As a business owner looking to host a webinar, you want an easy way to create a high-converting landing page. With so many options available like Wix, WordPress, and Unicorn, how do you choose the right platform? Each has its pros and cons, so you must evaluate them based on your needs and technical abilities. If you want a simple drag and drop builder with no coding required, Unicorn could be a great choice. However, if you prefer open-source software with full customization, WordPress may suit you better. For those looking for an easy to use closed platform, Wix can work well. Before investing time and money into any of these, make sure you understand the key differences to find the best webinar landing page builder for your business.
What Is a Webinar Landing Page?
A webinar landing page is a web page specifically designed to promote an upcoming webinar. It provides attendees with the necessary details about your webinar and encourages them to register. An effective webinar landing page should:
- Clearly state the topic and objectives of your webinar. Explain what attendees will learn or the key takeaways they can expect. This helps qualify leads and sets the right expectations.
- Share important webinar details like the date, time, duration, and any associated costs. Be transparent about any fees for attending to avoid confusion.
- Highlight the key speakers or presenters for your webinar. Share their background, experience, and credentials to build authority and trust.
- Provide an easy registration or sign-up form. Ask for any details needed to send pre-webinar information and include any payment information if charging to attend.
- Offer additional resources for attendees to download. This could be a content upgrade, cheat sheet, or other useful asset to provide value upfront.
- Keep your page design simple, clean, and consistent with your brand. Use visuals like graphics, images, or video to demonstrate key points and make the page more engaging.
- Test and optimize your page for the best conversion rates. Check that all links work, forms are submitting properly, and make any changes needed to improve the attendee experience.
A well-designed webinar landing page is essential for promoting your event and converting registrations. By including the key details attendees need and offering a simple sign-up process, you'll have a successful webinar in no time. Focus on delivering value, building authority, and making it easy for your audience to take the next step.
Wix Webinar Landing Page Templates
To create a professional webinar landing page with Wix, you have several template options to choose from. Wix provides pre-designed webinar landing page templates to get you started.
==Webinar Registration Page==
This template is focused solely on registering attendees for your webinar. It includes:
- A banner image at the top with text overlay for the webinar title and date/time.
- A registration form with fields for name, email, and any custom questions you want to ask. Forms are easily built using Wix's form builder.
- A description of the webinar topic and what attendees will learn. Be sure to include important details and key discussion points.
- Speaker information including photos, biographies, and credentials. Help establish authority and expertise.
- A call-to-action button for registering to drive conversions.
==Webinar Promo Landing Page==
This versatile template is ideal for promoting your webinar in the lead up to the live event. It includes:
- Eye-catching images, graphics, icons and text to build excitement.
- A countdown timer to create urgency and prompt registration before the webinar date.
- Additional details about the webinar topic, speakers, what will be covered and key takeaways for attendees.
- Strong calls-to-action at multiple points on the page to capture registrations.
- Optional form for people to submit questions in advance. Engage your audience!
With a professional webinar landing page built in Wix, you'll be able to generate interest in your event, capture valuable registrations, and deliver an interactive experience for your attendees. Select a template and customize it to suit your unique needs and brand.
WordPress Webinar Landing Page Options
WordPress Plugins
WordPress offers several plugins specifically designed for creating webinar landing pages. These plugins provide templates and widgets to easily build an effective page.
- WP Webinar System is a popular plugin for managing webinars. It includes landing page templates with registration forms, calendars, and countdown timers. You can customize fonts, colors, and add your logo for branding. This plugin is free to download and use.
- Wishpond Lead Generation Plugin specializes in lead generation and provides webinar registration forms and landing pages. It connects directly to your email marketing service to automatically add registrants to your mailing list. This plugin starts at $29 per month.
- Thrive Leads is a lead generation plugin with pre-built webinar landing page templates. It includes eye-catching countdown timers, social sharing buttons, and A/B testing to optimize your page. Thrive Leads starts at $67 per year.
Custom Design
If you prefer full control over the design, you can build a custom WordPress webinar landing page from scratch. Some tips for an effective page:
Include a prominent page header with the webinar title, date and time. Below, add a paragraph describing the content and value for attendees.
Place an email signup form above the fold on the page to capture registrations. Offer an incentive like a free resource for signing up.
Add social share buttons so visitors can spread the word about your webinar on social media.
Use a countdown timer to create urgency and prompt visitors to register before the webinar begins.
Include images and multimedia on the page to visually engage visitors. Keep text brief and impactful.
Test different versions of the page to optimize for the highest conversion rate. Make improvements based on the results of A/B tests.
Alternatively, you could use Unicorn Platform's drag-and-drop builder to create a hybrid event landing page in just a few minutes. Check out their article on building a hybrid event landing page for more information.
Unicorn Platform's Drag and Drop Landing Page Builder
When building a webinar landing page, the platform you choose is critical to your success. Unicorn Platform offers an intuitive drag and drop page builder with landing page templates specifically designed for webinars.
Easy to Use Interface
Unicorn Platform’s landing page builder has an incredibly simple drag and drop interface, requiring no coding experience. You can easily:
- Select a pre-made webinar landing page template
- Drag and drop sections like headers, images, call-to-action buttons, countdown timers, and more
- Customize colors, fonts, and content with just a few clicks
- Connect your landing page to an email signup form, payment gateway, and webinar software
Mobile-Friendly and High Converting
Unicorn Platform’s webinar landing pages are fully responsive, meaning they automatically adapt to any screen size for an optimal experience on both desktop and mobile. They also include proven conversion elements like:
- Eye-catching headlines and subheadings
- Social proof with logos and testimonials
- Urgency and scarcity with countdown timers
- Clear calls-to-action to drive signups
Advanced Integrations
Unicorn Platform integrates seamlessly with popular webinar, email marketing, and payment software. You can easily connect your landing page to:
- GoToWebinar, WebinarJam, Demio, and more
- Mailchimp, Drip, ActiveCampaign, and other email services
- Stripe, PayPal, and various payment gateways
This level of integration allows you to capture lead information, charge for your webinar, send automated follow-up emails, and more without requiring attendees to fill out multiple forms.
Compared to other popular landing page builders like Wix and WordPress, Unicorn Platform is a simple yet powerful tool for creating high-converting webinar landing pages. With its intuitive drag and drop interface, ready-made templates, and advanced integrations, Unicorn Platform has everything you need to promote and sell your online events.
Ease of Use: Wix vs WordPress vs Unicorn
When choosing a webinar landing page builder, ease of use is an important factor to consider. The platform should be intuitive and simple to navigate without extensive training or web design experience.
Simplicity of Wix’s Editor
Wix utilizes a drag and drop editor, allowing you to easily add and arrange elements like text, images, and videos on your landing page. Their templates are pre-designed, so you can simply replace the sample text and images with your own content. Wix’s editor is ideal for beginners with no coding experience. However, the rigid templates and limited customization options may frustrate more advanced users.
Flexibility of WordPress
In contrast, WordPress offers greater design flexibility and customization. You have access to thousands of plugins and themes to enhance your landing page. However, the open-source nature of WordPress means there is a steeper learning curve to build a landing page from scratch. You will need to be comfortable editing HTML and CSS or hire a web developer to create a customized design.
Unicorn: The Best of Both Worlds
Unicorn combines the simplicity of Wix with the flexibility of WordPress. They provide designer-made templates to get you started, which you can then fully customize using their intuitive drag and drop editor. Unicorn requires no coding experience, yet gives you granular control over every element on your landing page. Advanced users will appreciate features like:
- Custom CSS and HTML editing
- 1,000+ Google Fonts integration
- Animation and interactive elements
- A/B testing and conversion optimization tools
Unicorn’s powerful yet user-friendly editor makes it easy to create a high-converting webinar landing page, regardless of your technical skill level. Overall, when evaluating ease of use, Unicorn offers the most balanced solution for building a professional webinar landing page.
Customization Features
When considering which webinar landing page builder to use, the level of customization and flexibility is an important factor. The ability to fully customize your page to match your brand and needs can make a big impact on your marketing efforts.
Page Layout and Design
Both Wix and WordPress offer drag and drop builders with designer-made templates to choose from, however, Unicorn provides more advanced layout options with column blocks, embed blocks, and reusable sections. You have full control over padding, margins, font sizes, and other styling elements. For those less design-inclined, Unicorn still makes it simple to create an attractive page through its intuitive interface and block system.
Branding and Styling
Unicorn allows you to create a completely custom theme to match your brand. You can add your logo, brand colors, fonts, and favicon. Wix and WordPress also provide some branding options but not to the same degree. With Unicorn, you have access to all theme files and can adjust CSS and HTML to achieve your ideal look and feel.
Integrations
Both Wix and WordPress have app stores with useful integrations, however, Unicorn currently has more robust integration options for email marketing, analytics, chat, and more. Integrate your choice of email service providers like Mailchimp, ConvertKit or Drip and add tracking codes for Google Analytics, Facebook Pixel or other platforms.
Responsiveness
It's essential that your webinar landing page looks great and functions well on all devices. Unicorn builds fully responsive pages that automatically adjust to mobile, tablet, and desktop. You can also preview how your page will appear on different screen sizes as you build. Wix and WordPress also provide responsive page builders, but may require more manual adjustments to get the ideal responsive design.
In summary, while Wix and WordPress do offer useful customization tools for webinar landing pages, Unicorn provides a more flexible, robust set of options for design, branding, integrations, and responsiveness that gives you full control and autonomy over your page. For high-converting webinar marketing pages, Unicorn's Zoom webinar landing page builder is an ideal choice.
Integrations Available
When evaluating webinar landing page builders, an important consideration is what integrations they offer. Integrations allow you to connect various software tools together to streamline your workflow and maximize productivity. The more integrations available, the more functionality the platform can provide.
Email Marketing
Most webinar landing page builders offer integrations with major email service providers like MailChimp, Constant Contact, and Drip. These integrations allow you to easily capture email addresses from your landing page and add them to your email lists and workflows. Some platforms may have more email integration options than others.
CRM
Customer relationship management (CRM) tools like Salesforce, HubSpot, and Zoho are commonly integrated with webinar landing page builders. A CRM integration helps you automatically pass information like names, companies, and contact details from your landing page to your CRM system. This eliminates the need for double data entry and ensures your records are up to date.
Marketing Automation
Integrating your webinar landing page builder with a marketing automation platform such as ActiveCampaign, Ontraport, or Infusionsoft allows you to trigger customized follow-up campaigns based on actions taken on your landing page. For example, you can automatically enroll someone in an email nurturing campaign when they register for your webinar.
Analytics
Most webinar landing page builders provide built-in analytics to help you track metrics like page views, registrations, and conversion rates. Some also integrate with third-party analytics tools such as Google Analytics, allowing you to get an even deeper understanding of how your landing page is performing. These insights help you make data-driven optimizations to maximize your results.
In summary, when evaluating webinar landing page builders, consider what types of integrations are most important for your needs and how well each platform delivers on the integrations offered. The more robust the integration options, the more powerful the platform can be in supporting your webinar marketing efforts.
Pricing and Plans
When comparing the pricing and plans of Wix, WordPress, and Unicorn, several factors should influence your decision. Each platform offers options for different needs and budgets.
Wix
Wix provides four paid plans, ranging from $4.50 to $24.50 per month. The plans include:
- Connect Domain: For a basic site with a custom domain name. Includes 2GB of storage and 500MB of bandwidth.
- Combo: For a small business site with an ecommerce store. Includes 3GB of storage and 2GB of bandwidth.
- Unlimited: For a multi-page site with unlimited storage and bandwidth. Ideal for most businesses.
- VIP: For a large site with priority support and no Wix ads. Includes 20GB of storage and unlimited bandwidth.
Wix also offers a free plan for personal use with 500MB of storage and 1GB of bandwidth.
WordPress
As an open-source platform, WordPress itself is free to use. However, you will need to pay for web hosting and a domain name. WordPress plans through their recommended hosting partners start at around $4 to $8 per month. The plans include:
- Basic: For a simple site with 10GB of storage and 100,000 monthly visits.
- Business: For a growing site with unlimited storage, themes, and 200,000 monthly visits.
- eCommerce: Includes ecommerce features, unlimited storage, and 400,000 monthly visits.
For advanced users, WordPress has a steeper learning curve but more customization options compared to Wix or Unicorn.
Unicorn
Unicorn offers two plans:
- Starter: At $21 per month, for building a basic site with an ecommerce store, blog, and email marketing. Includes 5GB of storage and 50,000 monthly pageviews.
- Premium: At $39 per month, for an advanced site with additional features like payment processing, live chat, and marketing automation. Includes unlimited storage and pageviews.
Unicorn is an easy-to-use platform aimed at small businesses. The plans are competitively priced and include many useful features for creating an professional online presence.
In summary, the platform and plan you choose will depend on your needs, technical abilities, and budget. Evaluate each option carefully based on the factors that matter most for your business. With the right tools and features, you can build a stunning webinar landing page and start converting visitors into customers.
Why you should choose Unicorn Platform Webinar Landing Page Builder
Ease of Use
Unicorn Platform’s webinar landing page builder is extremely user-friendly and intuitive. You don’t need any technical skills or coding experience to create a high-converting webinar landing page. Everything is drag and drop, so you can easily add elements like:
- Images
- Text
- Buttons
- Video
- Countdown timers
- Email opt-in forms
The builder is optimized for mobile devices, so your landing pages will look great on any screen size. You have full flexibility and control over the design, layout, and content of your pages.
Professionally Designed Templates
Unicorn Platform offers beautiful pre-made templates for webinar landing pages that have been designed by conversion optimization experts. The templates are mobile-friendly, proven to convert, and easy to customize. You can simply select a template, add your own images and text, and publish - no design skills required.
Integrations
Unicorn Platform integrates seamlessly with popular email marketing, payment, and webinar software like:
- Mailchimp
- Drip
- PayPal
- Stripe
- GoToWebinar
- WebinarJam
- Demio
This makes it incredibly easy to capture email opt-ins, process payments, and host your webinar. All the technical details are handled for you within the Unicorn Platform.
Pricing
Unicorn Platform offers simple and affordable pricing plans for small businesses and solopreneurs. Plans start at $9/month and include everything you need to create high-converting webinar landing pages and drive more registrations. For the price, you won’t find an easier or more powerful webinar landing page builder.
In summary, Unicorn Platform is an ideal solution if you want an easy-to-use webinar landing page builder with professional templates, seamless integrations, and affordable pricing. The drag and drop editor requires no technical skills and gives you full control to create landing pages that will boost your webinar registrations.
Conclusion
In summary, when choosing a webinar landing page builder, you have several great options to consider with Wix, WordPress, and Unicorn. Each platform offers simplicity and ease of use so you can create an effective landing page even with limited technical skills. With a variety of templates to choose from, you can find an option well-suited to your brand and the topic of your webinar. While there are some differences in customization and integrations, any of these would be an excellent choice for building your webinar landing page and converting more registrations. The platform you select ultimately comes down to your specific needs, technical abilities, and budget. With the right tool and a high-quality webinar topic, you'll be on your way to hosting a successful webinar.
