As a real estate agent, you want to convert website visitors into leads as efficiently as possible. An optimized landing page is key. However, creating an attractive yet high-converting landing page requires technical skills and time that you may not have. The solution is a simple drag-and-drop landing page builder. With an intuitive builder, you can craft a professional listing page in minutes without any coding required.
What Is a Real Estate Listing Landing Page?
For real estate agents and brokers, a listing landing page is an effective way to generate high-quality leads. The page should include professional photos showcasing the best features of the home, an engaging description highlighting amenities and details, and a clear call-to-action prompting visitors to get in touch. Build Your Luxury Real Estate Website Without Code is a great resource for creating an attractive and functional real estate website without needing to know any coding.
An effective real estate listing landing page should contain the following elements:
- High-resolution photos: Include multiple photos of the exterior, interior rooms, special features, and the surrounding neighborhood. Photos are the first thing visitors will notice, so make them eye-catching.
- Compelling property summary: Describe the key details of the listing, including square footage, number of rooms, architectural style, age of the home, and recent updates or renovations. Mention noteworthy features and amenities. Keep the tone factual yet persuasive.
- Key facts: Provide the property's address, asking price, lot size, year built, property taxes, and HOA fees if applicable. Present this information in a simple yet attractive format.
- Lead capture form: Include a contact form visitors can fill out to express their interest in the listing. Ask for their name, email address, phone number, and a message. This allows you to follow up and begin a conversation.
- Agent information: Feature a photo of the listing agent or broker, a short bio, and clear contact information including phone number, email address, and a link to the agent's full profile. Make it easy for interested buyers to get in touch.
- Call-to-action: Include buttons or links inviting visitors to contact the agent, schedule a showing, or view additional photos and details about the listing. The CTA should be prominently placed and eye-catching.
With high quality images, an engaging description, important facts, lead capture, agent information, and a clear call-to-action, your real estate listing landing page will turn visitors into motivated and well-qualified leads.
Why You Need a Dedicated Landing Page for Your Property Listings
As a real estate agent, having a dedicated landing page for each of your property listings is essential. Here are a few reasons why:
- Focus the visitor's attention. A separate page allows you to focus the visitor's attention exclusively on that one property. You can include details, photos, a video tour, and anything else relevant to that specific listing without other properties distracting the visitor.
- Improve search engine optimization. A dedicated page means more opportunities for that listing to rank in search engines like Google for relevant search terms. You can optimize the page title, content, image alt text, and more for the property address, features, neighborhood, and so on. This can drive more organic traffic to that listing.
- Capture leads. With a standalone page, you have a chance to capture leads for that one property alone. Include a lead capture form on the page so anyone interested in viewing or purchasing the home can provide their contact information. You can then follow up and try to convert them into clients.
- Make a great first impression. A dedicated, professionally designed landing page creates an excellent first impression for visitors interested in that property. You can highlight gorgeous photos, an enticing description, details on amenities, and what makes that particular listing special. This kind of page helps to effectively market the property to prospective buyers or tenants.
In summary, real estate listing landing pages are a must for promoting your available properties, improving their visibility, generating targeted leads, and making a stellar first impression. With the right page for each listing, you'll find greater success in connecting buyers and sellers.
Key Elements to Include in Your Real Estate Landing Page
To create an effective real estate listing landing page, there are several key elements you should include.
Eye-Catching Images
Include high-quality photos of the property from multiple angles, especially an attractive hero image at the top of the page. Images are the first thing visitors see, so make sure they capture the property in the best light. For the hero image, choose a photo that highlights the property’s best features. Use additional photos throughout the page to give visitors a comprehensive view of the listing.
Detailed Property Description
Provide details on the key specifications and amenities of the property. Mention basics like square footage, number of rooms, age of the building, lot size, and available parking. Also highlight amenities like appliances, swimming pool, security system, storage space, and landscaping. Use visually engaging formatting like bullet points, numbered lists, and bolding for important details. Keep descriptions concise while being thorough.
Accurate Location Information
Include the property’s full address and location on a map for easy reference. Mention nearby landmarks, schools, public transit options, and attractions to give visitors a sense of the neighborhood. Location strongly influences a property’s desirability, so be transparent about both positive and negative aspects.
Lead Capture Form
A lead capture form allows interested visitors to provide their contact information so you can follow up. Offer an incentive like a property brochure or open house invite in exchange for their information.
Agent Contact Information
Prominently display your name, photo, and contact information so visitors know who to contact for more information or to schedule a showing. Provide multiple methods of contact like phone, email, and a contact form.
Following these guidelines will help you create an effective real estate listing landing page that informs and engages visitors. With eye-catching visuals, detailed descriptions, accurate location information, a lead capture form, and agent contact details, you’ll capture high-quality leads and drive more traffic to your listings.
Gallery Section - Showcase High-Quality Photos of Your Listings
To effectively showcase your property listings, include a gallery section on your landing page featuring high-quality photos. ###Photos Are Essential
Buyers today expect ample visuals of listings they’re interested in. High-resolution photos are key to giving potential buyers a comprehensive view of the property so they can determine if it meets their needs before contacting you for a showing.
Choose a Gallery Layout
Select a gallery layout that prominently displays your photos. A grid style with square thumbnails is a popular, visually appealing choice. For a minimal look, use a slider that features one main photo at a time with dots or arrows to scroll through the images. You can also combine layouts by using a slider for the main photo and a grid for thumbnails below.
Include Interior and Exterior Photos
Feature photos of the interior and exterior of the property. Interior photos should capture each room from multiple angles. Don’t forget photos of special features like fireplaces, pools or updated kitchens and bathrooms. Exterior photos should include shots of the front and back of the home, landscaping, patios and any outdoor structures.
Use Natural Lighting and High Resolution
Take photos during the day using natural lighting for the best results. Use a high-resolution camera to capture crisp, clear images with accurate colors. Avoid using a flash, which can create harsh shadows and a yellow tint. For dim interiors, you may need to use multiple exposures or editing software to brighten the photos while maintaining quality.
Edit and Enhance Your Photos
Use photo editing software to make minor enhancements to your images. Adjust the color balance, brightness and contrast for a natural yet vibrant look. Crop photos as needed to highlight important areas and create a uniform size for your gallery layout. Remove any clutter or personal items from the photos to help buyers visualize the potential of the space.
A professional property gallery is essential for any real estate listing landing page. With high-quality, visually compelling photos and an attractive gallery layout, you'll capture the interest of potential buyers and increase traffic to your listings.
Property listing landing page Overview - Highlight the Key Details
A property listing landing page provides an overview of a real estate listing to capture the interest of potential buyers. To create an effective yet simple listing landing page, there are several key details you will want to highlight.
Location and Property Details
Specify the full address of the property, including city and postal code. Also include the lot size, square footage, number of rooms, bathrooms, bedrooms, levels, and any other details that describe the property adequately.
Photographs
Feature high-quality photographs that give viewers a sense of the property and highlight any notable features. Aim for photos of the front exterior, back exterior, kitchen, living room, bathrooms, bedrooms, yard, and neighborhood. Provide captions for each photo describing what is shown.
Description
Write a compelling yet concise description that covers the property’s key selling points, characteristics, and amenities. Mention attributes like spacious rooms, open-concept design, renovated kitchen, hardwood floors, backyard oasis, close to schools and recreation, low maintenance, move-in ready, etc. Keep your description under 150 words for optimal readability.
Price
State the asking price clearly and prominently, including whether the price is negotiable. For the most transparent approach, specify if the asking price includes additional fees like property taxes.
Contact Information
Provide your full name, phone number, email address, real estate company name, and any professional designations you may have. Make it easy for interested parties to contact you for more details, to book a viewing, or make an offer.
An effective property listing landing page should give viewers a solid overview of what the listing entails and compel them to get in touch to learn more. By highlighting the key details, featuring professional photos, and writing an engaging description, you make it easy for potential buyers to determine if a property is right for them. Crafting a simple yet compelling landing page is the first step to connecting buyers and sellers.
Call-to-Action Buttons - Make It Easy for Visitors to Contact You
To convert visitors into leads and clients, you need to make it as easy as possible for them to contact you. Clear call-to-action (CTA) buttons are essential for any real estate listing landing page.
Primary CTA Button
The main CTA button should be prominently displayed at the top of your page, immediately drawing the visitor’s attention. It should encourage the visitor to take the next step, such as “Schedule a Showing” or “Contact Agent.” Place this button above the page fold so it’s instantly visible. Use a contrasting color and size that stands out.
Secondary CTA Buttons
In addition to your primary CTA, include secondary buttons throughout the page, for example:
- “Call Now” with your phone number.
- “Email Us” with a link to an email contact form.
- “Get Pre-Approved” to connect interested buyers with a mortgage lender.
These secondary CTAs give visitors multiple opportunities to reach out to you and keep your contact information highly visible.
Make CTAs Highly Visible
Use a large, bold font for your CTA text to make the buttons pop. Place them at natural pause points in the content and in the same area of each section or column for consistency. Repeat your main CTA at the bottom of the page for one final chance to convert visitors.
Lead Capture Form
Include a lead capture or contact form on your landing page so visitors can easily send you a message. Keep form fields to a minimum by only requesting essential information like name, email address, phone number, and a message field. Place the form prominently on your page, especially for visitors on mobile devices. Offer an incentive like a free home valuation or market report to encourage form submissions.
Well-designed call-to-action buttons and lead capture forms are key to turning your real estate listing landing page visitors into leads. Make it as effortless as possible for people to contact you, and you'll start generating high-quality leads and clients in no time.
Testimonials and Reviews - Build Trust and Credibility
Testimonials Build Trust
To establish credibility and trustworthiness, include authentic customer testimonials and reviews on your real estate listing landing page. According to studies, over 90% of consumers read online reviews before making a purchase decision.
- Reach out to previous or current clients and ask them for a short review or testimonial about their experience working with you. Offer to feature their review prominently on your website. Most happy clients will oblige.
- If you have a social media presence, check platforms like Facebook, Yelp or Google for any reviews from clients. Reach out and ask for permission to republish positive reviews on your website. Be sure to credit and link to the original review source.
- Don’t be afraid to ask for reviews and testimonials. As a real estate professional, the relationships you build with clients are key. Reviews help to build social capital and establish you as an authority in your field.
Authenticity is Key
Testimonials should highlight the actual value and service you provide to clients. They should be authentic, not exaggerated. Some examples include:
- “(Agent name) helped my family buy our first home. (He/She) took the time to understand what we were looking for and guided us through every step of the process. We always felt (he/she) had our best interests in mind.”
- “In a competitive market, (agent name) negotiated the best deal on the sale of our home. (He/She) handled all the details and made the whole process stress-free for my husband and I. We highly recommend (him/her) as a real estate agent.”
- “Working with (agent name) was a great experience. (He/She) is extremely knowledgeable about the local market and worked hard to find me an investment property that fit my needs. I plan to work with (him/her) again on future real estate transactions.”
Testimonials, when used properly, are one of the most effective ways to build credibility and trust on your website. Be authentic, highlight your skills and value, and make the overall experience of your clients evident to anyone visiting your landing page. With a combination of compelling testimonials, you will inspire confidence in your abilities and drive new leads and conversions.
Lead Capture Form - Collect Contact Information From Interested Buyers
To convert interested website visitors into leads, you'll want to include a lead capture form on your real estate listing landing page. This form allows potential buyers to provide their contact information so you can follow up with them.
Design
The lead capture form should be prominently placed above the fold on your landing page for maximum visibility. Keep the fields short, around 2-3 at most. Typically, a name, email address, and phone number are sufficient. You want to make it as easy as possible for visitors to submit the form.
Offer an Incentive
Consider offering an incentive for visitors to complete the lead capture form, such as a free home value report, guide to buying a home in the area, or report on recent home sales. This helps demonstrate the value you can provide to potential clients and gives them a reason to provide their information. You can then use the information they provide to further nurture them as leads.
Use Form Validation
Be sure to include form validation to ensure the information provided is accurate and complete before the form is submitted. Require fields like name, email address, and phone number, and double check that the email address follows the standard format. Form validation helps guarantee you're capturing high-quality lead information.
Thank You Message
To maximize the number of leads you capture, focus on making the process as easy and valuable as possible for website visitors. Offering an incentive, using form validation, and displaying a thank you message are some of the most effective ways to optimize your real estate listing landing page lead capture form. For example, you can follow the steps outlined in our article on how to create your own custom property management landing page to further improve your lead capture form.
Build Real Estate Listing Landing Pages on Unicorn Platform
To build real estate listing landing pages on Unicorn Platform, follow these steps:
Select a Template
Unicorn Platform offers professionally-designed templates specifically for real estate listing landing pages. Choose from options like “Modern House Listing,” “Luxury Apartment Listing,” or “Vintage Bungalow Listing.” These templates provide an attractive layout and include all the key elements you’ll need like photos, property details, contact form, and lead capture.
Add Photos
High-quality photos are essential for any real estate listing. Upload at least 10-15 eye-catching photos of the interior, exterior, yard, and neighborhood. For the best results, use a digital camera and edit photos to optimize lighting and color balance. Place your main hero photo at the top of the page to make a great first impression.
Input Property Details
You’ll want to include all the important specifications and amenities to inform potential buyers. Add details like the asking price, square footage, number of rooms and bathrooms, year built, lot size, parking, HVAC system, and any notable features. Be as descriptive as possible without being lengthy. Use bullet points to make this information easy to read and navigate.
Describe the Property
In a few short paragraphs, describe the essence and highlights of the property to capture interest. Mention things like a spacious open-concept floor plan, recently upgraded kitchen, quiet tree-lined street, close proximity to schools and parks, mountain views, or whatever else makes this listing stand out. Keep your descriptions concise yet compelling.
Add Lead Capture
Include a contact form on your landing page so interested parties can reach out for more information or to schedule a showing. Ask for standard details like name, email, phone number, and a message. You’ll then receive an email notification whenever someone submits the form, enabling you to promptly follow up on new leads.
Review and Publish
Carefully review all the content on your landing page to ensure there are no errors or omissions before publishing. Make any final tweaks to the design or layout for optimal user experience. Then select “Publish” to make your real estate listing landing page live and start attracting potential buyers.
With Unicorn Platform, you can build a professional real estate listing landing page in a few simple steps. Focus on stunning visuals, an enticing property description, and an easy way for people to contact you about the listing. A well-crafted landing page will help sell the property fast at the best price.
Conclusion
You now have the tools and knowledge to build an effective real estate listing landing page that will capture the interest of potential buyers and drive more inquiries. By focusing on high-quality images, an engaging headline, detailed property information, lead capture, and strategic call-to-action buttons, you can create a landing page that inspires action. Using a simple drag-and-drop website builder eliminates the need for any technical skills so you can get your new landing page up and running in no time. With an optimized listing landing page, you'll spend less time fielding basic questions and more time focused on serious buyers, ultimately leading to faster sales and higher profits. The opportunity is out there, you simply need the right platform and process to seize it.
