As a business owner or marketer, you understand the importance of an effective landing page. Your landing page is the first point of contact for many potential customers and clients. It can make or break a sale, gain a new subscriber, or bring in a lead. When designing your landing page, it is critical to consider both your overall website goals as well as the specific goals of that page. Your landing page design should match your company branding while also being highly focused on a single call-to-action that aligns with your key goal, whether that is to get an email signup, make a sale, or schedule a demo.
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Landing Page Designs for SaaS and Startups
As a SaaS or startup, your landing page is your digital front door. It’s the first impression you make and shapes how people view your product or service. An effective landing page inspires visitors and convinces them your offering solves their problems.
For SaaS and startups, a landing page should clearly articulate your value proposition. Use compelling copy and visuals to show how you meet customer needs better than competitors. Explain your key features and benefits in an easy-to-understand manner.
Keep the Design Clean and Focused
A clean, minimal design helps visitors focus on what’s important. Use plenty of white space, limit distractions, and highlight your CTA. For SaaS, show how easy your product is to use. For startups, demonstrate your solution and team’s expertise.
Build Credibility and Social Proof
Include customer testimonials, media mentions, awards, or other social proof that builds credibility. For startups, feature information on your experienced team and their relevant backgrounds. For SaaS, show metrics on companies or users that have found success with your platform.
Offer a Free Trial or Demo
SaaS landing pages should make it easy for visitors to start a free trial. Provide details on trial options, what’s included, and how to get started. For startups, offer visitors a product demo or consultation to experience what you offer firsthand.
Keep Your CTA Prominent
Your call-to-action, whether it’s to start a free trial, see a demo, or purchase, should be prominently featured on the page. Place your CTA in multiple locations, including above the fold, to ensure visitors don’t miss the chance to take the next step. With the right landing page, you’ll capture more high-quality leads and move them smoothly through your funnel.
Landing Page Designs for Mobile Apps
As a mobile app developer, your landing page is the first impression potential users will have of your product. It's critical to make that first impression count by designing an eye-catching yet simple landing page that clearly conveys what your app offers. Here are some effective landing page designs for mobile apps:
A large hero image at the top of the page featuring a mobile device displaying your app in use is an excellent way to visually demonstrate your product. Place a brief headline and subheading over the image briefly explaining your app's key benefit or purpose.
Below the hero image, include a few bullet points highlighting your app's major features and functions. Keep these points concise, using active language and parallel sentence structure for maximum impact.
Next, display screenshots of your app in action. These visuals allow visitors to see exactly how your app works and what the user experience is like. For each screenshot, include a short caption re-emphasizing a key feature or benefit.
Below the screenshots, re-state your value proposition in one or two sentences. Briefly reiterate how your app can positively impact users’ lives or make their tasks easier to accomplish.
End by prompting the visitor to download your app, either via a link to the app store or by collecting their email to send them a download link. You might say something like, "Ready to get started? Download the app now and see how much easier ______ can be!"
An effective yet minimal landing page for a mobile app highlights visuals, emphasizes benefits, and drives visitors to take action. By focusing on simplicity, clarity, and a smooth user experience, you'll design a landing page that converts casual visitors into engaged users.
Landing Page Designs for eCommerce
When designing a landing page for an eCommerce website, focus on clearly showcasing your products and streamlining the buying process. A well-optimized eCommerce landing page can significantly impact your conversion rates and sales.
Product Images
Include high-quality images of your products. Showcase products individually and in lifestyle shots. For clothing and accessories, use models. Images should be large, clear, and visually appealing.
Concise Product Descriptions
Write short but compelling product descriptions that highlight key features and specifications. Mention the materials, dimensions, and other important attributes. Keep sentences brief and impactful. Use bullet points for quick scannability.
Clear Call-To-Action
Feature prominent buttons, links or other call-to-action prompting visitors to buy, shop now or add to cart. The CTA should stand out and drive visitors to complete a purchase. Consider offering a coupon or deal to encourage conversions.
Trust Signals
Include elements that build trust and credibility like customer reviews, satisfaction guarantees, secure payment badges and contact information. Highlight any awards or media features. These signals reassure customers and address concerns.
Minimal Distractions
Remove any unnecessary elements that distract from the products and buying process. Use plenty of white space. Keep menus, navigation and footers minimal. The page should focus visitors' attention on your products and CTAs.
Optimizing your eCommerce landing page in these ways can significantly impact your business's bottom line. Well-designed pages tend to have higher conversion rates, leading to more sales and revenue. Be sure to A/B test different versions of your page to determine what resonates most with your target customers. Make data-driven decisions to maximize the impact of your landing page.
Landing Page Designs for Digital Products and Services
Landing pages are customized pages on your website designed to convert visitors into leads or customers. For digital products and services, the landing page design and content should focus on showcasing the key features and benefits to capture interest.
Focus on Benefits
Explain how your product or service solves a customer pain point or need. Highlight the specific benefits and outcomes. For example, if you offer an e-learning course, emphasize how it can help people advance their careers or gain valuable skills.
Showcase Features
Use images, screenshots, diagrams or video to demonstrate your product in action. Walk through the key features and functionality. For a SaaS product, show how the dashboard works or how customers can integrate different tools. For an online course, preview sample lessons or topics covered.
Build Trust
Include customer testimonials, case studies, reviews or ratings to establish credibility. Mention any awards or media coverage. For established companies, highlight your experience, expertise and number of customers. For new startups, focus on the background and qualifications of the founders and team.
Make an Offer
The goal of any landing page is to get visitors to take action by signing up, buying or subscribing. Make a strong but reasonable offer to get them started, whether it’s a free trial, sample lessons or a discount on your services. The offer should be easy to find and take advantage of before leaving the page.
Optimize for Conversions
A good landing page design has a single call-to-action, minimal distractions and a logical flow that leads visitors to convert. Place your CTA prominently above the fold. Ensure your headlines, subheadings, images and copy all work together to achieve the main goal. Test different versions to optimize the page for the highest conversion rates.
With an effective landing page strategy focused on benefits, features, trust and conversions, you can attract and engage more of your target audience for your digital products and services. Continually optimizing your landing pages based on analytics and testing will yield the best results.
How to Choose the Right Landing Page Design
When determining the right landing page design for your website, several factors should be considered. The design you choose largely depends on your business or product and the actions you want visitors to take.
The most common landing page designs are:
Product Landing Page
This design showcases a single product or service in detail. It includes an eye-catching image of the product, a clear headline and subheadline highlighting its benefits, bullet points listing key features, testimonials, and a prominent call-to-action like “Buy Now”. This type of page is ideal if you want visitors to purchase a product immediately.
Lead Capture Landing Page
The goal of a lead capture page is to collect contact information from visitors in exchange for something of value like an ebook, coupon, or newsletter. It has a form for visitors to input their email address or other details. The copy and images on the page highlight the benefit of providing their information. This design works well if your goal is to build an email list to market to in the future.
Coming Soon or Pre-Launch Landing Page
This page is used before a product, service, or website has launched to start building buzz and capture email addresses. It includes visually engaging graphics and wording to pique interest in what’s coming soon. A signup form is prominently placed so visitors can get notified as soon as the launch happens. This strategy helps ensure you’ll have an engaged audience from day one.
Service or About Us Landing Page
This page introduces a company or explains what services are offered. It includes the company’s mission and values, founder bios, a portfolio of previous work, client testimonials, service offerings, and contact information. The overall design and messaging convey the brand personality and strengths. This is a good choice if you want to establish expertise and authority.
In summary, take the time to determine your main goal or desired visitor action, then choose a landing page design tailored to achieve that outcome. The examples here are a starting point, but you can combine elements from multiple styles to create a custom design for your unique needs. With a strategic, well-crafted landing page, you'll be on your way to more leads and sales.
Step-by-Step Guide to Building a Landing Page with Unicorn Platform
To build a landing page with Unicorn Platform, follow these steps:
- Select a template. Unicorn Platform offers templates for landing pages, websites, and blogs. For landing pages, choose a template that suits your needs, such as ‘Coming Soon,’ ‘Product Launch,’ or ‘Newsletter Signup.’
- Customize the design. You can change the template's colors, fonts, and layout to match your brand. Add your company's logo and images. Rearrange or hide sections as needed.
- Set your page title and URL. The page title appears at the top of the browser and is important for search engine optimization (SEO). Choose a simple, memorable URL like yourcompanyname.unicornplatform.com/product-launch.
- Write compelling copy. The copy on your landing page should capture the reader's interest and convince them to take action. Focus on the key benefits and features of your product or service. Use a friendly, enthusiastic tone.
- Add a call-to-action (CTA) button. A CTA button prompts the user to sign up, buy now, learn more, or whatever goal aligns with your landing page. Place the CTA button prominently on the page, such as at the top and bottom.
- Connect a form. To capture leads or subscribers, add a signup form to your landing page and connect it to a service like Mailchimp or Unicorn Platform's mailing list tool.
- Review and publish. Double check that all elements of your landing page are working properly. Enable your custom domain or subdomain in Unicorn Platform and make the page live!
- Track performance. See how people interact with your landing page using Unicorn Platform’s analytics. Find out which parts of the page resonate most with your audience so you can optimize and improve your landing page.
With some time and practice, you'll be designing high-converting landing pages to achieve your marketing and sales goals. Let me know if you have any other questions!
Landing Page Designs For Different Kinds Of Websites
Landing pages are tailored to convert visitors into leads or customers. The design of a landing page depends on the type of website and its goals. Here are some examples of landing page designs for different kinds of websites:
For an ecommerce store, the landing page should focus on a specific product or product category. It should include eye-catching photos of the products, a brief but compelling product description with details like price and features, and a clear call-to-action like “Buy Now” or “Add to Cart.”
For a SaaS or app, the landing page should highlight the key features and benefits of the service. It should have a simple, visually striking design with minimal text. Key features should be presented with icons and short descriptions. Testimonials from current customers discussing the impact of the product can help build trust. The CTA should encourage visitors to sign up for a free trial or demo.
For a content website or blog, the landing page should feature the latest and most popular content. It should include excerpts from blog posts, tutorials or videos along with eye-catching images. CTAs can link to your content or encourage newsletter signups. The page should convey the value of your content and expertise.
For an online course, the landing page is essential for capturing signups. It should articulate the outcomes and benefits of the course, topics covered, and credentials of the instructors. It should instill confidence that the course can deliver results. Testimonials from past students are very persuasive. The CTA should make it easy to enroll or get more information.
In summary, an effective landing page design should align with the website's purpose and goals. It should visually communicate the key benefits and value propositions, build trust and credibility, and motivate visitors to convert through clear CTAs. The specific content and layout will depend on the nature of the product, service or content being promoted. With a well-designed landing page, you can turn more website visitors into leads and customers.
A/B Testing Your Landing Pages: Best Practices
A/B testing, also known as split testing, is an important technique for improving your landing page's conversion rate. By setting up an A/B test, you compare two versions of your landing page to determine which one performs better according to a key performance indicator (KPI) like conversion rate, click-through rate (CTR), or average order value. The "winning" version is the one you then optimize further through additional A/B testing.
To conduct an effective A/B test of your landing pages, follow these best practices:
Choose one element to test at a time.
Only make a single change between your A and B versions, such as different headline text, call-to-action (CTA) buttons, images, or page layouts. This will allow you to accurately determine what impact that specific change had on your KPIs.
Run the test for at least one week.
Give your A/B test enough time to collect a statistically significant amount of data to evaluate which version is the winner. For landing pages with lots of traffic, a week is typically long enough. For less trafficked pages, 2-4 weeks may be needed.
Focus on high-impact areas.
Areas like your headline, subheadings, images, and CTAs tend to have the biggest influence on landing page performance. Test changes to these elements first before moving on to less significant areas.
Analyze the results carefully.
Look at the percentage difference in your key metrics between the A and B versions to determine a clear winner. If the difference is small, you may need to run the test longer to gain statistical significance. Be sure to also evaluate secondary metrics like bounce rate and time on page.
Continue optimizing.
Take what you learned from your A/B test and make additional changes to further optimize your landing page. Regular testing and optimizing, based on real data about how visitors respond to your page, is the key to achieving the best results.
Track long-term results.
Look at your key metrics over the weeks and months after ending an A/B test to ensure the winning version continues to outperform the original. Make adjustments as needed to maintain optimal performance.
FAQ: Using Unicorn Platform to Create High-Converting Landing Pages
To create high-converting landing pages with Unicorn Platform, there are a few key best practices to keep in mind:
Choose an Eye-Catching Template
Unicorn Platform offers many customizable templates for landing pages that are optimized for lead generation and conversions. Select a template that is visually engaging and matches your brand. Some recommended options for landing pages include:
- Clean Slate: A minimal, distraction-free template perfect for emphasizing your CTA.
- Lead Magnet: Includes space to feature an lead magnet or content offer to capture email addresses.
- Video Hero: Puts an embedded video front and center to help explain your product or service.
Write a Compelling Headline
Your headline is the first thing visitors see, so make it count. Aim for a headline that is concise yet impactful, clearly conveying your key benefit or differentiator. For example, “The Fastest Way to Build Beautiful Websites” or “Mobile Apps Made Easy.” Keep your headline to 70 characters or less for the best results.
Highlight Your Key Features and Benefits
Use bullet points, images, and short paragraphs to call out the most important features and benefits of your offering. Be very specific about how you can solve your customers’ problems. For a SaaS product, this may include things like “Automated billing and invoicing,” “24/7 customer support,” or “Seamless project management.”
Include Social Proof
Add elements like customer reviews, testimonials, ratings or awards to build trust and credibility. For example, you may want to include 2-3 short customer reviews or testimonials, with a photo of the customer and their company logo. Mention any recent awards or accolades your company has received as well.
Add a Strong Call-to-Action
Your CTA should be highly visible and encourage visitors to take the next step, whether it’s signing up for a free trial, booking a demo, or purchasing your product. Use an eye-catching button or banner and compelling copy like “Start your free trial today!” or “Book a demo now!”
A well-designed landing page with these elements can significantly improve your conversions and help you achieve your key business goals.
Conclusion
In conclusion, landing pages are a crucial component of any successful digital marketing strategy. By optimizing your landing page design for your business goals and target audience, you'll see higher conversion rates and a better return on investment. The options are endless when it comes to creating an impactful landing page. Whether you need a simple one-page site to capture email addresses or a multi-page experience to sell a product, the right landing page can make all the difference. With a user-friendly platform like Unicorn, designing an effective landing page has never been easier. You have the tools and knowledge - now go build a landing page that delivers results!
