You're now equipped with everything you need to create an eye-catching coming soon page and start building buzz for your new product or service. Unicorn Platform provides an intuitive interface and curated elements to help you design an on-brand landing page in minutes without any coding required. Their simple but powerful editor allows you to arrange text, images, social proof, and email signup forms however you like. Once your page is live, you'll be able to see how visitors are interacting with it and make tweaks to optimize conversions. Best of all, Unicorn Platform is completely free to use. What are you waiting for? Sign up now and launch your coming soon page today. The faster you start building hype, the faster you'll have customers knocking at your door.
By the way, if you're interested in learning about Unicorn Platform's AI-powered landing page creator, check out this article: Unicorn Platform Landing Page AI Creator.
Conclusion
With a free Unicorn Platform account, you'll have everything you need to build a simple but high-converting coming soon landing page. Let us know if you have any other questions!
See how people are interacting with your landing page in real-time. View stats like page views, referral sources, geographic info, and more. See which content is performing well so you can optimize your page to increase conversions.
Track Performance
Once your page is ready, click “Publish” to make it live. Your page will now be accessible to anyone on the Internet with the custom domain or temporary .unicornplatform.com URL. You can update the page at any time by logging in and making changes—they will go live instantly.
Launch Your Landing Page
If you have your own domain name, you can point it to your Unicorn Platform landing page. Go to Domains and click “Add a Domain.” Enter your domain name and the nameservers will automatically be updated to point the domain to your page.
Set a Custom Domain (Optional)
You have full control over the content and layout. Make your page look exactly how you want.
- And more
- Social media links
- Video embeds
- Buttons
- Images
- Paragraphs
- Headings
Replace the template content with your own text, images, and videos. Use the drag and drop builder to add and arrange content blocks like:
Edit Content
Select from over 100 mobile-friendly templates to use as a starting point for your landing page. Templates are organized by category, so you can easily find one suited for your needs. Preview templates to find one you like, then click “Select Template” to use it.
Choose a Template
Visit the Unicorn Platform website and click “Sign Up.” Enter your email address and password to create your free account. Your account will include 1 website, free SSL certificate, and 24/7 support.
Sign Up for a Free Account
To get started with Unicorn Platform, follow these steps:
Launch and Start Building Your Website with Unicorn Platform
Using the techniques discussed here to start building your email list early can help generate interest, drive launch day traffic, and gain valuable customer insight before you even open your digital doors. An email signup form on your coming soon page is a simple way to start growing your audience and laying the foundation for success.
Consider offering an incentive for people who sign up, such as a discount on your product or service once you launch or access to an exclusive pre-launch beta test group. Free ebooks, checklists, or other useful resources also make great lead magnets in exchange for an email signup. The incentive gives people an immediate benefit for providing their email and a reason to look forward to your launch communications.
Offer an Incentive (Optional)
Personalize any follow up emails with the visitor's first name. For example, “Thanks for your interest in Unicorn Platform, [First Name]! We're excited to let you know as soon as we officially launch.” Personalization helps build a connection and increases the odds of people engaging with your brand.
Use a double opt-in process to verify people actually want to receive your messages. Once someone signs up, send an email asking them to confirm their subscription. This helps ensure your list is high quality and avoids spam complaints.
Double Opt-In and Personalize Messages
Be sure to make the form short, only asking for a first name and email address. Place the form prominently at the top of your page so visitors see it as soon as they land.
“Sign up below to get 50% off your first month. We'll notify you as soon as we launch!”
Include a simple email signup form on your coming soon page. You can create a form using a service like Mailchimp, Drip, or ConvertKit and embed the form code on your page. Offer an incentive like a discount, early access, or exclusive content to encourage people to sign up. For example, you might say something like:
Include an Email Signup Form
To boost email signups on your coming soon page, consider adding an email collection form. This is optional but can help you start building your audience and mailing list before launch.
Collect Emails (Optional)
The Unicorn Platform provides an intuitive drag and drop interface to add all of these branding elements and craft persuasive messaging for your target audience. With consistent brand colors, professional design elements, concise copy and a clear call-to-action, your landing page will make a great first impression and prime visitors for your launch.
Use the text editor to include custom paragraphs highlighting your company mission, product, values or competitive advantages. Keep paragraphs to 3 sentences or less for easy readability. You can also include bullet points or numbered lists when applicable. Use an enthusiastic and active tone to excite visitors about your offering.
Add Custom Text
Feature a short tagline, mission statement or company slogan prominently on your landing page. A good tagline should be 3 to 7 words that capture your brand essence and customer value proposition. It should be positioned near the top of the page, either above the fold or just below your logo.
Include a Tagline
Select brand colors to use throughout your landing page. The page background, text, buttons, icons, and other elements can all be customized to match your brand colors. Use 3-5 complementary colors for the most cohesive look. If needed, use a color wheel tool to identify colors that go well together.
Choose a Color Scheme
Upload your company logo to prominently display your brand on the page. The logo should be a high-quality image file in PNG or JPG format. For the best results, use a logo that is at least 200x200 pixels. The Unicorn Platform builder will allow you to adjust the size and placement of your logo on the page.
Add Your Logo
To establish your brand and convey your messaging to visitors, you'll want to customize the Unicorn Platform landing page builder with your company logo, colors, and tagline.
Add Your Branding and Messaging
In summary, take time to find an eye-catching coming soon page template that matches your brand, captivates visitors, displays responsively, and offers an appropriate level of customization. An excellent template will make a strong first impression and set the right tone as you prepare to launch your new website.
Look for a template that allows you to easily customize elements like fonts, colors, images, and text to reflect your unique brand. Some templates provide limited customization while others offer full control over the layout and styling. Select a template with a level of flexibility that suits your technical skills and needs. If minimal customization is offered, be sure the default styling still aligns well with your brand image.
Customizable
With more and more web traffic coming from mobile devices, it is essential to choose a responsive template that displays well on smartphones and tablets. If your template does not scale nicely to smaller screens, you risk frustrating visitors and missing potential signups or sales. Only consider templates that are guaranteed to be 100% mobile-friendly.
Mobile-Friendly
An effective coming soon page should capture interest and build excitement around your product or service launch. Seek out a template with space for compelling headlines, snippets of information about your offering, and a call-to-action like an email signup form. Well-written copy and a clear CTA will motivate visitors to engage further with your brand.
Engaging Copy
Look for a template with a stylish and minimal design that incorporates your brand colors and style. For example, if you have a playful product with lots of illustrations, choose a template with similar whimsical elements. If your company has a sleek, modern style, opt for a clean, uncluttered template. Selecting a template that matches your brand personality will create a cohesive experience for visitors.
Esthetically Pleasing and On-Brand
When choosing a template for your coming soon page, select an eye-catching yet professional design that aligns with your brand and product. An attractive template will make a good first impression on visitors and keep them engaged as you build your full website.
Pick an Eye-Catching Template
A custom domain gives your landing page a professional polish and helps build brand credibility. Although optional, linking a domain you own to your landing page is highly recommended for the best results and user experience. With a few simple steps, you can choose and connect a domain that matches your company or product vision.
Once you have connected your domain, allow 24 to 48 hours for the DNS changes to fully propagate. This means it can take 1-2 days before your custom domain directs visitors to your landing page. Be patient during this process.
Allow Time for DNS Changes to Take Effect
After purchasing your domain, you'll need to connect or point it to your landing page. This is done by changing the DNS or A records to direct traffic from your new domain to your landing page URL or IP address. The steps to do this will depend on where you built your landing page. You may need to enter your domain registrar's nameservers into the landing page builder.
Connect the Domain to Your Landing Page
When you find an available domain you like, select it and proceed to purchase. This typically involves entering personal information for the registration and paying a small annual fee, usually around $10 to $20 per year.
Select and Purchase Your Domain
Next, check if your desired domain name is available. Enter the name you want, such as "yourcompany.com" or "yourproductlaunch.net", to see if it can be registered. If unavailable, you'll need to brainstorm other options.
Check Domain Availability
The first step is to choose a domain registrar, like Namecheap, GoDaddy, or Google Domains. These companies allow you to purchase and manage custom domain names. Compare options to find one that fits your needs and budget.
Choose a Domain Registrar
Once you have designed your landing page and are ready to publish, you'll want to choose a custom domain name to give your page a professional appearance. A custom domain is optional but highly recommended.
Choose a Custom Domain (Optional but Recommended)
In just a few minutes, you can set up a stylish coming soon page to start building buzz for your new website or product launch. Unicorn Platform’s simple yet powerful editor makes the entire process fast and frustration-free so you can focus on what really matters - preparing for your big reveal! Please let us know if you have any other questions.
- Promote your coming soon page. Drive traffic to your coming soon page by promoting the link on social media platforms like Facebook, Twitter, and LinkedIn. Post updates to keep people engaged as your launch date approaches.
- Preview and publish. Preview how your coming soon page will look on desktop and mobile devices. Make any final changes needed, then publish your page to share with the world!
- Write engaging content. Share details about your upcoming website, product, or service to build excitement. Keep content concise while highlighting key features and benefits. Use an enthusiastic, optimistic tone.
- Create an email capture form. Add a form where visitors can enter their email address to get notified when your site launches. Unicorn Platform will automatically generate the code needed for the form.
- Set a launch date. Specify when your website or product will launch so visitors know when to check back. You can update the launch date at any time.
- Customize the template. Add your company logo, brand colors, and fonts to make the template your own. You can also modify or remove template elements as needed.
- Choose a template. Select from sleek, modern templates designed specifically for coming soon pages. Preview the templates to find one that matches your brand.
- Sign up for a free Unicorn Platform account. Enter your email address and password to get started.
To set up your coming soon page in minutes with Unicorn Platform, follow these simple steps:
How to Set Up Your Coming Soon Page in Minutes
Coming soon pages should strike a balance between revealing enough details to capture interest but still maintaining an air of mystery. Keep your page design clean and minimal, focusing on one main hero image or graphic to pair with a brief value proposition, email signup form, and countdown timer. With these key elements in place, you'll have an effective coming soon page to start building momentum for a successful product launch.
Adding a dynamic countdown timer creates a sense of urgency and excitement about your launch. Choose a launch date and start the countdown clock. As the timer winds down, build up anticipation through social media posts and emails to people who have signed up. For the final days of the countdown, post daily updates. When the timer reaches zero, go live with your product or service launch!
A Countdown Timer
Add an email signup form to capture leads and build your launch list. Offer an incentive like access to a beta version or a discount for signing up. Make the form short, simple, and visually appealing. Let people know what they’re signing up for and how you will use their information. For example, “Sign up below to be the first to know when we launch. We'll notify you about product updates and offer you a 25% discount at launch!”
An Email Signup Form
Explain what problem your product or service solves and who will benefit from it. Use simple and compelling language to convey your key value proposition. For example, “We help busy entrepreneurs automate their social media marketing so they can focus on growing their business.” Keep this high-level while still generating interest in your offering.
A Clear Value Proposition
An effective coming soon page is essential for building excitement about your new product or service launch. Here are three key elements to include in your coming soon page:
Key Elements of an Effective Coming Soon Page
In summary, creating a stylish coming soon page is a highly effective way to build buzz, capture emails, gage interest, and set your new product up for success. The benefits of coming soon pages are many, so make building one a priority in your pre-launch marketing efforts.
Finally, a coming soon page gives you a chance to get feedback and gage interest before the official launch. Seeing how many people sign up and what they have to say about your product or service in its pre-launch state helps ensure you’re building something people actually want and are excited to use. You can then make any final tweaks or changes necessary to launch successfully.
Coming soon pages build a sense of scarcity and exclusivity that keeps people interested in your launch. Letting visitors know that your product or service is ‘coming soon’ and allowing them to sign up to get early access makes them feel like they're getting in on the ground floor of something exciting. This feeling of being ‘in the know’ keeps them engaged with your brand.
A coming soon page also gives you an opportunity to start building your email list in advance of the launch. Offering visitors the chance to sign up to get notified when you go live is a great way to capture emails and potential customers. These early subscribers tend to be very engaged, so building your list pre-launch is invaluable.
Having a dedicated landing page for your upcoming product or service establishes your online presence and brand. It gives people a place to find information about what you're building and sign up to get notified when you launch. This helps build buzz and word-of-mouth marketing.
A 'coming soon' landing page is essential for any new product or service launch. It helps build anticipation and allows you to start collecting emails for your mailing list before the official launch. Here are a few reasons why you need to create a coming soon page:
Why You Need to Make Coming Soon Page
- Countdown timer (optional). A countdown timer can help build excitement and a sense of urgency for your launch. But only include it if you have an exact launch date set, otherwise it may frustrate visitors if the timer expires with no launch.
- Social media links. Include links to your social media profiles so visitors can connect with and follow your brand on other channels. But don't make social share buttons the primary call-to-action.
- Prominent email signup form. Place a signup form front and center so visitors can easily enter their email to get notified about your launch. Offer an incentive like a coupon or discount for signing up.
- Brief explanatory content. Add a heading and short paragraph explaining your website or product is coming soon and when visitors can expect it to launch. Keep copy concise.
- Eye-catching visuals. Include engaging images, graphics or animation to capture interest. But don't overcrowd the page.
- Clean, minimal design. Keep the page simple and avoid clutter. Use your brand colors, logo, and fonts for continuity.
To make a successful coming soon page, focus on a few essential elements:
How to Create an Effective Coming Soon Page
- Test design elements. You can use a coming soon page to start establishing your brand identity with logo, colors, fonts, etc. and see how visitors respond to different design elements before finalizing your site. Get feedback to ensure your design resonates with your target audience.
- Secure your domain. Creating a coming soon page ensures your domain name is active and claimed while you build your full website. This prevents others from purchasing your domain or taking it live with their own content.
- Capture emails. The main goal of a coming soon page is to capture visitor emails so you can notify them as soon as your site goes live. Offer an email signup form prominently on the page to start building your mailing list.
- Build hype. A coming soon page creates excitement for your upcoming launch and gives visitors a sneak peek at what's to come. This initial buzz can help drive interest and traffic when you do launch.
There are a few key reasons to create a coming soon page:
Why You Need a Coming Soon Page
A coming soon page is a simple landing page that lets visitors know your website, product, or service is still under development but will be launching soon. It helps build anticipation and allows people to sign up to get notified when you officially launch.
What Is a Coming Soon Page?
Creating an effective coming soon or landing page is crucial to building hype and capturing early interest for your new startup. As an entrepreneur, you need a simple yet powerful solution to quickly launch a professional coming soon page. With Unicorn Platform, you have access to an intuitive drag and drop website builder that allows you to create and customize a stylish coming soon page in minutes. No coding skills required.
