page. These include:
- Image sliders and galleries
- Videos
- Countdown timers
- Social media feeds
- Testimonial sections
- FAQ accordions
- And more
You have full control and flexibility over the content in these sections. You can upload your own images and videos or choose from Unsplash and Giphy integrations. Fonts, colors, and page layouts can be customized to match your brand.
Unicorn Platform has a built-in blog so you can attract organic search traffic and build authority. The blog editor is just as simple to use as the page builder. You have analytics to see how people are engaging with your content and landing pages.
For those with no background in web development or design, Unicorn Platform provides an easy way to create a professional online presence. The simple but elegant designs and pre-made sections allow you to make an eye-catching landing page or blog in minutes. You have the opportunity to convert more visitors into customers or subscribers without needing to code anything.
Unicorn Platform has solutions for all types of businesses. Whether you need a landing page for your mobile app, a full website for your SaaS product, or a blog to generate leads, Unicorn Platform has you covered with an easy to use platform and beautiful templates to choose from. Create your landing page or blog today with just a few clicks using Unicorn Platform. If you're looking for the best property website design tool, Unicorn Platform has got you covered with a wide range of beautiful templates to choose from. Check out the article on The Best Property Website Design Tool: Unicorn Platform to learn more.
Why Use Unicorn Platform for Your Real Estate Blog Landing Page?
Unicorn Platform provides an intuitive drag and drop interface to help you create professional real estate blog landing pages without coding. Here are a few of the key benefits of using Unicorn Platform:
- Save Time. Unicorn Platform’s simplistic design allows you to build landing pages efficiently. With pre-made templates and elements, you can have a landing page up and running in minutes. This frees up time to focus on other important tasks like lead generation or content creation.
- No Technical Skills Required. Creating a landing page has never been easier. Drag and drop elements like text boxes, images, buttons and more onto your page. Resize and style elements with just a few clicks. No HTML, CSS or other coding languages to learn.
- Mobile-Friendly Pages. All landing pages created with Unicorn Platform are fully responsive, adapting to any screen size. This ensures your landing page is accessible and provides an optimal experience for visitors on mobile devices, tablets or desktops.
- A/B Testing. Try different versions of your landing page to see which one converts the most visitors. Change elements like headlines, images or calls-to-action and view reports to see which variation achieves the best results. Make data-driven decisions to optimize your landing page.
- Integrations. Unicorn Platform integrates with over 1500 apps to help you get the most out of your landing pages. Connect to email marketing services, analytics tools, payment processors and more. Automate workflows and gain valuable insights into how your landing pages are performing.
In summary, Unicorn Platform is an intuitive yet powerful landing page builder perfect for real estate blogs and websites. Create high-converting landing pages in minutes without any coding required. Take advantage of useful features like templates, integrations and A/B testing to optimize your landing pages and achieve the best results.
Getting Started With Unicorn Platform
To get started with Unicorn Platform, follow these simple steps:
Sign Up for a Free Account
The first thing you’ll need to do is create a free Unicorn Platform account. Go to unicornplatform.com and click “Sign Up” in the top right corner. Enter your email address, name, and a password you'll remember. Your free account includes access to all of Unicorn Platform’s features, with no credit card required.
Choose a Template
Unicorn Platform offers designer-made templates to help you quickly create a beautiful landing page. Select from options like “Contact Us,” “About Us,” “Product Launch,” or “Coming Soon.” Each template is mobile-responsive and customizable to match your brand. For real estate blogs, try the “About Us” or “Contact Us” templates.
Add Your Content
Now it’s time to add your own content to the template. Simply click on any text, image, or section to edit the content. You can add details about your real estate blog’s mission and values in the “About Us” section. In the “Contact Us” section, provide information on how readers can get in touch with questions or to work together.
Customize the Design
Make the landing page your own by customizing colors, fonts, and other design elements. You can change the template background, add your logo, and pick accent colors that match your brand. Adjust font styles and sizes for headings and body text. Unicorn Platform’s intuitive design editor means you can create a custom look without any coding required.
Preview and Publish
Once you’ve added content and customized the design, preview how your landing page will appear on desktop and mobile devices. Make any final tweaks needed, then click “Publish” to make your page live. Your real estate blog landing page is now ready to start attracting more readers and clients!
Unicorn Platform handles the technical aspects so you can focus on what matters most—creating content and connecting with your audience. The simple yet powerful editor provides an easy way for beginners and professionals alike to build a custom website, no coding skills required.
Add Images and Text to Your Landing Page
To create an engaging landing page for your real estate blog, you will want to add visual elements and text content. ###Images
Add eye-catching images to your landing page, such as:
- High-quality photos of properties you have listed for sale. Include exterior and interior shots.
- Drone footage or video of luxury homes. This helps portray a sense of prestige and value.
- Professional headshots of your real estate team. Personalize your brand and build trust.
- Infographics with real estate statistics and trends. Visual data is more impactful.
For best results, use large images that span the full width of the page. You can adjust image size, add borders and captions within the page builder.
Call-to-Action
Include prominent call-to-action (CTA) buttons, such as:
- Contact Us - Have site visitors reach out for a free consultation.
- See Our Listings - Direct people to your property listings to generate leads.
- Learn More - Link to your blog or services page for those wanting to know more about your firm.
CTA buttons should visually stand out using a contrasting color. Place them strategically near the top of your page or next to lead capture forms.
Headlines and Subheadings
Craft a compelling headline and subheadings to capture attention. For example:
Discover Your Dream Home - How We Help First-Time Home Buyers
- Our Real Estate Services
- The Home Buying Process Made Simple
- Your Trusted Source for [Location] Properties
Use a size and style that is easy to read. Subheadings help break up sections and make content more scannable. They also create a visual hierarchy on the page.
Lead Capture Form
Include a contact form or email signup where visitors can submit their information. Offer a free report, newsletter or consultation in exchange for their email address. This allows you to build your contact list and nurture leads.
With a strategic combination of visuals and content, you can create a landing page for your real estate blog that is both appealing and effective at generating new client leads. Keep your content concise, actionable and focused on addressing your target audience’s key interests or concerns.
Choose a Landing Page Template
When choosing a landing page template for your real estate blog, there are several options to consider in the Unicorn Platform. The template you select should align with your brand and content strategy to effectively engage your target audience.
Focus on Your Goals
First, determine the goals and purpose of your landing page. Are you using it to generate leads, drive traffic to your site, or promote a new product? Selecting a template suited to your key objectives will increase its impact and success.
Consider Your Branding
The look and feel of your landing page should be cohesive with your overall brand identity. If you have an established visual style guide, choose a template that incorporates those colors, fonts, and stylistic elements. For a new brand, you have the opportunity to define the visual direction with your template selection. In either case, aim for a clean, uncluttered design that is easy to navigate.
Content and Layout
An effective landing page template provides dedicated spaces for the key content you want to include:
- Headline: Select a spot for an attention-grabbing headline to capture interest.
- Subheading: Include an area for a subheading to further explain your offer or message.
- Image(s): Choose a template with one or more image placeholders to help visually illustrate your content. Images should be high quality and relate directly to your topic or product.
- Bulleted list: A bulleted list is an excellent way to highlight important points, features or benefits. Look for a template incorporating a bulleted list section.
- Lead capture form: If your goal is generating leads, select a template with a dedicated space for an email signup form or other lead capture method. Place the form prominently on the page to encourage signups.
- Additional content: For a comprehensive landing page, find a template with sections for paragraphs of additional descriptive content, statistics, testimonials or other persuasive information.
- Calls-to-action (CTAs): Include template areas for clear calls-to-action, such as “Learn More,” “Download Now” or “Sign Up.” CTAs should be prominently placed to spur visitors to take your desired action.
With the right template choice based on your goals, brand, and content needs, you can build a high-performing landing page for your real estate blog without requiring any coding skills. Select and customize the perfect template for your needs in the Unicorn Platform.
Customize Colors, Fonts and Layout
To make your real estate blog landing page visually appealing and on-brand, Unicorn Platform provides full customization of colors, fonts, and page layout.
Customize Colors
You can choose a color palette that matches your company’s branding or select complementary hues that create the right impression. Some options include:
- Vibrant accent colors to make important elements pop, like call-to-action buttons.
- Pastel shades for a soft, friendly feel.
- Monochromatic tones in varying shades, tints and tones of one hue for a cohesive look.
Select Fonts
The fonts you choose also significantly impact your page’s look and feel. Unicorn Platform offers:
- Google Fonts: Over 900 free, open-source fonts to choose from. Pair a bold header font with a clean body font for optimal readability.
- Custom Font Upload: Use commercial fonts you’ve purchased to maintain consistent branding across all platforms.
Modify Layout
Unicorn Platform provides full control over your page’s layout using an intuitive drag-and-drop builder. Options include:
- Adjusting column structure and width to emphasize important content.
- Adding spacers and dividers to create distinct sections.
- Rearranging the order and hierarchy of elements for logical flow and rhythm.
- Inputting custom CSS/HTML code for advanced layout changes.
With Unicorn Platform, you have the flexibility to create unique, memorable landing pages that align with your brand and resonate with your target audiences. The platform handles all the technical aspects so you can focus on high-level design choices and conveying your company’s story. For real estate professionals looking to establish an online presence, the ability to fully customize your blog landing page without coding is invaluable.
Add Call-to-Action Buttons and Forms
To encourage your visitors to take action on your real estate blog landing page, you'll want to add call-to-action (CTA) buttons and contact forms. CTAs prompt people to do something like subscribe, book a call, or download content. Forms allow visitors to get in touch and provide their information.
Add Subscription Form
A subscription form is essential for building your email list. Add a form with fields for:
- Name
- Email address
- Optional: Phone number, company name
Let people know what they'll receive in exchange for subscribing, e.g. "Subscribe to get weekly real estate investing tips delivered to your inbox."
Include Contact Form
A contact form allows visitors to reach out with questions or inquiries about your services. Add fields for:
- Name
- Email address
- Message
- Optional: Phone number, best time to call
Specify the purpose of the form, e.g. "Have a question about our property management services? Get in touch using the form below."
Place Prominent CTA Buttons
Strategically place CTA buttons, like "Book a Call Now" or "View Listings," in locations where people are most likely to click them. Some good spots include:
- At the top of your page
- Next to your opt-in forms
- Below sections of helpful content
Make your CTA buttons large, distinctive, and action-oriented. Vary the text and style to keep things interesting.
Tracking the performance of your CTAs and forms is key. See which generate the most conversions and make changes to improve response rates over time. Small tweaks to placement, wording, and design can make a big difference.
Continuously test and optimize your real estate blog landing page to turn more visitors into subscribers and customers. Place dynamic CTAs and forms, provide value, and make the next steps clear. With the right balance of useful information and actionable items, you'll turn passive readers into active leads.
Integrate With Your CRM and Email Marketing Tools
Once you’ve built your real estate blog and landing pages with Unicorn Platform, the next step is to integrate them with your existing marketing tools like a CRM and email service provider. This integration allows you to capture lead data, nurture new contacts, and analyze how your marketing efforts are performing.
Connect to a CRM
A customer relationship management (CRM) system helps you manage your contacts and sales pipeline. Unicorn Platform integrates with popular CRMs such as Salesforce, HubSpot, and Zoho so you can automatically capture lead data from your landing pages and blog forms directly into your CRM. This eliminates the need for manual data entry and ensures no leads slip through the cracks.
Set up email marketing
Email newsletters and drip campaigns are crucial for lead nurturing and staying in touch with your contacts. Unicorn Platform integrates with email service providers like Mailchimp, Campaign Monitor, and Drip. You can connect your account to instantly build email lists from your landing page and blog opt-ins. Email series with helpful content related to the reader’s interests can then be automatically triggered to nurture new leads into potential customers.
Track key metrics
Understanding how your marketing efforts are performing is key to optimizing them over time. Unicorn Platform provides analytics and reports on metrics like page views, traffic sources, form submissions, and conversion rates. You can connect tools such as Google Analytics and Facebook Pixel to gain an even deeper understanding of how people are interacting with your content. Identify which landing pages and blog posts are resonating most with your audience so you can produce more of the same content.
By integrating your new Unicorn Platform website and blog with a CRM, email marketing, and analytics, you’ll have a powerful marketing stack to help convert more leads and grow your real estate business. The time saved from manual processes can be better spent creating content and optimizing your campaigns to drive results. With the right tools in place, you'll be able to scale your marketing to new heights.
Real Estate Blog Landing Page FAQs: Answered
What is a real estate blog landing page?
A real estate blog landing page is the main page for your real estate blog. It is the first page visitors will see when they visit your blog and should capture their interest while providing an overview of your blog content and offerings. An effective landing page will entice readers to explore your blog further and convert them into subscribers or clients.
What should I include on my real estate blog landing page?
There are several key elements to incorporate into your real estate blog landing page:
- An attention-grabbing headline that conveys your blog’s value proposition
- High-quality images and media that give a visual sense of your real estate listings or area of expertise
- A brief but compelling blog description that outlines the main topics you cover and your blogging mission or goal
- Subscription options (e.g. email sign-up form) so readers can follow your blog
- Links to your best and most popular blog posts to give visitors a taste of your content
- Information about your real estate services, credentials, and listings
- Strong calls-to-action that guide visitors to subscribe, contact you, or explore your site
How can I optimize my real estate blog landing page?
To optimize your real estate blog landing page for maximum impact, focus on the following:
- Mobile-friendliness: Ensure your landing page displays well on mobile devices since many readers view blogs on their phones.
- Page load speed: A fast loading landing page keeps visitors engaged. Compress images and minimize code.
- SEO: Include keywords in your page title, headings, content, image alt text, and meta description. Link to internal pages.
- Tracking: Install analytics software to monitor how visitors interact with your landing page so you can make improvements.
- Testing: Try different elements like headlines, images, or calls-to-action and see which ones resonate most with your audience.
- Updating: Keep your landing page fresh by updating content, images, and featured blog posts regularly. Update your services and credentials as needed.
An optimized, compelling real estate blog landing page is the foundation for building your online presence and attracting new clients. With the right focus on content, design, SEO, and conversion, your landing page can be a powerful tool for business growth.
Conclusion
With Unicorn Platform, you have everything you need to create stunning real estate blog landing pages and drive more traffic to your business. Their intuitive drag and drop builder makes it easy to design professional pages in minutes without any coding required. By leveraging their library of eye-catching templates specifically tailored to the real estate industry, you can have a lead-generating landing page up and running today. Unicorn Platform empowers you to grow your online presence and connect with more clients, all without technical skills. The opportunities to expand your reach are endless with this powerful yet user-friendly tool. What are you waiting for? Sign up for your free Unicorn Platform account and see how they can revolutionize your real estate marketing. The future of your business growth is just a few clicks away.
