As an ecommerce business owner, you know that your landing page is the digital front door to your online store. It's the first impression visitors get of your brand and products, so it needs to capture their attention immediately. An effective ecommerce landing page is visually compelling, clearly conveys your offer or promotion, builds trust in your business, and ultimately persuades visitors to click the "buy now" button. However, with so many elements to balance, designing a high-converting landing page is easier said than done. This article features 10 of the best ecommerce landing page examples from successful brands to inspire your own designs. By analyzing what these companies are doing right, you'll uncover insights to boost your sales and take your ecommerce business to the next level.
Best ecommerce landing pages
To achieve success with your ecommerce landing page, you must optimize it for conversion. An effective landing page incorporates several best practices to persuade visitors to become customers.
First, choose an informative yet concise headline and page title. Clearly state what the page is offering to set the right expectations. For example, “The Ultimate Guide to Choosing an Ergonomic Office Chair” or “20% Off All Hiking Boots This Weekend Only.”
Second, include high-quality product images and videos. Visual media allows potential customers to see exactly what they would receive by purchasing from you. Multiple angles and views are best.
Third, describe the product or offer in detail. Explain the key features, specifications, and benefits to the customer. Use bullet points for easy reading. For example:
- Adjustable lumbar support provides customized comfort for all-day sitting
- Breathable mesh back keeps you cool and prevents overheating
- 5-year warranty on all parts for peace of mind
Fourth, place a prominent call-to-action button, like “Buy Now” or “Learn More.” Make it easy for visitors to take the next step.
Finally, on the page include customer testimonials, reviews, or ratings when available. Social proof builds trust and confidence in your brand and products.
By following these best practices, you can create an ecommerce landing page that is optimized for high conversion rates and increased sales. Focus on clarity, visuals, details, and a clear path to purchase. With an effective landing page, you'll turn more website visitors into loyal customers.
Teelaunch: Visually Appealing and Highly Customizable
As an ecommerce business, having an attractive and high-converting landing page is essential to boosting your sales. One example of an effective ecommerce landing page is Teelaunch. This landing page utilizes visual elements and customization to provide an engaging user experience.
Teelaunch’s landing page features:
- Eye-catching product imagery. The page prominently displays high-quality photos of the products they offer, which are custom printed t-shirts and apparel. This allows visitors to quickly understand what the company sells and appeals to those interested in fashion.
- Customization options. Teelaunch emphasizes the ability for customers to customize products by including imagery of the customization process and options. This level of personalization and uniqueness is appealing to many consumers.
- Simple and minimalistic design. The page has a clean layout with minimal distractions. The focus remains on the products, customization options, and conversion goals like signing up or making a purchase. This simple design makes the page easy to navigate and understand.
- Strong calls-to-action. Teelaunch’s landing page includes clear calls-to-action, like “Start Designing” and “View Products,” that prompt visitors to take the desired action. The placement and design of these CTAs help convert visitors into customers.
By optimizing these elements, Teelaunch crafted an ecommerce landing page that highlights their products and brand in an impactful way. Using a similar approach, you can design an ecommerce landing page that boosts your sales and achieves your business goals. Focus on visuals, customization, simplicity, and strong CTAs to create a high-converting landing experience for your visitors.
Printful: Clean, Minimalist and Effective
A Clean, Minimalist Design
Printful’s landing page features a simple, minimalist design with plenty of white space. The page is uncluttered, with a large hero image at the top, a brief value proposition, and clear calls-to-action. The minimalist approach helps to focus the visitor's attention on the most important elements.
Effective Use of Visuals
The large, high-quality hero image at the top of the page features one of Printful’s products and helps to capture interest. Additional product images are used throughout the page to give visitors a sense of Printful’s offerings. These visuals, combined with the minimal text, help to convey Printful’s brand and products in an engaging way.
Clear Value Proposition
Printful’s value proposition is prominently featured at the top of the page: “We handle the printing and shipping so you can focus on your business.” This succinctly communicates the key benefit Printful offers to ecommerce businesses.
Prominent Calls-to-Action
The page contains multiple calls-to-action, including a large primary CTA button: “Get Started - It's Free”. This button is prominently featured in the hero section at the top of the page, making it easy for visitors to sign up and get started with Printful’s services. Additional CTAs are used in the footer to prompt visitors to learn more about Printful’s offerings.
The combination of a clean design, impactful visuals, a clear value proposition, and prominent calls-to-action helps make Printful’s landing page an excellent example of an effective ecommerce landing page. The page is optimized to capture visitor interest and prompt them to engage further with the brand.
TeeSpring: Engaging and Community-Focused
A Community-Focused Ecommerce Landing Page
TeeSpring’s ecommerce landing page is highly engaging and community-focused. They have built a platform where independent creators can design and sell custom t-shirts, phone cases and other accessories. Visitors are greeted with large, eye-catching images of products designed by members of the TeeSpring community.
TeeSpring’s landing page also prominently features the stories and bios of featured creators to help visitors connect with the people behind the products. By highlighting how TeeSpring empowers creators to launch and grow their own businesses, they are able to build an emotional connection with visitors and foster a sense of community.
- Vibrant images of products catch visitors’ attention
- Stories of featured creators help to build connection
- Strong calls-to-action encourage visitors to explore products and make a purchase
The page uses a clean layout with plenty of white space which makes the page easy to navigate and focuses attention on stunning product images. Clear calls-to-action, like “Shop Now” and “Start Designing” buttons, make it simple for visitors to explore products or get started creating their own designs.
Overall, TeeSpring’s landing page is a stellar example of an ecommerce site that builds engagement through community and storytelling. By giving independent creators a platform to build businesses and helping visitors feel connected to the people behind the products, TeeSpring is able to drive sales and boost brand loyalty. The vibrant and uncluttered design of the page, combined with a strong emotional appeal, creates an experience that inspires visitors and compels them to take action.
Etsy: Crafty, Artisanal and Personal
A Personalized Shopping Experience
Etsy is an ecommerce platform focused on handmade or vintage items as well as craft supplies. Their landing pages provide a personalized experience for shoppers looking for unique, artisanal products. Each product listing highlights the item’s handcrafted nature and often includes details about the maker or artist.
Etsy’s landing pages also allow shoppers to narrow down their search by item attributes like color, size, or occasion to find something tailored to their needs. For example, you can filter a search for “handmade jewelry” by gemstone type, metal, or price range. This curated experience appeals to customers looking for one-of-a-kind pieces that match their personal style.
Vibrant Visuals Showcase Craftsmanship
High-quality images are essential for showcasing handcrafted goods, and Etsy’s landing pages prominently feature eye-catching product photos. Close-up shots highlight details, textures, and the overall artistry of each item. For vintage pieces, photos capture the item’s unique patina and character.
These vibrant visuals give shoppers a sense of the care, skill, and passion that went into creating each product. They convey the human touch behind every item in a way that resonates with Etsy’s community of makers and craft enthusiasts. For handcrafted goods, imagery is key to helping shoppers appreciate an item’s handmade qualities.
A Community Built on Shared Values
Etsy has built a devoted community that shares their commitment to keeping commerce human by supporting small businesses, artisans, and makers. Their landing pages reflect these values by highlighting each item’s handcrafted story and creator.
This shared mission fosters a personal connection between Etsy, sellers, and shoppers. By emphasizing the human elements of craftsmanship and small business, Etsy’s landing pages appeal to shoppers who want to make a positive impact with their purchases. Aligning landing page content with their brand values helps Etsy attract customers who will remain loyal to their community and purpose.
Faire: Curated and Wholesale-Focused
To boost your ecommerce sales, study the landing page of Faire, an online wholesale marketplace. Faire’s landing page is clean, minimal, and focused, appealing to both buyers and sellers.
Product-Centric Design
The page prominently features high-quality product images, descriptions, and pricing, allowing visitors to easily evaluate goods. A simple yet bold font, plenty of white space, and a muted color palette keep the focus on the products.
Streamlined User Experience
The page has a straightforward layout with clear calls-to-action, guiding users to either buy or sell with a minimum of clicks. For buyers, the “Shop Now” button leads to product listings. For sellers, options to “Open a Store” or “Apply to Sell” are prominently displayed. This simplified experience reduces confusion and friction.
Targeted Messaging
Copy throughout the page speaks directly to Faire’s specific audience: independent retailers and brands. For example, the header invites visitors to “Find unique products to sell in your store.” The benefits of joining Faire as a seller are also clearly outlined, including “No long-term commitments. No inventory risk.” This tailored messaging helps convert the right customers.
Social Proof
Faire builds trust by highlighting well-known brands they work with, media mentions, and customer stories. Quotes from satisfied business owners and photos of their stores help demonstrate Faire’s credibility and the success of their customers. This social proof is key for any ecommerce business.
In summary, Faire’s landing page employs a product-centric design, streamlined user experience, targeted messaging, and social proof to effectively attract and convert their target customers. By optimizing these elements on your own ecommerce landing page, you can boost traffic, leads, and sales.
Casper: A Masterclass in Simplicity
A Minimalist Design
Casper’s landing page is a masterclass in simplicity. The minimalist design makes the page easy to navigate and focuses attention on what really matters: the mattress. The crisp, clean layout features plenty of white space, a minimal color palette of blue and gray, and a simple sans-serif font.
Streamlined Choices
Rather than overwhelming visitors with too many options, Casper offers a streamlined selection of just three mattresses: the original Casper, the Wave, and the Essential. Each mattress is concisely described in a few short sentences highlighting its key features and benefits. This simplified choice architecture reduces confusion and anxiety, making it easier for customers to choose the right mattress for their needs.
Prominent CTA
The call-to-action button (“Select Mattress”) is prominently featured at the top of the page, making it easy for visitors to start the checkout process. The button utilizes a bright blue color for high visibility and contrast against the neutral background. Its prominent position and eye-catching design make it difficult for visitors to miss this key step in the conversion funnel.
Social Proof
At the bottom of the page, Casper leverages social proof in the form of customer reviews and ratings to build trust in the brand. The overwhelmingly positive reviews from mainstream media publications like New York Magazine, Wired, and Fast Company assure visitors that Casper is a reputable company that delivers high-quality products. For any remaining skeptics, the 60-night risk-free trial and 10-year warranty provide reassurance that their purchase is backed by a fair and customer-friendly return policy.
Casper’s minimal yet strategic landing page is a stellar example of how an uncluttered, streamlined design, simplified choices, prominent CTAs, and social proof can work together to boost ecommerce sales. By removing excessive options and distractions, the page makes it easy for visitors to find what they need and complete a purchase with confidence.
Redbubble: Quirky, Artsy and Millennial-Targeted
Redbubble is an online marketplace for independent artists to sell their designs on t-shirts, phone cases, stickers, and more. Their ecommerce landing page targets a young, artsy audience with its quirky and colorful esthetic.
Vibrant Visuals
The page features eye-catching product photos of models wearing t-shirts and phone cases with unique designs. By showcasing the types of products available in an authentic way, visitors can easily envision themselves wearing or using the products. The bright colors and artistic styles reinforce the brand’s fun, creative image.
Curated Collections
Rather than displaying all products at once, Redbubble organizes them into curated collections based on themes like “Floral”, “Space”, and “Pizza”. This makes the catalog seem more curated and helps visitors find products that match their tastes. The collections also highlight the range and diversity of designs from independent artists.
Seamless Shopping Experience
Once visitors find products they like, Redbubble makes it simple to purchase them. The “Add to Cart” and “Buy Now” buttons are prominently displayed on product pages, with the option to buy, share, or save designs for later. During checkout, customers can create an account or check out as a guest for convenience. Multiple payment methods are accepted, and shipping is offered worldwide.
Redbubble’s ecommerce landing page is a stellar example of how to target a specific audience demographic. By featuring unique products in an authentic way and streamlining the shopping experience, Redbubble has built a successful marketplace that strongly resonates with its millennial customer base. The key takeaway is to know your target audience and design an experience tailored to them.
Society6: Vibrant, Eclectic and Global
A Global Marketplace
Society6 is an online marketplace featuring products from independent artists around the world. With over 700,000 artists and designers from over 190 countries contributing their work, Society6 has one of the largest collections of unique designs on the Internet.
Diverse, Original Artwork
The site offers a vibrant and eclectic mix of original artwork including illustrations, photography, graphic designs, paintings, and more. No two product listings are alike. Society6 makes it easy to find distinctive, one-of-a-kind pieces that match your personal style. Whether you’re looking for whimsical designs, minimalist prints, or bold graphics, you’ll discover an array of options to choose from.
Products For Every Space
Society6 produces high-quality products featuring designs from its community of artists. Product types include art prints, phone cases, throw pillows, duvet covers, tote bags, mugs, and more. With such a wide selection, you can decorate every space in your home or office. The company frequently adds new products to keep up with the latest trends in home decor and tech accessories.
Supporting Independent Artists
By purchasing from Society6, you’re supporting hardworking artists and designers from around the world. The company gives artists an opportunity to share their creativity and be compensated for their work. Society6 handles the manufacturing and shipping of all products, allowing the artists to focus on their craft. For every item sold, the contributing artist earns a commission.
Society6 is a unique source for original, meaningful designs that celebrates creativity on a global scale. By shopping on the site, you gain access to a vibrant community of independent artists while helping to sustain their livelihoods. The company’s ever-expanding collection of products means you’ll never run out of ways to showcase your favorite designs.
Harry's: Selling a Lifestyle and Solution
A Lifestyle Brand
Harry's is an ecommerce company that sells high-quality yet affordable shaving products for men. However, their landing page sells more than just razors and shaving cream. It sells a lifestyle. The page features images of stylish men with well-groomed beards and haircuts. The color scheme and fonts give off a sleek, sophisticated vibe. All of these elements combine to convey that customers who buy Harry’s products are investing in an elevated shaving experience and joining a community of like-minded men.
A Solution to a Problem
In addition to selling a lifestyle, Harry’s landing page focuses on providing a solution to a common problem. They recognize that most men find shaving to be an unpleasant chore. The copy on the page taps into men’s frustration with overpriced razors and irritating shaves. It positions Harry’s as an affordable alternative that will make shaving enjoyable again. The use of words like “simply”, “easy” and “refreshing” reinforce that their products offer an uncomplicated solution to an annoying problem.
Social Proof
To build trust and credibility, the Harry’s landing page incorporates social proof in the form of customer reviews and a press section. The reviews from real customers share their experiences with the products and how Harry’s has improved their shaving routine. The press section highlights mentions of Harry’s in well-known publications like Men’s Health, GQ and Forbes. This social proof signals to visitors that the brand is reputable, popular and loved by customers and industry experts alike.
- In summary, Harry’s landing page is extremely effective because it sells an aspirational lifestyle, provides a solution to a shared problem, and leverages social proof to build trust. The result is a page that speaks to visitors and convinces them to become customers.
Storenvy: Independent and Indie-Minded
A Unique Marketplace for Independent Sellers
Storenvy is an ecommerce marketplace platform for independent brands and makers to sell their goods. As an indie-focused alternative to major marketplaces like Etsy or eBay, Storenvy gives independent sellers an opportunity to build their own online storefront and connect with buyers seeking unique, handcrafted products.
On Storenvy, you’ll find a curated selection of goods from independent artists, designers, crafters, and vintage sellers from around the world. With over 50,000 stores on the platform, there is a wide array of unique products available spanning everything from handmade jewelry and clothing to art, home decor, tech accessories, and more.
As an ecommerce seller, Storenvy provides an easy way to open your own online store without technical expertise. You can quickly create a stylish store, upload products, set your own prices, and start selling to customers across the globe. Storenvy only charges a small commission on sales, so you keep the majority of the profits. They handle the rest, from payments and shipping to customer service and marketing.
For shoppers, Storenvy is a go-to destination to discover and buy unique goods from independent brands and support small businesses. An intuitive interface and curated collections of interesting stores and products make it easy to find hidden gems and shop according to your tastes and values.
Overall, Storenvy occupies a unique niche as an ecommerce marketplace for independent sellers and socially-conscious shoppers. With its focus on individuality, creativity and community, Storenvy is an ideal platform for brands looking to build an authentic connection with customers seeking out unique, handcrafted and indie-made goods.
Create Ecommerce Landing Page with Unicorn Platform AI
To create an effective ecommerce landing page, the use of an AI-powered platform is recommended. ###Unicorn Platform AI offers many benefits for building high-converting landing pages.
Unicorn Platform AI provides affordable and flexible pricing plans to suit your needs and budget. Plans start at $0 per month for basic features and go up to $148 per month for access to unlimited pages, custom domains, and partner deals.
- AI-enhanced editing and customization: Quickly modify blocks on your page using powerful AI.
- AI-assisted HTML customization: Seamlessly add custom HTML code with the help of intelligent AI.
- AI-generated dynamic content: Get automated generation of pricing, reviews, features, FAQs, and more.
- Intelligent optimization and translation: Rapidly correct grammar and translate your entire page with precision using AI.
Design and Layout
When designing your ecommerce landing page layout, focus on clarity, visual hierarchy, and conversion. Use professional page templates with a minimalistic design. Place eye-catching product images, clear calls-to-action, and a lead capture form prominently above the fold. Use whitespace generously for an uncluttered look.
Compelling Copy
Write persuasive yet concise copy that highlights the key benefits and features of your product. Mention how it will solve your target customer's problems or improve their lives. Use an active voice and speak directly to your audience using “you” and “your.” Keep paragraphs and sentences short for easy reading.
Strong Call-to-Action
Your CTA should stand out and encourage visitors to take immediate action. Offer a special discount or promotion on your product to motivate customers. Place your CTA prominently above the fold and reiterate it a few times on the page. For best results, use contrasting colors for your CTA buttons.
With the right design, copy, and call-to-action, an ecommerce landing page created using Unicorn Platform AI can significantly boost your sales and conversions. The AI-powered platform provides all the tools you need to build a high-performing landing page for your online store.
Conclusion
As you have seen, there are many examples of highly effective ecommerce landing pages that drive sales and conversions. By analyzing what makes these landing pages successful, you now have actionable insights and best practices to implement on your own ecommerce site. Focus on a clean design, strong imagery, clear messaging, social proof, and a prominent call-to-action. Keep your visitors engaged by highlighting the key benefits and value of your product. Build trust through customer reviews and testimonials. And make it as easy as possible for people to buy from you by streamlining the checkout process. Implement these techniques and you'll be well on your way to boosting your ecommerce sales and achieving your business goals. The examples here prove that a high-converting landing page is within your reach. Now go out and create one that generates results.
