Introduction
In the digital age, a company's website is often the first touchpoint for customers. To convert visitors into leads and sales, companies need dedicated landing pages that speak directly to their audience's needs.
For startups and small businesses, building effective yet customized landing pages can be daunting without coding skills. Generic page builders offer limited design flexibility. Coding a custom page from scratch is complex and time-consuming. This leaves many startups struggling to create landing pages that reinforce their brand and convert visitors.
Unicorn Platform provides the ideal solution with its easy-to-use drag-and-drop editor and library of professionally designed templates. Now any startup can quickly build stunning, tailored landing pages that turn website visitors into leads and customers.
In this comprehensive guide, we'll explore how Unicorn Platform empowers startups to create high-converting custom landing pages without coding.
Why Custom Landing Pages Matter
Landing pages play a vital role in capturing leads, driving sales, and fueling business growth. Here's why they are invaluable for startups:
Laser Focus on Conversion
Unlike a generic website, landing pages speak directly to the visitor's needs and guide them towards a desired action like signing up or making a purchase. Without distracting navigation menus and content, landing pages keep visitors focused on converting.
Brand Reinforcement
Tailored landing pages allow startups to reinforce their unique brand image through visuals, messaging, and an overall experience aligned with their industry and niche. This boosts credibility and trust.
Data-Driven Optimization
The isolated nature of landing pages makes them ideal for A/B testing variations to improve conversion rates. Startups can continually refine page design, layout, headlines, and calls-to-action based on hard data.
Lead Generation Machine
Landing pages optimized for lead gen with signup forms, downloads, live chats, and phone number collection can significantly grow a startup's subscriber list and sales pipeline.
Driving Sales
Persuasive landing pages convince prospects to become customers with compelling product messaging, social proof, special offers, and frictionless payments. This generates direct sales critical for revenue growth.
Without strategically designed landing pages matched to their business, startups miss out on conversions that fuel growth. But coding custom landing pages from scratch can be an insurmountable hurdle.
Choosing the Right Template
Unicorn Platform’s template library of over 100 designer templates provides the perfect starting point for any startup to quickly build custom landing pages.
Tailored for Different Industries
Startups can select from beautifully crafted templates optimized for SaaS, ecommerce, financial services, real estate, and other industries.
For example, an HR SaaS startup could choose Unicorn Platform’s clean and modern “Human Resources Software” template to reinforce their forward-thinking brand. A jewelry ecommerce site can pick the “Jewelry Shop” template with an elegant layout showcasing products beautifully.
Conversion-Focused Options
Beyond basic templates, Unicorn Platform offers conversion-oriented templates for lead gen, sales, and promotions.
Their “Lead Generation” templates include built-in signup forms, chat boxes, and phone number collection to capture more leads. The “Sales Page” templates emphasize value propositions and include customer testimonials, comparison tables, and urgency-inducing countdown timers to drive more sales.
Customizing Your Landing Page
Unicorn Platform’s drag-and-drop editor makes it fast and easy to customize any template. Startups can quickly tailor landing pages to match their brand without coding.
Images, Logos and Text
Upload your graphics, photos, and logo to visually communicate your brand. Easily customize all text content from headlines to body paragraphs. With millions of stock photos built-in, you’ll always find the perfect high-quality image.
Styling and Layout
Change colors, fonts, spacing with a few clicks. Rearrange sections by dragging and dropping. Consistent global styling can be managed through the style manager. Unicorn Platform makes it easy to match your brand guide.
Animation and Interactivity
Make your landing page engaging by adding animations, hover effects and interactive elements with a simple point-and-click workflow. No coding needed.
Unicorn Platform handles responsive design automatically so your landing page looks flawless on all devices. Unlike restrictive page builders, you have 100% design control.
Optimizing Conversion Rates
Simply building a landing page is not enough. You need to continually test and optimize to maximize conversions. Unicorn Platform is designed from the ground up to help startups improve landing page performance.
Built-In A/B Testing
Conduct A/B and multivariate tests right within Unicorn Platform to see which headlines, designs, layouts, and calls-to-action perform best. Gain data-driven insights on how to optimize your landing page for higher conversion rates.
Lead Generation Tactics
Use exit intent popups, chatbots, and email/SMS automation to capture more leads. Integrate tools like HubSpot or Salesforce to collect and manage leads for follow-up.
Promotions That Drive Sales
Run limited-time sales, countdown deals, and coupon codes to incentivize purchases. Show social proof with customer testimonials and reviews. Accept payments easily through integrated payment processing.
Conclusion
For startups seeking growth, high-converting custom landing pages are essential but notoriously challenging to build without coding skills. Unicorn Platform makes it fast and easy to create tailored, brand-aligned landing pages through its drag-and-drop editor and designer templates.
Conversion-focused templates, customizable design, mobile optimization, built-in lead gen tactics, and A/B testing provide a complete landing page creation solution.
By leveraging Unicorn Platform, startups can craft landing pages that turn their website traffic into business growth. The days of settling for generic landing pages or struggling with coding are over. Your custom designed high-converting landing pages are just a few clicks away.
Conclusion
For startups seeking growth, high-converting custom landing pages are essential but notoriously challenging to build without coding skills. Unicorn Platform makes it fast and easy to create tailored, brand-aligned landing pages through its drag-and-drop editor and designer templates.
Conversion-focused templates, customizable design, mobile optimization, built-in lead gen tactics, and A/B testing provide a complete landing page creation solution.
By leveraging Unicorn Platform, startups can craft landing pages that turn their website traffic into business growth. The days of settling for generic landing pages or struggling with coding are over. Your custom designed high-converting landing pages are just a few clicks away.
