Creating a high-converting landing page is essential for any startup or SaaS company looking to generate leads online. However, many founders and marketers struggle with building landing pages due to limited coding skills. That's where using a dedicated landing page builder like Unicorn Platform can make the process incredibly simple.
With drag-and-drop editors, pre-made templates, and intuitive interfaces, a landing page builder allows anyone to create beautiful, functional landing pages in minutes, without needing to code. Landing pages built this way can help capture more leads, drive conversions, and accelerate growth for early-stage startups.
In this post, we'll explore the key benefits of using a landing page builder, tips for choosing the best free option, and optimization strategies to maximize conversions from landing pages. Whether you're a bootstrapped founder or startup marketer, read on to learn how you can leverage a landing page builder to take your lead gen to the next level.
Benefits of Using a Landing Page Builder
Landing page builders provide a host of advantages that make creating high-converting lead capture and conversion pages simple and fast:
Saves Time
With pre-designed templates and drag-and-drop design functionality, landing page builders allow you to skip over the complex coding process. You don't need to learn HTML, CSS, JavaScript, or hire a developer to build your landing pages. This greatly accelerates the process of going from idea to published page.
Flexible Customization
While landing page builders offer templates to start with, they also provide extensive customization options. You can easily modify colors, fonts, images, layouts, and add custom CSS/HTML code wherever needed. Rearranging sections is also as simple as dragging and dropping.
Lead Generation & Analytics
Integrations with form builders, chatbots, analytics tools, and marketing automation software allow you to capture leads, track conversions, and optimize landing pages. Calls-to-action and gated content offers help drive conversions.
Mobile Friendly
With fully responsive design, all landing pages created will adapt seamlessly to mobile devices. This ensures you don't lose out on conversions from mobile traffic.
Scalable & Reliable
Robust landing page builders like Unicorn Platform are equipped to handle high traffic volumes. CDN integration provides fast load times worldwide. SSL encryption and integrations with marketing automation tools enable scaling up lead gen efforts.
Choosing the Best Free Landing Page Builder
With free, freemium, and paid options available, selecting the ideal landing page builder involves evaluating the following aspects:
Key Evaluation Criteria
When comparing landing page builders, focus on elements like:
- Template designs and customization capabilities
- Intuitive drag-and-drop editor
- Mobile optimization and responsiveness
- Form, payment, and app integrations
- Loading speed and performance
- Built-in analytics and A/B testing
- Customer support responsiveness
Top Free Landing Page Builders
Some top free landing page builder options to consider are:
- Unicorn Platform - Intuitive editor, tons of templates, designed for startups
- Leadpages - Robust free plan with core features
- Carrd - Great for simple one-page sites
- Instapage - Advanced A/B testing capabilities
- Shogun - Landing page builder with ecommerce focus
- GetResponse - Marketing automation integration
- Launchaco - Tailored for early-stage startups
- KickoffLabs - Simple builder with email marketing
- Landen - Generous free plan with unlimited pages
- Pagewiz - Free forever plan with good customization
Key Differences and Comparison
When comparing the free plans of the above landing page builders, look at:
- Number of templates and quality of designs
- Drag-and-drop flexibility and intuitiveness
- Tools for conversion rate optimization
- Form, chat, and payment integrations
- Loading speed based on Google PageSpeed Insights scores
- Analytics provided in free versions
- Startup-specific components and features
- Customer support channels like email, chat, phone
- Ability to remove branding in free plans
This in-depth comparison will reveal which option best fits your needs.
Tips for Choosing and Using a Free Landing Page Builder
Here are some tips to select and optimize your free landing page builder for maximum results:
- Determine must-have features based on goals, audience, industry
- Review templates to ensure fit for your specific offer
- Test ease of use before deciding by trying the live editor
- Check page speeds and optimize images for faster loading
- Integrate analytics to identify visitor behavior and conversion bottlenecks
- Leverage A/B testing to continuously optimize landing pages
- Ensure complete mobile responsiveness for all devices
- Choose one that provides multiple free SSL certificates for security
- Verify sufficient analytics in free plan to understand conversions
- Use coupons and discounts when available to maximize value
Optimizing for Conversions
To maximize conversions on your landing pages, ensure you:
- Prominently highlight a clear call-to-action
- Carefully use popups, exit intent forms, and gated content
- Communicate benefits and value proposition clearly
- Include social proof elements like ratings, reviews, testimonials
- Guarantee forms and CTAs function smoothly on mobile
- Minimize friction in signup flows and reduce form fields
Importance of Page Speed
Faster landing page load speeds have a big influence on conversion rates. Be sure to:
- Compress and optimize images for quick loading
- Minify CSS, JavaScript and HTML code
- Use a content delivery network (CDN)
- Deferred non-critical JavaScript loading
- Reduce HTTP requests through caching and other methods
Creating Engaging Content
Crafting compelling content that resonates with your audience is vital.
- Focus on addressing user pain points with helpful information
- Educate visitors by sharing useful tips, insider advice
- Tell your brand story and convey your purpose
- Showcase customer testimonials and case studies
- Guide visitors through your sales funnel with clear CTAs
Conclusion
Landing page builders like Unicorn Platform make it simple for startups and SaaS companies to quickly build high-converting lead gen pages without coding. Comparing features and ease of use is key to find the best free option. Optimizing for mobile speed and conversions will maximize results. With an intuitive editor and components tailored for startups, you can take your lead generation to the next level.
