As an entrepreneur launching a new product or service, building anticipation and buzz around your offering is critical. An effective way to start generating interest before your official launch is with a compelling ‘coming soon’ landing page. With a few simple elements, you can create an eye-catching page to capture email addresses and build your launch list. Using a drag and drop website builder like Unicorn Platform makes designing an engaging coming soon page easy. In just a few minutes, you can have a polished landing page live that conveys your brand and product vision, shares key details to spark interest, and collects email signups to keep visitors eagerly awaiting your launch. With some strategic social sharing, this landing page can help you start building momentum and ensure a successful product release.
And if you're looking for a landing page mockup generator that works, check out our article on the best ones available to help you create a stunning mockup for your landing page.
What Is a Coming Soon Page?
A coming soon page is a simple landing page used to notify visitors that your business, product, or service is still in development but will be launching shortly. It helps build excitement and allows you to start collecting email addresses for your mailing list before the official launch.
Why You Need a Coming Soon Page
There are a few key reasons to create a coming soon page:
- Build anticipation. A coming soon page hints at what's to come and creates a sense of mystery to build excitement for your launch.
- Collect emails. One of the main goals of a coming soon page is to capture email addresses so you can start building your mailing list. Offer a signup form where people can enter their email to get notified when you launch.
- Set the right expectations. A coming soon page lets people know your business or product isn't quite ready yet. This avoids confusion and prevents people from trying to access something that isn't live.
- Test and optimize. Use your coming soon page to test different copy, designs, and signup incentives to see what resonates most with your audience. You can then apply those learnings to your main website.
How to Create an Effective Coming Soon Page
To build an impactful coming soon page:
- Choose an eye-catching design that matches your brand. Use bold fonts, engaging images, and bright colors.
- Write compelling copy that builds excitement. Share details about what you're working on and the problems you aim to solve.
- Offer an incentive for people to sign up. For example, early access, a discount, or a free trial. This encourages more signups.
- Keep your page simple with clear next steps. The primary goal of a coming soon page is to get people on your mailing list. Don't overwhelm them with too much information.
- Drive traffic to your page through social media, ads, and search engines. The more people that see your coming soon page, the more signups you'll get.
- Launch within a reasonable timeframe. If you tease your launch too early, people may lose interest before you go live. Aim for 1 to 2 months ahead of your launch date.
Why You Need a Coming Soon Page
A coming soon page is essential for any new website or product launch. It builds anticipation and excitement, captures email addresses, and keeps visitors engaged. Here are a few reasons why you need a coming soon page:
- Announce your product or service to the world. A coming soon page is the perfect way to generate buzz about your new offering before the official launch. You can share details about the product features, benefits, and value to motivate visitors to sign up for your email list.
- Build your email list. The main goal of a coming soon page should be to capture visitor emails so you can stay in touch with them leading up to and after your launch. Offer an incentive like a discount, coupon, or beta access to encourage people to subscribe.
- Keep visitors engaged. With a coming soon page, you can give people a sneak peek into what you’re building to keep them interested in your product. Share screen shots, a short video, or other visuals to bring the experience to life. Update the page regularly to keep people coming back.
- Launch with a built-in audience. By the time you officially launch, you’ll have an engaged email list of potential customers ready to buy and spread the word. A coming soon page helps ensure you have a built-in base of interested users on day one.
- Test and optimize. Use your coming soon page to test different designs, copy, images, and calls-to-action to see what resonates most with visitors. Make changes based on open rates, click-through rates, and sign-up rates to launch with a high-converting page.
A coming soon page is a valuable marketing tool that no business should launch without. Build buzz, grow your email list, keep visitors engaged, and launch strong — all with one simple yet strategic page. Craft a compelling coming soon page today and start reaping the benefits.
Creating An Engaging Coming Soon Page With Unicorn Platform
A coming soon page is essential for building excitement about your new website or product launch. The Unicorn Platform makes it easy to create an engaging coming soon page to start building your email list and ramp up interest.
To build an effective coming soon page with Unicorn Platform, follow these steps:
Choose a visually compelling template
Select a template from the Unicorn library that fits your brand and desired look and feel. Options include minimalist, colorful, geometric and more. Customize the template by changing fonts, colors, and adding your logo for a cohesive brand experience.
Write an attention-grabbing headline
Your headline should capture interest and build excitement. Consider something like “We're launching soon. Be the first to know.” or “Coming very soon. Sign up for updates.” Keep your headline short, bold and benefit-focused.
Offer an email signup incentive
Give visitors a reason to provide their email address by offering something of value in exchange, such as early access, a discount, or exclusive content. For example, “Sign up now for 50% off at launch” or “Get on the insider list for a sneak peek.”
Share some details about your product or service
Briefly describe what you're building without giving too much away. Keep things high-level but compelling to pique interest. For example, “We're building the most powerful, easy-to-use website builder for startups and small businesses.”
Include social proof where possible
If you have press, testimonials, or a large social following, feature that on your page. For example, “As seen in TechCrunch and Product Hunt” or “Trusted by over 1 million entrepreneurs.” This helps to build credibility and excitement.
Drive visitors to sign up
The primary goal of your coming soon page is to capture email addresses. Place your email signup form prominently on the page, above the fold if possible. Keep your form simple, asking only for an email and maybe a first name. Offer an additional incentive to encourage signups like, “Be the first to know when we launch and get 50% off.”
With an eye-catching design, compelling copy, social proof, and a strong call-to-action, the Unicorn Platform makes it easy to build an effective coming soon page and start generating buzz about your new product or website.
How to Drive Email Signups on Your Coming Soon Page
To drive email signups on your coming soon page, focus on building excitement and capturing leads. Offer an incentive for visitors to provide their email address, such as access to a beta test or discount.
Highlight Key Features
Briefly describe the key features and benefits of your product or service to build interest. Mention how it will improve your target audience’s lives or workflows. Keep these descriptions concise while highlighting what makes your offering unique.
Offer an Incentive
An incentive, such as access to a beta test or a discount on the full product, encourages visitors to provide their email address. For example, offer beta access to the first 100 subscribers or 20% off for anyone who signs up for your mailing list. This gives visitors a reason to engage with your brand right away.
Build Scarcity and Urgency
Use language like “limited time only” or “only 50 spots left!” to create a sense of scarcity and urgency. This motivates visitors to subscribe to your email list before the opportunity is gone. Be authentic with your scarcity claims, as visitors will likely unsubscribe if they feel misled.
Keep the Design Clean and Simple
A cluttered or confusing design distracts from your call-to-action and discourages signups. Use plenty of white space and a minimal, uncluttered layout focused on a single, prominent signup form. Make the form easy to complete on all devices with clearly labeled fields.
Offer a Strong Call-to-Action
Your primary call-to-action should be a signup form for your mailing list, prominently placed at the top of the page. Use action-oriented language like “Join the waiting list” or “Be the first to know.” The signup form should be visually distinct from the surrounding content to draw maximum attention.
Following these key strategies will optimize your coming soon page and capture high-quality leads for your business. Build excitement for your new product or service and motivate visitors to join your mailing list so you can hit the ground running at launch.
Countdown Timers: Build Anticipation for Your Launch
A coming soon page is a temporary landing page used to build excitement for a new product or service that is still in development. Adding a countdown timer to your coming soon page helps build anticipation by visually displaying how much time is left until the launch.
Include Specific Details About Your Launch
Inform visitors about key details regarding your upcoming launch. For example, you may specify the exact date and time of your launch so visitors know precisely when to expect your new offering. You might say something like: “We’re launching on March 15th at 9 AM EST! The countdown is on.”
Use An Eye-Catching Design
Your coming soon page should capture attention and convey enthusiasm for your impending launch. An attractive, minimal design with bold typography and bright accent colors is ideal. The countdown timer should be prominently displayed, as it is the focal point of the page.
Offer An Incentive For Signing Up
Provide visitors an incentive to sign up to receive updates about your launch. For example, you might offer a special discount or free trial for the first subscribers. You could say: “Be one of the first 100 subscribers and receive 50% off your first month. Sign up below to get notified as soon as we launch!”
Include Additional Content
While the countdown timer is the primary element, include supplementary content to inform and engage visitors. You might add images or videos previewing your new product. You can also outline key features and benefits to build excitement. For example:
- Streamline your workflow with our intuitive drag-and-drop builder.
- Professionally designed templates to get you started.
- 24/7 support from our team of experts.
A strategic coming soon page with an attention-grabbing countdown timer is the perfect way to launch a new brand or product. It allows you to secure eager subscribers, build buzz, and make a memorable first impression on your target audience. Craft an enticing coming soon page and start building anticipation for an unforgettable launch!
Use Visuals to Showcase Your Product
To enhance the look and feel of your coming soon page, incorporate visual elements that give visitors a sense of what your product offers. Images are a simple yet powerful way to showcase key features and benefits.
Images of Your Product
Include images of your actual product to give viewers a sneak peek of what is to come. For a mobile app, show screenshots of different screens and flows. For a physical product, use high-quality photos of the item from different angles. These types of visual previews build excitement and give potential customers an idea of what they can expect.
Graphics and Illustrations
Supplement photos with custom graphics, illustrations or icons to visually represent essential parts of your product. For example, if you were launching a task management tool, you might include graphics of a checklist, calendar, timer, and notifications. These types of symbolic visuals are eye-catching and help to quickly convey concepts and functionality.
Video
Add an introductory video to bring your product to life and capture interest. A short video highlighting major features, use cases, and the overall experience of using your product can be very compelling. Viewers get to see it in action and gain a deeper sense of what it is all about.
Testimonials
Include images of happy customers along with quotes from their testimonials. Customer stories and reviews boost social proof and credibility. Seeing and hearing directly from people who have had success with your product helps to build trust and confidence in what you are offering.
Using a mix of visual media is key to creating an engaging coming soon page. Give visitors an exciting preview of what is to come through photos, graphics, video, and testimonials. These types of visual representations will capture interest, set the right expectations, and motivate viewers to sign up to be the first to access your new product or service.
Keep Your Coming Soon Page Copy Short and Sweet
When creating your coming soon page, keep your copy concise and impactful. Your visitors will only spend a few seconds glancing at this page, so you need to convey key information quickly. Focus on these elements:
Your product or service
Briefly describe what you are building in 1 to 2 sentences. For example:
Unicorn Platform is an easy-to-use website and blog builder for startups and small businesses.
Key features and benefits
Highlight 2 to 3 of the most compelling features and benefits that set your offering apart. For example:
- Drag and drop interface to build your site in minutes
- Pre-made templates to get started fast
- 24/7 customer support to help you along the way
Launch date
Provide an approximate date for when your product will be available. For example:
Unicorn Platform will launch in early 2020. Sign up below to get notified as soon as we go live!
Call to action
Add a call to action like a signup form for an email list or mailing list to capture visitor information. For example:
Enter your email to get notified when Unicorn Platform launches!
[Email signup form]
Keep your copy focused on these key elements. Avoid lengthy paragraphs and only include additional details if absolutely necessary. Use simple language and a friendly yet professional tone to connect with your audience. Keep your coming soon page copy short and sweet, and your visitors will be eager to return once your product is live!
Offer an Incentive for Signing Up
To build anticipation for your coming soon page launch, offer visitors an incentive for signing up to your email list. This could be:
- Early access to your product or service
- A discount on the first purchase
- Entry into a giveaway
An example might be:
"Sign up below for early access and to save 25% on your first 3 months. We'll notify you as soon as we launch!"
Or:
"Enter your email for a chance to win a 1-year free subscription. Winners will be notified when we launch."
Build Trust and Credibility
To convince visitors to sign up, you need to build trust in your brand and the value of your offering. Some ways to do this include:
- Briefly explain your product or service and the key benefits. For example, "Unicorn Platform makes it easy to build a beautiful website in minutes. No coding required."
- Share details about your team and credentials. For example, "Created by a team of designers and engineers with over 20 years of experience building websites and online businesses."
- Provide social proof like media mentions, customer testimonials or case studies. For example, "As featured in TechCrunch and Product Hunt. Here's what our customers say..."
- Use professional yet friendly visuals like product screenshots, photos of your team or office space. High-quality images help to convey a reputable brand.
- Clearly state your mission and values. Help visitors connect with your purpose and reason for existing.
- Be transparent about your timeline for launch to set the right expectations. For example, "We're putting the finishing touches on our platform and plan to launch in September 2021. Sign up below to get notified as soon as we're live!"
By being upfront and building a meaningful connection, you'll turn visitors into eager subscribers and future customers. Keep your messaging concise yet compelling, with a tone that matches your brand. An effective coming soon page should capture interest and build momentum leading up to your big launch!
Coming Soon Page FAQs: Get Answers to Your Questions
A coming soon page is the first impression your new website or product makes on visitors and potential customers. It’s important to provide helpful information and build excitement during this preview phase. Here are some frequently asked questions and answers to help you create an effective coming soon page.
What should I include on my coming soon page?
The most important elements to include are:
- A countdown timer or launch date to build anticipation
- An email signup form so you can notify subscribers as soon as you launch
- A brief description of your product, service or website
- Sample images or graphics to give visitors a glimpse of what’s to come
- Active social media links to help people connect with and follow your brand
How can I build hype for my launch?
There are several ways to generate excitement for your upcoming launch:
- Run a contest or giveaway on your coming soon page. Offer a special promotion or discount for subscribers.
- Share updates, sneak peeks and behind-the-scenes details on social media. Engage with your followers by asking them questions and responding to their comments.
- Include an animated countdown timer on your coming soon page so visitors know exactly how much longer they have to wait.
- Send a series of emails to your mailing list with product teasers, announcements and launch reminders.
What kind of copy should I include?
The copy on your coming soon page should be:
- Optimistic and enthusiastic to convey your passion for the new product or website.
- Concise yet compelling to capture interest quickly.
- Inclusive using words like “you” and “we” to make visitors feel part of your journey.
- Professional yet conversational to appear credible and connect with your audience.
How can I optimize my coming soon page?
To optimize your coming soon page and prepare for launch:
- Choose a memorable URL and set up hosting for your new website.
- Build an email list by including a signup form and promoting it on social media.
- Write meta descriptions and page titles optimized for search engines.
- Ensure your page is mobile-friendly so visitors can access it from any device.
- Include internal links to your privacy policy, terms of service and any social media profiles.
- Double check for any broken links, spelling errors or other issues before launch.
A well-designed coming soon page helps make a great first impression, builds buzz and keeps visitors engaged until your new website or product officially launches. By providing helpful information and optimizing the page, you’ll turn curious visitors into eager customers and subscribers.
Conclusion
You should now have all the elements needed to create an engaging coming soon page for your new product or service launch. With an eye-catching design, strong call-to-action, and email signup form, you'll be able to start building your customer base before you even launch. The key is to build anticipation and give customers a reason to want to be the first to know when your offering becomes available. An effective coming soon page is a small investment that can pay off in a big way. Take the time to craft a page that matches your brand and conveys your key messaging. With the right tools and a little creativity, you'll have a coming soon page that wows your target audience in no time. The countdown is on!
